Dublin Business School (DBS) and
DBS School of Arts
Course Catalogue
2014/2015
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School of Business & Law
Fall Semester Options
Level One
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Business
with
Law
for
Accounting Students
Business
Context
&
Organisation
Economic Perspectives
IT Essentials
Maths & Statistics for Business
Maths & Statistics for Finance
Learning to Learn (Semester
1)
Communication for Personal
Success (Semester 2)
Introduction
to
Chinese
Language & Culture
Business Spanish
Marketing Communications
Tourism Marketing
Sales & Selling
Multinational Business: Theory
& Practice
Event Operations
Economic & Social Aspects of
Irish Society
Management
Business Accounting
Marketing Essentials
Accounting
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Level Two
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People in Organisations
Management
Business Information Systems
Advanced
Economic
Perspectives
Business Finance
Principles of Business Law
Selling & Sales Management
Event Planning
Financial Accounting
Cost Management
Financial Management
Business & Company Law
Financial Services Environment
Institutional
Regulation
Governance & Ethics
Marketing Communication
Special Events Environment
Web & Media Design
Employee Relations & the Law
Project Feasibility
Project Planning & Control
Cloud Computing for Business
Digital Planning & Management
Principles of Programming
Psychology
Social Psychology
Employability Skills
Innovation & Entrepreneurship
Digital Marketing Concepts
E-Business
Cloud Design & Development
Level Three
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Business Strategy
Global Business Environment
Human Resource Management
Personality & Individual
Differences
Psychology of Organizations
Corporate & Commercial Law
Information Management
Management Accounting
Services Marketing
Employee Relations & the Law
Training & Development
Auditing
Financial Reporting
Taxation Systems
Finance II
Investor Research & Analysis
Treasury & Risk Management
Derivatives Theory & Practice
International Marketing
Consumer Analysis
Events Operations
Services Event Marketing
Event Risk Management
Network & Communications
Management
Database & Web Application
Development
Advanced Programming for
Business
Company Law
Commercial Law
School of Arts
Fall Semester Options
Level One
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Media, Culture & Society 1
Introduction to Economics
Introduction to European
Cinema *
Drama in Contexts
Creative Writing
Introduction to Fiction
Introduction to Psychology
*
Introduction
to
Psychoanalysis and the
Unconscious *
Social Policy-Historical &
Cultural Perspectives I
Developmental
Psychology*
Social Psychology*
th
War & Peace in the 20
Century
Cinema History
American Cinema and
Society*
Critical Approaches to
Film*
Understanding the Image*
Basic News Reporting
Introduction
to
Broadcasting
Crime & Society
Research
Methods
in
Social Science
Data
Analysis
&
Computing 1*
Introduction
to
Social
Science
Psychology for Social
Science
Level Two
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Cognitive Psychology I *
Exploring Economic Issues
Documentary & Non-Fiction
Film & Television*
New Waves in European and
World Cinema*
Understanding Film*
Film Style, Stardom and
performance*
Scriptwriting, Production and
Development*
From
Enlightenment
to
Revolution
The Making of Modern
Ireland 1798-1922
The Rise of the Novel
Visual & Dramatic Writing
Workshop
News Story Analysis
Individuals, Society & the State
Social Care: Theory & Practice
Literary Theory
Exploring Social Thought
Issues in Contemporary Life
and Culture
Data Analysis: Technology &
Social Research
Carrying out Research in
Psychology*
Biopsychology*
Counselling Theory and Group
Facilitation Skills
Drama from Shakespeare to
Chekhov
Shorthand
Data Analysis & Computing 2*
Psychoanalysis as a Clinical
Practice*
Feature Writing & Freelance
Journalism
Level Three
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Contemporary Drama
Film & Gender
Cinema & Nation*
Film in the Digital Age*
Film Theory and Criticism*
Twentieth Century Irish Literature
Contemporary American Cinema*
Social Policy – Contemporary
Implementation
News, Journalism & Conflict
The Psychology of Organisations &
Work*
Conceptualising Work & Family
Globalisation & Identity
Critical Concepts in Social Science
Behavioural Science *
Psychology of Physical and Mental
Health*
Personality Theory, Intelligence
and Individual Differences*
* Modules are currently being reviewed as
part of our programmatic reviews
School of Arts
Spring Semester Options
Level One
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Introduction to Politics*
Introduction to World
Cinema *
Information Technology
for Journalism
Practical Criticism
World Dramas
Race and Ethnicity in Film
Introduction
to
Psychoanalysis
History and Schools of
Psychology *
Social
Policy-Historical
and Cultural Perspectives
II
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Level Two
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Cognitive Psychology II *
Exploring Political Issues
Experimental & Avant Garde
Film & Video *
The Making of Modern
Ireland 1922-2000
Poetry: Romanticism
To Modernism
Media, Law & Ethics
Sub-editing I
Level Three
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Cultural & Critical Theory
Film & Literature
Current Trends in Film Theory
Contemporary Fiction & Poetry
Contemporary World Cinema *
Social Policy – Poverty & Social
Inclusion
Journalism Expertise
Advanced Topics in Psychology *
School of Business
Spring Semester Options
Level One
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Business with Law for Accounting Students
Business Context & Organisation
Marketing Essentials
Economic Perspectives
IT Essentials
Maths & Statistics for Business
Maths & Statistics for Finance
Learning to Learn
Communication for Personal Success
Introduction to Chinese Language & Culture
Business Spanish
Marketing Communications
Tourism Marketing
Sales & Selling
Multinational Business: Theory & Practice
Event Operations
Economic & Social Aspects of Irish Society
Level Three
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Services Marketing
Consumer Analysis
Strategic Management
International Marketing
Human Resource Management
Global Business
Data Management & Analytics
Marketing Research
*Additional Admissions Criteria Apply
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Postgraduate**
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Financial Analysis
Business Strategy
Marketing Innovations
Performance & Reward Management
Operation & Governance of Financial Markets
Project Management Planning & Control
Developing Content for the Cloud
Innovation & IT Management
Research Methods 2
Enterprise Information Systems
Data and Data Analytics
Computer Systems Security
Strategic Selling
Global Marketing
Marketing Innovations
Integrated Marketing Communications in a
Digital Age
Developing Digital Media
Web Marketing Practice
Advanced International Financial Reporting
Strategic Performance Management
Corporate Governance & Global Accounting
Issues
Treasury & Risk Management
Information Systems & Project Management
Human Capital Management and Development
International Management
Performance Driven Marketing
Strategies for HR
Corporate Financial Management
Theory of Cloud Computing
School of Business & Law
Fall Semester Options
Level 1
Business with Law for Accounting Students
Spring and Fall
3 Credits – Level 1
Business for Accounting with Law is an introductory business module for learners taking accountancy
and finance degrees. It introduces learners to environmental analyses, organisational structure,
organisational cultures, as well as an appreciation of the key elements of the main organisational
functions -operational, financial, marketing and human resource management. The module is also
intended to provide an introduction to law, in particular contract law, and its impact on business
operations. As accounting and finance learners concentrate less on Marketing-related topics, there is
additional treatment of core marketing roles in organisations and an introduction to Marketing
Principles within this module.
Business Context & Organisations
Spring and Fall
3 Credits – Level 1
Business Context and Organisation is an introductory business module. It introduces learners to external
environmental analysis, organisational structure, organisational culture, and samples the concerns of
the main organisational functions, namely; operational, financial, marketing and human resource
management. It gives an appreciation of the importance and influence of the context of business
internally and externally, how business is organised, and the contribution of the various functions.
In tandem with the sampling of the finance function in general, a component of the course is given to
introducing central accounting statements, and equipping students with the ability to interpret the
broad parameters contained within these statements.
Economic Perspectives
Spring and Fall
3 Credits – Level 1
The module is designed to expose students to the various economic perspectives existing in the world
today; to understand as to why certain powers are more in favour of the free market approach
austerity) to the government interventionist (quantitative easing) approach or vice versa; students will
also apply the theoretical frameworks learnt to any industry/economy to enable them to have a
sophisticated view of the major changes taking place outside the classroom.
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IT Essentials
Spring and Fall
3 Credits – Level 1
In this module learners will focus on the essential and current concepts of computing and related
technologies. Learners are given a relevant approach to the fundamental issues surrounding the world
of computing through a balance between theory and the applied learning of these topics. Learners will
build practical skills in database, spread sheets and web technologies. They will also appreciate the role
that computer technologies have played in facilitating the evolution and development of business
systems and the legal and ethical issues that have emerged through this process.
Maths and Statistics for Business
Spring and Fall
3 Credits – Level 1
This module provides an introduction to the concepts and techniques within mathematics and statistics
that are relevant to the modern business environment. Learners will study different data collection
methods and sampling techniques, along with appropriate methods for summarising and presenting
data. The module introduces financial topics including compounding and net present value; probability
concepts such as the binomial and normal distribution; and basic applications of differential calculus in
business settings. Learners taking this module will not be taking accounting, thus mathematics required
for financial transactions will be introduced in this module.
Maths & Statistics for Finance
Spring and Fall
3 Credits – Level 1
The accounting and finance sector demands graduates with strong quantitative & IT skills. This module
gives the key concepts and techniques behind a variety of quantitative topics and areas including
calculus, regression, and probability and their application in the business world. Contact hours will
consist of traditional lectures, problem-solving tutorials and lab-based tutorials on Microsoft Excel.
Learning to Learn
Spring and Fall
3 Credits – Level 1
This module is intended to provide a transition to third-level education. It builds on learners’
previous formal and informal learning and learning environments to stimulate reflection, curiosity
and interest in the discipline and the enjoyment of learning.
It will equip learners with the practical study skills and strategies to adapt and thrive as individuals,
and in teams in a third-level environment. It will introduce learners to the library resources and IT
systems and to academic writing skills required to present assignments in an articulate format. It will
provide a basis for the development, practice and application of skills and competencies in other
modules.
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Communication for Personal Success
Spring and Fall
3 Credits – Level 1
This module is intended for learners to practice, rehearse and improve their oral and written
communication skills. In a tea, learners will work creatively to frame considered responses to specific
business contexts using defined theoretical concepts. The skills and competencies achieved in this
module will further provide a foundation for development, practice and application of skills and
competencies in concurrent and future modules.
Accounting
Spring and Fall
3 Credits – Level 1
This module equips learners with the ability to prepare and understand basic financial statements for
business entities, as well as developing a fundamental knowledge of the underlying principles and
concepts relating to financial accounting.
Economics Perspectives
Spring and Fall
3 Credits – Level 1
This module is designed to expose students to the various economic perspectives existing in the world
today; to understand as to why certain powers are more in favour of the free market approach
(austerity) to the government interventionist (quantitative easing) approach or vice versa; students will
also apply the theoretical framework learnt to any industry/economy to enable them to have a
sophisticated view of the major changes taking place outside the classroom.
Introduction to Chinese Language & Culture
Spring & Fall
3 Credits – Level 1
This module is designed for beginners in Chinese language, starting with pronunciation and guiding
learners in grasping essential Chinese vocabulary and the skills of simple conversations. The cultural
context in which the language is used is also included. This will o provide learners with a basic
introduction to the Chinese language and culture in such a way as to facilitate intercultural
communication in the future when they have contact with Chinese people. This will also will introduce
learners to the fundamental philosophies of Confucius and Chinese folk customs/traditions and help
them learn the basics of the Chinese language. Including: the Chinese Romanization phonetic system Pinyin and the Chinese Radical (bushou) components
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Business Spanish
Spring & Fall
3 Credits – Level 1
In this module, learners are helped to evaluate, monitor and take charge of their individual progress in
acquiring and improving their Spanish language skills especially as it relates to its use in the global
business environment. . A number of background topics (geography and climate, education, culture and
society) form the unifying themes which integrate the four language skills of listening, speaking, reading
and writing.
Marketing Communications
Spring & Fall
3 Credits – Level 1
An intensive study and application of, integrated marketing communications strategy in the context of
the sales and selling and the international business environment which familiarises learners with
contemporary issues in developing marketing communications strategy and enable learners to apply
marketing communications theory to an actual industry example. This equips learners with the skills and
knowledge to exercise judgement in identifying the most appropriate combination of marketing
communication tools to address specific challenges in company contexts.
Tourism Marketing
Spring & Fall
3 Credits – Level 1
The subject of strategic tourism marketing provides learning, knowledge and exposure to practical
applications at an intellectual level appropriate for a Level 6 course. The module bridges the gap
between the theoretical processes and actual marketing practice in the Irish context. The aim of this
module is to provide learners with a balance of concepts, principles and processes drawn from the study
of contemporary tourism marketing. The module aims to develop competent, adaptable and
independent marketing oriented junior level employees capable of providing support for marketing
direction in the tourism industry: tourism centres, tour operators, travel companies and agents, tourist
attractions and the general tourism and hospitality sector.
Sales & Selling
Spring & Fall
3 Credits – Level 1
This module aims to develop an understanding of management thinking on best practice in sales and of
contemporary trends influencing selling and sales management whilst also broadening learner
understanding of the role of sales. The course develops critical skills in analysing sales issues and sales
situations and develops an understanding of the steps in preparing and implementing sales plans, and of
developing individual customer relationships.
Multinational Business: Theory & Practice
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Fall and Spring
3 Credits – Level 1
This module provides an economic, political and legal underpinning to the study of International Trade
with a strong focus on the operations of multi-nationals. It will provide individuals with an
understanding of the organisations they may work for in administering international business across
legal and national boundaries.
