SUPERINTENDENTS’DRAFD
QUARTERLY MEETING AGENDA
Tuesday, October 18, 2011
Em pi r e Ba ll roo m | S h er ato n Imp e ri al H ot e l , RT P
9:30 a.m. – 3:00 p.m.
The purpose of the meeting is to answer the following questions:
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What does the public think about public education?
Into what “swamps” do superintendents fall when trying to get support for public education change?
How do you move a mindset of “let’s just focus on the basics” to another dimension?
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Do these phrases or words communicate well to the general public -- 21 century learning, reform, global
competition?
 Do metaphors work effectively in communicating to the public?
 What do the elephant and rider have to do with change?
 What are specific updates that will make local school district implementation smoother?
8 – 9:30 a.m.
Registration
9:30 – 9:45 a.m.
Welcome
Meeting Overview
9:30 a.m. – 1:30 p.m.
Joint Superintendents and
PIOs Session
1:30 – 3:00 p.m.
Breakouts for
Superintendents and PIOs
June Atkinson
Switch: How to Change
Things When Change is Hard
Dan Heath
9:45 – 10:45 a.m.
10:45 – 11 a.m.
BREAK
11 a.m. – 12 p.m.
Communicate it: Engaging
Key Stakeholders Around
Education Reform Efforts
12 – 1:30 p.m.
RECOGNITION LUNCHEON
Awards for Significantly
Improved Turnaround
Schools
State Superintendent
NY Times Best Selling Author
Tiffany Manuel
Director, Institutional Impact &
Evaluation, The FrameWorks
Institute
1:30 – 3 p.m.
Superintendents’ Session
Reflection on Speakers’
Messages
Empire Ballroom
June Atkinson
State Superintendent
Don Martin
Superintendent, Winston-Salem/
Forsyth Schools
Ann McColl
Legislative Director, SBE
Policy and Standards for
Providing Online Courses
LEA Technology Planning
RttT Evaluation
Q&A
 Career and College
Promise
 Teacher Effectiveness
 Certification of Planning
for At-risk Students
 ACT
 PSAT
NCWISE
Ross White
Executive Director, NCVPS
Neill Kimrey
Director, Instructional Technology
Martez Hill
Executive Director, SBE
Rebecca Garland
Chief Academic Officer
June Atkinson
State Superintendent
Announcements
Adjourn
1:30 – 2:30 p.m
2:30 – 2:50 p.m.
Public Information Officers’
Session
Communicate It: Work
Session
PIO Update
Crystal Coast Ballroom
Tiffany Manuel
Director, Institutional Impact &
Evaluation, The FrameWorks
Institute
Vanessa Jeter
Director, Communication &
Information Services
2:50 – 3 p.m.
Announcements
Adjourn
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