CRITICAL SKILLS Unit 4: Marketing Yourself for a Job

CRITICAL SKILLS

Unit 4: Marketing Yourself for a Job

Getting a job can be a lot of work. In this unit you will learn how to search for, apply to and interview for a job.

Section

1) Searching for Job

Opportunities

Assignments

 Job Search Assignment

Page

2 – 4

Point

Value

10

2) Completing

Applications

3) Creating a Resume

What’s Wrong With That?

Completed Application

Dos and Don’ts

Resume Critique

Your Resume

4) Writing a Cover

Letter

 Cover Letter

7 – 9

10

14

15 – 16

17

23

15

25

10

10

40

20

5) Interviewing 

Interviewing Power Point

Mock Interview

26

27

25

50

CS U4 Self-Market pp 1 5/28/09

Section 1: Searching for a Job

There are many ways to find a job. In this section you will practice your job finding skills.

Assignments

 Searching for a Job Worksheet

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Name:

Date:

Searching For A Job Worksheet (2 pages)

Your assignment is to use any resource you choose (phonebook, internet, phone calls, etc) to provide the following information!

1.

List 3 local employment agencies found in Fort Collins. List website address and phone number for each.

2.

List 4 websites that serve as job opening databases (ie www.monster.com

, which you cannot use). List one job that looks appealing to you from each website.

3.

List 3 job openings that you have found on any corporate/business website. List the business, name of opening and web link of the openings.

4.

List 3 other sources for finding job openings.

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5.

List 2 people who could act as networking individuals to you, who are not family.

Complete the following:

1. Name: _____________________________

Company: ______________________________

How they will be a resource to you?

How do you know them?

What is your action plan for maintaining a good relationship with them?

2. Name: _____________________________

Company: ______________________________

How they will be a resource to you?

How do you know them?

What is your action plan for maintaining a good relationship with them?

6.

Using the resources above, find 3 job openings that you would consider applying for.

For each job opening, provide a copy of the opening or print it from the web. If the job was not advertized, write out the job details. For each job opening, write a short paragraph explaining why you would apply for this job (what makes it sound appealing to you?) Attach your 3 jobs and the paragraphs to this worksheet.

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Showing Interest in a Job

When you find a job that you are interested in you will need to make an initial contact with the company. First impressions are a BIG DEAL! Like it or not, most employers will judge you on your appearance, social skills, and attitude. Here are some things you can do to make a good first impression:

ON THE PHONE

Speak clearly and introduce yourself

Let the person know why you are calling

Limit your questions about the job you are interested in

Thank the person for his or her time

IN PERSON

Dress neatly

Introduce yourself and offer a firm handshake

Smile and be polite no matter what happens

Ask your questions about the job to a manager

Be sure to find out who you should send your resume and application to

Thank them for their time

E-MAIL or LETTER

 Do your best to find out who is hiring so you can address the e-mail to that person

Be clear in your writing

 Don’t use slang

 Check for correct spelling, grammar and punctuation

Include contact information so the person can reply to you

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Section 2: Completing an Application

Any time you are interested in a job, one of the first things the employer will do is ask you to complete an application. Many applications are completed online or on a computer and submitted electronically. Some are given as a hard copy that must be hand written, or better yet, typed. In this section you will read some tips about filling out a resume correctly and then complete the assignments below.

Assignments

What’s Wrong With That?

Complete Application

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What’s Wrong With That?

Objective

Find mistakes in a completed application

Resources

 Tips For Filling Out Applications (in this section)

 http://www.larimerworkforce.org/

 Any other reliable sources related to application completion

Directions

Find the 2-page application on the next page titled “What’s Wrong”. This application has at least 45 errors. On a separate piece of paper make a list of at least 15 of the errors. For each error tell what is wrong and how it should be fixed.

