TREADS IJi T:E INT1GRATZO OP OOO2BRATIV DIIT PRODUCTS 8 lB TR3 P.&OXPIQ BORTL: 4 by ILLRON QUINT1N £OOBL A TSIS subnitted to OIUGOII STATE COLLEGE in partial fuLfillment of the requireezite for the ao8ree of &STBR OP 8OXEliO June 1949 I1IG School Graduate of Dean Redacted for Privacy Committee Graduate chool of Cha1,man Redacted for Privacy Economies Agricultuxa1 of Depar{ent of Head Redacted for Privacy APPROVED: Tue awhor wiao to re ni; approciatton to to several )erom qIo, throuti tile providing of 1nfOrat1OXI relative to the theei, ,iave ileled imieeurbly. .rticular reconition is due Dr. D. B. DeAoaoh, £rofesor of Agricultural oononios and roteseor L fotter, in Okiarge, Division of Agricultural Joonoioa, both of the Oregon Btate Uolloe, for their oonetructie critiois and valuable euestions. TABLE OF C ONTENTS Preface . , * . 0 0 0 0 0 0 I 0 0 * I I I I PART I A BACICGROWW TO THE STUDY Chapter I. Early Deelo.ent of the Dairy Industry . . II, Growth oi' Large..Scale Private Qrganizatitons III. Production of Cheese arid BtitVer . . 12 PART II E1TRANCE OF PRODUCERS COOPERATIVES . .. .. Early COoperatives . Organization of Cooperatives Aster 1915 . . VI. Federation of Local Marketing: Organizations IV. V. .14 . 18 . . 38 . PART III REGIO]AL SALES ORGANIZATION VII. Challenge Cream and Butter Association . VIII. United Dairymen's Association . . . , Ix. Interstate Associated Creameries . X. Marketing Agreements Between Regional Marketing Associations . . . . . . * , , 43 . . 50 . . 54 . . . '72 PART IV OWNERSHIP OF PRIVATE ORGA1IZATIONS BY COOPERA!IV38 XI. Consolidated Dairy Products Company . * , . , 75 Sunimary . . . . . Conclusions . . * * 0 * 0 * 4 * * 88 , . * * . * . 92 Table Page 1. eStern Oregon Cooperatives, 1901 . . . . 2 Volume Reports of the Tilla. ok County 0reatcry Association for the years 1909 to 194? . a a. 3. 1,oana Aade to Interstate Associated a 16 4: Creerj.es and Its fle:bers by the ?ed.ora]. i'srm Board . 61 A Condensed Statement of the $ter Pool Operations of Interstate Aesociated Creameries, Y; ra 1931 to 1946 68 Total iounde of Chse Reoeied tear1 by the Interstate esooiated Crsaerjea, Years 193]. to 1946 . , a 69 The Peroentge of Each oore o itter Handled by the Iritemtate L3ooiated ODeaoriee, y Yeia: Years 1931 to 1946 71 Aproxi ; te $to rage Caps city, in oun4s, Owned by the Consolidated Dairy Products COt a a Distribution of porated i1k by the Consolidated Dairy Products Co i .;fl7 at theYearsndjng. I'rofit ad ioea tatemont for orthezm 'iry Pioduots oan' 87 mxx TAI3LS ioju1ation of Oregon and Washington, Years 1850 to 19 a a a Production of on!at Dry L41iz Solids (for human oon1tion) and Canned J4ilk in the States of Washington and Oregon, p II. a S S 94 a 96 in4 Totals by Years, for the Years 1930 to 194r6 a a a a a III. Production of Cheese in the States of ashington and Total Production, by Yere, 1930 to 1946 Oregon and a 0 IV. 2rOdu3tion Of Buttor iii tbe States of Qreon an WaE11jntOfl £roduct1on, .y Tears, 1913 to 1947 . . , Returns Made by ti'e Con olidatel Dairy 2roduoto Company to the United Dairymen'e Aasooiation, and Tbrougb This Association to Its Teribers Per $eleoted Tears . Oonparatjye ua1 Piuree of ¶io$a1 ttsr * V 9 98 ouudae Slipped by Lbers of Interstate Associated Oreamer1es to ChaUne Cream and. tter Association a4 to Intrstate Aseociated Creameries, 'Zoars 1931 to 1946 99 PREF AE Albert E. Engtretson was an ouatanding man in the de velopment of cooperative marketing in the State of Oregon. In niemory of this man there was established the Engbrobaon kesearcb Foundation, the purposo of which was to advance the cause of cooperative marketing, thereby to aid the farmers of Ore'on. Research fellowships are granted to graduate students for the purpose of carrying on studies in both manufac turing and marketing of dairy products, It was under th A. E. 1ngbretson Metnorial Fund that the writer was assigned a study of the trends in the integrab ion of the marketing channels of the cooperative dairy products manufacturers. There has been a gradual devo1opmon of cooperatives within the Pacific Northwest, Except for brief histories of a few of the concerns, there has been little printed as it pertains to such a development and as it pertains to the integration of the marketing functions. This dissertation is an attempt to explain the trends in this integration and certain other important factors that have brought about the integration. PithT I A BACKGkOU.D T TfIE S(JDY ThINDS I} THE INTEGLTI ON OF CuOPERATVJE DAIiY PHODUCT$ MAR1TING