Event Operations
Fall and Spring
3 Credits – Level 1
This module presents a template for planning and executing special events in a professional manner. It
takes the students through every aspect of the organisation and planning of a successful event whether
it is a product launch, sales meeting, corporate hospitality or gala fund-raiser.
Economic and Social Aspects of Irish Society
Spring & Fall
3 Credits – Level 1
This module provides the context for study of business operations in Ireland; this interpretative module
explores key economic, social and political milestones in which an international learner can assimilate
previous learning with new learning in their chosen discipline.
Management
Spring & Fall
3 Credits – Level 1
This module introduces the learner to the nature of management and advocates for the importance of
good managerial practice in contemporary organisations. The module is designed to explain the basic
managerial functions. It identifies how the environment affects organisations and how organisations in
turn create change within and adapt to their local and global environments. Learners need to know, as
they enter a new decade and century, how management has evolved and continues to be influenced by
external institutional and cultural factors. These changes bring with them emerging trends and special
challenges for the manager in domestic and international environments. An increased emphasis is
placed on entrepreneurship, innovation and change management and operations and supply chain
management.
Business Accounting
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Fall and Spring
3 Credits – Level 1
Business Accounting will give a broad overview of the underlying components of financial accounting
that pertain to a modern business. It will focus on the accounting system and the preparation and
interpretation of financial accounting statements.
Marketing Essentials
Spring and Fall
3 Credits – Level 1
This module introduces the learner to marketing concepts and theories that provide a comprehensive
foundation within the marketing subject area. Lectures will be the primary method of delivery. These
are supported by tutorials to facilitate further discussion of material and guidance for self-directed
learning. Guest lecturers will be invited to offer seminars to develop the learners’ understanding of
current practices in marketing led organisations.
Accounting
Spring & Fall
3 Credits – Level 1
This module equips learners with the ability to prepare and understand basic financial statements for
business entities, as well as developing a fundamental knowledge of the underlying principles and
concepts relating to financial accounting.
Level 2
People in Organisations
Fall Only
3 Credits – Level 2
The module gives learners an insight into the various influences affecting peoples’ behaviour and
satisfaction within organisations and the workplace. It helps learners explore and appreciate the
relationships between those influences and the bottom line dependent variables in which organisations
are interested. The course focuses on three categories of influencing variables on workplace behaviour
and satisfaction: Individual factors, Group Factors, and Contextual/Organisational factors.
Management
Fall Only
3 Credits – Level 2
This module introduces the learner to the nature of management and advocates for the importance of
good managerial practice in contemporary organisations. The module is designed to explain the basic
managerial functions. It identifies how the environment affects organisations and how organisations in
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turn create change within and adapt to their local and global environments. Learners need to know, as
they enter a new decade and century, how management has evolved and continues to be influenced by
external institutional and cultural factors. These changes bring with them emerging trends and special
challenges for the manager in domestic and international environments. An increased emphasis is
placed on entrepreneurship, innovation and change management and operations and supply chain
management.
Business Information Systems
Fall Only
3 Credits – Level 2
In this module learners will focus on the role information systems play in the modern business
environment. Learners will develop awareness of how IS can support management and examine the
effect of the World Wide Web as well as new and emerging technologies on businesses. They will also
appreciate the various approaches to acquiring a new information system and select the approach most
suitable for different enterprises. Learners will build on practical skills in database, spread sheets and
project management tools.
Advanced Economic Perspectives
Fall Only
3 Credits – Level 2
The module is designed in order that learners can appreciate the roots of political economic
perspectives existing in the world today; to understand the free market approach and the government
interventionist approach of policy (e.g. austerity v quantitative easing). Learners will also apply the
theoretical frameworks provided in lectures to individual markets/industries and wider macro
environments to enable them to have a more sophisticated view of the political economic events taking
place outside the classroom.
Business Finance
Fall Only
3 Credits – Level 2
This module introduces learners to the areas of management accounting and financial management and
aims to provide knowledge and application of basic principles, concepts and techniques in the context of
business decision-making encountered by non-finance professionals.
Principles of Business Law
Fall Only
3 Credits – Level 2
This module is designed to provide learners with a foundation in the fundamental principles relevant to
the manner in which the legal system operates and an introduction to the primary areas of law relevant
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to business. The module provides a gateway for those learners who will go on to pursue further legal
studies. For those learners who will not be pursuing any further legal studies this module provides
knowledge and understanding of the legal system insofar as it applies to the primary areas of business.
Selling & Sales Management
Fall Only
3 Credits – Level 2
This module aims to develop in learners an understanding of the selling function and its strategic
relationship with marketing in a market-driven organisation. It will provide learners with an
understanding of the multi-faceted role of the sales manager and will equip learners with the
knowledge, skills and competences in preparing and delivering effective sales presentations in varying
sales situations.
Event Planning
Fall Only
3 Credits – Level 2
Event Planning will enable learners to apply the event concept to a wide range of event planning
processes to evaluate if it successfully meets the expectations of its various stakeholders. A series of
lectures and seminars will provide essential module information. In addition to standard in class
lectures, case material will be applied to provide for and support the practical application of lecture
content to ‘real life’ event scenarios.
Financial Accounting
Fall Only
3 Credits – Level 2
Financial Accounting builds on the knowledge acquired in Level 6 and develops and applies this further
to the preparation and interpretation of financial statements in accordance with generally accepted
accounting principles.
Cost Management
Fall Only
3 Credits – Level 2
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This module introduces learners to cost and management accounting and provides the knowledge and
understanding to apply the basic principles, concepts and techniques of management accounting in
commercial situations.
Financial Management
Fall Only
3 Credits – Level 2
This module provides learners with an introduction to the functions of Corporate Finance, together with
developing an understanding of the challenges and opportunities facing the financial manager.
Business & Company Law
Fall Only
3 Credits – Level 2
This module offers an introduction to business and company law. It considers various aspects of
business law including contract law, employment law and commercial law. The law of tort is also studied
as part of this module. Company law focuses on governance and highlights areas where the regulatory
framework imposes obligations on accountants and auditors.
Financial Services Environment
Fall Only
3 Credits – Level 2
This module is designed to provide a general overview of the Financial Services Sector, changes in recent
years and the importance of the industry to the Irish economy. Learners will gain an understanding of
the basic principles and operations of each individual sector within the industry. There will be a
particular focus on fund accounting, international markets, banking and investments as these make up a
significant portion of the overall industry.
Institutional Regulation, Governance & Ethics
Fall Only
3 Credits – Level 2
This module introduces learners to the laws and regulation of the financial services industry in Ireland. It
examines both the general legal and regulatory framework and also the rules relevant to individual
areas of financial services. It also provides for an examination of corporate governance and ethics in the
context of financial services.
Marketing Communication
Fall Only
3 Credits – Level 2
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This module will enable learners to examine advertising and promotions through the lens of integrated
marketing communications. By blending and integrating advertising, promotions, and marketing
communications together, learners will be equipped with the information they need to understand the
process and benefits of successful IMC campaigns. Lectures will be the primary method of delivery, and
will also include guest lectures from industry experts.
Special Events Environment
Fall Only
3 Credits – Level 2
Special Events Environment is designed to offer learners a focused overview of the events industry on a
global scale. This module will provide learners with an understanding and appreciation of how changing
political, social, economic and environmental climates affects the events industry. Learners will also
recognise the increasing challenges facing event managers including financial, security, health and
safety, and employment issues. Lectures will be the primary method of delivery, and will be supported
by tutorials and guest lectures from industry experts.
Web and Media Design
Spring and Fall
3 Credits – Level 2
In this module learners will develop proficiency in current web languages, explore and utilize a variety of
web and multi-media software packages, evaluate other web resources, and apply current guidelines
and standards that are critical for building robust, accessible web-based products. Learners will also
explore and discuss related web aspects such as Web Analytics, Search Engine Optimisation, Social
Media, and other emerging issues in this discipline.
Employee Relations and the Law
Fall Only
3 Credits – Level 2
This module is designed to provide learners with the fundamental principles applicable to the
employment relationship, the influence of EU law and will further go on to examine principal legislative
enactments affecting both parties. The regulatory fora relevant to the resolution of disputes will be
investigated and the role of Alternate Dispute Resolution (ADR) for those parties seeing an alternative
resolution.
Project Feasibility
Fall Only
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3 Credits – Level 2
This module provides the participant with an understanding of the importance of Project Feasibility in
Project Management. The module assists learners in adopting an appropriate project management
perspective with regard to the importance and relevance of Project Feasibility within Project
Management.
Project Planning & Control
Fall Only
3 Credits – Level 2
This module provides the learner with an understanding of the importance of Project Planning and
Control in Project Management within organisations. It assists learners in adopting an appropriate
project management perspective with regard to the management of projects within organisations.
Cloud Computing for Business
Fall Only
3 Credits – Level 2
Learners will gain a solid theoretical understanding of the fundamental concepts and architecture of
cloud computing. The module concerns a business perspective of the evolution of the cloud and its
ability to change how IT departments deploy their services. They will learn about the key stakeholders,
technologies, products, services, platforms and applications that enable cloud computing. An evaluation
of the benefits, challenges, and risks of implementing cloud computing, including security, privacy,
standards and best practices are key components in this classroom-based module.
Digital Planning & Management
Fall Only
3 Credits – Level 2
This classroom based module will offer the learner both the theory and practice of planning and
managing a digital marketing campaign. Planning elements including campaign scoping, deliverables,
budgeting and performance reviews will be central to any digital campaign. Consumer engagement and
insight into on-line behaviours are key to appreciation of the new landscape. Understanding the costs,
rewards and risks associated with developing any interactive digital media campaign will be outlined
also. This module will be supported with DVDs, e-materials, and guest presentations.
Principles of Programming
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Fall Only
3 Credits – Level 2
In this module learners will focus on the essential and starting points in programming. Learners will be
introduced to the fundamentals of data types, input and output, control structures, Methods and a basic
introduction to classes. Learners will build their practical skills be completing individual projects on an
on-going basis.
Psychology
Fall Only
3 Credits – Level 2
This module introduces learners to empirical research methodology and key topics in Psychology.
Lectures derive from a number of sub-disciplines including History and Schools, Social Psychology,
Cognitive Psychology, Developmental Psychology, Abnormal Psychology, Health Psychology and
Organisational Psychology.
Social Psychology
Fall Only
3 Credits – Level 1
This module introduces learners to the field of social psychology, and to understanding the individual’s
behaviour within social contexts. Particular emphasis is placed on social behaviour within workplace
settings.
Employability Skills
Fall Only
3 Credits – Level 2
This is a practical module that builds on the Learning to Learn and Communication for Personal
Success modules. This is a platform for career related investigation, job analysis, CV building, interview
practice and work experience identification. Learners will be required to develop continuously and
manage their own careers e-portfolio. They will be required to record their development of their
employability skills and provide evidence of their skills, competencies, job search, CV, cover letter,
interview skills and extracurricular achievements.
Innovation & Entrepreneurship
Spring Only
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3 Credits – Level 2
Innovation is today becoming a watchword for how knowledge can develop ideas into new products,
services and structures for commercial growth, improved delivery and profit. The course is delivered in
an interactive fashion with seminars, practical investigations and guest lectures with successful
entrepreneurs and business people using real-world scenarios and cases.
Digital Marketing Concepts
Spring & Fall
3 Credits – Level 2
The evolution of the Internet in our economy has transformed the marketing landscape. Learners in this
module will explore from a consumer's perspective the fundamentals of marketing electronically. While
the evolution of the Internet has created a renaissance of Marketing, new e-Marketing concepts have
flourished for marketers to seize present and future opportunities using digital technologies. As part of
this course learners will focus on a project where they will be encouraged to compare and contrast two
companies' websites in an industry of their choice.
E-Business
Spring & Fall
3 Credits – Level 2
The Internet has redefined and continues to redefine how the business world functions. Integrating an
e-business angle to business principles such as competitive advantage, marketing, and supply chain
management is integral to the modern business environment. This module allows learners to explore
how and where e-business contributes to the world of business.
Cloud Design & Development
Spring & Fall
3 Credits – Level 2
This module investigates the technical aspects and implications of the design and development of
enterprise level cloud computing technologies from an organisational perspective. It will explore in
detail relevant agile systems development methodologies which are better suited to the cloud
computing paradigm and examine relevant tools and techniques. It will examine how innovation in
Software as a Service provision alters the implications to an organisation from an informational and
technical viewpoint. Learners will develop skills in project management with a specific focus on practical
IT Project Management related to cloud development. Evaluation of cloud migration planning and
strategies. It will investigate cloud computing as an enabler of enterprise and innovation with particular
reference to start-up companies.
Level 3
Business Strategy
Spring & Fall
3 Credits – Level 3
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On completion of this module learners will be able to:
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Demonstrate comprehensive knowledge of the nature of strategy and its importance in an
organisational context.
Express a holistic comprehension of the core principles of strategic management.
Display analytical and problem-solving techniques in appropriate business contexts, with the
capacity to present conclusions professionally.
Demonstrate initiative and creativity in the selection of suitable competitive strategies for
organisational success.
Display firm understanding of the importance of the strategic intent, purpose and culture in
determining organisational effectiveness.
