AN ABSTRACT OF THE THESIS OF GEORGE E WOOD for the M. S. in Agricultural Economics (Major) (Degree) (Name) Date thesis is presented May 10, 1966 Title ECONOMIC CONSIDERATIONS IN MARKETING OREGON GRAIN: FACTORS AFFECT,G COLUMBIA BASIN PRODUCERS a Abstract approved Signature redacted for privacy. (Major professor) Wheat is the primary field crop in Oregon. Selection of time of sale is one of the most important marketing problems facing grain producers. The objectives of the study deal with economic considerations involved in a wheat producer's marketing process including factors motivating the time of sale, price analysis, availability and use of market information, the role of country grain handlers, and the use of marketing alternatives to improve net income. The study area consisted of wheat-fallow farms in the Columbia Basin in north central Oregon. Included are specialized wheat units in Umatilla, Gilliam, Morrow, Sherman, and Wasco Counties. Data were obtained through a mail survey of a selected sample of farms and through personal interviews with country elevator managers. The most frequently used alternatives for marketing wheat are selling the grain all at one time (34 percent), selling at more than one time (23 percent), and placing all or part of the wheat under government loan (43 percent). The time of marketing wheat varied from year to year for 70 percent of the growers. Eighty-five percent of the growers who varied the time of sale did so to sell at a better price. Barley sales were much more concentrated in the late summer and early fall months than were wheat sales. Wheat is held longer than barley before selling because of greater fluctuations of wheat prices during the marketing year. The months were ranked from high to low according to an ad- justed seasonal price index. Grower estimates of the high and low months of wheat and barley prices ranged throughout the adjusted seasonal price index. Growers have a greater awareness of the months of low prices than the months of high prices for both wheat and barley. In basing their selling decision growers place more importance on unofficial market information than on official reports. Grain handlers, newsletters, magazines, and past experience were the most important unofficial information sources. The weekly grain market report issued at Portland was the most important official source of market information. Even though farmers have ready access to gen- eral market and price information, they expressed a need for more specific information on the demand and supply outlook in foreign countries and government grain marketing operations. Country elevator managers stressed the point they do not offer advice on when to market. They only present the market information they have available, and all marketing decisions rest with the grower. The price growers receive equals coastal price minus transportation, wheat commission, and elevator charges. Characteristics of a producer's marketing environment are price uncertainty, scarcity of relevant market information, and the oligop- sonistic market structure a producer faces in the sale of his grain. The following marketing plan was profitable from 1955-56 through 1964-65. If the domestic cash price minus the effective support rate for wheat is greater than or equal to $0.10 per bushel during August then August sale of the grain is recommended. If the difference is less than $0.10 per bushel, the sale is made in November or December. The net income received from using this alternative for mar- keting wheat is $0.035 per bushel more than a straight August sale and more than $0.015 per bushel greater than a straight November or December sale. Barley sales in October and November during the same time period returned about $1.25 per ton more than an August sale. All calculations include storage charges and the opportunity cost of not having sold the grain in August, freeing the producer's capital for other uses. ECONOMIC CONSIDERATIONS IN MARKETING OREGON GRAIN: FACTORS AFFECTING COLUMBIA BASIN PRODUCERS by GEORGE E WOOD A THESIS submitted to OREGON STATE UNIVERSITY in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE June 1966 APPROVED: Signature redacted for privacy. Director, Agrrcultural Experiment Station In Charge of Major Signature redacted for privacy. Head of Department of Agricultural Economics Signature redacted for privacy. Dean of Graduate School Date thesis is presented May 10, 1966 Typed by Lucinda M. Nyberg ACKNOWLEDGMENT The author expresses his sincere thanks to Dr. G. B. Wood, Director, Agricultural Experiment Station; Dr. G. E. Korzan, and Dr. J. G. Youde both of the Department of Agricultural Economics; all of whom have given their time and guidance in this study. Exten- sion Agricultural Economist M. D. Thomas deserves special recognition for his help in the formulation of this study. Ray Teal and Stephen Marks, Extension Agricultural Economists, were helpful in answering questions. Many others such as Gerald Nibler, State Extension Agent and the County Extension Agents in Umatilla, Morrow, Gilliam, Sherman, and Wasco Counties were helpful. Special thanks for her encouragement, interest, and support go to my wife, Becky. Appreciation is also extended to the individual farm operators whose cooperation made this study possible. TABLE OF CONTENTS Page INTRODUCTION Statement of the Problem Objectives of the Study AREA OF STUDY AND METHODOLOGY Area of Study Methodology Wheat Grower Survey Country Elevator Survey ANALYSIS OF THE MARKETING SURVEY Time of Sale for Wheat Factors Affecting the Selling Time of Wheat . Time of Sale and Factors Affecting the Selling Time of Barley Grower Estimates of the Months of Highest and Lowest Prices for Wheat and Barley Information Sources Information Usage The Role of Country Elevator Dealers in Marketing Grain PRICE ANALYSIS Key Indicators in Cash Wheat Prices What the Producer Should Know About Prices PRODUCERS' MARKETING ALTERNATIVES: PROFITABILITY AND IMPLICATIONS Characteristics of the Growers Marketing Environment Alternative Methods of Selling Wheat Comparison of Selling Barley Throughout the Marketing Year 1 1 3 5 5 7 8 12 13 13 21 23 25 26 31 34 35 38 44 44 46 51 Summary Conclusions 55 55 59 BIBLIOGRAPHY 62 APPENDIX I 65 65 SUMMARY AND CONCLUSIONS An Example of the Grower Research Survey Form, (1965) Page APPENDIX II An Example of the Country Elevator Manager Survey Form APPENDIX III Explanation and Computation of a Seasonal Price Index for Wheat 72 72 81 81 APPENDIX IV 84 84 APPENDIX V 87 Computation of a Seasonal Price Index for Barley 1965 Wheat Program Worksheet - Probable Effect on Farm Costs and Returns 87 LIST OF 'FIGURES Page Figure 1 2 3 An economic model of the United States Wheat Industry 36 July to June changes in the effective support rate for No. 1 Soft White wheat from 1954-55 to 1964-65 . . 37 . 39 The cash price, effective support price, and export payment for No. 1 Soft White wheat at Portland, Oregon from July, 1965 through July, 1965 . . . LIST OF TABLES Page Table I II III IV V NUMBER OF WHEAT GROWERS IN THE POPULATION, NUMBER OF SURVEY FORMS DISTRIBUTED AND RETURNED IN EACH COUNTY OF THE STUDY AREA, 1965 11 GROWER USE OF MARKETING ALTERNATIVES FOR WHEAT AND THE MONTHS OF ACTION, 1964-65. 15 NUMBER OF GROWERS SELLING WHEAT AT THE SAME TIME EVERY YEAR AND THE NUMBER OF GROWERS VARYING THEIR SELLING TIME FROM YEAR TO YEAR 16 THE EFFECT OF REPAYMENT OF DEBT ON THE SELLING TIME OF WHEAT, 1964-65 18 THE INFLUENCE OF FEDERAL AND STATE INCOME TAX ON GROWERS SELLING WHEAT AFTER JANUARY 1 19 VI INFLUENCE OF A SHORT OR LONG CROP ON THE SELLING TIME OF WHEAT 20 VII BARLEY SALES BY MONTH, ALL OF THE CROP, PART OF THE CROP, 1964-65 22 VIII NUMBER OF GROWERS WHO SELL BARLEY AT THE SAME TIME EVERY YEAR, NUMBER WHO VARY THEIR SELLING TIME FROM YEAR TO YEAR AND 23 THE NUMBER NOT RAISING BARLEY, 1964-65 . IX NUMBER OF TIMES GROWERS ESTIMATE EACH MONTH AS THE HIGH AND LOW MONTH FOR WHEAT 24 PRICES _ X NUMBER OF TIMES GROWERS ESTIMATE EACH MONTH AS THE HIGH AND LOW MONTH FOR BARLEY 25 PRICES Page Table XI XII XIII IMPORTANCE OF OFFICIAL REPORTS AND OTHER INFORMATION SOURCES TO GRAIN GROWERS IN BASING THEIR SELLING DECISION, 1964-65 27 NUMBER OF GROWERS INDICATING A NEED FOR MORE SPECIFIC MARKET INFORMATION ON WHICH TO BASE THEIR SELLING DECISIONS, 1965. . . . 28 COMPARISON OF SELLING 10,000 BUSHELS OF WHEAT IN AUGUST WITH SELLING DURING EACH OF THE REMAINING MONTHS OF THE MARKETING YEAR, OPPORTUNITY AND STORAGE COSTS CONSIDERED XIV XV XVI 47 SPREAD BETWEEN AVERAGE CASH PRICE AND EFFECTIVE SUPPORT RATE IN CENTS PER BUSHEL, AUGUST THROUGH JUNE, 1955-56 THROUGH 50 1964-65 COMPARISON OF SELLING 200 TONS OF BARLEY IN AUGUST WITH SELLING DURING EACH OF THE REMAINING MONTHS OF THE MARKETING YEAR, OPPORTUNITY AND STORAGE COSTS CONSIDERED. 52 ARRAYS OF PERCENTAGE (SEASONAL RELATIVES) FOR OREGON NO. 1 SOFT WHEAT PRICES AT PORTLAND, JANUARY, 1956 THROUGH DECEMBER, 1964 83 XVII ARRAYS OF PERCENTAGES (SEASONAL RELATIVES) FOR OREGON NO. 2 WESTERN BARLEY PRICES AT PORTLAND, JANUARY, 1956 THROUGH DECEMBER, 1964 85 ECONOMIC CONSIDERATIONS IN MARKETING OREGON GRAIN: FACTORS AFFECTING COLUMBIA BASIN PRODUCERS I. INTRODUCTION Statement of the Problem Wheat is the primary field crop in Oregon. In the 1964-65 crop year, Oregon produced 27.7 million bushels of the 124.5 million bushels of wheat produced in the Pacific Northwest. The soil, cli- mate and topography of the interior plateaus east of the Cascade Mountains provide natural features favorable for growing wheat. The Columbia Basin area produces over 90 percent of the wheat grown in the Pacific Northwest (19, p. 1). This high interior plateau occupies the central part of Washington and north central Oregon. Recent relevant literature concerning the Pacific Northwest wheat industry includes a thorough study of the supply, distribution, and value of wheat made through the Pacific Northwest Wheat Project (19). Hollands has done comprehensive studies of the price mechanism of wheat, government programs for wheat, and a general view of the Pacific Northwest wheat industry (7, 8). Hollands and Thomas cooperated in the preparation of a series of special papers on domestic and international wheat programs, policies, practices, and problems (9). Part of a broad program of research by the Economic Research Service is a study of the changing patterns of grain 2 transportation in the Pacific Northwest (17). These studies have been concerned with the wheat industry as a whole. On the individual grain producer's level research has promoted efficient production techniques through the development and improve- ment of tillage and harvesting equipment to decrease costs of operation. Disease-resistant and higher-yielding varieties of grain have been developed. Chemical treatments aid in controlling weeds and insects. Such research has solved many of the complex production problems of Oregon wheat growers. Research to date has neglected one area of concern. Little work has been done in studying the marketing process of the individual grower. Perhaps this is because government programs assure parti- cipating growers a certain stability of income and seemingly have lessened the managerial decisions a wheat farmer makes in marketing his product. For instance, growers who participate in the govern- ment price support program by placing their wheat under loan after harvest are assured of receiving the current effective support price for their area. If this price is satisfactory to the grower he no longer needs to speculate about the cash market price. His marketing function is ended when his grain is taken over by the Commodity Credit Corporation. This point raises the question of whether farmers' lack of choice about price and about when or where to market make them passive 3 participants in the market. Little is known at present about the factors grain growers consider in deciding when and where to sell their crops. Do growers need information that is presently not available to them to make better selling decisions? How do growers answer the question, "When should I sell my grain to obtain the high- est return?" The answer to this question is speculative for many growers. Success or failure depends on making the right forecast about subsequent price behavior. This is not an unusual experience for farmers. Selecting the time to sell is one of the most important marketing problems of farmers. Many of Oregon's wheat producers also grow barley. Therefore, it was possible to obtain information on marketing barley at the time information was obtained on marketing wheat. Emphasis of this study will be on wheat marketing, but consideration will also be given barley marketing when applicable. Objectives of the Study Objectives of the study are: (1) to determine when Oregon grain growers sell their wheat and barley; (2) to identify factors that motivate the time and place of sale; (3) to determine seasonal variations in wheat and barley prices; (4) to determine the use of market information and the need for more specific marketing information in basing the selling decision; (5) to gain a better understanding of the 4 role of the country elevator dealers in the grower's marketing process; and (6) to determine how growers might improve marketing in order to increase income. 