QC Marketing
Annual Report 2013
{
Tami Seitz, director QC Marketing
Goals and Objectives for FY 13
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Overall Objectives
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Increase awareness and visibility of WIUQC as an institution of academic excellence and
dedication to higher values in higher education
and service to the community through a
comprehensive integrated marketing strategy
that involves and interfaces with the
community.
Goals from last year...
{ Things we made happen!
Phase II Marketing
windscreens and banners
Street banners
Program Specific
Marketing
Niche Marketing
-Graduate Students
Texting
New campaign coming in April
QR codes and
video
QR codes and
video
QR codes and video
QC Sports involvementsponsoring 5k race and Little League
tournament benefitting scholarships, college
nights
Target meetings
Target meetings
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Marcia Lense-KWQC
Randy Jacobs-TAG Marketing
Gary Rowe-WIU-QC Development
Jill Weaver-Modern Woodmen
Susan Seaver-Goetz-WIU Alumna
Val Yazbec-Dispatch/Argus
QC Marketing Advisory
Group
Mini
Marketing/Development
Intern?
QC Airport
Accomplishments 2012/13
New Advertising-Mobile
KWQC
NorthPark Mall
Outdoor Messaging
Web
Facebook-over 900
TV
WYEC Radio Interviews
Mobile Viewbook
QC Viewbook-Bronze
Collegiate Advertisng Awards 2012
Recruitment Video
Metro-The Connect
Metro-shared marketing
WQPT-The Cities
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St. Ambrose University
Augustana
Trinity
EICC
Black Hawk
Palmer
WIU-QC
QC Joint Higher Ed
Marketing Alliance-branding
the QC’s as a “college town/education
hub/Amtrak
News Media-over 100 stories last 9
months-WIU-QC experts, accessible on-cam
interviewees
Enrollment
Full Page Message
River Cities Reader
City of Moline/Renew
Moline
Bush Construction
QC Alumni Event-Jan ‘13
Interactive Holiday
Greeting
Snow Cancellation
Sponsor-KWQC
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$28,052
Cost Savings $ special sales,
remnants, negotiations, etc
Objectives/Goals Fy 14
{
-Explore new media like mobile apps
-Expand social media to meet audience needs
-Create more videos for QC Admissions
-Explore more programming ideas/promotions
with WQPT
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All FY Goals/Objectives support the WIU
Strategic Plan’s number one goal
 University Growth and Recruitment
with each item playing a part in our
plan to grow enrollment and increase
awareness of WIU and our traditions
of excellence!
Strategic Plan
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Continue to research how our students use
technology and meet the needs of our
recruiting specialists needs as they meet with
future students and parents. Because of this
goal we created an interactive viewbook and a
QC specific recruitment video. Administrative
support of web and marketing having iPad
technology greatly increased our
understanding and execution of this goal,
Technology Goals
Thank you for the iPads!
Success!