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Wrong App PDF

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Wrong APP

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Completed Application

Objective

Correctly fill out an application for employment

Resources

 Tips For Filling Out Applications (in this section)

 http://www.larimerworkforce.org/

 Any other reliable sources

Directions

Earlier in this section you found 3 jobs that you would be willing to apply for as part of the

“Searching for a Job” assignment. Now choose one of those jobs and get an application from the employer. If you are unable to obtain an application that can be written on from the openings you chose, you may get an application from any other location (i.e. fast food, supermarket, retail stores, etc.). Complete the application accurately using the resources provided for support.

CS U4 Self-Market pp 10 5/28/09

TIPS FOR FILLING OUT APPLICATIONS

Before You Fill Out The Application:

Read it thoroughly and ask the employer to explain any questions you don’t understand.

 Write up a “fact sheet” (or use your resume) with all of the information that you will need, such as your social security number, the names, dates, addresses, and phone numbers of previous employers, personal references, and schools attended.

Make sure you have a pen in blue or black ink. If you are hired, the application will become part of your permanent record and therefore must be filled out in ink.

Ask for two applications.

When You Fill Out The Application:

Print.

Be careful to spell every word correctly and do not use abbreviations if possible. Misspellings and uncommon or incorrect abbreviations make it difficult to read your application.

Fill in every section. If a question does not apply to you, write N/A in the blank. When there is a lot of “blank space” on an application, the interviewer wonders if the applicant can follow directions, if he/she can read, or is he/she hiding something?

If you make a mistake, you should draw one line through it rather than try to erase it. If the application looks messy as a result of mistakes, get another application and start over.

Use the word “open” or “negotiable” to answer the question “

WAGE DESIRED

” or

EXPECTED STARTING RATE

”, know the starting salary. Even if you know the wage range, you may want to be “open” as to what pay you might be offered.

The space for “

ADDITIONAL INFORMATION

” is your opportunity to list any skills, abilities, or experience that might interest the interviewer, and demonstrates additional qualifications you have for the job. Even if you’ve had no work experience or skills training, you can list such abilities as “work well under pressure”, “am a fast learner”, or “am responsible and reliable”.

The “ EMPLOYMENT RECORD ” or “ PREVIOUS WORK EXPERIENCE ” portion is extremely important. There are several things to keep in mind:

Do not omit jobs that are in different occupations than the position for which you are applying. All of your jobs are “work experience” and should be listed.

 If you have been fired from a job, you may want to put “will discuss in interview” in the space asking

REASON FOR LEAVING

” rather than “fired” or “quit”. Personnel people tend to screen out applicants who repeatedly quit jobs, or have been fired several times. “Will discuss in interview” looks better on your application.

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Some acceptable reasons for leaving jobs are:

-moved

-to take a better job

-seasonal position

-returned to school

-injury

-maternity leave

-lay-off

-company out of business

-company moved out of state

You will find that almost all applications ask you to list “

PERSONAL REFERENCES

”. Contact people who are familiar with your work habits and/or skills and abilities. Before you list anyone as a reference, make sure he/she is willing and available to provide a reference for you. Employers do check references, so make sure you list people who can be called during the day.

YOU SHOULD EXPECT AN EMPLOYER TO CONTACT THE COMPANIES LISTED IN

YOUR WORK HISTORY FOR REFERENCES AS WELL.

After Filling Out The Application:

At the bottom of most applications is a statement such as:

I verify that all information on this application is accurate, and recognize it is subject to verification and that my employment and/or continuance thereof may be contingent upon its accuracy.”

Regardless of how it is stated, the message is basically the same. By signing your name after the statement, you are saying that the information you put on the application is true. If you sign your name and have “lied” on the application, either on purpose or by carelessness, you may be fired once the “inaccuracies” are discovered.

Before giving the employer your completed application, re-read it. Check it thoroughly to make sure all your dates, addresses, phone numbers, and spelling is correct. Look at the application as if you were the employer. Would you interview you on the basis of the application?

CARRY A FACT SHEET WITH YOU TO FILL OUT APPLICATIONS WITH ALL THE

INFORMATION YOU WILL NEED. YOU CAN COPY YOU DATES, NAMEDS,

ADDRESSES, ETC., DIRECTLY ONTO THE APPLICATION WHICH WILL MAKE

FILLING IT OUT MUCH EASIER.