CUANNEL IN THE PACIFIC 10RThWI8T CHAPTER EARtY DEVELOPMENT OF THE DJtIHY IIIDTJSThY Lives t ock Origin in the Pacific Northwest A brief summary of the background of the dairy industry in the Pacific Northwest Ia Important to an understanding of the various aapect3 included In the Integration of the niarkotin channels of the dairy product manufacturing ccoperatives. ui. a.t.I . A. Slacuxn, a special agent for the United States, was duly impressed with the Willaniette Valley an the surrounding area, and it was through his efforts in the early 1830's that sufficient finances wore obtained with which to import 700 head of livestock from California. Those cattle were of Inferior breoding, originally developed in Mexico, and provided a weak basis upon which to develop the groat dairy industry which has now emerged. Following the early importation of livestock, there were numerous shipments into this area at later dates, Production, however, was a very haphazard affair, for the common native cattle were forced to sustain life throughout a or, 0. .; :s cry 0 ø 'veopmon Dairying in Oregon; 1836 to 1936. 2p. 1936 (Typewritten) he year on whatever reed was obtainable. As a result of poor breeding and no winter feed, production was very erratic. marketing was carried on within the local area of production, and the manufactured products, butter and cheese, were produced on the farms. Early Creamery Development It was not until the 1880's that a commercial dairy industry in the northwest began to develop. By that time &ppend1x Table I) population had increased to approximately 250,000. Cities were being developed and a demand created for larger quantities of manufactured dairy products. :r 1880 there had been imported a number of purebred dairy cattle; land had been cleared and the production of such crops as oats and wheat for winter feed was being carried on quite extensively. A number of privately-owned creameries were started in the vicinity of the main points of population. The cream, hand skimmed on the farm, was delivered to the ereamerjes at irreuiar intervals and furnished the raw materIal for very poor butter. The area of supply covered and the capacity of tne plants, In all cases, was very small due to limited transportaton facilities. In 1883 the first creamery separator was installed and in 1885 the Barmingbon Creamery was built. Following this new development, the farmers brought the whole milk to the creamery where It was separated. The butter produced was of a better qua1iy for the milk was delivered to the creameries at more frequent intervals than had been the case in the delivery of cream. This method of operation continued for only a Low years. About 1900 centrifugal eepa rators had developed sufficiently to provide most farms having dairy cows with such machines. The procedure reverted to the supplying of cream, rather than whole milk, to the creamery and the quality of the manufactured product dropped to its original level. The tenyear period from 1890 to 1900 represented the !reatest expansion ever made in the dairy industry of the northwest over an equal period of time. During this tin. year poriod, the number of dairy cows in Oregon increased from 114,156 to 122,447, an increase of 7 per cent; milk production increased from 25,042,276 gallons to 48,582,9 gallons, or a 94 per cent increase; and creameries in-' creased in number by 1327 per cent; production per cow Increased 85 per cent.2 It is known that the expansion of the dairy industry in the State of Washington was also phenomenal, althou&h adequate statistics are not available. In. the two years alone, from 1895 to 1897, the number of butter and cheese factories in Oregon increased 65 per cent, while the output of butter increased 184 per cent. 2. Report of the 12th Annual Meeting of the Oregon D*iry men's Association, 1903. 7Op. Oregon State printing Office, Salem, Oregon This ten-year period of 1S90 o 1900 also saw the establishment of a few centralizers. Centralizers, it might be explained, is a term used to denote central plants in cities which assemble by rail crac from large areas. The cream is either shipped to the centralizers by the farmers along the rail line or by centralizer-owned cream-buying stat; ions From 1900 to 1904 there was a great increase in population in the Pacific Northwest and the demand for dairy products out-ran production, that front 1900 until approximately 1920 there was a substantial importatl.on of butter and cheese from outside of the area.3 This increased demand greatly