Indiana Public Radio Website Re-Design
An Honors Thesis (HONR 499)
by
Rachel Yoder
Thesis Advisor
Sam Minor II
Signed
Ball State University Muncie, Indiana April 2015 Expected Date of Graduation May 2015 Abstract
Indiana Public Radio has been working with an outdated, ineffective website for too
many years, and this semester I had the chance to work on a small team to re-design it.
In the span of under four months, we have evaluated the content, arrangement, and
visual appeal of the site and we have re-designed it entirely from scratch. Throughout
the process, we have been in regular contact with the head of marketing at the station,
as well as other key staff people, in order to determine focus, receive critiques, and
keep the client involved in important decisions. Although the site will not be live until
later this year, it is predicted to be much more effective in reaching the station's needs.
Acknowledgements
I would like to thank Associate Professor Sam Minor II for being my advisor during the
duration of this creative project. His assistance toward my completion of the project has
been crucial to my development as a student and professional, as has been his
continual guidance and encouragement in the past three years that I have known him.
I would like to thank Riley and Micheala; without their help, this project would never
have been as successful as it is today. I would also like to thank my parents and Jared
for their endless support.
2
Author's Statement
This semester, I have worked as a Design Apprentice at Ball State's Digital Corps. Over
the past few months, I have been on a team of two designers and one developer, with
the occasional inclusion of a content writer, to completely redesign the website for
Indiana Public Radio and its sub-sites, hosted from the Ball State IPR studio. In the
process, my team evaluated the content of the site by studying the analytics of the
existing sites and by conducting further external research, we met with representatives
of the station on a bi-weekly basis, we created wireframes and mock-ups of the design
in Adobe Illustrator and the online resource Balsamiq, and we were minimally involved
in the development of the site.
The first portion of this project was dedicated to re-designing an IPR sub-site for the
student-run program, The Scene. This program airs every Saturday night and plays
recordings of local shows, often featuring rock, pop, folk, and punk genre bands, among
others. The audience for this show is younger than that of IPR and consists primarily of
college students at Ball State. When making design decisions, we looked at modern
trends that appeal to this younger audience, while keeping in mind the primary goals of
the station. The homepage was our first priority, and we decided to fill it with many links
to help the users easily navigate to the parts of the site that we predict will be most
popular. We also included links near the top of the homepage that immediately draw
users back to the main IPR website and the donation page. While we recognize that the
3
majority of donors to IPR are older, the hope is that listeners of The Scene will grow a
connection to the station so that when they are older and are able, they will feel
compelled to donate.
The rest of the site provides useful information about the site and is presented with clear
logic and consistency to make for easy navigation. Some new information that we
worked into the design include a calendar page for local shows and events, a photo
gallery for past shows (which includes the option for users to submit their own
photographs), a form that listeners can use to submit questions for upcoming bands,
and an infographic to differentiate between genres that have been featured on the show.
We also have designed the site to be much more photograph-driven, particularly since
the home page will start with a full-screen image from the last recording. These
decisions have been made based upon a combination of our client's requests and our
own ideas of what might keep users coming back to the site. They will be able to see
fresh information, and they will even be able to contribute their own ideas and
photographs. We, and our client, believe that this re-design of the website for The
Scene will bring a larger audience of visitors than the current site, thus leading to more
listeners and ultimately more donators.
After completing the design for The Scene's website, my team and I moved on to the
design for the main IPR site. As there was a great deal more content on this site, we
spent more time planning and organizing before starting into visual decisions. We
4
diligently went through every page of the existing site, taking notes in a shared
document on what was included already and how we could improve the content and its
display to make each page of the site more useful and more attractive. We based many
of our decisions on the Google Analytics statistics for the existing site, and what they
showed versus what our client needed. Some decisions that we made in this step of the
process include what content we would add to the homepage, how we wanted to re­
design the footer for every page, and how we could give the site a stronger focus on
news. By writing an organized list, we were able to focus our ideas in a way that we
could refer to later on in the process.