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Section 3: Writing a Resume

A resume is typically submitted with a job application. It is a 1-2 page document summarizing your skills and experience. Employers use resumes to choose who to interview for the job. A good resume and application is the first step to getting a job.

Assignments:

Do’s and Don’ts Assignment

 Resume Critique

 Your Resume

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Dos and Don’ts Assignment

Objective

Your goal for this assignment is to research how to write a good resume and develop a list of

“dos and don’ts”.

Resources

 Sample Resumes (in this section)

 http://www.larimerworkforce.org/

 http://owl.english.purdue.edu/workshops/hypertext/ResumeW/index.html

 http://www.jobbankusa.com/resumewrite/howtowritearesume/

 You may use any other reliable resources for your research

Directions

As you research how to write a good resume keep your eyes open for do’s: things you should do on a resume, and don’ts: things you should not do.

 Make a list of 15 do’s and 15 don’ts

Put your name, date and assignment name on the document

 Type your lists in Word or Excel and print them on a single sheet of paper

Do not cut and paste! Your work must be original!

Submit your Do’s and Don’ts assignment and your Resume Critique to your instructor with your name, date and class.

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Resume Critique

Objective

To have the ability to point out the positives and negatives of a given resume

Directions

On the following page you will find a resume for Casey Grown. This resume has many positive characteristics, but it also has a lot of things wrong with it. Find 7 things that make this a good resume and 7 things that should be changed. For each thing you point out describe it specifically and tell why it is good or bad. If it is bad, describe how it should be changed.

Submit your Do’s and Don’ts assignment and your Resume Critique to your instructor with your name, date and class.

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Casey Grown

221 West Canyon Road

Fort Collins, CO

Objective I would like a job where I can use the skills I have.

Education Thompson Valley High Schol Loveland, CO Aug 2004 – present

Expected Graduation May 2008

English 9

Environmental Science

Cumulative GPA: 2.1

Front Range Community College Ft Collins, CO Aug 2007 - present

High School Scholarhip Program Certificate of Completion May 2009

Welding and Design

Experience:

Chili’s Bar and Grill

Ft Collins, CO Aug 2007 – present

Waiter

Greated customers, Took orders by memory, Managed multiple parties simultaneously, Handled customer complaints appropriately, Cleaned tables and dining area, Handled money and ran credit cards

Jimmy’s Lawn Care

Lawn care specialist

Ft Collins, CO summers 2006 – 2007

I mowed lawns, I trimmed and edged lawns a lot, I planted flowers, I watered flower beds, I trimmed trees and bushes using chainsaw, I managed my own schedule to be sure all work was completed each week, worked independantly

Personal Skills: I am on time

I work hard

I am a team player

CS U4 Self-Market pp 16 5/28/09

Creating Your Resume

Objective

Develop a functional or chronological resume to give to an employer.

Resources

 Boston College Acton Verbs list (in this section)

 http://owl.english.purdue.edu/owl/resource/681/01/

 Using the resume wizard in Word

1.

Open Word

2.

Go to File, New

3.

Click on the Other Documents tab

4.

Choose a template or use the wizard

Directions

Choose a job that you would like to apply for now or in the summer. Use a word processor to develop a resume that includes the following sections:

Your contact information

Objective

Work experience

 Skills and/or qualifications

Education

You may include other sections if you wish. Your Resume should be formatted to look attractive and easy to read. You need to use action words when describing activities, skills etc. Use the rubric in this section to help you create a good resume.

Submit your resume to your instructor.

CS U4 Self-Market pp 17 5/28/09

OBJECTIVE

EDUCATION

EXPERIENCE

VOLUNTEER

PERSONAL

REFERENCES

Cindy Smith

325 Canyon Road

Fort Collins, CO 80521

(970) 555-7843

To gain practical work experience, which will lead to a career in business management.