stimulated the production and the manufac- turing of butter and of cheese in the fol1owin years. L3oth butter and cheese were manufactured in a large nwmber of small plants, These plants were limited in size by the density of the surrounding production area. Butter was produced principally by plants and on farms nearer to the areas of consumption. This was due to the perishability of butter in the absence of adequate storage facilities. Cheese was never produced to any large extent on the fa but was produced in small factories some distance from the point ol' consumption., This was due to the fact that cheese was less perishable than butter and could therefore be produced in areas that were oo far from market for butter od.uctio Vlilsber, G. H.; A History of the Development o Dairying in Oregon; 1836 to 1936. iSp. 1936 (Typewritten) 5 Market; in Channels Local butter and cheese plants produced a relativel small portion or the total production consumed in the densely populated areas. A wholesale receiver was consee quently necessary to assemble the products from the numerous and distant creameries. The marketing channel from the wholesale receiver depended upon his location with respect to the deniand for the product; if there was adoquate demand within a relatively short distance from tile point of assembly, his sales would, in a large majority o the cases, be made directly to jobbers. This has been the normal marketing procedure in the northwest where there was not, until approximately 1920, an appreciable out-ofstate movement of butter. In other states, however, where there was a large amount ci' butter in out-ot.atat;e move- ment, the wholesale receiver ordinarily shipped in large quantities to other wholesale receivers who distributed the product to the local jobbers. In many instances, especially in the markets surrounding Portland and Seattle, the wholesale receivers, even during the early 1900's, were tending to integrate within their functions the distributive processes formerly being performed by the jobbers; that was to die- tribute directly to the retailers. ciri and LTmortabion 6 The writer was unable to ascertain the exact amount of the various dairy products which were ahtpped into Oregon and Washington durinij the early period. Substantial quanti- ties of butter were shipped into the two states until ap.. proxi!rlabely 1920, s was previously stated, However, ft is doubted that there was ever any large amount of cheese hipied into thea states, tor the cheese was quite expen ye for a majority of the population. Until approximately 1910 butter prices were based on e quotations made by the Elgin Board of Trade at Elgin, IllInois. It was from the states surrounding Illinois that a large portion af the butter was received and northwest prices were ordinarily about two cents higher than the prices quoted on the Board of Trade at Elgin, This difference re flected transportation costs. CHAFTER II 7 GROWTH OF LARGE..SC ALE .PRIVATE ORGMTZATI ON$ Most of the integration of marketing functions came after World War I It was a result of many factors, one of which was the growth of powerful prIvate organizatIons. These organizations began their development in the norhb west at approximately 1910, It was about ten years later, however, before they gained the power which, In many oases, they have managed to hold till the preeent time. ondens eries The channels of distribution of evaporated end con densed mi]k have always been quite different frog those of butter and cheese. The canned rL11k industry was, from the oinntng, developed unô.er conditions of an integrated nuu'koting syetoti, that Is, the bulk of the marketing of condensod and evaporated milk was made by large menufacturers nd jobbers who fulfilled, the rkat3.ng Thnotione in many Cases do to the retail level, 13y 1910 there were 3 oondonsorios most of those were small operators, and the bulk of their output was sold to large-scale manu cturers sad jobbers and Thholed With the brand ns at the purchasers. Aa example of this was the purchase of its prod!ct fto ;ny of the small privato manufacturers by the "Carnation" was the brand name used; this brand nane later became nationally PacifIc Coast Condensed MIlk Company. 