As I finished going through some of the final few pages, my design partner began to
create wireframes for some of the main webpages. A wireframe is a simplified version of
a website, reduced to shapes and primarily filler text known as "Iorem ipsum," created in
order to focus on layout and functionality of the site before working on specific details
and visual decisions. While for The Scene's website we created our wireframes using
simple shapes in Adobe Illustrator, we used an online software called Balsamiq for
building the IPR wireframes. Balsamiq provides designers with simplified, pre-existing
shapes and text-holders that are intentionally made to look sketchy and incomplete that
the designer can quickly place, move, and edit. The sketchy aesthetic of Balsamiq's
wireframes allow for both designers and their clients to focus purely on the function of
the site without being distracted by visual appeal. It can also allow clients to feel more
willing to criticize the layout, as I believe was the case for us, because it looks like the
5
designers didn't spend a great deal of time carefully constructing the wireframes. In less
than two weeks, the two of us were able to build wireframes for nearly every page of the
new site, present them to the client, and make necessary revisions.
Once we had solidified the layout, we started on visual decisions. First, we spent a few
days looking primarily at typefaces; since words will make up the majority of the
website, we recognized that the fonts used would help set the mood of the site. We
researched font choices for other news-heavy websites and tried out combinations of
fonts in typecast.com. Some considerations in choosing fonts were how many different
weights were available - meaning bold, italiCS, light, heavy, etc. - and how effective the
fonts could be if they stood alone with no images on a particular page. After agreeing on
a few fonts, we quickly transformed our mock-Ups into fUll-detail website mock-ups in
Adobe Illustrator. Before working through every page of the site, we designed only a
homepage and a few generic pages as well as a few element collages that showed
various pieces of design to be used throughout the website. We presented these few
mock-Ups and elements to our client for feedback before moving forward with detailed
mock-ups of each page. In the next two weeks following this meeting, we made the few
Changes requested by the client, then moved forward with designing the rest of the site.
One of the primary transferable skills that I have learned through this internship is how
to work on a team. Previous to this job, I had had very limited experience working with
another designer on a single project. I also hadn't done much design work with people
6
who specialize in other areas. Because of my inexperience with teamwork, I faced a
learning curve when we first started working on the IPR project. We started the project
with a week or two of research and brainstorming, but once we started into the visual
design of the website, it took some time for me to understand how two people with
separate ideas are able to bring them into a single product. However, after the initial
confusion in this area, we were able to figure out when we could split up the workload in
a way that interested us both, and when we needed to sit side-by-side and make visual
decisions together. While there was again a little confusion with how teamwork worked
when we started the visuals of a second large portion of the project, I would say that
overall we have successfully both been able to bring our unique perspectives into the
solution and end with successful designs.
In working on these projects, the other designer and I split up some of the work so that
we could each be in charge of certain pieces. With The Scene website, I was
individually responsible for the wireframes for the about and calendar pages, the design
of the infographic, the map header image, and the majority of mock-ups for the mobile
version. For the IPR website, I took the lead on organizing content in the initial planning
phase, and I designed program pages, along with two local program logos, specific
pages involved with the news, support pages, a search results page, the contact page,
a 404 page, and some specific elements such as breaking news and a special
advertisement for the annual pledge drive. Additionally, I designed the full one-page
sub-site for IPR's annual wine tasting event, and a new logo for the event.
7
As I have referenced earlier, I also gained experience working with a client. Before this
semester, the majority of my design work had been for classes, so my "clients" had
been my professors and myself. My past work for external clients has included very
short-term projects that didn't give me nearly the same experience as the IPR website
job. Because of the large scope of the project, my team was able to meet with a client
representative numerous times to hear their hope for the website, present our ideas,
and receive feedback that was critical for our continuation. I was surprised to find out
how intimidating it can be to be in charge of the computer. For our first few meetings
with the client, one of my co-workers connected their computer to a projector and I felt
comfortable talking about what I had contributed to our progress and what we had
discussed. However, when my screen was the one we used to present, I found it difficult
to know what to show when, how quickly to move through the information, and what to
say that would keep up the discussion. Since the first couple of times that we met with
the client, I believe that I have gained a little better grasp on the presentation aspect and
I am more confident that I will properly prepare myself for our final meeting before the
end of the semester.