Global Business Environment
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Critically evaluate the motives for, and barriers to, internationalisation.
Demonstrate mastery of understanding of current levels and trends of global trade and
business.
Critically evaluate modes of entry available to business in the international process.
Comprehend the role of key supranational organizations.
Display a critical appreciation of organisational functions in an international context.
Human Resource Management
Spring & Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Explain the differences between traditional Personnel and HRM.
Comment on the importance of strategic HR from a National and Organisational Perspective.
Examine the relationships between business components and HR planning.
Understand the importance of individual differences and group behavior in the workplace.
Comment on the importance and practical issues involved in Human Resource Planning.
Develop a job specification and be aware of how to conduct a job interview.
Manage a professional recruitment and selection project.
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Understand the importance of effective training and development as part of the induction
process.
Describe the main methods of managing performance at work.
Know the main characteristics of reward systems at work.
Describe what is meant by managing diversity in the workplace.
Have a thorough grounding in modern HRM practices.
Develop a clear comprehension of the legal aspects of HRM.
Personality and Individual Differences
Spring & Fall
3 Credits – Level 3
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Learners are able to explore theories of personality and individual differences.
The learner will critically evaluate the contribution made by personality theories in explaining
individual differences in the workplace.
This module will develop and awareness of how a social-cognitive analysis of personality
contributes to the development of organisational culture.
Psychology of Organizations
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
 Apply concepts, theories and techniques derived from organisational psychology to workplace
settings.
 Utilize research methods to address organisational issues and questions.
 Evaluate the rationale for and methods of performance appraisal; selection and assessment.
 Demonstrate a critical appreciation of human behavior in the workplace including the nature of
employee behavior; the extent to which the work environment contributes to the physical and
emotional wellbeing of employees; effective leadership; group functioning and performance.
Corporate & Commercial Law
Spring Only
3 Credits – Level 3
On completion of this module, learners should be able to:
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
Appreciate and critically assess the significant role that corporate law has to play in the
operation of a commercial environment
Evaluate the legal constraints imposed upon commercial transactions, and the obligations
imposed upon the operation of commercial environments from a financial, employment,
intellectual property and IT perspective
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Comprehend the role and advantages of commercial arbitration in resolving certain types of
disputes
Information Management
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Understand and evaluate strategic applications of information systems and technology.
Explain the strategic planning process for information and evaluate approaches to the
formulation of information strategy.
Demonstrate a critical appreciation of the major issues that arise in the context of managing the
information function, and informed insights into the wider dimensions of an information
management policy.
Critically evaluate a range of information issues and recommend strategically viable solutions in
a variety of business contexts.
Management Accounting
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Understand and apply the principles and concepts of management accounting.
Demonstrate application of management accounting techniques as an aid to management in
planning, control and decision making.
Understand the management accountant’s role in performance evaluation
Critically evaluate developments in management accounting and their use in the modern
business world
Services Marketing
Spring & Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Explain and describe historic, current and innovative services marketing theories and concepts
used by marketing professionals.
Demonstrate comprehensive understanding of the role of services marketing in the Irish S.M.E.
sector.
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Exercise appropriate judgment in selecting modern service quality models for the development
of a service organization’s competitive advantage, targeting several customer segments.
Conceptualize and critically evaluate the service experience and confidently apply services
marketing concepts and frameworks to formulate winning solutions.
Develop a framework for the development and implementation of services marketing
programmes, which will meet the needs and wants of consumers and organizations.
Critically assess ways of measuring, monitoring, evaluating and controlling service quality.
Demonstrate advanced presentation skills required in appropriate sales and marketing contexts.
Employee Relations & the Law
Fall Only
3 Credits – Level 3
The aim of this module is to provide learners with an understanding of the fields of employee and
industrial relations, and to facilitate an appreciation and understanding of the contexts and practices
operational in both fields.
Training & Development
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Display a clear understanding of the strategic importance of training and HRD
Demonstrate understanding of how training and HRD are aligned to the overall HRM process
Evaluate how training and development are aligned to the business strategy of organizations
Design interventions, using a systematic training cycle.
Practically apply the techniques required in the design development and evaluation of
systematic training.
Auditing
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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
Understand the regulatory and ethical framework of auditing and analyze the pressures and
influences under which an auditor is required to give a reasoned opinion.
Develop a knowledge of practical audit applications and techniques including the use of
computer assisted auditing techniques, such that learners will be able to deal with audit risk,
audit judgment, audit evidence, accounting systems and related internal controls.
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Learn about all aspects of the audit approach including dealing with and utilizing the internal
audit function of an audit client.
Explore the issues involved in formulating the audit opinion.
Assess the role of external audit, evaluate its current contribution to society and consider the
future direction of the audit.
Financial Reporting
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Competence in the preparation and presentation of financial statements at an advanced level in
accordance with generally accepted accounting practice and current professional and legal
requirements.
Ability to analyze and interpret financial statements and recognize their limitations.
Ability to critically appraise accounting practice with particular reference to capital maintenance
theory and asset valuation
Awareness of the international dimension to financial accounting and the associated variances
in accounting practices
Taxation Systems
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Critically assess the development of the Irish Taxation System and its contribution to the
economy.
Calculate liability under the major business and personal Tax Heads and advise the tax payer
accordingly.
Display an understanding of the interaction of the various taxes and the fundamental basis for
tax planning.
Finance II
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Understand and apply the theories of portfolio construction and diversification to practice.
Demonstrate understanding of the mechanisms and operation of internationally traded financial
products.
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Interpret and analyze the financial variables which drive share price movements.
Critically appraise mergers and takeovers in order to ascertain “true costs” and gains in the
process.
Display a detailed understanding of investment appraisal techniques.
Critically review the application of CAPM and Arbitrage Theory in the assessment of capital
structure.
Investor Research & Analysis
Spring and Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Identify and critically evaluate the different types of securities.
Display the detailed analytical skills essential to analyzing each type of financial security.
Examine and assess European and US security market regulation.
Evaluate and explain the key challenges in managing securities.
Design and implement a methodology for conducting research and analysis on investment
securities.
Display a detailed practical knowledge of the futures and options markets.
Treasury & Risk management
Spring and Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Demonstrate detailed knowledge of the techniques to manage interest rate, weather, credit,
operational, commodity and foreign exchange exposures and their application to practical
situations
Demonstrate detailed understanding of the role and operation of cash management within
Treasury management.
Evaluate and comment critically on current trends within the treasury function and on
developments within a broader context of economic and financial affairs.
Display strong understanding of risk measurement techniques and their applications in the
context of risk management.
Demonstrate the skills required to assess and value currency and interest rate swaps
Derivative Theory & Practice
Spring and Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Display detailed knowledge of each type of financial derivative
Be conversant with the means of trading in derivatives markets
Calculate and construct trading strategies involving derivatives
Appreciate the risks and rewards offered by derivatives
International Marketing
Spring & Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Critically evaluate the motives and barriers to internationalisation.
Be cognisant of what globalization means to business managers and thereby its impact on
international business practices.
Display analytical skills, which are critical pre-requisites to the decision makers’ ability to make
valuable decisions in the global business environment.
Comprehend the role of the global business environment in the development of an international
marketing strategy.
Appreciate the wide variance in national cultures, social structures, languages and corporate
cultures and the impact these have on international business negotiations.
Demonstrate understanding of the value of effective marketing strategies and how they might
be developed in the context of the global business environment
Consumer Analysis
Spring & Fall
3 Credits – Level 3
On completion of this module learners will be able to:
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Clearly understand the role of consumer analysis in business.
Explain the theoretical nature behind each of the concepts within consumer analysis.
Analyze consumers’ decision-making processes and their implications within marketing.
Identify and apply the individual psychological influences that impact on our purchase decisions
and their further implication for strategic development.
Comprehend the influence that sociological factors may have on our behavior.
Discuss the empirical findings in the area of consumer behavior research and practice.
Events Operations
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Demonstrate how the constituent elements of staging an event relate to each other
Apply various techniques and mechanisms to manage effective event operations
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Co-ordinate the logistical effort required to ensure the successful procurement of supplies and
people on site, through effective leadership
Integrate the skills learned in the Events Planning module to effectively execute Event
Operations
Services Event Marketing
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Conceptualize and critically evaluate the service experience in event management situations and
to confidently apply services marketing concepts and frameworks to formulate winning
solutions in the event marketing industry.
Develop a framework for the development and implementation of services marketing
programmes, which will meet the needs and wants of consumers and organizations.
Critically assess ways of measuring, monitoring, evaluating and controlling service quality in
event management.
Become more sensitive to key issues in building and managing customer relationships in event
service industries and to appreciate the value of loyal customers.
Event Risk Management
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Explain the central role of risk management in event management and administration
Understand the various rules and regulations governing events
Identify the necessary contracts and legal obligations for events and their components
Recognize the onus of responsibility of the event manager through the construction of risk
management and contingency plans
Develop and Manage risk management procedures
Network & Communications Management
Fall Only
3 Credits – Level
On completion of this module learners will be able to:
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Understand and evaluate the main issues in network construction and performance.
Design, configure and manage network topologies such as LANs, WLANs & WANs using devices
such as switched, routers, etc.
Critically evaluate the fundamental Communication Concepts
Recommend strategically viable network architectures in a variety of business contexts.
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Database & Web Application Development
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Identify and evaluate the role of database applications in business organizations.
Examine the most commonly used methods and techniques for database design and
development.
Critically analyze data storage and management requirements and issues and to devise
appropriate database solutions.
Demonstrate significant practical skills in database design and development.
Advanced Programming for Business
Fall Only
3 Credits – Level 3
On completion of this module learners will be able to:
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Use effective programming techniques to construct business applications.
Demonstrate an understanding of, and the ability to use, common data structures, such as
arrays and linked lists.
Show a high-level understanding of Object-Oriented methods.
Construct applications using at least two distinct programming languages.
Test and debug an application effectively.
Company Law
Fall Only
3 Credits – Level 3
On completion of this module, learners should be able to:
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
Appreciate and critically assess the significant role that Company Law has to play in the business
environment.
Differentiate between the various business forms – and assess the relative advantages and
disadvantages of one form over another.
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Comprehend the duties imposed upon company officers and the sanctions available for noncompliance.
Analyze the financial structure of companies.
Critically assess the various methods of company dissolution, as well as corporate liability in
relation to defunct companies.
Evaluate the strengths and weaknesses of the present system of corporate governance and
make recommendations for change.
Commercial Law
Fall Only
3 Credits – Level 3
On completion of this module, learners should be able to:
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Appreciate and critically assess the significant role that Commercial Law has to play in the
business environment in relation to Employment Law, Intellectual Property Law and EU
Competition Law.
Comprehend the legal vocabulary sufficient to describe the process of making contracts and the
legal consequences of performance or breach.
Understanding the characteristic grammar used in contractual documents such as a bill of lading
and a bill of exchange.
Be cognisant of the formal and legal register and possess an ability to express contractual terms
in an appropriate style in the field of credit and security.
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School of Arts
Fall Semester Options
Level 1
Media, Culture & Society 1
Fall Only
3 Credits – Level 1
This module serves as a general introduction to the concepts, ideas and debates that constitute the
academic fields of Media and Cultural Studies. It considers the various ways in which a variety of cultural
forms (e.g. fiction, music, consumerism, leisure) develop in contemporary society and reflects upon the
relationships between power, representation, identity and cultural production as they appear in Ireland,
as well as in a global context.
Introduction to Economics
Fall Only
3 Credits – Level 1
This module provides an introduction to the basic principles, theories and institutions in
microeconomics and macroeconomics. It examines; the role of economics and the central concepts used
in the field, the decisions of individual consumers and firms, and the economy as a whole.
Introduction to European Cinema
Fall Only
3 Credits – Level 1
This module introduces learners to the range of films which exist outside of the realm of popular
Hollywood cinema, particularly films produced in Europe before World War 2, including cinema from
France, Germany and Britain. The idea of film as an art form is considered and the relationship between
this notion and the understanding of cinema as an industry is examined. It introduces learners to the
concept of national cinema.
Drama in Contexts
Fall Only
3 Credits – Level 1
This module introduces the study of drama at degree level through a selection of plays. It introduces the
methods and terminology used in the analysis of dramatic texts, as well as a range of dramatic
traditions, models and conditions out of which individual plays emerge. It fosters the development of
the knowledge and understanding necessary to the description and close study of plays in relation to
their technical, historical, cultural and philosophical contexts. It broadly traces the development of
dramatic forms and conventions from the classical to the modern world, and traces the development of
theatre spaces and stages from the classical to the modern world.
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Creative Writing
Fall Only
3 Credits – Level 1
This module introduces learner writers to the workshop method of learning and production. It provides
the learners with an opportunity to produce written work in the genres of poetry, playwriting, short and
long prose fiction, and review/criticism, for review by their peers. It introduces learner writers to an
audience of serious readers and provides the opportunity for learners to improve their creative and
critical writing skills, including their editorial skills.
Introduction to Fiction
Fall Only
3 Credits – Level 1
This module introduces the study of fiction at third level with a selection of short texts. It explores some
of the possibilities of the short story and the novella. It compares realistic and fantastic narratives in
terms of techniques, effects and implications. The treatment of character and setting in particular pieces
of fiction is studied. Works of fiction in terms of narrative techniques and structure are analyzed, and it
considers the treatment of personal, intimate and local subjects as well as broad philosophical questions
in fiction.
