ROOTS 1+2
Advocacy toolkit
Toolkit
www.tearfund.org/advocacy_toolkit
Section E2
Advocacy Cycle Stage 2
Research and analysis:
Stakeholders
Section E2: Stakeholders
• Individuals, groups, organisations, institutions,
departments or ministries that have an
interest (actual or potential) in a project or
programme
• They usually have something to gain or lose
through the project or programme
• In advocacy, they are people affected by,
interested in or able to influence the issue
Section E2: Allies and opponents
Allies…
Opponents…
•
•
•
•
Individuals, organisations,
groups or institutions that
can help us achieve our
advocacy aims and
objectives
They support our position
They agree with what we
are advocating
•
•
Individuals, organisations,
groups or institutions that
are opposed to what we
want to achieve in our
advocacy
They oppose our position
They do not agree with our
advocacy
Section E2: Targets
• Individuals who have power to bring about
change on the issue. Usually decision-makers
in positions of power – government ministers,
civil servants and local authority officials
• They may represent an organisation, a group,
an institution or a government department
• We need to communicate with them
Section E2: For or against?
For joint advocacy…
• Strategic
• Powerful, united voice
• Strength in diversity
• Dilutes any backlash
• Practical
• Builds capacity
• Minimises duplication
• Financial efficiency
Against joint advocacy…
• Competing agendas
• Diluted messages
• Poor coordination
• Loss of organisational
brand and identity
• Can be time-consuming
• Diverts resources
• Faith/political
differences