Technically, I have seen myself improve dramatically in designing for the web. This
understanding comes largely from working with another designer who has more website
experience than I do, partly from researching modern trends and techniques in web
design, and partly from working with a client with specific needs. Many of the techniques
8
that we used in the IPR website and its surrounding sites, I would not have considered if
I had been working on my own. With the guidance of my project leader and the
suggestions of my partner, we were able to respond to modern design trends in an
appropriate way. I have been able to apply what I've learned in a project re-design and
in the re-design of my personal website. What took me months to carefully put together
just last semester, I was able to greatly enhance in the matter of only a few days. It was
also very helpful for me to gain experience with building wireframes, as they allow me to
focus purely on the layout and functionality of a site before adding specific typography,
color choices, and images. While my web design classes taught me some basic skills
that I was able to bring into this job, working on a team and for a client has helped me to
make these basic skills more useful for my future clients.
This website re-design has satisfied our client and provided me with valuable
experience to supplement my formal education. Although the development of the site is
still in progress, I believe that the work that we put into this re-design will definitely show
positive results for the station, and I look forward to seeing our designs live online. I
have gained so much valuable information and experience from this internship that it is
difficult to summarize in a few pages, but some key highlights include what I have
learned about working on a team, with a client, and for the web. This internship has
been a valuable way to round out my educational experience .
9
Project Supplements
Website Links •
Indiana Public Radio (IPR) - 100% reimagining and redesign - http://indianapublicradio.org/
o
Subsites
• The Scene (local bands show) - indianapublicradio.org/thescene
• Morning Musicale (classical music show) ­
indianapublicradio .org/morningmusicale
• Indiana Weekend (unique interview profiles from around the state) ­
indianapublicradio.org/indlanaweekend
• Community Connection (non-profit news from East Central Indiana) ­
indianapublicradio.org/communilyconnection
• WIPB (PBS affiliate) - minor changes and updates - http://www.wipb.org/
• Some "business information" site for the overarching entity: Ball Stale Public Media
• . NPR home site - http://www.npr.org/
The Scene
Here are some sample audio files for The Scene. Randomly picked, so they may not necessarily be the best
examples of overall quality.
• http://iprthescene.files.wordpress.comJ2012/04/episode29ashcraft-mp3.mp3
• http://iprthescenefiles.wordpress .com/2011/09/s2 episode1 webandpodcast.mp3
Website inspiration for The Scene: http ://www .suiepaparude.ro/
http.//www.foofighters .comi
http://acltv.com/
Brandon's suggestion for musician/band profiles http://www.daytrotter.com/
Isotope categories (for sorting by genre, etc):
http://www.9bitstudios.com/demos/blogJjquerv-isotope/
http://www.wedu .orqJartsplus/
Band website suggestions:
http://wearemahogany.com/
http/lwww.myoldkentuckyblog.com/
hltp://www.laundromatinee.coml
http://www.nuvonet/
HOME
http://getyowza .com/
Check out this website s sidebar - http://www.wbhm .org/ I like how they use it as a
secondary menu
ca n W2 Include little Icons with each r .-:lnu Item?') Thnt would tle so ute l YES!!
NEWS
PROGRAMS
listen live does t'lIS need to be here ? - probably one In the header and maybe
(maybe) one In the footer
schedule
ipr programs - this page is currently blank and could be taken out completely I think ­
maybe replace it with a landing page for the 4 programs listed double-menu IS confusing ­
totally confusing
I'm working on a sitemap so we can get a menu that IS more fUnctional and
doesn 't include the same Item so many times
community connection indiana weekend morning musicale the scene - DO E ipr news - Does this make sense here? It JU t links to the news page again trash It
COMMUNITY
community calendar
community connection - ttllS is already on Ule programs page needed here too? ­
already gone from the site map
public service announcements - rename to something that makes more sense - does
this need Its own page or can It be Included In the sidebar with an announcement/event
submission form? I'd prefer that If we can talk them Into It
season partners
SUPPORT
online pledge form leadership circle membership member card matching gift planned giving underwriting vehicle donation ABOUT
advisory council awards coverage area eeo information job opportunities latest news •
the sides , still with a sidebar and a
main content area hopefully with
photos and different content kind of
like the first content area of Image
below I lIke thl!:> for sections of It
but We Nant to make sure to Include
';Ill/If.. Wll te space well of course
but the current page is wasting a lot
of content space with whitespace
and we could lose some of It giving
the page a more modern fee l without
going too overboard for the older
people alnghty sounds good
search by zipcode for coverage area
.JAZZ. HIGHT IN A"£lUCA
B lue No t e At 75: The Concert
nie iconic record label celebrates its 73 annn"ersaI')"in conce rt.