Introduction to Psychology
Fall Only
3 Credits – Level 1
This module enables learners to understand some of the basic principles and themes within Psychology.
Learners engage in the literature concerned with Psychology and evaluate some of the issues this
literature raises. The basic themes involved in Psychology, including the various disciplines and theorists
are identified and discussed. It discusses the research methods used in this discipline and indicates the
awareness of the importance of ethics
Introduction to Psychoanalysis and the Unconscious
Fall Only
3 Credits – Level 1
This module outlines the historical context within which psychoanalysis emerged with particular
reference to Freud’s work on hysteria. It also introduces some basic notions relating to repression, the
unconscious and psychosexual development as outlined in Freud’s text. The learners will begin to
outline the function and objectives of psychoanalytic practice and technique. Learners will be
introduced to how Jacques Lacan applied the science of linguistics to Freudian psychoanalysis and the
unconscious. As part of this module learners will study the Freudian approach to dream interpretation.
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Social Policy – Historical and Cultural Perspectives I
Fall Only
3 Credits – Level 1
This module introduces learners to the academic discipline of Social Policy. It explores it’s historical and
cultural evolution and reviews the administration and funding of the main tools of Social Policy. It
investigates social stratification in Ireland and the impact of this stratification on society. It leads
learners in outlining and describing certain issues, debates and discussions relating to the discipline of
Social Policy through classroom activities and the production of written academic tasks.
Developmental Psychology
Fall Only
3 Credits – Level 1
This module gives learners an introduction to the area through exploring the various theoretical
perspectives in understanding human growth and development, including cognitive, psychosocial,
humanistic, social-cognitive, learning and ecological approaches. There will be a review of the most
important empirical work relevant to these domains to examine the key biological, social, emotional and
cognitive developmental changes that occur across the lifespan. Through this learners will be familiar
with the principal research techniques used within developmental psychology and be able to assess how
developmental psychology can be applied to real world issues, such as bullying and divorce.
Social Psychology
Fall Only
3 Credits – Level 1
The learners will understand and examine the basic principles and themes within Social Psychology as
well as recent research, trends and findings in order to explore the contributions made by Social
Psychology to the understanding of the individual, the interpersonal processes and group processes.
This will involve an engagement with the literature concerned with Social Psychology and examination
of the issues.
War & Peace in the 20th Century
Fall Only
3 Credits – Level 1
The international history of the twentieth century, from the outbreak of World War I in 1914 to the
collapse of the Soviet Union in 1991 is explored in depth including the three great wars of the 20th
century: World War I, World War II and the Cold War. This culminates in an exploration of the
relationship between war and peace and the changing nature of power, ideology and international
relations during the twentieth century.
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Cinema History
Fall Only
3 Credits – Level 1
The history of cinema from its inception in the late nineteenth century to the late twentieth century,
including the beginnings of cinema in the late nineteenth century, the development of film techniques in
the silent era, and the changes in film narrative brought about by the introduction of synchronous sound
in the late 1920s will be investigated and analysed. This will inform learners about the development of
film techniques, including screenwriting, cinematography, lighting, acting, and editing. A deeper
knowledge and understanding will be created of the rise of classic Hollywood cinema, German
Expressionism, French Impressionism, the Soviet Montage, the early talkies, the post-war Italian
Neorealism, the French New Wave, the British New Cinema, the Polish School, and the New Hollywood.
American Cinema & Society
Fall Only
3 Credits – Level 1
This module introduces learners to American cinema between 1895 and 1960, tracing the development
of film form and genre during this period, addressing the rise of the studio system and the evolution of
the classical Hollywood narrative. It looks at the analysis of American film form and genre, drawing
connections between film text and social and industrial context. Learners will be introduced to the
concepts of stardom and performance as well as the importance of genre to Hollywood cinema.
Critical Approaches to Film
Fall Only
3 Credits – Level 1
By providing an introduction to the various ways in which the study of Film has developed from a critical
and theoretical perspective by the use of particular case studies, the module will offer a chronological
exploration of the key moments when critical and theoretical concerns have intersected with major
movements and/or individual contributions to the development of the medium. Learners will develop
an understanding of the ways in which the history of the medium and the history of film theory are
related.
Understanding the Image
Fall Only
3 Credits – Level 1
This module provides learners with an introduction to the history and importance of photography as a
medium, beginning with a history of the medium and a consideration of some of the key debates
associated with it. Learners will be provided with practical instruction in the basics of digital
photography and provide opportunities for the learner to develop an ability in this area. Learners will
have the opportunity to further develop skills relevant to the principles and practices of digital
photography with special regard to post-production. Learners will be provided with a grounding in the
technical and creative aspects of image capture, editing and manipulation.
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Basic News Reporting
Fall Only
3 Credits – Level 1
Learners will be introduced to the basic structures and composition of news stories and, through
practical class work, show the differences between tabloid and broadsheet, print and broadcast.
Learners will gain an understanding of how to use quotes and how to interview subjects for news stories
and explore what makes for newsworthiness and how to come up with and develop news story ideas
Research skills, fact checking, using the Internet and to gaining an understanding of the more ethical and
professional elements of news reporting e.g. dealing with sensitive stories, remaining unbiased and
balanced are covered. There will be a focus on specific areas of news reporting e.g. political journalism,
court reporting.
Introduction to Broadcasting
Fall Only
3 Credits – Level 1
The establishment of the fundamentals of broadcasting will provide an introduction to the area of radio
broadcasting, and establish fundamental production competencies. The editorial processes in place for
broadcast news and develop an understanding of the roles and functions of the radio broadcasting
landscape will be explored and analysed in order to develop creativity and competencies in radio
production and presentation skills and interviewing techniques. A key feature is to teach learners how to
work as a production team and work together under dead-line conditions to produce informative and
entertaining magazine programmes for the medium of radio.
Crime & Society
Fall Only
3 Credits – Level 1
This module uses interactive lectures and discussion groups. These lectures will introduce the main
issues of concern within the Crime & Society module. Key subject areas include history of crime, theories
and types of crime, concepts of crime and deviance, the effect of crime on society, social policy in
relation to crime and punishment and the criminal justice system and the relationship between class
and crime. The main teaching strategy will be in the form of lectures but group work, case studies,
reports and projects will also be used.
Research Methods in Social Science
Fall Only
3 Credits – Level 1
In this module learners will be introduced to the scientific method, specifically as a means of producing
knowledge in the social sciences. Learners will discover the importance of ethical modes of working with
people in the social science research context and explore relevant societal and individual questions that
would be appropriate for social science research using quantitative and qualitative approaches to
conducting social science research. Learners will outline, debate and discuss certain issues, debates and
discussions relating to research methods through classroom activities and the production of written
academic tasks.
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Data Analysis & Computing 1
Fall Only
3 Credits – Level 1
Learners will describe data using the appropriate techniques and terminology using the statistical tools
required in the understanding and conducting of descriptive research and develop the learner’s
knowledge of the application of SPSS to data analysis and the interpretation of statistical/graphical
output.
Introduction to Social Science
Fall Only
3 Credits – Level 1
This module introduces learners to social science and explores the different fields that make up the
interdisciplinary social sciences. It will develop learners’ understanding of contemporary applications of
the social sciences. The module will aim to make explicit the interrelated nature of the modules in the
social science programme. Learners will be led in outlining and describing certain issues, debates and
discussions in social science through classroom and library activities and the production of written
academic tasks.
Psychology for Social Science
Fall Only
3 Credits – Level 1
This module introduces learners to the academic study of psychology and the ways in which it
contributes to the multidisciplinary field of social science. It enables learners to understand the
principles and themes within the streams of psychology most relevant for the field of social science.
This module also allows learner to explore the applications of the principles of psychology in the
environment. This module leads learners in outlining and describing certain issues, debates and
discussions from key streams in psychology through classroom activities and the production of written
academic tasks.
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Level Two
Cognitive Psychology I
Fall Only
3 Credits – Level 2
This module provides learners with an insight into a number of areas within cognitive psychology,
including perception, attention, memory and problem solving. It explores and examines the key
theoretical and empirical work in these areas. It builds an awareness of the historical development of
the discipline and familiarizes learners with the principal research techniques used within cognitive
psychology. It enables learners to engage in the literature concerned with cognitive psychology and to
evaluate the key issues involved. It explores the applications of cognitive psychology in the real world.
Exploring Economic Issues
Fall Only
3 Credits – Level 2
This module defines economy and explores the role of economy in society, and the ways in which
economy and society interpenetrate one another. It examines some contemporary examples where
economic development, or crises, have impacted on a society(ies). It leads learners in outlining,
discussing and beginning to analyse certain issues, debates and discussions regarding the role of
economy in society through classroom activities and the production of written academic tasks.
Documentary and Non-Fiction Film & Television
Fall Only
3 Credits – Level 2
This module explores the history and development of various forms of documentary and other nonfiction film-making and the critical and theoretical responses to them. Other issues relevant to this area
of film are considered, including technological innovations, ethics and aesthetics, censorship and
propaganda, cultural memory, reportage, realism, reflexivity and representation. The contributions
made by key individuals and movements to the evolution of this form of filmmaking are explored.
New Waves in European and World Cinema
Fall Only
3 Credits – Level 2
This module will further explore the diversity of film practices which have emerged outside Europe and
America since World War II. Learners will be asked to critically engage with the formal and narrative
strategies employed within the films screened, and to consider how these strategies function to create
meaning. Although there will inevitably be a focus on the key auteurs within these countries, the
module will also address the meaning of popular and genre cinema in different parts of the world.
Learners will also be asked to consider issues of representation which arise in world cinema, particularly
around issues of gender, national identity and race.
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Understanding Film
Fall Only
3 Credits – Level 2
This module begins by introducing learners to questions of identity and representation in cinema and
examine how issues of gender, sexuality and race are explicitly and implicitly addressed in mainstream
cinema as well as in more oppositional forms. Learners will consider the relationship between ideology
and film form, grounding the reading of film texts firmly in social context. Learners will also engage with
the theoretical debates which have arisen around issues of representation in film, in particular the
critical approaches to film which have been offered by feminist and gay and lesbian film theory. Learners
will also address the issue of race from a variety of perspectives, including postcolonial theory, third
cinema debates, and writings on black American cinema. Learners will consider the significant
relationship between film sound and image from a variety of perspectives. Beginning with the historical
and technological and then widening this investigation to consider the critical, cultural and theoretical,
this module will examine the ways in which sound and music have combined and continue to combine
to significant effect with the moving image.
Film Style, Stardom and Performance
Fall Only
3 Credits – Level 2
This module considers the history of mise-en-scène criticsm as a distinct approach to writing about
films. Beginning with a historical account of the rise of this film-centred approach, learners will examine
the writings of notable proponents of this methodology as well as films chosen as exemplars. This
module addresses the ideological issues and critical suspicions that have always accompanied mise-enscène criticism as an approach to the study of film. Learners will also examine different acting styles,
including Method acting, as well as questions of gender which are related to performance and address
themes such as the construction of the star persona, issues of ethnicity and the changing meaning of
stardom in the digital age.
Scriptwriting, Production & Development
Fall Only
3 Credits – Level 2
This module introduces learners to the process of scriptwriting for the screen. It explores the
fundamentals of storytelling and help learners develop the practical skills necessary to construct the
final version of a short film script. Learners will be introduced to the variety of strategies involved in
visualising drama and constructing dialogue. Learners will also be given a regular opportunity to develop
a creative response to the process through regular workshops, read-throughs and feedback sessions.
Learners will be provided with a detailed overview of the production process from script to screen with
a view to them producing a short film or related project. On completion of the module learners will
have an insight into professional standards and procedures and introduce them to the specific stages of
film production, including principal photography, post-production, marketing, distribution and
exhibition. Learners will also be introduced to the specific responsibilities of individual crew members,
including producer, director, production designer, cinematographer, production manager, assistant
director, camera assistant, sound recordist, editor and sound mixer.
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From Enlightenment to Revolution
Fall Only
3 Credits – Level 2
This modules explores the events, figures and ideas that enabled the transformation from ancien régime
to modern era via the Enlightenment. It provide learners with a clear narrative and nuanced
understanding of the ancien régime, Enlightenment, American and French Revolutions, and the political
and social upheavals of late eighteenth-century Ireland. The module explores these events in a
transatlantic context, with a particular focus on assessing the Irish experience as part of an international
movement and chain of events. Learners will be encouraged to consider how the events covered by the
course relate to each other, and how they influence each other ideologically and politically.
Learners are encouraged to use a wide variety of historical source material through direct exploration of
primary sources including newspapers, novels, cartoons, songs, political tracts etc. and to examine the
concepts of cultural history through their study of the Enlightenment and of transatlantic political
culture during the ‘Age of Revolution'.
The Making of Modern Ireland 1798-1922
Fall Only
3 Credits – Level 2
This module provides learners with a broad understanding of the key themes, personalities and
developments in Irish history from the 1798 Rebellion to the end of the Civil War in 1922. It engages
with the development of nationalism and unionism throughout this period. Cultural and social
developments including the Gaelic League, the GAA and the establishment of the Abbey Theatre are
examined.
The Rise of the Novel
Fall Only
3 Credits – Level 2
This module study’s the development of the novel form from the eighteenth century to the late
nineteenth or early twentieth century. It investigates the relationship between the rise of the novel and
history, and explores the meaning of terms such as ‘realism‘ and ‘modernism‘. It considers the effects of
particular narrative techniques and examines various critical approaches to the novel.