8 In the early years the Mt. Vernon Cresm Company and the Pacific Coast Condensed Milk Company wore the out. standing condensed and evaporated m111 manufacbtiring and marketing concerns in the northwest. known. PrevIous to, and during, 1912 there were relatively Low condonseries in the State of Ore&on. The Pacific Coast Condensed Milk Company had two loeatione in Oregon; one at Forest Grove, and the other at Iiilsboro. It is not known what poroente of the product marketed was purchased from other concerns and what percentage was manufactured in their company-owned plants. There was a total of seven conden-. series in Oregon at that time, but the remaining concerns were relatively small and marketed most of their product through the larger manufacturers and under the brand names of the purchasers. Ttuloughout the years, a major portion of the output of condensed and evaporated milk has boon produced within the State of Washington. For a compariion between WashIngton ar.d Oreon in the amount processed, refer to Appendix Table II. It was riot untIl after the end of orld ar I that large-scale rtanafactnrIn and dIstributin: of condensed and evaporated milk eae into teIn, The Carnation Milk Procts Company, wlch 1;eca.e the priinaz'' private cmcern iri the northwest, wao 1ncorporated on July , 1920, and wa soon oe o' tho two leading condensed and evaported raactw'In& md marl -ting oompanIe In the United States. This company purchased 9 and established numerous plants in bhe various dairying states and 'by 1934 the Carnation lLilk Products Company owned and operated 34 plants in the United States. Their principal plants in the norbhweat were at Hilisboro, Oregon, and at Mt. Vernon, Washington. As stated previously, however, the number of plants owned and operated do nob give an adequate picture of the total product due to the amount purchased from small condensories. While the Pacific Coast Condensed Milk Company, which used the UCarnationU brand, and its successor, the Carnation Milk Products Company, was the dominant factor in Washington, the Nestles Food Company maintained the same This company, although small with regard status in Oregon. to total holdings, is said by persons well acquainted with the dairy industry history in this state, to have had a very decided effect on the dairy industry in certain sections. One of their plants was at Bandon and the other at McMjrznvilie, Due to the unavailability of records there is no accurate measurement of the effect which this company had on the dairy industry or on the development of co operatives. Market ing Channels Evaporated and condensed milk can be handled by the regular wholesale grocers along with other canned or dry products since these do nob require special storage or re trigorat ion. Small operators and the specialized 10 middleman have never been important factors in the handling of condensed and evaporated milk, except in retailing and to a small extent in wholesaling. Considering the United States as a whole, nearly half the sales of condensed and evaporated milk made by the leading manufacturers are to wholesale grocers who in turn sell to retailers.4 Sales to chain stores, however, are almost wholly made directly by the manufacturers. In these instances, the chain stoles maintain specialized purchasing and distributing depar menta which serve as wholesaler for their retail outlets. Meat Packers and &rocery Chains J3oth Swift & Company and Armour & Company maintained centralizing plants in Seattle and Portland in addition to owning a few creameries in territories surrounding major points of consumption. Centralizing plants, as has been explained previously, also called 'oentra1tzers, are large plants assembling the raw product by railroad from a wide area. These two meat packers were the largest butter-i marketing companies in the United States between 1928 and 1930. They were much more of a factor in the dairy industry in Washington than in Oregon, but in each state a tremnendous volume of business was handled by them. They were tm. portant factors in the distribution of butter and cheese for many bars since they d1etribaed these products along 4. Proker, H. K., Colebank, A. W., and. Hoffman, A. C. Large-Scale Organization in the Dairy Industry. U.S.D.A. Circular No. 527. July 1939. 