5 II. AREA OF STUDY AND METHODOLOGY Area of Study The area studied is the wheat summer-fallow area of north central Oregon called the Deschutes Plateau. A subdivision of the Columbia Basin wheat area, the Deschutes Plateau is the wheat belt of Oregon and includes parts of Wasco, Sherman, Gilliam, Morrow, and Umatilla Counties. The region is bordered on the north by the State of Washington with its similar wheat-fallow region, on the west by the Cascade Range, on the east by the Blue Mountains, and by the mountains of Jefferson, Wheeler, and Grant Counties on the south. The 1964 preliminary harvested area estimates are composed of 527,000 acres of wheat and 197, 500 acres of barley. 1 Of the total harvested acres in Oregon, the five counties under study grew approximately 61 percent of the wheat and 46 percent of the barley raised in the state. The Columbia Basin wheat area represents one-tenth of the land area, but nearly one-fourth of the land in farms within the state. Grain is the most important crop in each of the five counties but agriculture in each county differs from that in the others because of topography, soils, and climate (16, p. 4-6). In 1964 Umatilla County, the largest in the Oregon wheat area, 'Cooperative Extension Service, Corvallis, Oregon. Commodity data sheets "Wheat" dated August 24, 1965 and "Barley" dated August 30, 1965. 6 produced 23 percent of the wheat and 16.7 percent of the barley har- vested in the state. The north central part is the major wheat growing area of the county. This section has sufficient moisture for annual cropping which normally consists of growing wheat in rotation with green peas. Range cattle, sheep, dairy cows, hogs, and irri- gated fruit and vegetable crops contribute to a large amount of diversification in the county. Large sections of the southern and east- ern parts are in national forests. Sherman County, the smallest of the five counties, follows Umatilla in the production of wheat and barley. However, it is sub- stantially lower, producing 11.9 percent of the wheat and 8.8 percent of the barley raised in Oregon. Grain production is more specialized and operating units are fairly large in comparison with the other counties. There are two basic reasons for this. First, lack of moisture necessitates a wheat summer-fallow rotation. Second, there is a fairly small acreage in steep slopes of little agricultural value; consequently, there is not enough grazing land available to support a very large livestock enterprise per farm. Morrow County closely follows Sherman in wheat and barley production. The topography of the central part is level to gently rolling and land used for wheat production is concentrated in this area. Enterprises are divided between grain farms and stock ranches. The grain farms usually lack sufficient range for a livestock enterprise 7 and stock ranches have little land that can be used for crop production. Most Gilliam County farms derive their incomes from the sale of both grain and cattle. The noncropland is fairly well distributed throughout the county and, in contrast to Morrow County, only a few farms have insufficient rangeland for a minimum livestock enter- prise. In Wasco County wheat production is the most important agri- cultural enterprise. As in Umatilla County, agriculture as a whole is more diversified than in the centrally located counties in the study area. Productive soil and favorable topography make the northeast. ern part of the county the major wheat producing area. Livestock, dairy and poultry production, fruits, vegetables, and forest products are all of some significance as farm products. Methodology The study has an analytical phase built on information from wheat producers, country elevator managers, and price analysis. Price data were obtained from releases by the Oregon Cooperative Extension Service, from the Portland Grain Exchange records, and from the records of the United States Department of Agriculture Grain Marketing Division at Portland. The general steps of analysis and the statistical techniques used in the price analysis will be 8 presented as they are used in the later chapters. The remainder of this chapter will describe the procedure used in defining the popula- tion, selecting a sample, and describing the sampling technique. Wheat Grower Survey In studying the decision making process of wheat growers, it was considered essential to select a population from growers whose primary source of income was from the sale of wheat. By selecting a population of specialized wheat units this marketing study centers on the core of Oregon's wheat producers. How much cropland is required for a specialized wheat unit? Barkley found that cost curves on specialized wheat-fallow farms in Oregon's Columbia Basin fell sharply until reaching approximately 1,000 acres and were quite flat to 3,500 acres (2, p. 58-66). An economic farm unit committee for Umatilla County recommends a minimum of 960 acres of farmland for an economic wheat unit (3, p. 10). An allotment factor of approximately 60 percent of the annual cropland is the result of government restrictions on wheat acreage. For purposes of this study the preceding information is used as an aid in the following breakdown of a specialized wheat unit. 500 acres Summer Fallow 500 acres Crops .60 Allotment Factor 300 acres wheat 200 acres barley or other use 1000 acres Total Cropland 9 From the county Agricultural Stabilization and Conservation Service a listing of all farms with a wheat allotment was obtained for each of the five counties in the study area. Farms with less than 300 acres wheat allotment in 1964 were eliminated from the list because they did not fit the specialized wheat unit description. Also eliminated were those farms with over 500 acres of rangeland, as this would allow a livestock enterprise of sufficient size to decrease the importance of the wheat operation. Total farms in the population are derived from the following breakdown. 1726 Total farms with a 1964 wheat allotment Total farms with less than 300 acres of wheat allotment 669 1197 528 Total farms with over 500 acres of rangeland 529 Total farms in the population In the collection, processing, and tabulation of data a sampling procedure rather than a complete enumeration was used. The sample size had to be large enough to yield statistically representative and significant results in all the proposed tabulations. Factors which affect the necessary sample size are the degree of heterogeneity, amount of breakdown, collection problems, and the type of sampling (13, p. 294-326). If there had been more homogeneity in the population, fewer cases would have been required to yield a statistically reliable sample. The major similarity among the individuals of the population with respect to marketing grain, was felt to be the producer's desire 10 to obtain the highest return from his crop. Reaction to price uncertainty, however, is met differently by each individual. This in- troduces a large degree of heterogeneity into the population. Sample size and collection problems are important in terms of time and money. A sample, rather than a population study, was used because of the large area within the geographical bounds of the study and the difficulty in arranging interviews with producers. Stratification by amount of wheat production requires a sample of sufficient size to be representative. A mail research survey was used. The sample was not a probability sample since it was anticipated that half of the surveys forms distributed would not be returned. For this reason the degree of pre- cision could not be measured. A subjective sample size of 15 to 20 percent was selected after giving consideration to heterogeneity, collection problems, and stratification. A survey form was mailed to approximately 40 percent of the population. Through their district supervisor the county extension agents were contacted. A letter explaining the objectives of the study and the necessity of the survey, together with a suggested letter of transmittal to the wheat growers, was sent to each of the five county extension agents. The research survey form, an addressed return envelope, and the letter of transmittal were distributed to each grower in the sample by the county agents. 11 The grower sample was obtained in the following manner. The population was numbered from one to 529. A number was selected from a random numbers table to begin sampling. From that point every third name was chosen until the desired sample size of 40 percent was reached. Corrections and deletions by the county agents reduced the number of survey forms distributed to 203 or 37 percent. To insure a geographical cross section, the source list was arranged by counties before sampling. The population and the survey forms distributed and returned are shown in Table I. Of the 106 survey forms returned, nine were too incomplete to be used in tabulations. TABLE I. NUMBER OF WHEAT GROWERS IN THE POPULATION, NUMBER OF SURVEY FORMS DISTRIBUTED AND RETURNED IN EACH COUNTY OF THE STUDY AREA, 1965. Number of Survey County Number of Growers in the Population Wasco 30 12 9 114 45 22 40 16 6 89 35 16 256 95 53 529 203 106 Sherman Gilliam Morrow Umatilla Totals Forms Distributed Number of Survey Forms Returned The research survey form2 contained questions of importance for 2An example of the research survey form is shown in Appendix I. 12 all producers with grain to sell. A pretest of four grain producers and two grain marketing specialists was made. After the discussion, comments, and criticism, the questionnaire was revised. Country Elevator Survey To supplement the information obtained from wheat producers and to realize a more complete picture of grain marketing at the producer and country level, a survey3 was taken from several country elevator managers. A total of seven elevator managers was personally interviewed. Those interviewed were managers of five major cooperatives and two independent buyers. At least one was located in each of the five counties. The managers were questioned about the extent and type of ad- visory service provided to grain producers. They were asked the extent growers seek their counsel on market information and the time to sell. Questions concerning elevator practices and policies which affect the price a grower receives for his grain were included. These practices and policies include blending, buying grain to fill out a shipment, the use and availability of transportation, and the timing of price changes. Another area of inquiry was the extent managers bought grain in anticipation of sales or sold grain in anticipation of purchases. 3An example of the country elevator form is shown in AppendixII. 13 III. ANALYSIS OF THE MARKETING SURVEY The purpose of this chapter is to investigate the time of sale for wheat and barley, the factors affecting the time of sale, growers'4 estimates of the months of high and low prices for wheat and barley, information sources and usage, and the role of country elevator deal- ers in the growers' marketing process. Data were stratified according to the following classes of 1964 wheat production: under 10,000 bushels, 10,000 to 20,000 bushels, and over 20,000 bushels. The number of growers in each production class is 29, 40, and 28 respectively. Time of Sale for Wheat For almost a year the wheat producer has invested considerable time and money in the production of his crop. For a specialized grain farm the years' income is dependent on the sale of that crop. A wise producer gives much consideration to market conditions in arriving at a selling time. General marketing alternatives are: selling all or part of the crop at harvest, or shortly thereafter, so that storage rates are not charged; holding the crop or the remainder of the crop until a more favorable market price occurs; selling after 4Hereafter, the word growers is used synonomously with the 97 respondents to the survey. The word producer will be used for grain growers in general. 14 January 1, for tax reasons. Another alternative is placing all or part of the grain under government loan. The grain can be redeemed by paying back the loan and interest or, if no action is taken by the grower, the grain is taken over by the Commodity Credit Corporation after the redemption date of March 31. The use of the various marketing alternatives by the survey respondents is shown in Table Observations from Table II illustrate that each alternative or a combination of alternatives is commonly used. Thirty-four percent of the growers sold their crop all at one time, whether after harvest or at some other time within the marketing year. A majority of the 43 percent placing all their wheat crop under loan did so in August, September, and October. The remaining growers sold or placed their crop under loan during two or more different months. The stratification shows an increasing use of the loan program and redemption of the grain as the amount of wheat production is in- creased. About 51 percent of the growers producing 10,000 bushels or less placed all or part of their grain under loan. Of these only one-third redeemed their grain. In the 10,000 to 20,000 bushel class 60 percent used the loan and 63 percent redeemed their grain. About two-thirds of the growers producing over 20,000 bushels of wheat placed all or part of their wheat under loan, and 70 percent redeemed their grain before take-over by the Commodity Credit Corporation. Production class (bu.) Jul 1 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Totala Number of growers using alternative and month of action GROWER USE OF MARKETING ALTERNATIVES FOR WHEAT AND THE MONTH OF ACTION, 1964-65. 