Visual and Dramatic Writing Workshop
Fall Only
3 Credits – Level 2
This module explores the fundamentals of visual and dramatic writing to enable each learner‘s
acquisition of the skills necessary to write for the screen. It guides each learner‘s work from idea to
script via workshop sessions that will see learners read and respond constructively to each other‘s work.
It foregrounds the specifics of all practical aspects of the development phase of writing for the screen,
including issues and concepts such as story synopsis, loglines, treatments, reader‘s reports, script
formatting, writer‘s notes, copyright of material. It further encourages learners to respond creatively to
feedback during each phase of the process from script to screen.
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News Story Analysis
Fall Only
3 Credits – Level 2
This module examines the reasons why newspapers, television, radio, internet and magazine media
choose certain stories and how they cover them. It address’ how news outlets frame certain stories and
are influenced by social, economic, cultural and financial agendas, and the techniques employed to
maintain these in their products. It covers how the pursuit of profit, personal ideologies, and power by
owners, editors and journalists can bias news coverage. This process can be characterised by
sensationalist and cynical coverage in the drive for profits and bigger audiences. It further considers how
the deliberate selection and framing of news reports in the five main media can negatively and
positively impact public debate, resultant collective action, and Government decisions. The level of
power and responsibility media players have and how this can be used positively and negatively in
constructing a give worldview is discussed.
Individuals, Society and the State
Fall Only
3 Credits – Level 2
This module outlines several strands of political philosophy such as liberalism, conservatism, socialism,
paying particular attention to the relationship of the individual to society and the state. Some of the
seminal works of ancient, mediaeval, modern and contemporary political philosophers are explored.
Emphasis is placed on the pervasive influence of Plato and Aristotle, and their enduring legacy. It
explores key works that established political science such as Plato’s Republic and Aristotle’s Politics and
Nicomachean Ethics, to name but a few foundational texts. The philosophical anthropological accounts
of the human person will be studied and the relevance of social and political philosophy to
contemporary cultural, social and political concerns will be shown. It will facilitate the personal, societal,
historical, political and philosophical enquiry emanating from this module.
Social Care: Theory and Practice
Fall Only
3 Credits – Level 2
This module provides an understanding for learners of the diverse aspects of social care. It highlights
the importance of a multidisciplinary approach to understanding social care. Learners will develop
understanding of the interaction between social policy and law and the provision of social care.
Learners will examine core aspects of Irish law and the legal system, related specifically to themes and
issues of relevance to social care policy and provision in both in the national and community arenas.
This module will lead learners in discussing and analysing certain issues, debates and discussions from
the field of social care through classroom activities and the production of written academic tasks.
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Literary Theory
Fall Only
3 Credits – Level 2
This module introduces learners to a broad range of texts and debates on literary theory since the early
twentieth century. It considers the relevance of psychoanalysis and linguistics to the study of literature.
It explores some of the arguments on the relationships between literature and class, gender as well as
imperialism and postcolonial identity. It further encourages learners to reflect on their own critical
practice and to become aware of the variety of alternative approaches possible.
Exploring Social Thought
Fall Only
3 Credits – Level 2
This module leads learners to explore issues, debates and discussions from the field of social thought, in
context, and explore its contribution to the multidisciplinary field of social science. The module
investigates some of the main thinkers who have shaped social theory. Learners will explore the
conditions that lead, and have led, to the production of social thought and the ways in which learning
about social thought can aid in understanding contemporary thinking about a variety of topics. This
module will lead learners in outlining, discussing and beginning to analyse certain issues, debates and
discussions from the field of social thought through classroom activities and the production of written
academic tasks.
Issues in Contemporary Life and Culture
Fall Only
3 Credits – Level 2
This module explores the modern evolution of the arts and social sciences within new interdisciplinary
paradigms and learners will explore a series of topics from a range of disciplinary and interdisciplinary
perspectives. This module enables and encourages learners to synthesise and integrate learning across
subject areas or discipline boundaries. This module also introduces interdisciplinary research.
Data Analysis: Technology & Social Research
Fall Only
3 Credits – Level 2
As part of this module learners will examine the role of technology in social research, specifically in
terms of data analysis and develop their knowledge of the ways in which software to analyse qualitative
and quantitative data. Learners will develop their proficiency in utilising appropriate software to
analyse qualitative and quantitative data and their ability to prepare reports that appropriately present
social research analysis. This module will lead learners in analysing social science research data through
classroom activities and the production of written academic tasks.
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Carrying out Research in Psychology
Fall Only
3 Credits – Level 2
This module teaches learners the essential research methodology in order to carry out research within
psychology. It equips the learner with the theoretical and practical knowledge of how to evaluate a
piece of psychological research. Learners will be able to confidently appraise and construct hypotheses
using the scientific/deductive method. On completion of the module learners will be familiar with the
principles of psychometric testing. This module will prepare learners for conducting and presenting
their own research project and it will allow them to demonstrate the appropriate data management and
statistical analysis to be employed for carrying out research in psychology.
Biopsychology
Fall Only
3 Credits – Level 2
This module allows learners to develop an insight into the various topic areas within physiological
psychology including stress, addictive behaviour, gender and sexual orientation and some aspects of
abnormal behaviour e.g. eating disorders. It also gives learners an insight into the various topic areas
within neuropsychology including movement, sleep and dreaming, learning, and thinking. It looks at
exploring the relationship between biological processes and behavior. Learners will evaluate
contemporary research into the physiological basis of behaviour.
Counselling Theory and Group Facilitation Skills
Fall Only
3 Credits – Level 2
This module examines the discipline of counselling and to identify the core concepts and ideas
associated with it. It also provides learners with an understanding of current theories of counselling and
group facilitation. It also enables learners to understand and appreciate the professional and ethical
issues inherent in the practice of counselling and group facilitation. The module leads learners in
discussing and analysing certain issues, debates and discussions relating to counselling theory and group
facilitation skills through classroom activities and the production of written academic tasks.
Drama from Shakespeare to Chekhov
Fall Only
3 Credits – Level 2
This module provides learners with a history of the development of European drama between the
Renaissance and the beginning of the modern tradition, with a more specialised knowledge and
understanding of selected periods and individual writers. It also provides an overview of the conditions
and conventions, the social and economic pressures, the artistic ideas and the technical innovations that
pertain to a number of key moments in the history of European Drama and that form the context for a
number of important writers. Learners are provided with an introduction to the range of Shakespeare’s
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achievement as a dramatist and are also provided with a clear picture of the range of possibilities open
to theatrical innovators by the beginning of the twentieth century.
Shorthand
Fall Only
3 Credits – Level 2
This module provides learners with the principles of Teeline shorthand and build up knowledge of the
various signs and symbols. Emphasis is on successfully memorizing the building blocks of shorthand and
speed. It enables learners to reach Teeline speeds of up to 40 words per minute during dictation. This
will develop the learners’ ability to write Teeline shorthand so that it becomes an unconscious reflex
upon hearing the spoken word.
Data Analysis and Computing 2
Fall Only
3 Credits – Level 2
This module teaches learners how to relate methodological strategies to statistical techniques.
Emphasis is on the need to utilise the analytical skills acquired to appropriately interpret a range of
statistical test. Learners will develop the ability to implement a variety of statistical techniques to
analyse data using SPSS. This module will extend learner’s statistical and methodological knowledge to
underpin their project work.
Psychoanalysis as a Clinical Practice
Spring Only
3 Credits – Level 2
This module facilitates learners in gaining a firm understanding of the stages of psychosexual
development from infancy to the latency. It allows learners to explore the relationship between
psychosexual development and clinical structures of neurosis, psychosis and perversion.
Feature Writing & Freelance Journalism
Fall Only
3 Credits – Level 2
This module introduces learners to the basics of feature writing and the different types of feature
articles in newspapers and magazines. Learners explore the more technical aspects of how to structure
a feature story and the different writing techniques used by writers to link between sections. The
module covers story sourcing, interviewing styles and interviewing for anecdotes and character e.g.:
profile writing. Learners examine the business of freelance journalism and the practical elements of
running a freelance business.
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Level 3
Contemporary Drama
Fall Only
3 Credits – Level 3
This module addresses a broad range of twentieth century developments in drama, with a more
specialised knowledge and understanding of selected contemporary dramatic traditions and
movements. It will provide knowledge and understanding of international influences affecting
contemporary playwrights as well as an informed understanding of what ‘modern drama’ and
‘contemporary drama’ are variously supposed to mean. Learners will develop knowledge and awareness
of the political, social and philosophical implications of dramatic conventions and practices. The module
will also provide knowledge and understanding of the performance dimensions of plays and the effects
of production and cultural contexts on plays.
Film & Gender
Fall Only
3 Credits – Level 3
This module provides learners with an evaluation of the key theories involving representation and the
construction of gender within cinema. It will examine the cinematic formation of (gendered) identities
and to critically assess their reinforcement in culture. The changing representation of sexual identity on
screen and how this effects current approaches to film criticism will be explored.
Cinema & Nation
Fall Only
4 Credits – Level 3
This module provides learners with the social, cultural and industrial background of the national cinema
being examined, and discuss the extent to which nationally specific social and cultural concerns are
expressed in the films studied. Learners consider the usefulness of concepts such as genre, authorship
and the star system in addressing national cinemas. Learners will also be given the opportunity to
become well acquainted with the body of film to emerge from a particular country and be provided with
an awareness of the kind of cultural and aesthetic debates which can emerge around different cinemas.
Film in the Digital Age
Fall Only
3 Credits – Level 3
This module begins by examining in detail the history and process of film reviewing. It also consider the
history and significance of film festivals as a forum for cultural coverage and examines significant
examples of film reviewing across the history of cinema and consider the relationship between film
reviews and the history and practices of film festivals. Learners will then develop their own reviewing
skills through a series of classroom exercises, seminar discussions and other activities designed to allow
learners to respond appropriately to mainstream, independent and foreign language films within a
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variety of relevant reviewing formats. Learners will also be given the opportunity to develop a personal
writing style and create an individual portfolio of reviews and/or contribute to the creation of a festival
programme, a film journal, an online forum or other areas where film reviewing is a relevant form of
activity.
Film Theory and Criticism
Fall Only
3 Credits – Level 3
Part one of this module applies the concept of auteurism in cinema, as developed after World War II, to
a close study of a chosen post-war film director or directors. This module places close discussion of a
director’s output in the context of the contemporary critical and theoretical debates on auteur cinema.
Learners will become familiar with critical literature (reviews, interviews, commentaries, critical studies
in journals and books) pertaining to the studied films of a director or directors. This module enables
learners to apply the critical and theoretical vocabulary of auteur cinema in the writing of critical essays
about a chosen director or directors.
Part two of this module extends learners’ conceptual and discursive understanding of the key
developments in film theory since the 1970s. It begins with a critique of the key modalities which
underscore recent theorising about film culture and spectatorship. This module also addresses and
critique recent trends in the study of film which has encouraged more historiographical approaches to
assume a prominent position within the canon.
Culture, Gender and Sexuality
Fall Only
3 Credits – Level 3
This module provides learners with a comprehensive introduction to inter-disciplinary gender and
sexuality studies for learners by offering a critical overview of contemporary issues, concepts, key
debates and theorists relevant to the field / subfields. Particular attention is given to the cultural
construction of gender and sexuality in (post)modern society by highlighting the role of language and
other symbolic systems and institutions in the enactment of gender and sexuality including the
(multi)media, education and religion. Learners are introduced to the diversity of men’s and
masculinities studies, including Critical Studies of Men and Masculinities, Mythopoetic and Men’s Rights
perspectives, enable them to distinguish between different strands of thought, and to evaluate their
relative contribution to contemporary gender and sexuality studies. Learners are also given the
opportunity to critically reflect on gender and sexuality in their own lives and the broader social and
cultural environment and to integrate their knowledge and learning using classroom discussions and
through practical and academic assignments.
Twentieth Century Irish Literature
Fall Only
3 Credits – Level 3
This module explores some of the classic works of Irish literature in the twentieth century. It will
investigate the relationship between nationalistic politics and culture and explore the literary and
linguistic experimentation of Irish modernism. It examines the treatment of identity, gender and
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sexuality in Irish writing. Learners will develop a critical understanding of Irish culture in the twentieth
century and the legacy of twentieth century Irish literature will be considered.
Contemporary American Cinema
Spring & Fall
3 Credits – Level 3
This module introduces learners to American cinema of the post-classical era, drawing connections
between social and industrial shifts and the changing aesthetics of American film in this period.
Beginning with the director-led cinema of the late 1960s and 1970s, this module will then continue by
addressing the rise of the blockbuster and the return of independent filmmaking in the 1990s. Films
studied on this module will be considered from a wide range of perspectives, including a critical
engagement with questions of genre and authorship. This module also considers both the connections
and discontinuities which can be traced between contemporary and classical Hollywood, including the
transformation of classical genres.
Social Policy – Contemporary Implementation
Fall Only
3 Credits – Level 3
In this module learners explore the theories of social policy and relate the implementation of social
policy to contemporary issues of concern. The effectiveness of social policy practice is considered and
learners will examine how the EU, institutions in the Single European Market influence Irish social policy
implementation. Learners assess the value of Social Partnership as well as critically analysing certain
issues, debates and discussions relating to concepts of social policy through classroom activities and the
production of written academic tasks.
