By PresenterMedia.com
Sprouting Hope
Aligning our community around our children
Grandma Sue
• Sue has two children
and four grandchildren
who all live in Delaware
County.
• Sue’s son has two children,
ages three and six years old
and her daughter has two
children, one is a newborn
and the other is three years
old.
Grandma Sue
•
Both of Sue’s children and
spouses have jobs and work
40 hours or more each
week.
• She is married to Grandpa
Joe and they are both in
their early 60’s.
• Sue watches the children two
to three times a week; she
babysits occasionally in the
evenings and also watches
the children through out the
week in addition to the
children going to a daycare.
Sue enjoys taking her grandchildren to
fun community activities, such as the
museum.
•
•
She does have access to a computer
at home but does not have a smart
phone.
• Sue also enjoys listening to
the radio on her free time.
COMMUNICATION STRATEGY:
Newspaper/Radio/TV/Advertisement
Dad Doug
• Doug is thirty two years old and married to a full time
working woman.
• Doug is a stay at home father with two sons, aged one
and three years old.
• Doug and his wife moved
from Indianapolis to
Muncie for the wife’s new
job.
COMMUNICATION STRATEGY:
•
QR Codes & local
advertisement:
•
•
•
•
•
Coffee shops
Signs
Neighborhoods
Flyers
Coupons at grocery
stores
Links to info, tips, and
events
MOM MARTHA
• Martha is a twenty five year
old single mother who has
a daughter, age 2.
• She has lived in Muncie all of
her life, and is in a low
income neighborhood.
• Martha is currently working a full
time job in the area and takes her
child to a daycare while at work; she
takes the MITS bus to and from
work.
• Martha does not have a
computer at home, but
does have access to a
computer at work; she
currently has a smart
phone.
Communication Strategy:
Application for smart phone:
•
Online app for finding physician
•
Info for expecting mothers and self-care choices
•
Medical care for mom and child
NEIGHBOR NANCY
• Nancy is a fifty year old mother
who has one child in college
and two in high school.
• She lives next door to Mom
Martha and helps watch her
daughter on occasion.
• Nancy has a part time job
and her husband has a full
time job; they live in a low
income neighborhood.
COMMUNICATION STRATEGY:
Visual public advertisement on MITS bus
WELLNESS LEADER WILLIAM
• William is a forty five year old wellness leader for the company
that Mom Martha and Dad Doug’s wife works.
• He has vested interest in keeping employees happy but
also follows federal regulations and tracks his bottom
line.
• He runs the wellness program
for the company and is in
charge of disseminating health
and wellness information to
employees.
• One of the focuses of the wellness program is aimed at
community support in Delaware County.
• William is very tech savvy and enjoys to spread
information through technology.
COMMUNICATION STRATEGY:
List Serve (between employer and Muncie Before Five)
Being on the list serve he is able to get information from Muncie
Before Five. He also seeks out information from the Muncie Before
Five blog website and then passes the information on to his
employees.
Communication Strategies:
•
Newspaper/Radio/TV/Advertisement
•
QR Codes
•
Application for smart phone
•
Visual public advertisement on the MITS bus
•
List Serve (between employer and Muncie Before Five)
Taking care of the hands of
tomorrow!
Thank you:
Regina Martin, Diane Mitchell, Sam Lopez, Annette Payne, Emily
Wert, Shauna Sadler, Brighid Courtney, Whitney Roberson