Hear from "'a)M Shorter and ~kCoy1)ll er. RObelt Glasper and
Xorab Jones in a merger of the company's ricb history and bright
presentICI ADO fO C. Al.f HOA R
•
•
•
•
black, white, gray, red
clean, easy-to-understand
big headings: blocky slab serif
headings: serif, red
o (sometimes sans, gray)
•
new color scheme? - It would be fun
to do something pi nchy but would
thiS deViate from wha t current visi tors
expect of the site? It s so senous ..
we could at least lighten It up some
can be rotated with a couple different
graphics or completely new graphics
aybe we
each time - I agree
~Ol,ld Ilave some highlights from thE­
community calendar Ilere (a good
leason to come to the home page)
How can this be more attractive?
• PHOTOS=l • new logo
News
• local news
o headline, date, starting text
o link to full story
• sometimes include
audio
• generally short
o text only
• NPR news
o tiny thumbnail
o headline, date, starting text
o link to full story on NPR site
• news partners w/ links
• different sidebar
o search news
o special features (?)
o recent stories
o news archive
How can this be more useful?
• PHOTOS
• more stories - work with ON , pull
more from Star Press?
• pull more stones from NPR
• allow people to comment on stones
How can this be more attractive?
• PHOTOS (and bigger photos for
NPR)
• highlighted stories in slideshow
format at the top (yahoo news style)­
I like It
• the sidebar is boring and easily
overlooked could pull In Images
here when we get them
Full ,l ocal news
• generally short
• sometimes include audio
• print & share to social media buttons
How can this be more useful?
• PHOTOS
• there isn't any easy/obvious way to
link back to the main news site from
•
•
set up as a static table with days
listed across top and time-of-day on
left
programs listed to fill up a block of
the schedule
o link to the program's page or
source page
o program currently playing is
red with a "listen" button
•
give the user options to how they
want to view this information?
o as is vs. one day at a time vs.
sort by program to see when
it is on air
o kind of like the options
accuweather gives you to look
at forecasts (now, weekend,
extended, month) - this would
make it easy to navigate
• look at ABC schedule for example .. .
How can this be more attractive?
• maybe days that have already
passed in the week could be faded,
like in Google calendar - this would
be cool
Community Connection
• about CC w/logo
• latest episode
o description (appears to be
taken almost entirely from
organization website)
o audio
• additional sidebar
o search
o recent posts Uust links/titles)
o archives (month/year links)
o categories section but there
are currently no categories)
o meta
How can this be more useful?
• archives listed by month is probably
not the most usefuL .. you typically
have no clue what you'll see
o list organization instead? ­
how many of these are there
if there aren t too many
maybe they could Just be
under the different
orgamzatlons on the same
page?
• make categories
o archives could use the
multi-category filter system
How can this be more attractive?
• maybe the "Recent Posts" section
can be part of the main content and
include a photo and beginning of the
description (rather than listed in the
sidebar)
Indiana Weekend
• about IW w/ photo
• latest episode
o date
o short description
o audio
How can this be more useful?
• same as Community Connection
• photo of John Strauss (I assume)
might not be the best use of space,
at least if it's the only imagery here
on website, rather than just
on-air
o maybe this could be in the
sidebar for all Community
pages
How can this be more attractive?
•
Season Partners
•
•
•
description
list with links
contact # for more info
How can this be more useful?
• more info about how to become a
Season Partner
How can this be more attractive?
• photo (maybe someone from IPR
with a season partner .. . these can
rotate through)
Support
Online Pledge Form
•
•
•
•
basic form
no navigation bar
empty header
only footer is contact info
How can this be more useful?
•
How can this be more attractive?