Poudre High School

201 Impala Drive, Fort Collins, CO 80521

Diploma in 2008 GPA: 3.7

Related Classes: Critical Skills, Management, Marketing, Keyboarding,

Spanish, and Computer Applications

Burger King

1648 North College Avenue, Fort Collins, CO 80521

May 1988-May1999

Crew Member Supervisor: Bob Jones (970) 555-2121

Duties: accurately took orders and prepared food for customers. Handled money, customer inquiries and occasional maintenance.

The Smith Family

310 Fred Hawk Drive, Fort Collins, CO 80526

July 1997-Present

Babysitter Supervisor: Jason Smith (970) 555-5678

Duties: prepared meals, entertained children, provided educational and recreational activities, performed light housework duties.

Avert

301 Remington, Fort Collins, CO 80524

Summer 2002

Office assistant Supervisor: Sally Ross (970) 482-1616

Duties: organized files, typed letters, sorted mail, and ran errands

Interests: Football, basketball, baseball, and traveling

Qualities : Reliable, punctual, determined, motivated, enthusiastic

Activities : Football, basketball, baseball; member of Poudre Business

Leaders, competed in FBLA and DECA, placed at State, member of 4H.

Anne Grant - Teacher

201 Impala Drive

Fort Collins, CO 80521

John Jones – Coach

321 Second Avenue

Fort Collins, CO 80525

(970) 416-6139

(970) 555-4321

CS U4 Self-Market pp 18 5/28/09

John Johnson

1234 Alphabet Dr.

Loveland, CO 80537

(970) 555-5555

(970) 555-5698 (cell) doublejohn@gmail.com

________________________________________________________________________

Objective To secure an internship with the U.S. Forest Service

Relevant Skills

Education

Technical Skills:

Safe equipment operation of chainsaws, tractors, and skid-steers

Timber cruising: D-Tape, Increment borer, Clinometer

Trained in proper tree care

Forest management techniques

Operate a manual transmission

Construction experience building and repairing homes

Experienced in property restoration

Knowledge:

Trained and certified in First Aid and CPR

Taught in fire behavior/ ecology

ID in Colorado native tree species

Experienced conducting research and reporting on it

Computer Skills:

Proficient in the use of Microsoft Office (Word, Excel, PowerPoint)

Advanced internet skills

Leadership:

Active member of the student leadership team at a local church

Co-captain of the Thompson Valley Men’s Swimming and Diving team

Swim instructor

 Nominated “Student of Merit” at Front Range Community College- High School program

Front Range Community College - High School Programs 2007-2008

Work History

Fort Collins, CO

Certificate of Completion: Wildlife, Forestry, and Natural Resources

Thompson Valley High School (expected graduation May 2008)

Loveland, CO

Lifeguard & Water Safety Instructor 2006- present

Dick Hewson Aquatic Center Loveland, CO

Technician Assistant Summer 2007

All Phase Restoration Loveland, CO

Volunteer Summer 2005−2007

Faith Church Loveland, CO

CS U4 Self-Market pp 19 5/28/09

RESUME GRADING RUBRIC

CATEGORY

Excellent— Good— Fair—

Readability

Format

Proofreading

-Resume is concise and is less than one page in length(unless instructor approved)

