Early Years Content Report
December 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Early Years Dashboard Page 1
Overall Choices Site Visits
40.0M
35.0M
30.0M
25.0M
20.0M
15.0M
10.0M
5.0M
0.0
Tag cloud showing top early years related searches
32.9M
19.3M
Early Years Page Visits
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Early Years Page Visits
% of NHS Choices Traffic made up by Early Years content
Dec-12
19.3M
1904742
9.87%
Jan-13
27.3M
2009789
7.36%
Feb-13
24.5M
1927165
7.86%
Mar-13
27.2M
2289681
8.42%
Apr-13
27.9M
2530465
9.06%
May-13
28.7M
2227826
7.77%
Jun-13
28.9M
1994051
6.91%
Jul-13
31.0M
2070452
6.67%
Aug-13
30.0M
1703655
5.67%
Sep-13
30.8M
1794710
5.84%
Oct-13
36.5M
2419178
6.63%
Nov-13
35.2M
2384939
6.78%
Dec-13
32.9M
2274859
6.90%
During December 2013 there were over 2.2 million visits to early years related content pages. This was a 19% increase compared to December 2012. The percentage of NHS Choice traffic made up by early years content during December 2013 was 6.90%.
Peak visits of 2.5 million were recorded during April 2013, when a 500+% increase in visits to the ‘hay fever and children’ page helped give the overall monthly total a boost.
During August and September 2013 visits fell below 1.8 million mark for the first time in 2013. A significant increase then followed in October, when visits reached 2.4 million - the second highest monthly total of the reporting period. Whilst the rise can be partly explained by overall visits
to NHS Choices rising significantly, there were also some notable rises to some early years pages. In particular visits to some treatments and conditions pages in October saw big rises. Hand, foot and mouth disease content went up by 193% to 397,065, croup visits saw a 91% increase to
134,993 and croup visits rose 71% to 39,973. The most visited treatment and conditions page of the reporting period, chickenpox, also saw visits rise by 45% between September and October, with visits reaching 228,349 in October 2013.
NHS Choices Policy Report
Early Years Dashboard Page 2
Breakdown of Visitor Traffic to Early Years Related Content
CHQ
0.0%
Livewell
0.0%
0.0%
0.0%
2.1%
0.0%
0.0%
0.3%
0.0%
What to Expect
0.0%
1.0%
5.5%
Planner
Websites Receiving Traffic from Early Years Search Terms
Bounty UK
BabyCenter
Services
Annabel Karmel
Tools
Patient UK
Treatments and Conditions
Netmums
Video
Care and Support
Mumsnet
News and Others
www.babyledweaning.com
BabyCentre UK
Campaign
NHS Choices
NHS England
91.1%
Change4Life
0%
10%
20%
Audio
30%
40%
% Of Traffic
Top Early Years Search Terms
Breakdown of Visitor Traffic to Early Years Related Content by Month
3.0M
baby weaning
2.50M
weaning guide
signs of teething
2.0M
when do babies start teething
1.50M
weaning baby
1.0M
baby l ed weaning
weaning
500K
teething symptoms
0
Dec-12
Jan-13
CHQ
Tools
News and Others
Audio
Feb-13
Mar-13
Apr-13
May-13
Livewell
Treatments and Conditions
Campaign
Jun-13
Jul-13
Planner
Video
NHS England
Aug-13
Sep-13
Oct-13
Services
Care and Support
Change4Life
Nov-13
Dec-13
teething
potty training
0%
5%
10%
% of Searches
15%
NHS Choices Policy Report
Early Years Dashboard Page 3
Early Years Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within the Early Years Policy Area
baby l ed weaning
potty training tips
red book
amber teething necklace
baby teething
how to wean
common childhood illnesses
when do babies start teething
baby weaning recipes
weaning chart
wean
how to potty train
weaned
baby teeth
signs of teething
teething rash
weaning
potty training
weaning guide
teething symptoms
bottle feeding baby
childhood illness symptoms
night weaning
wean
weans
baby teeth
weaned
amber teething necklace
baby led weaning recipes
baby led weaning
4.0%
3.0%
2.0%
1.0%
0.0%
-1.0%
-2.0%
-3.0%
-4.0%
-5.0%
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
0.0%
2.0%
4.0%
6.0%
8.0%
% Of Searches
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.