44p. with their meat products. Gradually, however, these cerns have sold their manufacturing plants but have continued to distribute a small amount of cheese and butter to the retailers aloz their regular routes. With the growth of the chain stores in the early 12Oa the functions of the middleman were taken over by the chain store organization, and they are, to an increasing extent, buying their butter and cheese directly from the manu.faoturera. Chain stores, in some few instances, have purchased manufacturing concerns and so perform all of the marketing functions from the farm to the consumer. It is impossible to measure, in this study, the effect of the meat packers and chain stores in the development of dairy marketing for statistics on the gross sales by the various concerns are not available. It may be surmised, however, that the status of the meat packers iu the dairy industry is declining, while the status of the chain stores La expanding Lairly rapidly. CHAPTE1i PRODUCTION OF CHEESE AND EUTfR Cheese Appendix Table III shows the amount of cheese processed in the two states. Oregon has been the loader. The main cheese-producing area in Oregon is along the coast. This is an excellent dairy area, but was very late in developing adequate roads and railroads. This lack of tranaparbaton encouraged cheese production since cheese is less perishable than butter end could be shipped by boat to the Portland market. The production of cheese in Oregon has continued due 'to the extensive markets which have been developed as a result of a superior product, extensive advertising, the federation of small msnufacturin plants it9 an efficient marketing organization. Cheese production did not develop to such an extant in Washington since the main datrying area of the whole state is more accessible by road and railroad to important markets. s a result the production of butter and condensed and evaporated milk bocame more important than the production of cheese. Buber In Appendix Table IV ta shown the relative position of the wo 8 ates in the production f butter. Until the en of World 'ai' II, Vashington led. There has oeen a gradual upward rend in the Oregon production of butter. Trhis up ward trend has been principally due to the federation of the local cooperatives and the resulting increaBed narketinS efficiencies and greatly improved quality of product. JVd ana xo onamia II gALLVrrJ003 CHAPTER IV 14 EARLY COOPERATIVES Producers Cooperatives 1897 there were 11 producers 000pratves in the Pacific North t. These organizations were formed for a number of reasons, but these reasons greatly differ from the reasons for the estab1isbmert of the later cooperatives. The formation of cooperatives, throughout their history, has tended to result primarily from producer dissatisfaction with existing market agencies, or froi a desire for aEencies of a newer and different type. The very early cooperative creameries resulted from a lack of interest on the part of private capital in the building of creameries. This was conon 'era dairying on a commercial scale was relatively new and the financial possibilities of creamery operation unknown, In those ce-see, a group of farmers would build a plant through either a stock conpany or a cooperative. Such producers cooperatives during this early period represented only a small percentage of the total number of plants in operation. 33y 1901 there were 71 creameries in Western Oregon making either butter, cheese, or both; 17 of these orgaui zations h.d been established during the year 1900. Of these 71 creameries only 6 were cooperatives. The total value of the 71 creameries was $136,30.00, or a value of 1,924,37 per plant; these 71 creameries had total patrons of 1,733. The average value of the six cooperatives as listed in Table 1 is 3,758.O0, which was much larger than the value of the privately-owned plants. All these plants, however, seem sma.1l when measured by present-day standards, Table 1 JWFiiRN OREGON C OOPERATIVEa, 1901 Value N Estab- of liahod lant Butter Cheese Patrons 0 Clatsop Dairy Asaociaion Coos Bay Creamery Albany Creamery Association Laurance Cheese Factory Tillamook Dairy Asrociation Tillanjook Creamery Association :OUO 0'ego.n 1901, 1896 1892 l,330 1895 1900 3,400 750 25 1892 4,700 48 1895 3,400 9,000 60 62 x x 35 rtculturalxporiment Bulletin N. 65, ag30, 31. At the time of the organization of the earliest cooperatives, there were no basic laws guiding their moorporation or operation; consequently, those cooperatives were far different front those formed in later years, after the passage of promoting and enabling legislation. It was not necessary that all, or even part, of the patrons held atock in the organization, nor was it necessary that a stockholder be a patron of tho concern. In a number of cases, a large portion of the stock was held by one man, while the 16 remaining amount was held by the patrons. Most of the concerns made a fixed charge to the patrons for the making of the butter; at that time the charge was quite we1l-estblished at 2 1/4 cents per pound. 