News, Journalism & Conflict
Fall Only
3 Credits – Level 3
This module examines the role of the media in communicating and constituting contemporary global
crises. It contextualises the study of global conflict reporting in relation to journalism practiced in the
global age and current debates about the possible emergence of a ‘global public sphere’. The module
examines how different ‘crises’ are constructed and contested within the media and with what possible
impacts including, for example; the ‘war on terror’ post 9/11; humanitarian interventions and aid;
ecology and climate change; human rights abuses; and devastating ‘natural’ disasters. The latest
research evidence debating the so-called ‘CNN effect’ and its opposite of media induced ‘compassion
fatigue’ is considered.
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The Psychology of Organisations and Work
Fall Only
3 Credits – Level 3
This module critically evaluates the underlying and underpinning issues and assumptions of the theories
and principles of work and organizational psychology. It develops a critical appreciation of the research
practices employed in work and organizational psychology, as well as developing a clear understanding
of the role of psychology in organisational settings.
Conceptualising Work & Family
Fall Only
3 Credits – Level 3
This module provides learners with a comprehensive examination of the intersection between work and
family, and to equip learners with the theoretical tools to analyse this intersection by drawing on a
range of academic disciplines. One of the aims of the module is to take account for work as a temporal
and relational concept, and to explore the contextual and shifting meaning of work-based, career and
occupational identities in people’s lives. Learners will analyse the various facets of family work and to
evaluate the regulation of work and family in advanced Capitalist societies. This module leads the
learners in critically analysing certain issues, debates and discussions relating to concepts of work and
family through classroom activities and the production of written academic tasks.
Globalisation & Identity
Fall Only
3 Credits – Level 3
This module leads learners in exploring certain issues, debates and discussions relating to globalisation
and identity. It assists learners in developing critical understanding of concepts relating to globalisation
and identity. Learners will examine issues relating to identity, ethnicity and the politics of diversity,
within the context of globalization. This module leads the learners in critically analysing certain issues,
debates and discussions relating to concepts of globalisation through classroom activities and the
production of written academic tasks.
Critical Concepts in Social Science
Fall Only
3 Credits – Level 3
This module explores, in depth, critical concepts in social science and will lead learners in their
development of critical analytic skills. Learners will examine issues and case studies relating to several
critical concepts in social science. This module leads learners in critically analysing certain issues,
debates and discussions relating to critical concepts in social science through classroom activities and
the production of written academic tasks.
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Behavioural Science
Fall Only
3 Credits – Level 3
This module develops learners with an understanding of the theoretical underpinnings of the principles
of behavioural analysis. It demonstrates how behaviour change principles have been applied to a
variety of behaviours in diverse settings. This module highlights the importance of clinical research
related to the works of important behavioural psychologists and the implications these have for
behavioural models of clinical disorders and treatment.
Psychology of Physical and Mental Health
Fall Only
3 Credits – Level 3
This module introduces learners to the rapid developing field of both physical and mental health. It
improves learners understanding of the role that behaviour plays in determining physical health and
illness. This module highlights the importance of a biopsychosocial approach to understanding physical
and mental health and enables learners to critically evaluate physical and mental health research. Part
of this module enables learners to appraise and evaluate of the diagnostic criterion and behaviours with
maladaptive behaviours. The module also encourages learners to critically evaluate the distinction
between normal and abnormal behaviour by shifting the focus onto the underlying psychical structures.
One of the aims of the module is to enable learners to evaluate the psychoanalytic understanding of
psychopathology and its implications for treatment. The module also allows learners to critically
evaluate aetiological theories, treatment options and current trends/limitations in the research in
regards physical and mental health.
Personality Theory, Intelligence and Individual Differences
Fall Only
3 Credits – Level 3
This module allows learners to appraise and critically evaluate key theories explaining how personality
develops and to encourage learners to critically evaluate the different theoretical perspectives. It
enables learners to evaluate some of the instruments used to assess individual differences in personality
and intelligence and it provides learners with a deeper understanding of the factors underpinning
individual differences in personality, temperament and intelligence. Learners will be able to evaluate
research concerning the dimensions of personality that are stable and those that change across the
lifespan. This module also familiarises learners with the structure and dynamics of the two
psychoanalytic topographies of the mind.
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School of Arts
Spring Semester Options
Level 1
Introduction to Politics
Spring Only
3 Credits – Level 1
This module equips learners with an understanding of the central ideas and frameworks necessary to
engage in the study of politics. It examines the concepts which underpin politics such as rights, property,
liberty, sovereignty and democracy.
Introduction to World Cinema
Spring Only
3 Credits – Level 1
This module introduces the learner to a variety of national cinemas and filmmaking practices from
around the world, including Japan, India, China, Latin America and Africa. Through the use of various
case studies learners will consider such issues as industrial development, historical, economic and
political context. Learners will also be introduced to the various other factors that contribute to the
formation and reception of national cinemas outside of Europe and North America.
Information Technology for Journalism
Spring Only
3 Credits – Level 1
This module introduces learners to the fundamentals of information technology, enabling learners to
describe the nature and role of the hardware and software components of computers. It provides
learners with good file management techniques and the ability to use the features and functions of a
modern operating system environment. It develops in learners the ability to create, edit, store and print
documents using word processing and desktop publishing software, and provides learners with an
appreciation of the social, legal, moral and security/privacy concerns emanating from the growth of
Information and Communications Technologies.
Practical Criticism
Spring Only
3 Credits – Level 1
This module introduces the study of poetry at third level. It introduces the methods and the specialized
vocabulary employed in literary critical analysis of poetry, and fosters the development of the
knowledge and understanding necessary to the description and close study of poems in relation to their
technical, historical, social, cultural and philosophical contexts.
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World Dramas
Spring Only
3 Credits – Level 1
This module provides the learner with an introduction to a number of selected non-Western and
alternative theatre traditions and conditions. It further provides the learner with a knowledge and
understanding of the culturally specific aspects of dramatic conventions and procedures. Learners’
knowledge and awareness of the political, social and philosophical implications of dramatic conventions
and practices is fostered.
Race and Ethnicity in Film
Spring Only
3 Credits – Level 1
This module foregrounds the construction of racial and ethnic identities on screen. It provides learners
with an overview of debates in postcolonial theory and theories of identity. These are examined in
relation to investigation of both cinematic and cultural texts. These theoretical perspectives are
illustrated as they relate to the study of film via screenings of films that encapsulate varying societal
conceptions of race and ethnicity. Mainstream filmic texts are compared and contrasted with nonmainstream film and the ideological issues they may raise in relation to the construction of race and
ethnicity on screen are considered.
Introduction to Psychoanalysis
Spring
3 Credits – Level 1
This module outlines the historical context within which psychoanalysis emerged with particular
reference to his work on hysteria. Basic notions relating to repression, the unconscious and
psychosexual developments as outlined in Freud’s texts are introduced. It outlines the function and
objectives of psychoanalytic practice and technique and introduces how Jacques Lacan applied the
science of linguistics to Freudian psychoanalysis and the unconscious. The specific manifestations of the
return of the repressed as outlined by Freud are explored. It further studies the Freudian approach to
dream interpretation.
History and Schools of Psychology
Spring Only
3 Credits – Level 1
This module provides an insight into the various domains within the history and schools of psychology
including its early growth from the philosophical and science disciplines and the development of the
core perspectives in psychology. It explores the contributions of each of the major perspectives within
the discipline of Psychology – Psychoanalysis; Behaviorism; Humanistic; Cognitive; Biological and
Evolutionary.
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Social Policy – Historical and Cultural Perspectives II
Spring Only
3 Credits – Level 1
This module explores the ideology of the main political parties in Ireland and the subsequent impact on
policy making and implementation. It examines specific social issues that hold significant relevance and
importance in Irish society, and considers the history of Ireland’s entry into the European Union and its
role within Europe today.
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Level 2
Cognitive Psychology II
Spring Only
3 Credits – Level 2
This module builds on Cognitive Psychology I by introducing learners to additional areas within cognitive
psychology, including reasoning, language, concept formation, mental imagery and consciousness. It
explores and examines the key theoretical and empirical work in these domains. It further enables
learners to engage in the literature concerned with cognitive psychology and to evaluate the key issues
involved. It explores the discipline of cognitive science and its associated research methodologies and
computational modelling techniques. It also examines the applications of cognitive psychology in the
real world and some of the most central topics in the domain of cognitive psychology.
Exploring Political Issues
Spring Only
3 Credits – Level 2
This module explores the theoretical approaches and empirical foundations of the Irish contemporary
state society relations. It examines how political power is distributed between state and society, how it
is institutionalised and how it is exercised. Competing definitions of power are analysed. Power in
society is examined through, for example, theories of citizenship, participative democracy, social capital
and social movements. It leads learners in outlining, discussing and beginning to analyse certain issues,
debates and discussions regarding the role of politics in society through classroom activities and the
production of written academic tasks.
Experimental and Avant-Garde Film and Video
Spring Only
3 Credits – Level 2
This module explores the various movements and themes associated with experimental and avant-garde
film and video. It considers the aesthetic dimensions of this form of filmmaking, the critical perspectives
associated with it and the dialectical relationship with the conventions and institutions of mainstream
forms of filmmaking. It positions this history within a broader cultural context and examines the various
practices in relation to their production and reception.
The Making of Modern Ireland 1922-2000
Fall Only
3Credits – Level 2
This module allows learners to survey the history of independent Ireland from the Treaty to the year
2000, examining politics, economics, culture and society in the state. The module examines problems
faced by successive governments (including economic development, emigration, North-South and
British-Irish relations and threats to the state) and how administrations responded, or failed to respond,
to them. During the module learners examine the influence of ideologies, individuals and interest
groups over the decades will be examined.
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Poetry: Romanticism to Modernism
Spring Only
3 Credits – Level 2
This module provides a history of the development of poetry between the early romantic period and the
twentieth century through a close focus on a range of representative texts. It further provides a
knowledge and understanding of the crucial paradigm shifts in the role and forms of poetry that began
with Romanticism and continued into the twentieth century. The work of a range of important poets is
explored, as are a range of poetic forms.
Media, Law & Ethics
Spring Only
3 Credits – Level 2
This module provides learners with a broad overview of the regulatory and legal environment for media
in Ireland. It familiarizes learners with pertinent legal issues including defamation and contempt of
court. It gives learners the skills to identify potential legal problems in print and broadcast media.
Learners are familiarized with the sources of law in Ireland and are encouraged to apply the concepts
covered in this module to relevant case examples.
Sub Editing I
Spring Only
3 Credits – Level 2
This module explores how an effective sub-editor shapes reporters’ stories into newspaper text on a
page. The module has two main threads: sub-editing and an introduction to layout principles and design
software. It examines the various aspects of print production that influence the job of the subeditor –
house style, readership, ownership, ethics and aesthetics. It outlines copy editing basics – grammar,
punctuation, spelling, caps use, titles, common errors and to consider the rules of writing effective
headlines and stand firsts. It analyses how information is organized: handling panels, pull quotes, tables
and charts and statistics. Professional page design and layout in a newspaper or magazine with
reference to the expectations of differing publications and readerships are practiced. Learners study
principles of good design in the context of websites and e-publications, and how layout differs between
print and the web. Layout packages such as InDesign are studied and learners practice using design
software.
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Level 3
Critical & Cultural Theory
Spring Only
3 Credits – Level 3
In this module, learners will study major strands of twentieth century cultural theory. Learners will
engage with the critical theory of the Frankfurt School and acquire and understanding of the linguistic
foundation of structuralism and post-structuralism. Learners will study and appreciate the political
significance of the shift to post-structuralism. Learners will investigate how and why the term
‘postmodern’ has been used and examine the ‘postmodern condition’. Finally, learners will develop an
informed critical approach to contemporary culture.
Film and Literature
Spring Only
3 Credits – Level 3
This module facilitates discussion about the relationships between the narrative conventions used in
film and literature. It equips learners with the critical vocabulary required for analysis and close reading
of different types of narrative used in film and literature, and to make connections between the
disciplines of film studies and literary/dramatic studies. It examines the different way in which media,
literature and film, are experienced and consumed in the modern world and the roles they play in
contemporary culture. It examines and compares cinematic and literary texts in terms of their narrative
and stylistic conventions.
Current Trends in Film Theory
Spring Only
3 Credits – Level 3
This module seeks to extend learners conceptual and discursive understanding of the key developments
in film theory since the 1970’s. It will provide a critique of the key modalities which underscore recent
theorising about film culture and spectatorship. The module addresses and critiques recent trends in the
study of film which has allowed more historiographical approaches to assume a prominent position
within the canon. It also provides a critical reflection on the role film theory plays in the critical analysis
of cinema culture.
Contemporary Fiction & Poetry
Spring Only
3 Credits – Level 3
Learners study the formal and stylistic evolution of poetry and fiction in the late twentieth century and
ask how that evolution relates to changing literary, cultural and socio-political conditions. Learners
analyse the individual texts alongside parallel developments in social, cultural and literary theory.
