Name, Address
Phone Number, Email
EDUCATION:
Bachelor of Business in Marketing – May 2000
Western Illinois University – Macomb, Illinois – Overall GPA: 3.5/4.0
Semester Abroad Program – Macquarie University – Sydney, Australia – Fall 1999
Studied the aspects of marketing from an international perspective
PROFESSIONAL EXPERIENCE:
Intern – ABC Sports Academy
Sydney, Australia – Fall 1999
(A children’s sports coaching business collaborating with schools and local communities to promote a healthy lifestyle)
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Conducted thorough research of the company website to develop user friendly improvements in the text
presentation
Participated in managing promotional activities with some of Australia’s largest corporations including Optus Mobile
Phones
Marketing Sales Intern - The Chi-Town Rox’s
Country Estates, Illinois – May to July 1999
(One of the founding teams of The National Lacrosse League, that average 10,000 people per game)
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Performed market research on individuals and companies that can be sold individual and group season tickets and
sold ticket packages
Aided in identifying organizations where partnerships can be made to increase the awareness of the team and
professional lacrosse
Collaborated with the Ticket and the Community/Public relations departments on the “Charities of Choice” program
Developed different promotional packages for potential sponsors that meet their goals and objective
Researched different companies that potentially could sponsor the team
Marketing Research Project Assistant – The Peoria Chiefs
Peoria, Illinois – January to May 1999
(The Peoria Chiefs are one of several minor league affiliate teams of Major League Baseball Chicago Cubs)
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Performed marketing research with three other students in the Peoria community (pop. 60,000) to determine
attendance trends
Created a survey into the research and methodology to be incorporated consisting of day game surveys and emails to
the community
Developed marketing research skills to enhance a stronger understanding of consumer behaviors
Presented findings regarding consumer behavior to the General Manager of the team and created an online survey
that projected a future marketing plan for The Peoria Chiefs
Sports Business Student – Sports Management Worldwide
Seattle, Washington – Summer 1998
(Participated in a sports-business training program that could be taken via the Web from anywhere in the world)
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Classes included live audio chats with prestigious and enthusiastic instructors that taught the essential business skills
sports organizations require when seeking new employees
Learned advertising and strategic branding practices for professional sports teams and university properties and how
successful promotions are used by sports teams and/or collegiate properties
Developed a greater understanding of front office operations and positions, successful sports marketing and sales
techniques, and high-tech e-marketing revenue and marketing campaigns
Achieved a Sports Business Management Certificate. Completed an intensive eight week curriculum on the best
practices in Sports marketing; business to business and business to consumer sales, marketing, community relations,
communications, promotions and client services