-Section headings are in bold, italics, or underlined -

Section content is bulleted

-Proper paper size and color used

-Proper font and font size used

-Format is consistent throughout the resume

-Resume is one-page, but looks crowded

-Section headings are in bold, italics, or underlined

-Section content is bulleted

-Resume is slightly longer than 1 page

-Sections not clearly demarcated

-Section content in paragraph or sentence format or not properly bulleted

-Resume is unnecessarily wordy

-1 element of proper formatting missing

-2-3 elements of proper formatting missing

-Spelling and capitalization are flawless

-1 proofreading error -2-3 proofreading errors

Poor—

-Resume is over 1 1/2 pages long -Sections are not clearly demarcated

-Section content is not bulleted

-Resume is extremely wordy and difficult to skim

Absent—

-Resume is over 2 pages long

-Resume is extremely unorganized, wordy, or excessively brief

-4-5 elements of proper formatting missing

-more than 5 elements of proper formatting missing

-4-5 proofreading errors -more than 5 proofreading errors

Contact Info

-Name, address, e-mail, and phone are included

-No nicknames used

-Contact info is professional and appropriate

Objective

Statement

-Statement is concise and well-worded

-Statement relates directly to the position

-1 element of a proper contact info section missing

-Contact info is professional and appropriate

-Statement could be more directed and brief

–Statement relates directly to the position

-2 elements of a proper contact info section missing

-Contact info is professional and appropriate

-Statement is unnecessarily lengthy

-Statement contains elements that do not relate directly to the position

-3 elements of a proper contact info section missing

-Contact info is professional and appropriate

-Statement is poorly written or extremely long

-Statement contains elements that do not relate directly to the position

-4 or more elements of a proper contact info section missing

-Contact info is unprofessional or inappropriate

-Statement is unreadable

-Statement does not relate to the position

Skills

Work History

Education

-At least 2 transferable skill clusters included

-Specific examples of accomplishments and results of those accomplishments provided

-Statements are bulleted and concise

-The past tense of a strong active verb is used for each accomplishment

-Job title, place of employment, location, dates of employment included

-Info is in reverse chronological order

-Name of institution, location, date of attendance or graduation, and degrees earned included

-In reverse chronological order

- At least 2 transferable skill clusters included

-Mostly specific accomplishments and results provided

-Statements are bulleted and concise

-The past tense of a strong active verb is used for each accomplishment

-1 element of a proper work history section missing

-Info is in reverse chronological order

-1 element of a proper education section missing

-Info is in reverse chronological order

Total Score: _____________/50

-More than 3 or less than 2 skill clusters included

-Statements are slightly general or vague

-Statements in bulleted form

-Statements are slightly wordy or too brief

-Past tense forgotten or not enough action verbs used

-2 elements of a proper work history section missing

-Info is in reverse chronological order

-3 elements of a proper work history section missing

-Info is in incorrect order

-2 elements of a proper education section missing

-Info is in reverse chronological order

-More than 3 or less than 2 skill clusters included

-Statements are too general or vague

-Excessively wordy or brief

-Statements in sentence or paragraph form

-Wrong tense or weak verbs used

-3 elements of a proper education section missing

-Info is in incorrect order

-Section very poorly formatted, worded, or absent

-Section very poorly formatted, worded, or absent

-Section very poorly formatted, worded, or absent

CS U4 Self-Market pp 20 5/28/09

RESUME ACTION VERBS

BOSTON COLLEGE CAREER CENTER

Adapted, enlarged list inspired by Employment Development Department of Palo Alto, CA

Management Skills Communication Skills

administered analyzed assigned attained chaired contracted consolidated coordinated delegated developed directed evaluated executed improved increased organized oversaw planned prioritized produced recommended reviewed scheduled strengthened supervised addressed arbitrated arranged authored corresponded developed directed drafted edited enlisted formulated influenced interpreted lectured mediated moderated motivated negotiated persuaded promoted publicized reconciled recruited spoke translated wrote

Detailed Skills approved arranged catalogued classified collected compiled dispatched executed generated implemented inspected monitored operated organized prepared organized prepared processed purchased recorded retrieved screened specified systematized tabulated validated

Research Skills

clarified collected critiqued diagnosed evaluated examined extracted identified inspected interpreted interviewed investigated organized reviewed summarized surveyed systematized

Technical Skills

assembled built calculated computed designed devised engineered fabricated maintained operated overhauled programmed remodeled repair solved trained upgraded

Teaching Skills

adapted advised clarified communicated coordinated developed enabled encouraged explained facilitated guided informed initiated instructed persuaded set goals stimulated

Financial Skills

administered allocated analyzed appraised audited balanced budgeted calculated computed developed forecasted managed marketed planned projected researched

Creative Skills

acted conceptualized created designed developed directed established fashioned illustrated instituted integrated introduced invented originated performed planned shaped

Helping Skills

assessed assisted clarified coached counseled demonstrated diagnosed educated expedited facilitated familiarized guided referred rehabilitated represented

CS U4 Self-Market pp 21 5/28/09

Section 4: Writing a Cover Letter

A cover letter is given to the potential employer with your resume. It points out the qualifications, skills and experience you have that are specific to the job you are applying to.