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Contemporary World Cinema
Spring Only
3 Credits – Level 3
This module examines on-going developments and current film practices in world cinema. It addresses
filmmaking practice, aesthetics and representational issues within a variety of different national cinemas
including Iran, Korea, Japan, Mexico and Brazil. Learners will be asked to consider the extent to which
the films studied differ significantly from the dominant cinematic forms of Hollywood. Learners examine
the concept of transnational cinema and question its usefulness as a means of understanding the global
film landscape. The module also addresses the economics of world cinema, including the tendency of
Hollywood to remake popular films abroad.
Social Policy – Poverty and Social Inclusion
Spring Only
3 Credits – Level 3
In this module a familiarity with approaches used to measure and alternative explanations for poverty,
deprivation and social exclusion will be demonstrated. Learners develop an insight into the social and
special distribution of poverty, deprivation and social exclusion both globally and in Ireland. Learners will
seek to comprehend the impact of poverty and deprivation on economic status, economic inequality
and lifestyle. The module establishes an awareness of the multi-faceted relationships between social
exclusion and such themes as education, employment, crime, housing and health. Learners discuss
routes out of poverty and understand contemporary measures to combat poverty globally, within the
EU and in Ireland and evaluate the implementation of these policies. The module leads learners in
critically analysing certain issues, debates and discussions relating to issues of poverty and social
inclusion through classroom activities and the production of written academic tasks.
Journalism Expertise
Spring Only
3 Credits – Level 3
This module examines, explains and discusses the key academic and popular debates associated with
how we think about women’s magazines and sports journalism. It also examines the area of financial
journalism and the interpretative and written skills needed for a career in the business press corps.
Advanced Topics in Psychology
Spring Only
3 Credits – Level 3
This module aims to develop an insight into the various topic areas within Psychology. It highlights the
importance of clinical research related to the works of important behavioural psychologists and the
implications these have for behavioural models of clinical disorders and treatment. The module also
demonstrates how work in cognitive psychology has contributed to our understanding of surprise and
interestingness. It presents an ordered and critical approach to understanding the main theories and
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approaches in criminal and forensic psychology. It applies theory, research and practice together in
applied forensic settings. It presents an in-depth approach to developing health belief-based
intervention and applies theoretical framework models in order to change behaviour.
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School of Business & Law
Spring Semester Options
Level 1
Business with Law for Accounting Students
Spring and Fall
3 Credits – Level 1
Business for Accounting with Law is an introductory business module for learners taking accountancy
and finance degrees. It introduces learners to environmental analyses, organisational structure,
organisational cultures, as well as an appreciation of the key elements of the main organisational
functions -operational, financial, marketing and human resource management. The module is also
intended to provide an introduction to law, in particular contract law, and its impact on business
operations. As accounting and finance learners concentrate less on Marketing-related topics, there is
additional treatment of core marketing roles in organisations and an introduction to Marketing
Principles within this module.
Business Context and Organisation
Spring and Fall
3 Credits – Level 1
Business Context and Organisation is an introductory business module. It introduces learners to external
environmental analysis, organisational structure, organisational culture, and samples the concerns of
the main organisational functions, namely; operational, financial, marketing and human resource
management. It gives an appreciation of the importance and influence of the context of business
internally and externally, how business is organised, and the contribution of the various functions. In
tandem with the sampling of the finance function in general, a component of the course is given to
introducing central accounting statements, and equipping students with the ability to interpret the
broad parameters contained within these statements.
Economic Perspectives
Spring and Fall
3 Credits – Level 1
The module is designed to expose students to the various economic perspectives existing in the world
today; to understand as to why certain powers are more in favour of the free market approach
(austerity) to the government interventionist (quantitative easing) approach or vice versa; students will
also apply the theoretical frameworks learnt to any industry/economy to enable them to have a
sophisticated view of the major changes taking place outside the classroom.
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Marketing Essentials
Spring and Fall
3 Credits – Level 1
This module introduces the learner to marketing concepts and theories that provide a comprehensive
foundation within the marketing subject area. Lectures will be the primary method of delivery. These
are supported by tutorials to facilitate further discussion of material and guidance for self-directed
learning. Guest lecturers will be invited to offer seminars to develop the learners’ understanding of
current practices in marketing led organisations.
IT Essentials
Spring and Fall
3 Credits – Level 1
In this module learners will focus on the essential and current concepts of computing and related
technologies. Learners are given a relevant approach to the fundamental issues surrounding the world
of computing through a balance between theory and the applied learning of these topics. Learners will
build practical skills in database, spread sheets and web technologies. They will also appreciate the role
that computer technologies have played in facilitating the evolution and development of business
systems and the legal and ethical issues that have emerged through this process.
Maths and Statistics for Business
Spring and Fall
3 Credits – Level 1
This module provides an introduction to the concepts and techniques within mathematics and statistics
that are relevant to the modern business environment. Learners will study different data collection
methods and sampling techniques, along with appropriate methods for summarising and presenting
data. The module introduces financial topics including compounding and net present value; probability
concepts such as the binomial and normal distribution; and basic applications of differential calculus in
business settings. Learners taking this module will not be taking accounting, thus mathematics required
for financial transactions will be introduced in this module.
Maths and Statistics Finance
Spring and Fall
3 Credits – Level 1
The accounting and finance sector demands graduates with strong quantitative & IT skills. This module
gives the key concepts and techniques behind a variety of quantitative topics and areas including
calculus, regression, and probability and their application in the business world. Contact hours will
consist of traditional lectures, problem-solving tutorials and lab-based tutorials on Microsoft Excel.
Assessment is by two in-class tests (20% each), an Excel project (10%), and final exam (50%).
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Learning to Learn
Fall Only
3 Credits – Level 1
This module is intended to provide a transition to third-level education. It builds on learners’ previous
formal and informal learning and learning environments to stimulate reflection, curiosity and interest in
the discipline and the enjoyment of learning. It will equip learners with the practical study skills and
strategies to adapt and thrive as individuals, and in teams in a third-level environment. It will introduce
learners to the library resources and IT systems and to academic writing skills required to present
assignments in an articulate format. It will provide a basis for the development, practice and application
of skills and competencies in other modules.
Communication for Personal Success
Spring Only
3 Credits – Level 1
This module is intended for learners to practice, rehearse and improve their oral and written
communication skills. In a team, learners will work creatively to frame considered responses to specific
business contexts using defined theoretical concepts. The skills and competencies achieved in this
module will further provide a foundation for development, practice and application of skills and
competencies in concurrent and future modules.
Introduction to Chinese Language & Culture
Spring & Fall
3 Credits – Level 1
This module is designed for beginners in Chinese language, starting with pronunciation and guiding
learners in grasping essential Chinese vocabulary and the skills of simple conversations. The cultural
context in which the language is used is also included. This module provides learners with a basic
introduction to the Chinese language and culture in such a way as to facilitate intercultural
communication in the future when they have contact with Chinese people. This also introduces learners
to the fundamental philosophies of Confucius and Chinese folk customs/traditions and help them learn
the basics of the Chinese language. Including: the Chinese Romanization phonetic system - Pinyin and
the Chinese Radical (bushou) components.
Business Spanish
Spring & Fall
3 Credits – Level 1
In this module, learners are helped to evaluate, monitor and take charge of their individual progress in
acquiring and improving their Spanish language skills especially as it relates to its use in the global
business environment. . A number of background topics (geography and climate, education, culture and
society) form the unifying themes which integrate the four language skills of listening, speaking, reading
and writing.
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Marketing Communications
Spring & Fall
3 Credits – Level 1
An intensive study and application of, integrated marketing communications strategy in the context of
the sales and selling and the international business environment which familiarises learners with
contemporary issues in developing marketing communications strategy and enable learners to apply
marketing communications theory to an actual industry example. This equips learners with the skills and
knowledge to exercise judgement in identifying the most appropriate combination of marketing
communication tools to address specific challenges in company contexts.
Tourism Marketing
Spring & Fall
3 Credits – Level 1
The subject of strategic tourism marketing will provide learning, knowledge and exposure to practical
applications at an intellectual level appropriate for a Level 6 course. The module bridges the gap
between the theoretical processes and actual marketing practice in the Irish context. The aim of this
module is to provide learners with a balance of concepts, principles and processes drawn from the study
of contemporary tourism marketing. The module aims to develop competent, adaptable and
independent marketing oriented junior level employees capable of providing support for marketing
direction in the tourism industry: tourism centres, tour operators, travel companies and agents, tourist
attractions and the general tourism and hospitality sector.
Sales & Selling
Spring & Fall
3 Credits – Level 1
This module aims to develop an understanding of management thinking on best practice in sales and of
contemporary trends influencing selling and sales management whilst also broadening learner
understanding of the role of sales. The course develops critical skills in analysing sales issues and sales
situations and develops an understanding of the steps in preparing and implementing sales plans, and of
developing individual customer relationships.
Business Accounting
Spring and Fall Level 1
Business Accounting gives a broad overview of the underlying components of financial accounting that
pertain to a modern business. It focuses on the accounting system and the preparation and
interpretation of financial accounting statements. It enhances learners' knowledge of financial
accounting and analysis by introducing them to another European system. Further it expands the
learners' understanding in the areas of sourcing finance and international finance.
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Management
Spring & Fall
3 Credits – Level 1
The module introduces the learner to a range of studies which are useful in understanding people in the
workplace. It examines the concept of management within the global business environment and
through the appraisal of business cases, a variety of approaches are considered. This module encourages
learners to synthesize knowledge and experience gained in other modules by considering competing
perspectives on the nature of management. It encourages them to reflect upon the contribution that
they might make as individuals to the management process, and to explore their own skills as potential
managers, within the context of their peer group. The module touches practical, moral and ethical
dimensions of the management role.
Multinational Business: Theory & Practice
Spring & Fall
3 Credits – Level 1
This module provides an economic, political and legal underpinning to the study of International Trade
with a strong focus on the operations of multi-nationals. It provides individuals with an understanding of
the organisations they may work for in administering international business across legal and national
boundaries.
Event Planning & Operations
Spring
3 Credits – Level 1
This module presents a template for planning and executing special events in a professional manner. It
takes the learners through every aspect of the organisation and planning of a successful event whether
it is a product launch, sales meeting, corporate hospitality or gala fund-raiser.
Economic and Social Aspects of Irish Society
Spring & Fall
3 Credits – Level 1
This module provides the context for study of business operations in Ireland; this interpretative module
explores key economic, social and political milestones in which an international learner can assimilate
previous learning with new learning in their chosen discipline.
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Level 3
Services Marketing
Spring
3 Credits – Level 3
The module offers an alternative view to the traditional marketing focus on the marketing of products
by recognising that services have a distinctive nature and therefore require a distinctive form of
marketing. The traditional marketing mix, the 4P’s, is expanded to take into consideration an additional
4P’s consisting of the people (employees), the process, the physical environment and productivity which
are imperative to successful service delivery. The module develops in learners an in-depth
understanding of the unique nature of service organisations and equip them with the knowledge and
skills for managing and implementing marketing approaches in the service sector.
Consumer Analysis
Spring
3 Credits – Level 3
Consumer analysis is a module that endeavors to provide learners with a robust understanding of the
theoretical perspectives and models driving contemporary global consumption and to facilitate the
application of these perspectives to market place examples and cases. The module provides an analysis
of consumer motivations, perceptions, attitudes and personality and combines these with topics relating
to consumer culture, family influence and peer recommendation. The module challenges learners to
think in a critical fashion and ultimately develop the ability to apply buyer behavior theory into practice.
Strategic Management
Spring & Fall
3 Credits – Level 3
Learners will be provided with the knowledge, skills, concepts and tools necessary to understand, and
respond to, the increasingly complex, global, volatile, and dynamic context in which organisational
strategy formulation and development take place today. This module will conduct a detailed study of
the nature of strategy content, and of strategic processes, in a variety or organisational/industry settings
designed to equip students for further study at post-graduate level and for future career development.
International Marketing
Spring & Fall
3 Credits – Level 3
Marketing internationally is a question of survival for many organisations that wish to expand, grow or
just survive. This module will introduce the learner to International Marketing concepts and theories
and the types of environments companies face when internationalising. How to select markets and how
to enter markets are decisions relevant when designing the International Marketing Plan. In this module
learners will be asked to work on a project where they will sharpen their cross-cultural management
skills with the view of building an International Marketing Plan.
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Human Resource Management
Spring & Fall
3 Credits – Level 3
The module provides learners with a comprehensive and modern review of talent planning,
management and resourcing. Students will learn how Human Resource (HR) specialists demonstrably
add value in pursuit of competitive advantage and organisational sustainability. Among other
contemporary issues, learners will be introduced to the complexity surrounding the reconfiguration of
the HR role, the impact of culture on HR performance, the rise of the HR business partner, the potential
of e-enabled HR and HR outsourcing opportunities. This module also includes an assessment of the
traditional HR activities, recruitment and selection, training and development and associated
sophisticated policies and practices.
Global Business
Fall
3 Credits – Level 3
In this highly contemporary module, learners will absorb and process the major global trends in the
business world, assess their business implications, and generate strategic options in response.
Data Management & Analytics
Spring and Fall
3 Credits – Level 3
High quality data and discovering patterns is an essential component of a modern organisation.
Enterprises now rely on their data assets to make informed and increasingly effective decisions. Data
analytics involves processes and activities designed to obtain and extract useful information from
available data stores. The emergence of large scale data sets (referred to as 'Big Data') enforced a
reassessment of traditional data management and analytic techniques. This module will examine core
data management tools and techniques. It will then build on this knowledge to evaluate cutting edge
tools and techniques.