• is there a reason the basic content is
missing from this page? It looks out
of place
• tiny font on Next button
Leadership Circle
•
•
•
•
•
•
thank you to donors
description
photo of donors
link to donor form
circle benefits
more info, phone#
How can this be more useful?
• re-order so description is first
• list circle members
How can this be more attractive?
•
Membership
•
•
•
info about pledging
link to MemberCard page wI card pic
more info phone# and email
How can this be more useful?
• can this information be condensed?
How can this be more attractive?
IHO":
can this be more attractive?
Underwriting
•
•
•
contact info
info & thank you
list of current underwriters w/ links
How can this be more useful?
• submission form instead of
phone/email
How can this be more attractive?
•
Car Donation
•
external site w/ Cartalk
About
Advisory Council
•
•
descriptions & contact info
list of 2013-14 council members
How can this be more useful?
•
How can this be more attractive?
• photos
Awards
•
•
•
overview
specific awards & recipients ,
organized by year
o some include a link to more
info about the award
photo
How can this be more useful?
• "sort by" options (year, award,
recipient)
• description of award (hideable)
• description of what the person did to
receive this award (when
appropriate) - is this what the links
are supposed to be?
How can this be more attractive?
• photos?
• any video/audio clip of award
presentation?
Coverage Area
•
brief info
How can this be more useful?
Station History
•
•
1967 photo
history story
How can this be more useful?
• combine with staff page
How can this be more attractive?
• fix the tiny column
Student Opportunities
•
lots of info!
o student opportunities
o general information
o specific student positions
(with list and description of
positions)
How can this be more useful?
• CONDENSE
• form including what position they're
interested in and some basic info
(remove phone/email and have form
link to appropriate person depending
on position)
How can this be more attractive?
• photos - can we have a student staff
gallery (current, then maybe one for
past student workers)
Contact
Contact Us
•
•
•
form
phone/fax
mailing address
How can this be more useful?
• move social media buttons to this
page
How can this be more attractive?
•
Content Meeting
• Could we lighten up the color scheme?
• Pop-up player
o ads
o links to news articles
• "Indie" Music streaming channel - online only?
•
•
•
•
PHOTOS
Videos of IPR
Header
Menu
o Double-navigation bar on top (second bar lists the IPR-specific programs)
• Sidebar
o include Flickr rotating gallery, Twitter stream, and Facebook Feed in a sidebar
o Enter your zipcode/city, state to find which channel IPR is on for your area
• Footer
o mission statement - can we shrink this down to a sentence or two
• Home Page
o Highlighted stories/content at the top in a slider
o Below slider aggregate content from all subsections to populate the homepage
- most recent episode, upcoming event, feature news articles
•
•
•
•
•
•
•
•
NPR articles
IPR articles
IPR news
The Scene
Morning Musicale
Community Calendar Events
Community Connection
Indiana Weekend
• News
o Make share buttons more prominent & allow comments on stories & episodes
Written article & audio clip then a Transcript of the story
o Photos
o State Government, Local Government, Human Interest
o
• Schedule
• Community Connection
o Logos - Link to business' website
• Indiana Weekend
• Community Calendar
o Submit an event to the calendar (form) w/ vetting
o PSA - Promote Your Event
• brief info about PSA could also be included with this form
• Membership
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Latest Episode
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Big Brothers Big Siner:! is the oldest lnd
youth mento ring org,mi"ution ,n th.!.
United States, k:.lYlng begun nationaJly In
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lation. Big Brotn.!.rs Big SiHt"r5 of A.merlca.
Positive long term outcomes with measur.ble impact.ne achieved through
professio'l..lly c:k.v eloped and supported one-to-one men{oring relationships
between childr~-who in,ti"ally enter the program between the ages of
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Spedal Episodes
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St~ven r~ct!ntly spoke with violinin Hilary HJ,hn 3bout her new recording of concertos by Monrt and Vi'euJ­
temps and hcr April 1.4 rcclUI at B311 StJte Unrversity. ®
Steven r~cen!ly spoke wIth Avl Avlul about thc Israeli mJndolinis t's new VlvJ,ldJ r~cordin8. "-"'L....\ ®
spoke rtcently with violinist Radlel B3rton Pine about her new recordir.g orthe Moure concertos. Sle~en
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