The cover letter give you an opportunity to explain what skills will be most beneficial to the employer and why. In this section, you will learn how to write a good cover letter.

Assignments

 Cover Letter

CS U4 Self-Market pp 22 5/28/09

Cover Letter

Objective

Produce a well-written cover letter to a potential employer.

Resources

 http://careerhelp.jobing.com/default.asp?PageID=10001100

 http://www.careerbuilder.com/JobSeeker/CareerBytes/0304CoverLetterDosAndDonts.htm

 Sample Cover Letter (in this section)

Directions

You have explored several potential employers prior units of this class. Choose a job that you would like to apply for from those you researched. Write a cover letter to that employer.

Mail your letter to your instructor using a properly formatted envelope. You will need to contact your instructor for the proper mailing address.

CS U4 Self-Market pp 23 5/28/09

Sample Cover Letter

Date

First and Last Name

Their position/title

Company Name

Address

Address

City, State, Zip-code

Dear Ms./Mr./Dr. Last Name,

The first paragraph of your cover letter should get the reader's attention, stimulate interest, and be appropriate for the job you are seeking. You should make your goal clear to readers, and preview the rest of your letter. It is also appropriate to mention where you learned of the job opening.

Focus on your two or three strongest qualifications for a position in your cover letter. Even only one strong qualification is enough to discuss in a cover letter. Each qualification you discuss should be placed in its own paragraph, and your letter as a whole should not exceed one typed page.

Each body paragraph should begin with a topic sentence that highlights one qualification. This qualification should be illustrated with specific details, and you should demonstrate how this qualification will benefit the employer. Ask the reader to refer to your resume, if possible.

Your conclusion should ask for a personal interview (be flexible regarding a date and time for the interview), be specific about how the interviewer should contact you, and include a thank you.

Sincerely,

Your Signature

Your Name

Enclosure: resume

The following information must remain intact on every handout printed for distribution.This page is located at http://owl.english.purdue.edu/handouts/print/pw/handouts/p_coversamp.htmlCopyright ©1995-2004 by OWL at

Purdue University and Purdue University. All rights reserved.

Use of this site, including printing and distributing our handouts, constitutes acceptance of our terms and conditions of fair use, available at http://owl.english.purdue.edu/lab/fairuse.html.

CS U4 Self-Market pp 24 5/28/09

Section 5: Interviewing For a Job

A job interview is an opportunity for the employer to find out more about you during a face-toface meeting. It also gives you a chance to ask any questions you have about the job you are applying for.

Assignments

 Interviewing Power Point

 Mock interview

CS U4 Self-Market pp 25 5/28/09

Interviewing Power Point

Objective

Research information about interviewing skills and present them in a Power Point presentation.

Resources

 Adults who have had experience interviewing

 Reliable Internet sites

 Employers who conduct interviews

Directions

Spend some time researching what it takes to have a good interview. You may ask adults who have had successful interviews, or people who have conducted interviews. You may also find your information on the Internet. Your presentation should include information on:

Dress

Hygiene

Arrival and introductions

Body Language

 Speech

Preparing for the interview

What to bring

Strategies to not be nervous

Be sure to be specific and give examples to emphasize important points. Your slides should not be too full of information. It is better to have more slides, each having a small amount of information. Make it interesting!

Your title slide should have your name, date and class on it. Submit your presentation to your instructor on a disk or flash drive, or via e-mail.

CS U4 Self-Market pp 26 5/28/09

Mock Interview

Objective

To have a successful interview using the skills you presented in your Power Point

Resources

 Your Power Point presentation

 Practice

Directions

You responded to an advertisement in the paper to work the snack bar at the local movie theater.

The manager (your instructor) called you for an interview and asked you to bring your resume with you.

Contact your instructor and set up a time to interview. Show up on time, dressed appropriately with your resume. You will be graded on the items mentioned in the Power Point presentation on interviewing. Good luck on your interview!

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