2 0 0 13 5 2 0 1 0 1 0 1 under 10,000 1 1 0 0 12 0 1 1 4 0 1 1 1 2 10-20,000 1 2 0 8 2 0 0 0 2 0 0 1 0 over 20,000 1 33 2 1 3 5 0 2 2 3 11 2 1 Total 1 0 15 3 3 1 1 1 1 1 1 2 More than under 10,000 0 0 13 0 3 0 0 1 2 0 1 4 1 1 one sale 10-20,000 0 15 3 2 1 0 2 3 2 0 1 0 1 of wheat over 20,000 4 6 2 0 1 43 2 4 4 2 7 7 4 Total 0 0 1 6 0 0 0 0 0 0 2 9 Placing all under 10,000 0 0 17 2 0 0 0 0 0 0 7 5 2 wheat under 10-20,000 0 15 2 0 0 0 0 0 0 3 0 9 1 gov't. loan over 20,000 0 4 5 0 0 41 1 0 0 22 8 1 0 Total 6 2 0 0 1 1 0 0 0 1 1 Placing 0 under 10,000 0 0 0 7 1 0 0 0 0 0 0 6 0 0 part of the 10-20,000 5 0 0 1 1 0 0 0 2 1 0 0 0 wheat under over 20,000 0 4 18 2 0 0 2 1 1 0 0 0 8 gov't. loan Total 1 5 3 0 0 0 1 0 0 0 0 0 Redeeming under 10,000 0 2 1 15 7 3 1 0 1 0 0 0 0 0 wheat placed 10-20,000 2 6 1 1 14 2 0 1 1 0 0 0 0 under gov't. over 20,000 3 3 34 5 416 1 1 0 1 0 0 0 loan Total (Source: 1965 Grower Survey) aCombined totals of all marketing alternatives are greater than the number of respondents. The reason is duplication when growers sell in more than one month. Placing all or part of the grain under government loan may also take place in more than one month. Selling all wheat at one time alternative Marketing TABLE II. 16 Twenty-eight growers indicated they sold their wheat at the same time every year while 65 growers varied their selling time from year to year. Table III shows this breakdown by production class. Grow- ers with farm storage are more likely to vary their time of selling from year to year. Of the 33 growers with farm storage 25 varied their selling time while only 40 of 65 growers without home storage did likewise. NUMBER OF GROWERS SELLING WHEAT AT THE SAME TIME EVERY YEAR AND THE NUMBER OF GROWERS VARYING THEIR SELLING TIME FROM YEAR TO YEAR. TABLE III. Number of growers in each production class 10,000-20,000 Over 20,000 Under 10,000 bushels bushels bushels Selling Time Tertal Same every year 11 12 5 28 Varies from year to year 16 27 22 65 2 1 1 4 40 28 97 No answer 29 Totals (Source: 1965 Grower Survey) Factors Affecting the Selling Time of Wheat A determination as to why 70 percent of the growers did not mar- ket at the same time every year was approached four ways. First, the grower was asked the month and day his 1964 wheat was sold. 17 The results by month can be reviewed in Table U. If there was more than one selling time the grower was asked why he sold at different times. Secondly, the grower was asked, "Do you usually sell at the same time every year? If not, why does the selling time vary?" The third approach consisted of two questions. "Does repayment of debt (i.e. operating loans) influence your selling time?" "To what extent is selling after January 1 influenced by the federal and state income tax situation?" Both questions were to be answered by mark- ing "very little,',' "some," or "very much." A fourth question concerned the size of crop and its influence on the selling time. Growers who sell at varying times must be motivated to do so for one reason or another. Growers not using the loan are free to sell whenever they wish. Those using the loan must apply before February 28, and the redemption date is March 31. A grower may still sell after this date if there has been no call for his grain by the Commodity Credit Corporation. Of the 65 growers in the sample who indicated they did not sell at the same time every year, 55 gave as one reason, "trying to sell at a better price. " Other reasons which affected the selling time and which were mentioned singly or in combination with another rea- son are the need of money, tax considerations, farm storage, and the sale of grain for seed. Findings of the question on whether repayment of debt had 18 "very little," "some," or "very much" influence on the selling time of wheat are shown in Table IV. TABLE IV. THE EFFECT OF REPAYMENT OF DEBT ON THE SELLING TIME OF WHEAT, 1964-65. Production class (bushels) Very little Number of Growers Very Some much No answer Total Under 10,000 11 7 8 3 29 10,000 to 20,000 14 8 8 0 40 Over 20,000 12 11 5 0 28 47 26 Totals (Source: 1965 Grower Survey) 21 3 97 Slightly under 50 percent of the growers stated that repayment had "very little" influence on their selling time. For those influenced by debt repayment, about 27 percent indicated "some" and about 22 percent indicated that repayment of debt was "very much" a factor on the selling time. Table V shows responses to the question "To what extent is selling after January 1 influenced by the federal and state income tax situation." The 53 growers who are influenced "very little" by tax consid- erations include at least ten growers who are on a fiscal year October 1 to September 30 or on the accrual system for tax purposes. Also included are those growers who sell at the same time every year, 19 TABLE V. THE INFLUENCE OF FEDERAL AND ST NTE INCOME TAX ON GROWERS SELLING WHEAT AFTER JANUARY 1. Production class (bushels) Number of Growers Very little Some Very much Under 10,000 16 2 10 1 29 10,000 to 20,000 22 8 9 1 40 Over 20,000 15 6 6 1 28 53 Totals 16 (Source: 1965 Grower Survey) 25 3 97 No answer Total before January 1. Once a pattern of selling has been established it would be difficult to change, as income tax on the sale of two crops in one year would be very punitive. For many, however, unevenly divided cropland or large differences in back to back yields and production can make managing income for tax considerations a very important item in the economics of farming. Hence, it may sometimes be advisable to carry over some of the crop into the next year before selling. The fourth approach in studying the varying selling times consisted of two questions. "When you have a short crop do you sell earlier or later than usual?" "When you have a big crop do you sell earlier or later than usual?" The results of this approach are listed in Table VI. The growers were asked to explain why the selling time was 20 TABLE VI. INFLUENCE OF A SHORT OR LONG CROP ON THE SELLING TIME OF WHEAT. Production class (bushels) Under 10,000 SHORT 10,000-20,000 CROP Over 20,000 Totals Number of Growers No No Earlier Later Difference Answer Total 8 1 20 0 29 6 0 33 1 40 6 0 21 1 28 20 1 74 2 97 7 19 1 29 2 33 4 40 5 21 2 28 14 73 7 97 2 Under 10,000 10,000-20,000 1 LONG CROP 0 Over 20,000 3 Totals (Source: 1965 Grower Survey) earlier, later, or no different with a short or a long crop. The predominant reason for selling earlier with a short crop was to pay debts. Other reasons given were to balance income, to sell on a better market, and to do away with storage costs. The reason given by those selling earlier with a long crop was not enough farm storage. The one respondent selling later with a short crop did so to sell on what he felt was a better market. Those with a long crop selling later did so for tax reasons and to sell on a better market. Not all growers gave an explanation for their actions. Overall, the size of the crop had no influence on the selling time for three out of four growers. 21 Time of Sale and Factors Affecting the Selling Time of Barley The selling time of barley is much more concentrated in the late summer and early fall months than is the sale of wheat. Barley sales by month are shown in Table VII. Selling to local and central Oregon feeders and selling seed for spring planting account for practically all the barley sold after the first of the year. Sixteen of the 22 barley sales from January through June were for feed or seed. Fifty-nine growers sold all their barley at one time with 70 percent of these sales occurring in the July through October period. Nineteen growers did not raise barley. Price, selling for feed or seed, and the need of money were the reasons mentioned for selling at different times. Of the 78 growers harvesting barley in 1964, 41 held wheat longer than barley before selling, six held barley longer than wheat and the remainder sold both at the same time or else there was no particular pattern. Invariably, the reason given for holding wheat the longest was the greater price fluctuations of wheat during the marketing year. Using barley or selling it for feed or seed accounted for those few indicating they held barley the longest. A breakdown of growers selling barley at the same time every year is listed in Table VIII. Only seven of the 30 growers selling barley at the same time every year had farm storage. As with wheat, those growers with Under 10,000 10-20,000 Over 20,000 Total Number of growers using alternative and month of action 8 0 3 0 3 1 1 1 1 0 1 1 0 0 0 0 1 1 0 0 0 2 7 2 0 2 0 0 2 1 1 3 1 0 2 0 2 0 2 0 0 0 0 3 0 3 0 3 1 1 1 0 2 0 2 3 1 1 1 0 2 1 1 0 0 0 0 0 0 0 0 0 2 1 1 20 2 16 2 59 26 23 10 aCombined total of growers use of marketing alternatives is greater than the number of growers raising barley. The reason is duplication when growers sell in more than one month. 0 0 0 0 3 26 4 4 1 4 1 0 4 5 11 10 0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Totala More than Under 10,000 0 one time 3 10-20,000 0 of barley Over 20,000 3 sales Total (Source: 1965 Grower Survey) All barley sold at one time of sale Method Production class (bushels) TABLE VII. BARLEY SALES BY MONTH, ALL OF THE CROP, PART OF THE CROP, 1964-65. 23 TABLE VIII. NUMBER OF GROWERS WHO SELL BARLEY AT THE SAME TIME EVERY YEAR, NUMBER WHO VARY THEIR SELLING TIME FROM YEAR TO YEAR AND THE NUMBER NOT RAISING BARLEY, 1964-65. Number of Growers Selling at the same time every year Varying selling time from year to year Production Class (bushels) 10,000-20,000 Over 20,000 Under 10,000 Total 6 14 10 30 11 22 15 48 4 3 19 12 Not raising barley (Source: 1965 Grower Survey) farm storage are better able to vary their selling time. It is important to note that barley growers, especially in Umatilla, Sherman, and Wasco Counties, need not rely on a local grain elevator to market their barley. Feeders in Umatilla County and in the central Oregon area compete with the Portland buyers to the advantage of the barley producers. Grower Estimates of the Months of Highest and Lowest Prices for Wheat and Barley How informed is the Columbia Basin grower on the months of highest and lowest prices? There is strong evidence that a great deal of uncertainty exists in this area. For wheat, 30 respondents indicated they did not know or had no 24 opinion as to when prices were high or low. Fourteen growers gave only a high or a low estimate but not both. In Table IX, the months are ranked according to an adjusted seasonal price index which covers the period from January, 1956, to December, 1964. 5 The first row of Table IX contains the number of growers estimating that particular month as high and the second row contains the number of growers estimating that particular month as low. TABLE IX. NUMBER OF TIMES GROWERS ESTIMATE EACH MONTH AS THE HIGH AND LOW MONTH FOR WHEAT PRICES. MONTHS RANKED ACCORDING TO AN ADJUSTED SEASONAL PRICE INDEX. a Months ranked from high to low according to seasonal price index times each month is: Apr Feb May Mar Jan Dec Nov Oct June Sept Aug July Number of Estimated as high 6 12 6 11 Estimated 1 0 1 3 as low (Source: 1965 Grower Survey) 10 8 5 1 7 2 12 12 4 7 3 3 11 12 19 11 aComputation of the seasonal price index for wheat is presented in Appendix III. The highest month, April, was estimated as the highest only six times while the lowest month, July, was estimated to be highest 12 times. Many growers estimated more than one month as high or low. For this reason the total number of estimates is larger than the 5Computation of the seasonal price index for wheat can be found in Appendix III. 25 number of growers doing the estimating. Observations from Table IX indicate that the majority of the growers are much better informed as to periods of low wheat prices than periods of high wheat prices. Table X is derived by using the same approach for barley as was used for wheat. TABLE X. NUMBER OF TIMES GROWERS ESTIMATE EACH MONTH AS THE HIGH AND LOW MONTH FOR BARLEY PRICES. MONTHS RANKED ACCORDING TO AN ADJUSTED SEASONAL PRICE INDEX. a Months ranked from high to low according to seasonal price index Number of times each month is: Dec Jan Nov Feb Apr Mar Oct May Sept June July Aug Estimated as high 6 4 10 8 Estimated 2 1 1 0 as low (Source: 1965 Grower Survey) 4 10 2 2 2 4 13 13 1 1 4 5 8 4 18 17 aComputation of the seasonal price index for barley is presented in Appendix IV. It should be pointed out that the high price during a particular month may not maximize revenue when storage and other costs are considered. Information Sources There are several official reports and a large number of unofficial sources of market information available to the wheat Z6 producer. A list encompassing the most pertinent disseminated information was broken into three categories: "not important," "fairly important, " and "very important. " Growers were asked to check the category of importance for each information source. A fairly large number of growers left the importance of one or more sources unchecked. It is unknown if the sources unchecked were not received or unavailable. Tabulations on the use of information sources are presented in Table XI. It can be pointed out from Table XI that grain dealers, past experience, newsletters and magazines constitute the growers' most im- portant information sources. The weekly grain market report issued at Portland stands out as the most valuable official report. These data suggest there is more information available than farmers receive or consider important. This conclusion is drawn from the large number of sources left unmarked or marked "not important. Information Usage Do growers consider the available grain marketing information adequate, or would most growers like more specific information on which to base their selling decisions? To answer this question a series of six questions was asked. The results of this portion of the survey are tabulated in Table XII. Apparently, farmers have ready access to marketing and price 7 Monthly and quarterly crop statistics released at Portland Grain- handlers Your past experience Other (Source: 1965 Grower Survey) Radio reports Local newspapers Other newspapers Newsletters, magazines Other official reports circulars 25 2 33 6 36 25 31 19 17 36 16 22 19 2 4 3 8 16 19 14 17 23 21 15 97 97 87 97 97 97 97 97 97 97 97 97 97 Total 35 27 28 45 40 51 59 38 40 47 24 No Answer Not Important 15 14 31 27 22 41 Fairly Important 12 10 11 7 Weekly grain and hay market review issued at Corvallis Oregon farm and market outlook 17 Weekly grain market reports issued at Portland Information Sources Very Important TABLE XI. IMPORTANCE OF OFFICIAL REPORTS AND OTHER INFORMATION SOURCES TO GRAIN GROWERS IN BASING THEIR SELLING DECISION, 1964-65. 