Marketing Research
Spring and Fall
3 Credits – Level 3
Marketing research is one of the most important aspects of marketing. It provides a company with
valuable information that guides all of its marketing activities. This course guides learners through the
scope and process of gathering information to aid decision-making. The main purpose of the course is to
provide an understanding and appreciation of the marketing research process, research tools and
techniques.
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Postgraduate
Business Strategy
Spring
3 Credits – Level 3
The module will provide students with the awareness, knowledge, skills, concepts, and tools necessary
to critically appraise and respond to, the increasingly complex, global, volatile, and dynamic context in
which organisational strategy formulation and implementation function today by making a detailed
evaluative study of the nature of strategy content, and of strategic processes, in a variety or
organisational/industry settings designed to enhance students’ business research and problem‐solving
capabilities with their future career development sharply in focus.
Services Marketing
Spring
3 Credits – Level 3
This module allows learners to develop a holistic understanding of marketing in all contexts and to
develop an appreciation of the unique nature of services and the particular strategic and tactical
marketing challenges in managing service organisations. This module is also equipped to provide the
learner with the knowledge and skills for managing and implementing marketing approaches in the service
sector with particular attention to the enhanced mix for services marketing and quality within the service
industry.
Marketing Innovations
Spring
3 Credits – Level 3
This module provides an in depth knowledge of innovative marketing practices in the 21st century.
Learners are challenged to think creatively and critically as they debate innovative marketing practices
and issues. Learners will be encouraged to devise an innovative strategy for an entrepreneurial project.
They will develop a critical appreciation of the new face of innovative marketing practices and will be
able to apply their new innovative thinking to a challenging ever‐changing environment.
Strategies for HR
Fall
3 Credits – Level 3
The aim of this module is to give the learner a critical insight into people resourcing strategies and talent
planning. The contextual and contingent activity of human resourcing strategies is recognised
throughout all topics. These variables make it necessary for managers to be aware of the influences of
the internal and the external environments ‐ context is key. The module addresses both the breath of
HR issues and includes all the activities essential for the acquisition, management and retention of talent
from HR planning through to release from employment. An international context is also explored with
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reference to the transfer if HR practices in foreign locales whilst recognising the importance of culture
diversity and managing ethically.
Operation and Governance of Financial Markets
Spring
3 Credits – Level 3
This is a contemporary and internationally oriented module. It examines the basic function of banking
and its role in the wider economy. It goes on to consider the causes and consequences of the financial
crisis globally, exploring malfunctions in market dynamics. There is focus on key issues such as Corporate
Governance shortcomings and new models. The role of derivatives [credit default swaps and securitised
debt] in globalising the crisis is assessed. The module also evaluates the contemporary challenges to the
accepted doctrines of recent decades – efficient markets, light touch regulation, free market ideology,
“too big to fail”. Finally the module assesses the old and new models of regulation for institutions and
markets in the financial sector. Throughout, there is emphasis on the interplay between bank liquidity
and solvency, as well as the crucial roles of credit creation and money markets whereby banks empower
economic growth.
Project Management Planning & Control
Spring
3 Credits – Level 3
Humans have been involved in projects for millennia ranging from construction, organisation and even
warfare. Today, projects are vital for organisational growth and survival and for societal development.
This module, as part of a project management stream will deal with the key role and responsibilities of
the Project Manager along with the external relationships that must be maintained for competent
project delivery.
Developing Content for the Cloud
Spring
3 Credits – Level 3
Students will gain a comprehensive insight into the application of cloud‐based technologies to real
organizational needs. They will develop critical skills in analysing and evaluating the use of cloud
applications in business and subsequently developing business solution based applications. Students will
also develop practical and hands on technical skills with relevant cloud based services.
Innovation & IT Management
Spring
3 Credits – Level 3
Innovation is today becoming a watchword for how knowledge can develop ideas into new products and
services while technological innovation, in particular has the potential to deliver real competitive
benefits if properly managed and implemented. This module provides a thorough exploration and
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understanding of current theories of innovation particularly when considered in relation to rapidly
changing technological environments.
International Management
Fall
3 Credits – Level 3
This module is designed to equip learners with the knowledge, skills and confidence to take a holistic,
environmental, analytical and critical approach to major issues involved in the management of
organisations in a global context.
Theory of Cloud Computing
Fall
3 Credits – Level 3
The module provides the theoretical context for study of the important area of cloud computing. There
is a critical appraisal of the key drivers and potential pitfalls of cloud computing, along with exploration
of the consequences of deploying computer services in this way. Learners are expected to engage in
extensive reading and discussion on the topics presented.
Integrated Marketing Communications in a Digital Age
Spring
3 Credits – Level 3
This module will provide students with a comprehensive overview of contemporary integrated
marketing communication in a digital age. It examines the evolution of the promotional mix to date and
the challenges marketers face in a changing business environment. This module, underpinned by
principles of marketing and consumer behaviour theory, provides a strategic approach to managing
communications that builds upon a critical understanding of the promotional mix in the context of
emerging technologies.
Research Methods 2
Spring
3 Credits – Level 3
This module builds on principles and procedures covered in Research Methods 1 by applying them
within an indepth examination of the planning and management of the dissertation. This module seeks
to develop the learner’s ability to produce an appropriate and effective literature review relevant to the
chosen research question. An emphasis is placed on making learners effectively apply research methods
to research questions, while taking into account ethical concerns, when producing a research plan.
Qualitative and quantitative data analysis techniques will also be explored in more detail. This module
equips learners with the requisite skills to plan, investigate, critique and present data using various
qualitative and quantitative research methodologies
that underpins the independent research process.
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Enterprise Information Systems
Spring
3 Credits – Level 3
This module will develop the learners' knowledge in the area of Enterprise Information Systems both
from an architecture/technology perspective and from an organisational perspective. The architecture
of an information system encompasses the hardware and software used to deliver the solution to the
final consumer of services. It will examine architectures such as distributed systems, clusters, grids and
cloud computing. The successful learner will acquire competence in enterprise system architecture to
deliver organisational/business enabling software. The module will provide a key understanding of
modern virtualisation techniques and technologies and will utilise these to facilitate lab work.
Data and Data Analytics
Spring
3 Credits – Level 3
This module builds on principles discovered in Advanced Databases, particularly web era ‘Big Data’ type
nonrelation data stores. It provides an in‐depth understanding of data intensive computing, data mining
and data warehousing. Learners will master advanced concepts of data extraction, transformation and
harness the power of ‘Big Data’ by utilising data analytics and data mining techniques to generate
visualization models/business intelligence from large amounts of data.
Computer Systems Security
Spring
3 Credits – Level 3
Modern computing environments are particularly susceptible to the adverse threats of computer security
issues such as malware, viruses and eavesdropping. This module will attempt to address these issues by
providing detailed understanding of the threats to and vulnerabilities of modern computer systems and
networks. It will provide practical exposure to overall computer systems security by 1) securing systems, 2)
securing networks and 3) securing software through the use of security policies, securing network hardware
and encryption. Knowledge of the technologies and software applications that support the secure
deployment and maintenance of computer networks will enable increased protection for an organisation
aiming to deliver a secure computer system.
Information Systems and Project Management
Spring
3 Credits – Level 3
This module aims to give the students a strong practical and theoretical underpinning in the field of
Information Systems and Project Management. It is specifically designed to help students to further
develop their understanding of project management and the many potential complex IS/IT management
issues facing them in the contemporary organisation.
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Human Capital Management and Development
Spring
3 Credits – Level 3
Providing the context for study of critical appraisal of human capital management and development, this
interpretative module explores key concepts in human capital management and staff development. The
module reflects all‐important HR responsibilities with the deployment, development, motivation and
reward of employees representing core HR activities.
Strategic Selling
Spring
3 Credits – Level 3
This module is designed to provide a thorough evaluation of the importance of the selling function
within organisations from a strategic perspective. It will explore different approaches to selling and
participants will develop an in‐depth understanding of the nature and purpose of the sales function and
its contribution to the achievement of corporate goals through value creation.
Global Marketing
Spring
3 Credits – Level 3
Global Marketing is the practice of standardized marketing practices across the world according to
global trends. This standardization process leads to challenges where cultural differences need to be
acknowledged and marketing strategies need to be adjusted to local contexts. This module will
challenge learners to embrace cultural differences and adopt a global mind‐set to enter efficiently
foreign markets with the view of creating Economies of Scale across international markets.
Marketing Innovations
Spring
3 Credits – Level 3
This module provides an in depth knowledge of innovative marketing practices in the 21st century.
Learners are challenged to think creatively and critically as they debate innovative marketing practices
and issues. Learners will be encouraged to devise an innovative strategy for an entrepreneurial project.
They will develop a critical appreciation of the new face of innovative marketing practices and will be
able to apply their new innovative thinking to a challenging ever‐changing environment.
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Developing Digital Media
Spring
3 Credits – Level 3
The module starts with principles of digital marketing, addressing the digital marketing industry, its
players and best practices. The aim here is for the student to appreciate how the marketing industry is
being changed by the emergence of digital media and marketing (such as mobile & social web) channels.
The focus then moves on to the development of useful digital marketing tools, with attention to the
specific features of individual tools as applied to marketing scenarios. The assessment reflects the
practical nature of the course with students responsible for developing and justifying a set of digital
marketing tools for a predetermined purpose followed by a summative exam to confirm knowledge and
understanding of the theoretical aspects of the module.
Web Marketing Practice
Spring
3 Credits – Level 3
This lab‐based module offers students practical experience of how websites can be used for marketing
purposes. Emphasis is on design and development from the requirements of the marketing discipline.
Focus is split between front‐end design aspects and behind‐the‐scenes aspects such as Web Analytics
and Search Engine Optimisation.
Advanced International Financial Reporting
Spring
3 Credits – Level 3
This module encompasses application of the international accounting standards to business
combinations at an advanced level. This module will further develop learners’ skills in assessing and
critiquing an enterprise’s published consolidated financial statements.
Strategic Performance Management
Spring
3 Credits – Level 3
This module seeks to provide learners with the ability to utilise advanced knowledge and skills and
exercise judgment in selecting and applying strategic management accounting techniques in different
commercial contexts including the international dimension. The module will contribute to the evaluation
of the corporate performance at both operational and strategic levels and develop an appreciation of
the contemporary issues in management accounting.
Corporate Governance & Global Accounting Issues
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Spring
3 Credits – Level 3
This module begins by examining the area of governance, with particular focus on the responsibilities of
directors, accountants and auditors, and the role of internal controls and risk management. The module
will then aim to contextualise the role of the accountant by examining the framework within which they
operate, with particular focus on international and contemporary issues and the application of ethical
best practice.
Performance‐Driven Marketing
Spring
3 Credits – Level 3
Marketing is a concern for all people and organisations at all times. Successful marketing is based on an
organisation wide philosophy that identifies, selects, provides, communicates and delivers value to
chosen customer groups. Marketing as a management subject consists of a set of concepts and
principles for choosing target markets, evaluating customer needs, developing products and services
which satisfy wants, and delivering value to customers and profit or benefit to the company or
organisation. This module is designed to provide a thorough emphasis on a strategic perspective by
engaging the learner with specific tools and frameworks for making marketing decisions that take best
advantage of the conditions in which the firm finds itself – both internally, in terms of the firm’s mission
and competencies, and externally, in terms of the market and competitive context in which it operates.
This performance‐driven approach is evident throughout the course design and delivery. In all seminars
learners will be required to make decisions in relation to different circumstances arising from the
various assignments, for example, decisions in case studies leading to workable plans of action;
decisions in the course project developing a profitable marketing plan; decisions in relation to the
individual assignments and course contributions. Primarily, this approach builds learners’ skills in the
process of decision‐making and performance metrics, thereby enhancing their prospects of employment
by being able to make worthwhile contributions to the company’s decision making from the beginning.
Treasury and Risk Management
Spring
3 Credits – Level 3
This module provides a detailed understanding of the design, implementation and limitations of current
risk management practices within the overall Treasury function. All enterprises should attempt to
optimise the risks involved in generating operating revenues. The learner will acquire an in‐depth
understanding of the risk management concepts, tools and techniques available to facilitate this activity
‐ utilising both self‐managed and risk transfer approaches.
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Financial Analysis
Spring
3 Credits – Level 3
This module is designed to provide a thorough financial platform for business managers. It will enable
participants to develop a knowledge and understanding of the implications of financial information and
an ability to apply this information to practical management scenarios.
Corporate Financial Management
Fall
3 Credits – Level 3
This module firstly examines the concept of shareholder wealth maximisation as the primary long term
strategic business objective and subsequently focuses on the key financial decisions which influence
shareholder wealth. Key decisions examined will include appraising investments, quantifying the
risk/return relationship, identifying, evaluating and selecting the appropriate sources of finance and
capital structure, the dividend distribution decision and company acquisitions/valuations. While the
module will cover both the theory and the practical aspects of corporate finance, the emphasis will be
more strategic and applied. Underpinning the module will be a focus on the international, economic,
risk, regulatory and ethical factors impacting upon financial decision making.
All modules are run subject to demand. Dublin Business School reserves the right to alter or withdraw any of the
modules or programmes described in this document. While every effort has been made to ensure the information
contained in this document is correct, the College is not liable for any errors and omissions.
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