Communication Studies
electronic media major
(electronic media
leadership emphasis).
PLAN OF STUDY
Semester 1
COMM 1000
Semester 2
Oral Communication
3
Liberal Arts Core
COMM EM 1600
12
First Year E. Media Seminar
ENGLISH 1005
College Writing & Research (or equivalent)
3
COMM COR 1010
Mass Communication & Society
3
Liberal Arts Core
9
1
TOTAL 16
TOTAL 15
Semester 3
Semester 4
COMM EM 1655
Intro. to Electronic Production
3
COMM COR 2020
Comm. Research Methods (COMM 1000)
3
COMM EM 1611
Media Literacy (COMM COR 1010)
3
COMM EM 1659
Beg. Writing for E. Media (COMM COR 1010)
3
Economics Area (See back)
3
MKTG 2110
Principles of Marketing (ECON 1031 or 1041)
3
Liberal Arts Core
6
Liberal Arts Core/University Elective
6
TOTAL 15
TOTAL 15
Semester 5
COMM EM 3659
Semester 6
Communication Area (See back)
3
COMM COR 4124
Communication Theories (COMM 1000, jr.)
3
Media Industry Trends & Issues (jr)
3
COMM EM 4636
E. Media Law & Policy (COMM EM 1611, jr.)
3
Electronic Media Area (See back)
3
Electronic Media Area (See back)
3
Liberal Arts Core/University Elective
6
Marketing Area (See back)
3
Liberal Arts Core/University Elective
3
TOTAL 15
TOTAL 15
Semester 7
COMM EM 3900
Internship (Jr., consent needed) OR
COMM EM 3179
Co-op (Jr., consent needed)
COMM EM 4644
Senior Seminar in Electronic Media (sr.)
COMM EM 3660
Semester 8
3
Electronic Media Area (See back)
3
Liberal Arts Core Capstone
2
3
University Electives
9
Strategic Media Planning (COMM EM 3659, jr.)
3
University Electives
6
TOTAL 15
TOTAL
14
Want more information?
Contact Communication Studies
Lang Hall 326 | (319) 273-2217 |
6/25/14
Degree Requirements
Electronic Media Leadership
These requirements
are for students who
declare this program
fall 2014 or after.
6/25/14
55 hours
To Fully Declare an Electronic Media Major
Required Courses
To be fully declared, students must:
- Obtain a 2.7 cumulative GPA in at least 24 hours of course work,
including Oral Communication (COMM 1000) and College Writing & Research (ENGLISH 1005) or their equivalents.
-Receive a 2.7 average GPA or better in the designated major
COURSE TITLE
components (COMM COR 1010, COMM EM 1655, & COMM EM
CREDITS
COMMUNICATION:
1600)
Choose 3 hours from the following:
Obtain a 2.7 cumulative GPA
- File a new declaration of curriculum.
o COMM 4111
Group Comm. Theory & Analysis (COMM 1000; jr)
3
o COMM 4134
Organizational Cultures & Comm. (MGMT 3153 OR
3
COMM 3055; COMM COR 2020; jr)
Requirements for Full Declaration
ELECTRONIC MEDIA:
COURSE TITLE
CREDITS
o
COMM 1000
Oral Communication
3
o
ENGLISH 1005
College Writing & Research (or equivalent)
3
o
COMM COR 1010
Mass Communication & Society
3
o
COMM EM 1655
Introduction to Electronic Production
3
o
COMM EM 1600
First Year Electronic Media Seminar
1
o COMM EM 3659 Media Industry Trends & Issues (jr, consent)
3
o COMM EM 3660 Strategic Media Planning (COMM EM 3659; jr)
3
Choose 3 courses from the following:
o COMM EM 2650 Intermedia Electronic Production (COMM EM 1655)
3
o COMM EM 3651 E. Media Sales & Promotion (COMM EM 1611, jr)
3
o COMM EM 4655 E. Media: Audience Analysis
3
(COMM EM 1611, jr)
o COMM EM 4656 Electronic Media Management (COMM EM 1611, jr)
3
Required Courses
ECONOMICS:
COURSE TITLE
Choose 3 hours from the following:
CREDITS
o
COMM COR 2020
Comm. Research Methods (COMM 1000)
3
o
COMM COR 4124
Communication Theories (COMM 1000)
3
o
COMM EM 1611
Media Literacy (COMM COR 1010)
3
o
COMM EM 1655
Introduction to Electronic Production
3
o
COMM EM 1659
Beginning Writing for E. Media (COMM COR 1010)
3
o
COMM EM 3179
Cooperative Education (jr, consent) OR
3
o
COMM EM 3900
Internship in Electronic Media (jr, consent)
o
COMM EM 4636
Elect. Media: Law & Policy (COMM EM 1611, jr)
3
o
COMM EM 4644
Senior Seminar in Electronic Media (sr.)
3
o ECON 1031
Introduction to Economics
3
o ECON 1041
Principles of Macroeconomics
3
MARKETING:
o MKTG 2110
Principles of Marketing (ECON 1031 or 1041)
3
Choose 1 course from the following:
3
o MKTG 3113
Consumer Behavior (ECON 1031 or 1041)
o MKTG 3143
Advertising & Promotion (ECON 1031 or 1041)
o MKTG 3146
Digital Advertising (ECON 1031 or 1041)