28 TABLE XII. NUMBER OF GROWERS INDICATING A NEED FOR MORE SPECIFIC MARKET INFORMATION ON WHICH TO BASE THEIR SELLINQ DECISIONS, 1965. Could you use more specific information on: No answer Total Yes No recent price trends? 58 22 17 97 price trends of previous years? 49 28 20 97 grain offered in your marketing area the previous 30 days? 50 30 17 97 inventory situation locally and at Portland? 67 16 14 97 demand and supply outlooks in foreign countries? 81 6 10 97 government grain marketing operations here and elsewhere? 78 (Source: 1965 Grower Survey) 5 14 97 information. However, they encounter considerable difficulty in securing certain kinds of information on these subjects or they do not use the information that is available. This finding is supported by an Interstate Managerial Survey to indicate farmers opinions concerning probable use, importance, and difficulties encountered in acquiring and using information. Responses to the ranking questions for the different types of information indicate that farmers regard price information to be the most important type of information. This conclusion holds with respect to setting up (organizing) and operating farms regardless of whether the objective is to get "the most out of life" or "profits." Of the 920 farmers who ranked the different kinds of information, 352 indicated that 29 price information was the most important to them in setting up and operating farms. Production methods was ranked first by 325 farmers while fewer farmers ranked institutional, human information and new technology first (10, p. 29). When farmers were asked to indicate the least difficult kinds of information to secure the following results were reported. In all, 241 farmers indicated that price information was the least difficult to secure while only 60 farmers felt the same way about new technology. The second greatest number of farmers indicated that production information was the least difficult to secure while human and institutional information were nearly tied for third (10, p. 32), When remarking on informational needs the growers nearly always mentioned, sometimes vehemently, the need for more information on government operations. In planning their marketing, growers were hampered by the uncertainty associated with both Public Law 480 announcements and the amount and timing of wheat to be offered by the Commodity Credit Corporation. On the local level the growers want to know the prices the feed- ers are willing to pay for feed grain, the local grain inventory situation, and they want to have greater coverage of the daily Portland price s. Before selling, all but five respondents discussed market condi- tions with someone. Grain dealers were listed as the most important source of market information in Table XI. It logically follows that they are the most important when market conditions and prospects 30 are discussed. This is pointed out in the following list of market information discussants. Grain dealers Wife Other farmers Cooperator, partner or landlord Banker County agent 86 percent 60 percent 37 percent 31 percent 23 percent 3 percent The wife was second only to the grain dealers in discussing mar- ket conditions but it must be remembered she is an integral part of the marketing decision unit. Her role in furnishing market information may be questionable. The last subject to be covered from the grower survey analysis relates to changes in the marketing of grain in the last ten years. Twenty-eight growers, or almost 29 percent, stated there had been a change in the way their grain was marketed during the past decade. Eight growers presently market directly to the Columbia River by truck and then by barge to the coastal terminals. Eight growers now contract the sale of all or part of their grain before harvest. Other changes are the erection of farm storage, varying the time of sale, and direct delivery to feedlots. In Sherman County, the 1965 flood washed the railroad tracks out, so the method of shipment has changed from rail to truck. 31 The Role of Country Elevator Dealers in Marketing Grain The importance of grain handlers as a source of market information and their part in discussing market conditions and prospects were investigated in the preceding sections on information sources and usage. A survey of seven elevator managers, all of whom bought grain the year round, was made to better understand their role in the growers' marketing process. Of the seven managers, only one encouraged growers to sell at certain times. He did this only when he was certain that the market price was going to drop. When the question was turned around, growers were not discouraged from selling at specific times except by one grain handler. In this case, if a grower was to sell after the first of the year, he may be advised to wait until his storage period was about to change, depending on the price prospects at that time. Elevator managers were asked to what extent growers seek counsel on market information and selling time. Once again it was emphasized that advice, as such, was not given, although all managers were willing to give market information when requested. Personal contact was the leading method of disseminating information from the handlers to the growers. Other methods utilized were a daily price board in the office window, daily broadcasts on the local radio station, and printing current market prices in the local weekly 32 paper. Each handler was asked his personal opinion regarding what pre- vented growers from selling their grain at a time so as to maximize returns. Inability to judge the market due to government operations was given as the primary cause. Other reasons given were failure of growers to pay attention to the market or to keep in touch: necessity to pay back operating loans; selling at a predetermined price without considering future market prospects; and selling right at harvest time. In conflict with this last reason, one handler felt growers would be better off selling before interest or storage costs become effective. Incidentally, one handler felt growers in general were selling at the proper time to maximize returns. The influence of elevator policies is insignificant except for a 4.0 to 6.5 cent per bushel handling fee for wheat and a 4.0 to 5. 5 cent per bushel handling fee for barley. The standard storage charge is one cent per bushel per month, beginning at the time of delivery for some, but more generally from ten, fifteen, or even thirty days after the last harvested grain is delivered. No managers bought grain in anticipation of sales or sold grain in anticipation of purchases. Four of the seven managers blended grain before selling, but all stated this did not affect the price paid growers. All elevator managers changed the price during the day only if the Portland market changed. No premium was paid to fill 33 out a shipment unless the coastal buyer was willing to pay extra to have the shipment filled. The only premium given on the local level was for seed wheat. None of the managers interviewed hedged or speculated in the futures markets. Grain elevators organized as cooperatives generally provide other services besides the storing, handling, and marketing of grain. These services range from petroleum products to a complete line of agri-business supplies. Other services some growers indicated they would like to have offered include the cleaning and treating of seed grain, steam rolling and grinding for feed, bookkeeping and farm records analysis, and better newspaper and radio coverage of market information. 6 6Cooperatives in some areas do offer many of these services. 34 IV. PRICE ANALYSIS It was found in Chapter III that growers vary their marketing time from year to year in an effort to sell at a good market price. What must be considered by the wheat producer in his attempt to sell at the price and time that maximizes his net return? The first decision lies in participation or non-participation in the voluntary gov- ernment programs. Wheat programs include acreage allotments, price support loans, marketing certificates, and diversion payments. By the use of a worksheet, 7 each producer can calculate the probable effects on farm costs and returns of using the different government program alternatives. A stated objective of past wheat programs has been to raise income of wheat growers. The producer's next step involves the marketing alternatives discussed in Chapter III. Alternatives are: selling all or part of the crop at harvest; holding the crop or the remainder of the crop until a more favorable market price occurs; selling after January 1, for tax reasons; and placing all or part of the grain under government loan. Grower use of these alternatives is illustrated in Table II. In selecting a marketing alternative, one's decision must be based on a price forecast for the marketing year following the harvesting of this crop. The marketing year for Pacific Northwest wheat and barley 7An example of a worksheet for the 1965 wheat program is shown in Appendix V. 35 is from July to June. The farmer either sells to the government at the effective support price or to a grain buyer at the domestic cash price at a particular location. Maximizing net income from grain sales requires a fairly accurate prediction of the timing and amount of the annual rise in domes- tic cash prices. Prediction requires an understanding and knowledge of a number of factors and their varying degrees of importance. The interrelationship of factors in an economic model of the wheat in- dustry are illustrated in Figure 1. This overview is a qualitative model based upon a classification of supply and demand factors which interact and affect price. Key Indicators in Cash Wheat Prices In this economic model of the wheat industry there appears to be three forces which shall be called key indicators in relation to the domestic cash price of wheat. These indicators are world wheat price, the effective support rate, and the export subsidy payment. Karl Hobson has shown the close relationship between export prices at different ports even when the types of wheat are quite dif- ferent (6, p. 36). He compares the prices of No. 2 Manitoba, in store at Fort Williams, Canada, and No. 1 Soft White wheat at Portland, Oregon, from 1910 to 1965. Uses of Land Competing Stor ito Cost of Stocks Stocks arm Stocks Stocks Commercial Stocks Government Owned Stockpilinr Reserve Curry In Carry Out Acreage Acre age A /lotme rus Expectation Price Soil Condition at Time of Seedin; GRAIN its, Institu- Yield SIVP,Ft Price Trend Price Imports Domestic Price Cash vs. Futures Seasonal Cyclical ability of Syroad Consumer Income Other Grains SubstitutInter-Product !Landon, and Investmer-t Climate Practices Consumption Weather Cultura/ Mobility Agicultinv to uid Oct of Consumption Trend Form of Competition Degree and DEMAND Figure 1. An economic model of the United StAtes wheat industry 114, p. 117 /. Domestic Production of Capital Availability tional Factors Resource Withm Agriculture Customs, Hab- SUPPLY Costs Transportation Substitutes Price of World Price Relationships dForeign and Stocks Production Pxyrnerns Export International Commodity Ageements Regulations Trade International Price of Other Grail. 3? In this case we are comparing a low protein soft white wheat with a high protein hard red wheat. When the world crop of soft wheat is less plentiful than that of hard wheat, the Portland price tends to be highest. When the world crop of hard wheat is less plentiful, the price at Fort Williams tends to be highest. On the major swings however, they invariably move in the same direction and almost to the same degree (6, p. 36). What is the relationship of the government loan rate to domestic market price? According to R. E. Men.ze, the loan rate is perhaps the most important single factor governing wheat prices (12, p. 6). At the beginning of the new marketing year in July, the United States Department of Agriculture releases the effective support price. A producer can usually expect a ten cent increase in the price during the marketing year to cover storage costs based on the experience of the past six marketing years. This movement is illustrated in Figure 2. 12 11 10 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 0 Year Figure 2. July to June changes in the effective support rate for No. 1 Soft White wheat from 1965-55 to 1964-65. (Source: Grain Market News, AMS, USDA Portland, Oregon) 38 A close relationship exists between the effective support rate and the domestic cash price for No. 1 Soft White wheat. 