Dementia Content Report
May 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Dementia Dashboard Page 1
Tag cloud showing top dementia related
searches
Overall Choices Site Visits
35.0M
28.7M
30.0M
25.0M
20.0M
15.9M
15.0M
10.0M
5.0M
0.0
Overall Site Visits
Dementia Page Visits
% of NHS Choices Traffic made up by Dementia content
May-12
15.9M
59475
0.37%
Jun-12
15.6M
47745
0.31%
Jul-12
16.0M
51419
0.32%
Aug-12
16.0M
49079
0.31%
Sep-12
16.4M
71645
0.44%
Oct-12
19.8M
187116
0.95%
Nov-12
19.8M
219072
1.11%
Dec-12
19.3M
183516
0.95%
Jan-13
27.3M
250245
0.92%
Feb-13
24.5M
78083
0.32%
Mar-13
27.2M
93845
0.35%
Apr-13
27.9M
102158
0.37%
May-13
28.7M
117905
0.41%
From May 2012 to May 2013 dementia-related visits have increased by 98%. In May 2013 the percentage of NHS Choices traffic made up by visits to dementia content was 0.41%.
The spike between Oct 2012 and Jan 2013 is due to the dementia campaign, the dotted line on the above graph shows the traffic to dementia content excluding the campaign pages.
Visits jumped significantly during October 2012 when they reached 187,116, which was 161% higher than the previous month. Visited remained elevated during November, before another jump in January 2013, when peak visits of 250,245 were recorded. Aside from an overall uplift in
NHS Choices site traffic, the areas to see significant changes in visits during October and November 2012 were the dementia campaign and live well dementia pages. From March 2013, visits to these popular areas fell significantly which accounts for the drop in traffic after that.
March/April 2013 saw the launch of the new dementia guide which replaced the dementia conditions pages. In May 2013 visits to the pages within the guide totalled 95,056 which was a 92% increase compared with visits to the dementia conditions pages in May 2012.
Most dementia-related visits were to content in the treatments and conditions area of NHS Choices, followed by video.
NHS Choices Policy Report
Dementia Dashboard Page 2
Breakdown of Visitor Traffic to Dementia Related Content
CHQ
0.0%
Livewell
0.1%
0.0% 0.3%
0.0%
0.0%
0.0%
3.0%
0.1%
Websites Receiving Traffic From Dementia Search Terms
Fisher Center For Alzheimer's…
0.0%
0.1%
Planner
Wikipedia Mobile - English
Daily Mail
Services
www.earlysymptomsalzheimers.com
Tools
Helpguide.org
Treatments and Conditions
Dementia UK
Video
Alzheimer's Association
Carers Direct
Wikipedia
News and Others
NHS Choices
Campaign
Alzheimer's Society
96.3%
NHS England
0%
5%
Change4Life
10%
15%
20%
15%
20%
% Of Traffic
Breakdown of Visitor Traffic to Dementia Related Content by Month
=
Top Dementia Search Terms
300K
frontal lobe dementia
250K
lewy body dementia
what is dementia
200K
dementia symptoms
150K
dementia care
100K
dementia test
50K
vascular dementia stages
dementia uk
0
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Campaign
NHS England
Change4Life
May-13
vascular dementia
dementia
0%
5%
10%
% of Searches
NHS Choices Policy Report
Dementia Dashboard Page 3
Change in Popular Search Terms Within the Dementia Policy Area
Change in Popular Search Terms Within the Dementia Policy Area
stages of dementia
medical model of dementia
early dementia
five stages of dementia
contented dementia
can alcohol cause dementia
dementia care homes
vascular dementia life expectancy
frontotemporal dementia
frontal lobe dementia
dementia alzheimer's
dementia in dogs
outline the medical model of dementia
vascular dementia forum
coconut oil for dementia
dementia stages
thatcher dementia
carol thatcher dementi a
margaret thatcher dementia
dementia
early dementia
contented dementia
dementia care homes
can alcohol cause dementia
dementia activities
frontal lobe dementia
dementia test
dementia symptoms
0.0%
vascular dementia stages
vascular dementia
-5.0%
0.0%
5.0%
0.5%
1.0%
1.5%
2.0%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.