8This re lationship is illustrated by the graph in Figure 3 of the cash price, loan rate and export subsidy for the past ten marketing years. Examination of daily price data reveals that the cash price has been higher than the loan rate at sometime during the July to June marketing period during each of the ten years. This fact has been especially predominant during the latter part of this period. The third key indicator is the export subsidy payment. Like the other two key indicators, the export subsidy is related to the domes- tic cash price. A reexamination of Figure 3 points toward the relationship of the export subsidy, the effective support rate, and the cash price of wheat. A subsidy control group in Washington D. C. determines a subsidy rate that will move United States wheat into dollar markets. The amount of the subsidy is influenced by the international price and the domestic price of wheat. The subsidy is the difference between the two. What the Producer Should Know About Prices It is unlikely that any producer will have the information, time, and knowledge to analyze the data concerning each block of the 8Data obtained from the Grain Market News, weekly summary and statistics published at Portland, Oregon. 39 $3.00 Cash Price Effective Support Price Export Payment 2.80 2.60 2.40 \ ,i .-1 ,,' 2.20 ..., A 2.00 1.80 . '' A,-,, \ / ,i7 / r) I. ,1 / 1 1 . I, : It : 1 11 vs _ 1 1.60 1.40 1.20 1.00 .80 .60 .40 .20 0 July July 1955..56 July July July July 1956-57 1957-58 1958-59 1959-60 July July 1960-61 July July 1961-62 1962-63 1963-64 July 1964-65 YEARS Figure 3. The cash price, effective support price, and export payment for No. 1 Soft White wheat at Portland, Oregon from July 1955 through July 1965. SOURCE: Grain Market News, Weekly Summary and Statistics, Portland, Oregon and the daily ledger of the Commodity Credit Corporation, Portland, Oregon. 40 economic wheat model shown in Figure 1. A grower may be unable to measure changes in supply, demand, elasticity, stability, and the relationships of these variables among the various farm products. Price explanation and prediction can be left to market specialists, but it is desirable for all sellers to have a basic concept of the price movements applicable to their products. These movements are im- portant to the seller in optimizing his marketing function. Trelogan supports this point of view in the following quotation. Knowledge of past trends and the current situation are invaluable for making decisions for the present and future. This is equally true for persons engaged in the production and in the marketing of agricultural products. Efficiency in the marketing process usually brings the greatest possible return to all segments of an industry and yet provides the consumer with a wholesome product at a reasonable price (19, i). Therefore, every producer should be aware of the four types of changes in prices. They are secular trends, year to year changes, seasonal variation, and irregular variation. Secular trends are caused by changes in population, in the technology of production, in per capita real income and in consumer preferences. Over the past 19 years there has been a downward trend in the cash price of wheat. The season average of No. 1 Soft White wheat at Portland has gone from a high of $2.496 per bushel in 1947 to a low of $1. 512 per bushel in 1965. This is not to say that each year's season average is lower than the preceding year. 41 Year to year variation of average seasonal wheat prices go from a high of a plus 47.3 cents per bushel in 1946 to 1947 to a low of a minus 37.2 cents per bushel in 1963 to 1964. The average variation of season average prices since the downward trend began in 1947 is 14.8 cents per bushel. Many forces are responsible for such changes in price including wars, booms, recessions, annual variations in the weather, and objectives of government policies. Seasonal variation is of great importance to everyone concerned with grain prices. Changes in wheat prices from harvest to the end of the marketing season the following June reflect storage costs to a degree, like the effective support price, it can be expected that cash prices will move up month by month by the amount of the monthly storage costs. This is not always true, however, because other forces such as prospects for production of wheat the following year, at home and abroad, are at work modifying prices. The influence of the Asiatic markets on the seasonal price trend of White wheat is important. The Far East markets prefer White wheat for many of its uses. These markets have the power and desire to purchase much more wheat than can be produced in the Northwest (6, p. 43). Part of the market is a cash market, but most sales are financed under the Public Law 480 program, which allows sale of United States sur- plus farm products for foreign currencies. An explanation and computation of a seasonal price index for 42 wheat is presented in Appendix III. Computation of a seasonal price index for barley is shown in Appendix IV. In Tables IX and X the months were ranked from high to low according to their seasonal price index for both wheat and barley. To determine if any significant seasonal variation in the price of wheat occurs, an analysis of variance test was made. 9 The results of this analysis indicate that the seasonal variation in wheat prices from 1955 to 1965 is large enough to be significant. An analysis of variance of barley prices for the same period also shows a highly significant seasonal variation. 10 Irregular seasonal price changes at Portland are strongly influenced by the Public Law 480 authorizations for White wheat issued 9Analysis of Variance of Oregon #1 Soft White Wheat, Portland price, 1955 to 1964. Mean Sum of Degrees of Squares Squares Source of variation Freedom 3666 Between means of years 9 32,992 4.31* 642 7,057 11 Between means of months 149 14,709 Remainder, interaction 99 119 54,758 Total *Significant at the 0.5 percent level. 10Analysis of Variance Oregon #2 Barley, Portland prices, 1955 to 1964. Mean Degrees of Sum of F Squares Squares Freedom Source of variation 50.02 450.18 9 Between means of years 3.65* 18.27 Between means of months 11 200.97 496.35 5.01 Remainder, interaction 99 1147.50 119 Total *Significant at the 0.5 percent level. 43 by the United States Department of Agriculture. The size and timing of the Public Law 480 authorizations for White wheat and the changes in policy relating to these authorizations do not seem to follow any particular pattern. They do cause significant unpredictable changes in the day to day and week to week wheat prices, however (6, p. 43). By harvest time the United States Department of Agriculture has set the effective loan rate. Knowing the secular trend, the pattern of seasonal variations, and the specialists predictions on world supply and demand, the grower can evaluate his individual position in the context of market prospects. With this knowledge he has become better equipped to judge the probability associated with a certain price at harvest time or the gamble of speculating on a market rise. 44 V. PRODUCERS' MARKETING ALTERNATIVES: PROFITABILITY AND IMPLICATIONS Characteristics of the Growers Marketing Environment In developing a market plan interrelated problems face the pro- ducer trying to maximize net income from grain sales (1, p. 82-85). One problem is the uncertainty of price movements resulting from government operations at home and abroad. Hobson indicates that the size and timing of Public Law 480 authorizations for White wheat have frequently brought drastic day to day and week to week changes in the price of wheat. "These changes in policy do not seem to follow any particular pattern. This makes them unpredictable" (6, p. 43). Other factors such as weather phenomena can affect supply and demand, leading to price movement. Another feature of the grain producer's marketing environment is the scarcity of relevant information on which producers can base marketing decisions. Findings in Chapter III reveal that available data are often ambiguous. The market prediction a producer accepts is based on the adequacy, pertinency, timeliness, and accuracy of the information available as well as the analytical ability of the predictor. An additional feature of the environment is the market structure in which grain producers operate. Most farmers are competitors 45 selling to an oligopsonist. There are many farmers selling the same product while the number of buyers of the product are relatively few. Once grain is harvested, graded, and stored each class represents a homogeneous product. The daily price for grain of the same class in a particular location is generally the same to all producers. About the only way one producer can gain an advantage over another is to predict the most advantageous method and time of sale. During or shortly after harvest, a grain producer's thoughts turn from those of a production manager to those of a marketing executive. Rational managerial planning requires knowledge of the plausible al- ternative courses of action and the probable consequences of each action. The alternative with the most attractive set of predicted con- sequences is then chosen and implemented. The actual results are compared with predicted consequences, and the new information is fed back in a repetitive cycle of planning, direction, and control. Prediction plays a key role in the process of the cycle. Prediction is a more or less sophisticated projection or extrapolation of the past. The manager's information concerns the past; his expectations are conjectures about the future. In the following section the results of the most commonly used marketing alternatives will be compared for the marketing years 1955-56 through 1964-65. 46 Alternative Methods of Selling Wheat Assume a hypothetical grower is farming a specialized wheat unit with 1,000 acres total cropland, 500 acres of annual cropland and a wheat allotment of 300 acres per year. A 34 bushel per acre yield would make a total production of approximately 10,000 bushels!' Let us also assume our grower produces No. 1 Soft White wheat, harvests it in August, and places it in commercial storage. Monthly average Portland prices for No. 1 Soft White wheat will be used. The first alternative requires selling the grain after harvest, before storage costs become effective. The first row of Table XIII gives the revenue from selling 10,000 bushels of wheat at the monthly average August price. The average revenue for the ten years is $20,106. The second alternative is composed of several subalternatives. The wheat is sold, at the monthly average price, in each of the ten marketing months after harvest. Charged against the gross revenue is one cent per bushel for each month of storage and a four percent annual interest on the return from the grain if it had been sold in August. The latter charge is the opportunity cost of not having sold the grain in August, freeing the producer's capital for other uses. reasonable production for a specialized wheat unit would be 10,000 bushels. The technique used in this analysis is applicable 11A to larger or smaller quantities of wheat. Nov. Sept. Oct. June May Mar. Apr. 1903 -223 -188 -453 -617 -582 506 741 171 135 62 -371 -542 -513 -484 -555 -126 -397 -268 -739 -250 -701 -652 -902 -1152 1708 -1303 665 1470 1505 1340 766 1372 1808 1845 1181 1117 77 137 181 185 118 112 -307 -676 877 -1245 (912) -1514 247 -1518 -255 -1253 -1882 -188 (598) -517 -52 480 -1204 -911 -91 79 -64 -982 715 -1354 -3975 -397 -827 1547 210 -3110 -5350 -2305 -18340 -1834 (371) 306 41 37 375 312 249 287 324 361 -165 1800 -4062 -1247 -70 630 -76 -541 1060 -352 -711 1690 -329 -380 2720 -805 -550 3050 -1381 -721 3680 -1657 -491 3710 -1834 -661 (3740) -2410 -932 3070 -3186 to the nearest dollar. aCalculation: Monthly average price per bushel of No. 1 Soft Wheat at Portland minus one cent per bushel per month storage charge multiplied by 10,000 (bushels) minus 0.33 percent per month interest on the August revenue equals positive or negative net gain. Final figures are rounded year Dec. maining months Jan. of the marketing Feb. Net gain or loss from selling wheat during each of the re- COMPARISON OF SELLING 10,000 BUSHELS OF WHEAT IN AUGUST WITH SELLING DURING EACH OF THE REMAINING MONTHS OF THE MARKETING YEAR, OPPORTUNITY AND STORAGE COSTS CONSIDERED. a (1955-56 through 1964-65) Average Year 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 gain 1956 Total revenue 1957 1958 1959 1960 1961 1962 1963 1964 1965 Total or loss from August Sale $1600 21200(23100)19600 19100 19600 20900(21500)19700(15300)2010600 20106 TABLE XIII. 48 The net gain or loss of each subalternative, for the period studied, is shown in Table XIII. 12 In four of the ten years money was lost, when storage and interest charges were considered, by not selling during August. The over- all averages favor selling later in the marketing year, but not later than February. The month of highest revenue is circled for each year. The minus numbers indicate the dollar amount less than the August revenue from selling in any given month. The financial position, interest rates, and farm or commercial storage costs vary from one producer to another. Therefore, the calculations used to derive Table XIII can be adjusted to fit each par- ticular case. Analysis of past data evaluated with current market information serves as a guide for present decision making. The marketing of grain may be approached through the use of a price support loan. This alternative assures the farmer a mini- mum price for his grain. If the spread between the effective support rate and the cash market price is attractive enough, the producer can redeem his grain by paying the effective support rate at the time of redemption and a 3. 5 percent annual interest charge. Marketing by using the loan program was done by over 60 percent of the growers responding to the survey. The greatest percentage of 12 The general formula for this calculation is: Net Gain = [(Mo. Ave. price - $. 01/mo.) (No. of Bu. )] (Aug. Revenue) (0. 33/mo. )] 49 growers placing grain under loan do so in August and September. Table XIV compares the average monthly price per bushel with the corresponding effective support price from August through June for ten years. The loan redemption period expires March 31, but if the Commodity Credit Corporation has not called for the grain it may be redeemed after that date. It is not surprising to note that the spread13 between the cash price and the effective support rate is the largest positive or smallest negative number in exactly the same month as was the most profit- able time to sell in each of the ten years, except keting year 1955-56 1962-63. The mar- is the only one in which it would have been best to place the wheat under loan after harvest and not redeem it. The month of largest positive or smallest negative (D) is circled for each year. The minus numbers indicate S is greater than C or -D. If D is greater than or equal to + $0.10 in August, sale at that time appears favorable. If D is less than + $0.10 in August, holding the grain until later in the marketing year would increase revenue. Consider the following marketing alternative. If D is greater than + $0.10 in August the wheat is sold. In Table XIII, it was found that sale in December results in the highest return. Therefore, if 13Spread (Dr) equals the difference between domestic cash price (C ) and effective support price (S ). D =C -S. P P 0 7 12 CD 37 26 Er) -2 -6 -8 -4 -6 -7 -4 -5 -5 -14 August September October November December January February March April May June -14 -8 -1 3 5 7 12 17 16 18 (i-(3) 1957 1958 -5 0 -2 -1 1 0 2 5 CD -1 0 1958 1959 -4 -2 2 5 0 2 12 (C) 16 15 12 8 7 5 1960 1961 4 3 2 1 2 2 -2 - -3 1959 1960 19 16 13 7 7 9 14 17 -17 5 8 6 8 4 3 2 1 2 0 20 5 1962 1963 18 1961 1962 -40 19 15 7 26 of44 21 22 11 1 16 1963 1964 5 6 6 5 5 6 7 9 8 12 g 1964 1965 -4.6 7.4 8.8 8.0 10. 6 9.9 10.0 9.7 7.7 6. 3 7.3 Average aCalculation: Average monthly cash price per bushel of No. 1 Soft wheat at Portland minus monthly effective support rate per bushel equals positive or negative spread. 41 40 33 29 19 1956 1957 1955 1956 TABLE XIV. SPREAD BETWEEN AVERAGE CASH PRICE AND EFFECTIVE SUPPORT RATE IN CENTS PER BUSHEL, AUGUST THROUGH JUNE, 1955-56 THROUGH 1964-65. a 0 51 D is less than + $0.10 in August, the wheat can either be placed under government loan or held for a December sale. In this case the average net gain from 10,000 bushels of wheat over a straight August sale, for the ten years considered, is $340. This alternative is better than a straight December sale by $156. Participation in the government loan program reduces a producer's uncertainty while allowing the producer to take advantage of market price increases. The use of the loan by a farmer in need of money provides low cost funds if the decision is made to redeem the wheat before the redemption date. If the producer elects not to re- deem the grain, the loan rate at the time of initial use becomes the sale price. One more marketing alternative that a small number of producers use is the contracting of terms of sale before harvest. The different terms of each contract make it difficult to measure contracting against the other alternative methods of selling. Comparison of Selling Barley Throughout the Marketing Year If the hypothetical grower raises barley on the 200 acres of annual cropland not planted to wheat, a one ton per acre yield would equal 200 tons total production. The first line of Table XV gives the total revenue from selling 200 tons of No. 2 Western barley at the average August price at Portland for the past ten years. A one cent June May Jan. Feb. Mar. Apr. Nov. Dec. Sept. Oct. 261 147 542 243 (740) 52 219 (357 ) 439 (342) 130 227 -152 -15 61 51 104 322 51 561 -508 -89 665 (-6-97) -115 -146 -143 81 290 257 26 304 (138j 154 (52.5) 329 391 -324 -688 -1136 -1082 -1196 -81 252 -196 887 -210(1106) 123 -430 50 -65 919 (154) -316 1030 -114 141 -310 -46 -304 -129 -302 -702 -367 385 554 -402 520 90 -918 -158 -498 -733 -562 245 -482 -189-1449 -356 -531 -1011 -506 322 -1728 -192 -523 -1539 -618 -542 -303-1814-1219-1311 -114 (107) -92 -205 -235 -182 -552 -2768 -3188 -5153 -9789 1132 2498 2523 2325 993 -55 -277 -319 -515 -979 99 252 232 113 250 aCalculation: Monthly average price for No. 2 Western barley at Portland minus 42 cents per ton (one cent per bu.) storage charge multiplied by 200 (tons) minus 0.33 percent per month interest on the August revenue equals positive or negative net gain. Final figures are rounded to the nearest dollar. ing months of the marketing year loss from selling barley during each of the remain- Net gain or TABLE XV. COMPARISON OF SELLING 200 TONS OF BARLEY IN AUGUST WITH SELLING DURING EACH OF THE REMAINING MONTHS OF THE MARKETING YEAR, OPPORTUNITY AND STORAGE COSTS CONSIDERED. a (1955-56 through 1964-65) Average 1957 1958 1959 1960 1961 1962 1963 1964 1955 1956 Total gain revenue from Year 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 Total or loss August sale $9000 9334 8834 9250 8584 8418 9150 (9088p 8166 9170 88994 8899 53 per bushel per month storage and a four percent annual interest charge is subtracted from the revenue earned from selling at the monthly average price for each of the remaining marketing months. The result is a positive or negative net gain on the sale of 200 tons of barley by holding past August. 14The month of highest revenue is circled for each year. The minus numbers are dollar amounts less than the August revenue. The 1962-63 marketing year was the only one in which it was ad- vantageous to market in August. A reexamination of Table VII points out that a large percentage of growers did market their 1964 barley in August. On the average the month of November has a slight ad- vantage over October as the month with the highest revenue. The average net gain in revenue in December is over twice as large as the average net gain of fourth place September. All of the averages after January are negative. The accurate prediction of prices as an aid in selecting marketing alternatives still may appear as a Gordian knot. We have, however, examined alternatives for marketing wheat and barley that, when used by a hypothetical producer harvesting 10,000 bushels of wheat and 200 tons of barley, returned almost $600 above a straight August sale of both grains. Storage and opportunity costs were also 14 The general formula for calculation is: Net Gain = [(Mo. Ave. price - $. 01/mo.) (No. bu.)1 [(August Revenue) (0.33/mo.)1 54 considered. In light of these findings, it may behoove many pro- ducers to examine present marketing policies and give greater thought to the alternatives available to them before selling their grain. 55 VI. SUMMARY AND CONCLUSIONS Summary Selection of time of sale is one of the most important marketing problems facing grain producers. This study deals with economic considerations involved in a wheat producer's marketing process including factors motivating the time of sale, price analysis, availability and use of market information, the role of country grain hand- lers, and the use of marketing alternatives to improve net income. The study area consisted of wheat-fallow farms in the Columbia Basin in north central Oregon. Included are specialized wheat units in Umatilla, Gilliam, Morrow, Sherman, and Wasco Counties. The number of specialized wheat units was determined by eliminating all farms with less than 300 acres wheat allotment and over 500 acres of rangeland. There were 529 farms in the population. Data were obtained through a mail survey of a selected sample of farms and through personal interviews with country elevator manager s. The most frequently used alternatives for marketing grain are selling the grain all at one time, selling at more than one time, and placing all or part of the wheat under the government loan program. Producers using the government loan program have the choice of either redeeming the wheat or letting the Commodity Credit 56 Corporation take over the grain after March 31. Thirty-four per- cent of the growers sold all their grain at one time; 43 percent placed all their wheat under loan during two or more different months.. Over 40 percent of the growers using the loan program in 1964 did not redeem their grain. Grower returns were stratified into three classes according to bushels of wheat produced in 1964. The stratification showed an in- creasing use of the government loan program as the amount of wheat produced increased. Those growers in the lower production classes redeemed their wheat less frequently than growers with a larger total production. The time of marketing wheat varied from year to year for 70 percent of the growers. Eighty-five percent of the growers who varied the time of sale did so to sell at a better price. Other reasons determining time of sale were need of money, tax considerations, the amount of farm storage, and the sale of grain for seed. Many of these reasons were given together with selling at a better price. For three-fourths of the growers the size of crop made no difference on the selling time of wheat. Growers affected by a small crop sell earlier to pay debts, to balance income, to sell on a better market, and to do away with storage costs. Growers affected by a large crop generally sell later in the marketing year for tax reasons and to sell on a better market. 57 Barley sales by farmers were much more concentrated in the late summer and early fall months than were wheat sales. Barley sold after the first of the year was sold primarily for feed or seed. Most growers hold wheat longer than barley before selling because of greater price fluctuations of wheat during the marketing year. There is a great deal of uncertainty in the minds of growers regarding the months of high and low prices for wheat and barley. About one-third of the growers did not express an opinion on this subject. The months were ranked from high to low according to an adjusted seasonal price index. Grower estimates of the high and low months of wheat and barley prices ranged throughout the adjusted seasonal price index. Growers have a greater awareness of the months of low prices than the months of high prices for both wheat and barley. In basing their selling decision growers place more importance on unofficial market information than on official reports. Grain handlers, newsletters, magazines, and past experience were the most important unofficial information sources. The weekly grain market report issued at Portland was the most important official source of market information. Even though farmers have ready access to general market and price information, they expressed a need of more specific market information. Growers particularly need knowledge of the demand and supply outlook in foreign countries and government grain marketing operations at home and abroad. 58 Country elevator managers stressed the point that they do not offer advice on when to market. They only present the market in- formation they have available, and all marketing decisions rest with the grower. Elevator policies regulate the costs and conditions of storage and handling but elevator managers do not set the price of grain. Ultimate price determination occurs at the terminals. The price growers receive equals coastal price minus transportation, wheat commission, and elevator charges. A basic understanding of prices is important to those producing and marketing agricultural products. Secular trends, year to year changes, seasonal variation, and irregular variation are four types of changes that affect grain prices. The secular trend for wheat prices since 1947 has been downward. Since 1947 seasonal price variations from one marketing year to the next have ranged from 47.3 cents above to 37.2 cents below the average seasonal price. An analysis of variance of Portland prices from 1955 through 1964 for No. 1 Soft White wheat and No. 2 Western barley shows a significant F value for seasonal price variation in both cases. The world wheat price, the effective support rate, and the export subsidy have been the major factors influencing prices received by Pacific Northwest wheat producers. Characteristics of a producer's marketing environment are price uncertainty due to weather and government operations at home 59 and abroad, scarcity of relevant market information, and the oligop- sonistic market structure a producer faces in the sale of his grain. . These characteristics must all be considered as producers investigate various marketing alternatives. From the 1955-56 marketing year to the 1964-65 marketing year the net income from wheat sales was increased by marketing after August and before March. For the period studied average revenue from wheat sales was highest in November and December. Comparison of selling barley in August with selling during each of the remaining months of the marketing year over the past decade favors selling in October, November, and December. Selling after January led to progressively decreasing returns compared with an August sale. Conclusions We conclude that many grain producers could improve their marketing techniques. For example, growers who sold wheat during November or December for the past decade averaged $0.018 per bushel more than growers making a straight August sale. However, selling in November or December is far from optimum. A grower with perfect market knowledge who sold during the month of highest net revenue for each of the past ten marketing years could have av- eraged almost $0.08 per bushel more than a straight August sale. 60 There is no way for a grower to have perfect knowledge. If it were available the marginal cost of obtaining and using the information may be greater than the marginal return. For this reason we recommend the following straightforward marketing plan which was profitable from 1955-56 through 1964-65. If the domestic cash price minus the effective support rate for wheat is greater than or equal to $0.10 per bushel during August then August sale of the grain is recommended. If the difference is less than $0.10 per bushel the sale is made in November or December. The net income received from using this alternative for marketing wheat is $0.035 per bushel more than a straight August sale and more than $0.015 cents per bushel greater than a straight November or December sale. Barley sales in October and November return about $1.25 per ton more than an August sale. All calculations include consideration of storage and opportunity costs. Storage charges were based on the average commercial storage rate of $0.01 per bushel per month. Opportunity costs are dependent upon the alternative uses of capital available. For purposes of this study a 4.0 percent annual interest charge on the August revenue was subtracted from grain sales after August. Each grower can evaluate his storage charges and invest- ment opportunities and adjust income calculations accordingly. Grain market information is available from federal, state, and 61 local offices. Education programs sponsored by federal and state agencies, or grower and industry associations, and directed toward increased grower use and knowledge of official market publications would be beneficial to many producers. Local market information is largely disseminated by personal contact between dealer and producer. Distribution of market information in this manner is time consuming and depends to an extent on the personal relationship between growers and the local grain dealer. Individual grain dealers provide some market information through radio and newspaper outlets. Such programs often lack the complete- ness necessary for sound marketing decisions. A more formal program with equal information at regular inter- vals to all associated growers merits consideration. Recommendations for a local market program include specific information on: past and present price trends; the amount of grain offered in the local marketing area the preceding 30 days; the grain inventory situa- tion locally and at coastal terminals; price and availability of feed and seed grains. 62 BIBLIOGRAPHY Alderson, Wroe and Paul E. Green. Planning and problem solving in marketing. Homewood, Illinois, Richard D. Irwin, , 1964. 661 p. Barkley, Paul W. The economic effect of the acreage allotment on specialized wheat-fallow farms in Oregon. Master's thesis. Corvallis, Oregon State University, 1959. 94 numb. leaves. County Agricultural Planning Council. Economic farm unit subcommittee report. In: Recommendations for Agriculture and Rural Living in Umatilla County. Committee reports of the county rural affairs planning conference, February 1958. East Oregonian Publishing Company, n. d. p. 10-12. Folz, William E. Public Law 480 and Pacific Northwest wheat. In: Proceedings of Fourth Annual Workshop on Wheat Marketing in the Pacific Northwest, presented by Institute of Agricultural Sciences, Washington State University in cooperation with Washington Association of Wheat Growers, Pullman, Washington, Feb. 2, 3, 4, 1965. p. 46-51. (Mimeographed) Great Plains Agricultural Council. Wheat, people and the plains. Lincoln, University of Nebraska, College of Agriculture and Home Economics, Extension Service, n. d. (Publication no. 21, EC 63-821 - EC 63-825) Hobson, Karl. What makes wheat prices? In: Proceedings of Fourth Annual Workshop on Wheat Marketing in the Pacific Northwest, presented by Institute of Agricultural Sciences, Washington State University in cooperation with Washington Association of Wheat Growers, Pullman, Washington, Feb. 2, 3, 4, 1965. p. 35-43. (Mimeographed) Hollands, Harold F. Government programs for agriculture . for wheat. Corvallis, 1960. 27 p. (Oregon. Agricultural . Experiment Station. Station Bulletin no. 572) Hollands, Harold F. Pacific Northwest wheat. Corvallis, 1956. 48 p. (Oregon. Agricultural Experiment Station. Station Bulletin no. 556) 63 Hollands, Harold F. and M. D. Thomas. Special OSU Wheat Papers: A general overview; International wheat agreements; Public Law 480; Federal programs; World prices; Policies and programs of other nations. Corvallis, Oregon State University, 1964. 6 vols. (Mimeographed) Johnson, Glenn L. and Cecil B. Haver. Agricultural information as as aspect of decision making. East Lansing, 1960. 56 p. (Michigan. Agricultural Experiment Station. Technical Bulletin no. 273) Li, J. C. R. Statistical inference. Vol. 1. Ann Arbor, Edwards Brothers, 1964. 658 p. Menze, R. E. Exporters' position in the Pacific Northwest wheat market. Portland, Pacific Northwest Grain Exporters Association, Feb. 10, 1964. 18 p. (Mimeographed) Parten, Mildred. Surveys, polls and samples: practical procedures. New York, Harper and Brothers, 1950. 624 p. Schruben, Leonard W. Economic problems of the wheat industry and how to solve them. In: Proceedings of Fourth Annual Workshop on Wheat Marketing in the Pacific Northwest, presented by Institute of Agricultural Sciences, Washington State University in cooperation with Washington Asociation of Wheat Growers, Pullman, Washington, Feb. 2, 3, 4, 1965. p. 112-122. (Mimeographed) Shepard, Geoffrey S. Agricultural price analysis. Ames, Iowa State College Press, 1957. 293 p. Stippler, H. H. and Emery N. Castle. Wheat farming in the Columbia Basin of Oregon. Part I. Major characteristics of agriculture. Corvallis, 1961. 23 p. (Oregon. Agricultural Experiment Station. Station Bulletin no. 577) U. S. Department of Agriculture. Economic Research Service. An analysis of grain transportation in the Northwest. Washington, 1964. 49 p. Waite, Warren C. and H. C. Trelogan. Introduction to agricultural prices. Minneapolis, Burgess Publishing Company, 1948. 227 p. 64 Western Wheat Associates, Inc. Wheat, supply, value and distribution in the Pacific Northwest. Nov. 1963. 78 p. (U. S. Department of Agriculture, Statistical Reporting Service. Pacific Northwest Wheat Project. Statistical Bulletin No. 2) Wilcox, Emery C. Trends in wheat production. In: Proceedings of Fourth Annual Workshop on Wheat Marketing in the Pacific Northwest, presented by Institute of Agricultural Sciences, Washington State University in cooperation with Washington Association of Wheat Growers, Pullman, Washington, Feb. 2, 3, 4, 1965. p. 3-18. (Mimeographed) Wirak, Owen S. Wheat marketing in the Pacific Northwest. In: Proceedings of Fourth Annual Workshop on Wheat Market- ing in the Pacific Northwest, presented by Institute of Agricultural Sciences, Washington State University, in cooperation with Washington Association of Wheat Growers, Pullman, Washington, Feb. 2, 3, 4, 1965. p. 19-24. (Mimeographed) APPENDICES 65 APPENDIX I AN EXAMPLE OF THE GROWER RESEARCH SURVEY FORM, (1965) 66 DEPARTMENT OF AGRICULTURAL ECONOMICS OREGON STATE UNIVERSITY Corvallis, Oregon The purpose of this research survey is to obtain information on when, where, and why growers sell wheat and barley and on the thought processes involved in the selling decision. The use of market information in arriving at the selling time will be analyzed to determine where improvements might be made. Date Name of Operator: Part Owner Tenant Full Owner Location: Town County Size of unit: Wheat harvested 1965 acres. 1965 1. How much grain did you produce in 1965? Barley 2. acres, barley harvested bushels or tons; Wheat a) Have you sold your 1965 crop? Yes If so, when did you sell? Wheat When do you deliver the grain? Wheat 3. bu. No Barley Barley To whom did you sell your 1964 crop? Wheat: Barley: 4. a) How much of your 1964 wheat crop did you cover with a price support loan, if any? When did you do this? Month Day Of the grain placed under loan, how much did you redeem? When did you redeem it? 67 a) When did you sell your 1964 wheat? Day Month Day Month Month Day b) If you did not sell your wheat all at one time, why did you sell at different times? a) When did you sell your 1964 barley? Month Day Month Day Month Day b) If you did not sell your barley all at one time, why did you sell at different times? a) Do you usually sell at the same time every year? Wheat: Yes b) Barley: Yes No No If not, why does the selling time vary? Does repayment of debt (i. e., operating loans) influence your selling time? Very little 9. Some Very much To what extent is selling after January 1 influenced by the Federal and state income tax situation? Very little Explain Some Very much 68 a) What month(s) do you believe the price of wheat is usually Lowest? highest? b) What month(s) do you believe the price of barley is usually Lowest? highest? a) If you do not sell at harvest, where do you usually store your grain? Wheat? Barley? b) Approximately how many miles is it to the place you deliver miles. From the grain you sell? From your fields? miles. your farm storage? What are the off-farm storage costs and when do they begin? /bu. /mo. Beginning Estimate your on-farm storage costs, if farm storage is /bu. /mo. available. Are storage charges taken into consideration when deciding whether to hold and to sell? Seldom Always Usually 12. a) Is your selling decision ever delegated? Never Sometimes Always b) What is the principal occupation of the person selling for you? Do you usually hold wheat or barley the longest before selling? Why? 14. a) When you have a short crop do you sell earlier or later than usual? Earlier Later No difference 69 Why? b) When you have a big crop do you sell earlier or later than usual? No difference Later Earlier Why? Please mark the importance of the following sources of information in making your decision to sell. SOURCE Fairly Very Important Important Important Not Official reports Weekly grain market report issued at Portland Weekly grain and hay market review issued at Corvallis Monthly and quarterly crop statistics released at Portland Oregon Farm and Market Outlook Circulars Other official reports Other Sources Radio reports Local newspaper s Other newspapers Newsletters, magazines Grain handlers Your past experience Other (specify) a) In basing your selling decision could you use more specific On price No information on recent price trends? Yes trends of previous years? Yes No b) On amount of grain offered by other growers in your market No area in the preceding 30 days? Yes 70 On the inventory situation locally and at Portland? Yes No On demand and supply outlooks in foreign countries? Yes No On government grain marketing operations here and else- where? Yes No Specify other types of information you would desire. 17. With which ones of the following do you discuss market conditions and prospects before selling? 1. No one Z. Wife Partner (co-operator, landlord) Other farmers (neighbors) County agent Grain dealer Banker 18. a) Other than handling of grain, what services do you expect from your country elevator operator? Market information Petroleum products Tires, tools, hardware, supplies, etc. Other b) Are there other services that you would like to see offered? Explain: 19. Has the way (the how, when or where) you market your grain changed in the last ten years? (Examples; selling grain on a contract before harvest, moving of grain directly from the field or from storage to river facility, etc.) Yes No Explain: 71 20. Do you buy or sell in the grain futures market? Regularly Occasionally Never 72 APPENDIX II AN EXAMPLE OF THE COUNTRY ELEVATOR MANAGER SURVEY FORM 73 Date DEPARTMENT OF AGRICULTURAL ECONOMICS OREGON STATE UNIVERSITY Corvallis, Oregon NAME OF ELEVATOR: Location: Town County Type of Organization: Name of Manager: Name of Interviewer: Do you buy grain the year around? 1. Wheat: Yes 2. a) No Barley: Yes No Do you encourage growers to sell at certain times? Yes No b) If so, what is the reasoning behind this? a) Do you discourage growers selling at certain times? Yes b) No If so, what is the reasoning behind this? What type of advisory service, if any, do you offer growers: 74 5. a) Is there a difference in prices paid for farm or elevatorstored grains of the same class? Yes b) 6. No If so, explain: a) Do you buy in anticipation of sales? Frequently Sometime s Seldom Do you sell in anticipation of purchases? Frequently Sometime s Seldom Does (a) or (b) occur more predominantly at one time of the year than another? 7. List your principal competitors in buying grain from growers. Wheat: Principal Competitors 1. 2. 3. 4. 5. Barley: Principal Competitors 3. 4. 5. 75 a) Is a handling fee of 5 cents per bu. on wheat adequate to cover your handling plus a reasonable return on your investment? Too much Adequate Inadequate b) Does the average handling fee on wheat bought and sold vary in the following periods? July, August, September October, November, December January, February, March April, May, June a) Is a handling fee of 5 cents per bu. on barley adequate to cover your handling expenses plus a reasonable return on your investment? Inadequate Too much Adequate b) Does the average handling fee on barley bought and sold vary in the following periods? July, August, September October, November, December January, February, March April, May, June 11. a) Do you trade in the futures market? Yes No If so, does this affect the price you pay for grain? Yes No Do you hedge? Yes No If so, does this affect the price you pay for grain? Yes No 12. a) Do you blend? Yes No 76 b) If so, does this affect the price you pay for grain? Yes No a) Do you at times change your price during the day? Yes No b) If so, explain when and why this is done. When do you usually change prices? Why? a) If you need grain to fill out a shipment do you pay a premium? Often b) How much? a) b) Never Seldom Nbu. Did you have any trouble in the past year securing -- Freight cars? Yes No Trucks? Yes No Barges? Yes No If yes, explain the time of year and the effect on prices paid for wheat and barley. Do you at times pay a premium above your quoted price? Wheat (for other than protein): Yes Barley? Yes No Why? No Why? 77 18. To what type of buyer did you sell your 1964 grain? List in order of importance. Also indicate location of buyer and percentage shipped by rail, truck, or barge, if known. WHEAT Type of buyer (private co-op, exporter, miller, broker) % of Location sales Place % by % by % by shipped rail truck barge 78 BARLEY Type of buyer (private co-op, exporter, miller, broker) Location .. 14. % of Place sales shipped % by % by % by rail truck barge A What are the transportation rates from this point to the location where grain is shipped? Location Rail Freight Barge 79 20. a) Please mark the importance of the following sources of information in arriving at the price you buy and sell grain. Not Fairly Source Official reports Weekly Grain Market reports issued at Portland Weekly Grain and Hay Market Review issued at Corvallis Monthly and quarterly Crop Statistics released at Port- land. . . . Oregon Farm and Market Outlook circulars Portland Grain Exchange noon price Other official market reports Other sources Grain handlers Local newspaper( s) Other newspapers Radio reports Newsletters, magazines - . Your past experience Other (specify) b) Very Important Important Important Is this information adequate? Yes No 80 c) If not, what additional information would you desire? In your opinion, what, if anything, limits growers in selling at the time and price that will maximize returns? To what extent do growers ask your counsel on market information and the time to sell? Very little Sometimes A great deal Comments: al APPENDIX III EXPLANATION AND COMPUTATION OF A SEASONAL PRICE INDEX FOR WHEAT 82 The original data contain trend, cyclical, seasonal, and irregu- lar characteristics. By using a 12 months moving average seasonal and irregular fluctuations are eliminated from the data (18, P. 181-2). Trend and cyclical fluctuations are corrected by dividing the moving average values as shown below: Seasonal Index = Trend Seasonal Cyclical Irregular Trend Cyclical The results are seasonal relatives expressed in percentage terms. The irregular elements are then eliminated by taking the median values of the resulting seasonal relatives of each month thereby obtaining the typical seasonal relative for each month. Finally the typical seasonal relatives are adjusted so that the sum of 12 months equals 1200. Months arranged according to an adjusted seasonal price index for wheat follow. April 103. 7 February 103. 3 May 103. 3 March January December November October June September 102. 6 102. 1 101. 1 100. 2 98. 6 97. 2 96. 9 August 95. 6 July 95. 0 Seasonal relatives are expressed in percent. The May value 103. 3 means that this month is typically 3.3 percent above the trend-cycle. Aug 101. 5 102. 3 98. 5 1 2 3 95.8 93.8 92.1 89.4 96.0 95. 6 93.3 91.6 86.9 8 9 Median 95. 6 95. 0 7 TC 96. 1 94.7 93.8 Adjustment factor 96.9 96. 5 90.9 95.7 1199.6 1199.7 98. 6 98. 7 92. 5 97.0 97.7 98. 5 98.7 96.0 95.6 5 96. 5 99.0 97.5 101.0 102.0 102.8 102.3 101.5 100.0 100.9 101. 5 102. 8 102. 3 101.4 100. 5 100.9 101.4 104.7 103.0 104.5 102.5 101. 1 100. 5 99. 5 97. 6 102. 1 101.0 = 0.9999166 100. 2 100.9 98. 1 101.0 98. 1 103. 3 102. 6 103. 7 102.0 102. 8 102. 3 96. 2 103. 3 101. 5 96. 6 98.6 100.0 100.5 100.9 101.9 100.0 100.5 99.2 100.0 100.5 101.4 101.9 101.5 101.4 99. 5 100.9 101.0 97. 2 98. 5 87.9 93.9 94.7 96. 8 98.5 98.6 100.0 96.1 104.2 105. 3 95,9 107. 3 102.9 103.9 105.4 104.0 106.1 104. 2 4 101.0 106. 6 99.5 June 97.5 May 96.2 Apr 97.1 Mar 101. 2 Feb 101.4 102.9 104. 1 Jan 98. 6 101.4 Dec 100. 5 Nov 102. 8 Oct 102.4 103. 3 109. 2 110.9 107.0 111.4 116. 5 Sept 103.4 103.4 Rank Jul TABLE XVI. ARRAYS OF PERCENTAGE (SEASONAL RELATIVES) FOR OREGON NO. 1 SOFT WHEAT PRICES AT PORTLAND, JANUARY, 1956 THROUGH DECEMBER, 1964. 84 APPENDIX IV COMPUTATION OF A SEASONAL PRICE INDEX FOR BARLEY 98.9 100. 3 98. 0 96. 7 95.8 95. 1 94.4 93. 3 91.2 95. 8 95.5 95. 5 95. 1 94. 8 92. 3 91.4 6 7 8 9 Me di an 95. 5 95.7 5 Adjustment factor 98. 2 98. 9 95.7 96. 5 1200.5 1200.7 100.8 100. 3 96. 1 98. 5 99. 6 100. 2 = 102. 3 91.8 96. 7 96. 3 94.6 100. 5 100.6 97.8 101. 1 97.6 101. 5 98.3 102.8 102.2 100.9 101.7 103. 7 98.6 102. 1 92. 5 98. 8 98. 6 99. 8 98.9 94. 6 95.4 99.7 99. 1 100. 4 96. 7 100. 5 100. 8 101. 1 99. 1 0.9998334 103. 5 102. 8 97.6 100.6 102. 5 99. 5 102.4 102. 1 100. 1 101. 5 102. 1 103. 7 102. 5 100. 9 102. 7 102. 8 99.6 101. 8 102. 1 102. 1 102. 5 100. 5 97. 2 103.0 103.4 103. 8 102. 1 102.2 101. 6 102.0 100. 8 98. 9 95. 8 97.7 104. 6 104.4 102.4 103.0 102.4 97. 3 104. 6 103. 6 105. 1 102. 5 105. 2 4 99. 1 97. 5 97. 6 101.7 June 99.4 3 May 106. 6 106.4 Apr 102. 7 103. 6 106.0 104.9 104.0 99.9 103. 5 97. 7 98. 3 Mar 2 Feb 105.7 103. 6 Jan 106.7 106.9 Dec 106. 3 Nov 104. 6 Oct 100. 4 Sept 98. 7 Aug 99. 4 Jul 1 Rank TABLE XVII. ARRAYS OF PERCENTAGES (SEASONAL RELATIVES) FOR OREGON NO. 2 WESTERN BARLEY PRICES AT PORTLAND, JANUARY, 1956 THROUGH DECEMBER, 1964. 86 Months arranged according to an adjusted seasonal price index for No. 2 Western barley are shown below. December 103.5 January 102.8 November 102.3 February 102.2 April 101.7 March 100.9 October 100.8 May 100.6 September 98.2 June 96. 3 July 95.7 August 95.5 Seasonal relatives are expressed in percent. The April value of 101.7 means that this month is typically 1.7 percent above the trend-cycle. 87 APPENDIX V 1965 WHEAT PROGRAM WORKSHEET PROBABLE EFFECT ON FARM COSTS AND RETURNS 88 1965 WHEAT PROGRAM WORKSHEET PROBABLE EFFECT ON FARM COSTS AND RETURNS The worksheets and the following explanations are not intended to describe the 1965 wheat and related feed grain programs or all their implications. They are for your use in computing the probable effects on your farm organization and income in the wheat-summer fallow area. There are alternatives other than those specified in the worksheets. If you wish to test these for your particular situation, additional calculations will be necessary. Details of the program are available from your County A. S. C. S. Office. Aside from the direct monetary effects of the various alternatives, you should consider other points such as: value of released resources, i. e., time saved; less wear on your equipment; benefits from devoting land to conserving use; degree of risk due to changes in yields or prices; reduced need for working capital and miscellaneous non-monetary effects. INFORMATION NEEDED: Basic loan rate-wheat $/bu Expected wheat price $/bu "Normal" yield for wheat bu/ac_ Expected barley price $/bu Expected yield for wheat bu/ac_ Variable cost for $/ac wheat ac 1965 barley base 1. Variable cost for ac 1965 conservation base $/ac barley Expected yield - barley bu/ac_ Variable cost for di$/ac verted land $/ac Diversion payment ac 1965 wheat allotment Mandatory wheat diversion ac In Compliance - Wheat Non-Compliance - Batley In Compliance - Wheat Non-Compliance - Barley Added Minimum Voluntary Diversion 1965 wheat acreage line A o. 1965 wheat acreage Gross income Wheat sales 13. Gross income OxDx1 90% x line A Wheat sales OxDx1 Domestic certificates Domestic certificates Export certificates Export certificates AxCx. 45 x $.75 AxCx. 35 x $.30 AxCx. 45 x $.75 AxCx. 35 x $. 30 89 Barley income Barley income ExGxJ ExGxJ Diversion payment 10% of line A x N Total Total q. Variable cost for wheat xK r. Variable cost for barley xL s. Variable costs for diverted land xM q. Variable cost for wheat 0xK r. Variable cost for barley ExL s. Variable costs for diverted land (B + .1A) x M $ t. Return above variable costs t. Return above variable costs Compliance with Wheat Program Compliance with Barley Program Substitute Wheat for Barley o. 1965 wheat acreage A + .8E All Wheat Non-Compliance - Wheat Total P - (Q + R + S) $ Total P - (Q + R + S) $ Non-Compliance - Barley o. 1965 wheat acreage A+B+E p. Gross income Wheat sales Gross income Wheat sales OxDx1 OxDx1 Domestic certificates AxCx. 45 x $.75 Export certificates AxCx. 35 x $. 30 Total Total Variable costs for wheat xK Variable costs for barley q. Variable costs for wheat 0xK r. Variable costs for barley None None Variable costs for diverted acres (B + . 2E) x M Return above variable costs Total P - (Q + R + S) $ s. Variable costs for diverted land None t. Return above variable costs Total P - (Q + R + S) $ 90 Break-Even Price -- an example The break-even price indicates the price you would have to obtain for wheat in order to make the same return above variable costs by planting wheat "fence-to-fence" as by complying with the wheat and barley programs and substituting wheat for barley. The "break-even" price as computed may not have any relationship to what the market price may be, but it will provide a basis for arriving at a decision. Once your break-even price is calculated, you must decide: "Is the market price most likely to be above or below the "break-even" price?" The break-even price can be computed in the following manner: Let Y = the price of wheat 1965 wheat allotment + 80% of the 1965 barley base x the expected yield would give the number of bushels you would produce under compliance - (A + .8E) x D x Y. Add to this the value of the export certificate (the 1965 wheat allotment x the normal yield x 45% x $. 75) and the value of the export certificate (1965 wheat allotment x normal yield x 35% x $. 30). Subtract from this the variable costs involved for the acreage planted to wheat and the cost of complying with conserving use on the diverted acres. The above should equal planted to wheat x the normal yield to obtain the production. the acres Subtract from this the variable costs of growing the wheat. The formula would then be: (A + .8E) xDxY+ (A x C x .45 x $.75) + (Ax C x .35 x $. 30) - [(B + .2E) x M] = [(A + B + E)xDx Y -r(A+B+E)x1C.] - [(A + . 8E) x EXPLANATION OF TERMS: 1965 wheat allotment -- from A. S. C. S. office. Mandatory wheat diversion. The minimum acreage of conserving use to qualify for price support loans and certificates is an acreage equal to 11.11% of the farm wheat allotment (A). This acreage is to be in addition to the conserving base for the farm and any acreage diverted under any other program. This minimum qualification leaves the entire wheat allotment for growing wheat but does not qualify the farm for a wheat diversion payment. 91 "Normal" yield for wheat -- from A. S. C. S. office. Expected yield for wheat -- your estimate of your 1965 yield. 1965 barley base -- from A. S. C. S. office. 1965 conservation base -- from A. S. C. S. office. Expected yield for barley -- your estimate of the 1965 yield. Basic loan rate - from A. S. C. S. office. The basic loan rate for your county -- nationally this will be $1.25 per bushel. Expected wheat price -- your estimate of the 1965 wheat price. If you are in compliance with the wheat program you can use your county support rate as a minimum since you will be eligible for loans at this rate. Expected barley price -- your estimate of the price of barley at harvest time in 1965. (At this time, the support price for barley has not been announced.) Variable cost for wheat -- here include only those items of annual production expense that are affected by changes in land use. Variable costs include such items as gas, oil, grease, repairs, seed, fertilizer, sprays, crop insurance, additional hired labor, custom work, etc. Costs not included are such items as real and personal property taxes, liability insurance, licenses and other costs which do not change with the acreage planted. Variable costs for barley -- the same items as for wheat. Variable costs for diverted land computed in the same manner as for wheat. Include on diverted acres only those cash costs necessary to qualify land for conserving use. Diversion payment -- a diversion payment will be made for underplanting the allotment by at least 10% and devoting the acreage to a conserving use. The diversion rate payment per acre is 50% of the county price support loan rate times the normal yield for the farm for all acreage qualifying for payment. The diversion for payment may be as much as 20% of the farms wheat allotment. Prepared by Manning H. Becker, Extension Farm Management Specialist, Oregon State University. September 15, 1964. SP 395