3arg aining Ae moles Another plan which was quite prevalent in the early period was the formation of a bargaining agency for the purpose Qf bargaIning with the processor. The benefits to the members was determined by the strength of the bargainIng power oi' those cooperating. This type of formation lasted for only a short period of time. The plan was to organize a creamery association composed wholly of those who fur. nished milk to seine creamery. This creamery association entered into a contract with the creamery to manufacture the milk delivered, and to deliver the butter In Portland at a stipulated price per pound, usually 3 1/2 cents. Accounts of the patrons were kept by the secretary of the creamery association whose remuneration was a stipulated price for each monthly statement made to each patron. Restrictions larly Cooperative Foation Ith the development or production and demand, more manufacturing plants were established, but tiie percentage of cooperatives remained very low. Previous to 114 there was no special enab1ir legislation for cooperatIves; in fact, the Sherman Ant iTruat Act of 1890 decidedly .7 restricted their development. Oregon did not pass 000p erative legislation until 191 CHAPTH V CGA1IiZATI 18 OF COOPiATIVL A?ThF 1915 Basic Reasons Behind Their Formation cooperative sales association is a voluntary busi zs oranzation eat&bli3hed by its member :atrons to market farm products for their direct benefit 5 The cooperative nay have a number of' reasons for its formation; among these mig low returns from private organizations, wide marketinc margins by private concerns, inadequate services, and in some instances, unfair treatigent by these private concerns. A more basic reason, however, is the sma11.sca1e production of most farmers, and their attempt, through cooperation, to pool their products an effort to provide more officent marketing. a8geidiess of the need for cooperatives, enabling legislation aided or encouraged their legal formation. This legislation came as a ref1eoion of the change in the views of the public, with relation to the possible place of cooperatives in our economy. tabo Laws a earlier coo erative maricetin organizations were Bakken, H. H., Sobaars, L A. The Economics of Cooperative Marketing. McGz'aw-iiifl Book Company Inc. 1937. 3p. incorporated under tlie general corporation laws of tb.e abate in which organized. Later special statutes were passed in most states and intended to facilitate the organization and operation o± uoh 000peratives in aoi cases to make it easier for cooperatives o be eligible to the several advantages granted coopera ives by Federal 3tatutea. The original act of this nature inOz'egon was n 1909. This was repealed and a new Act passed in 1915. This new Act represented the moat advanced thoug in the Dnited tats n hat tizne. This Act has been amended rnanr times since 1915. Many of these amendments came as a re- suit of the passage, in a number of states, of the so called Standard Marketing Act, although this Act was not adopted In Its entirety in Oregon. Ovor 48 amendments were made in the Oregon ct from 1929 to 1935; these amendments resulted in the development in Oregon one of the broadest liberal Acts in the United 8tates. The cooperative laws o± dashington followed a similar history. At the present time both states have 'aws about equal a to advantages. Federal Laws associations are incorporated under state rather than Federal statutes. Federal legislation, however, has granted many special privileges and Cooperative rtiarketin exettons to cooperative!, partioularlLin je fielde of 6. Gatlin, G. 0., The tOregon Plan" of Cooperativo Organization. 1932. ip. (Mimeograph) 20 credit, income taxes, and anti.trust legislation. Federal legislation has also attempted to define cooperatives, at least those to which Federal legislation te intended to apply. Federal definition is now widely sceopted even where it has no legal application, Clayton Act of 1914 Many cooperatives are, or may be considered as, 'teombinat ions in restraint of trade" and in violation of our anti-trust laws under the Sherman Anti-Trust Act. Congress therefore passed the Clayton Act as an amendment to the Sherman Anti-Trust Act. This amendment exempted agricul- tural and horticultural organizations from the reatric. tions ci' the Act; however, the provisions only applied to non-stock cooperatives and did not clarify the status of the capital stock associations. There arose a great demand to exempt both types of associations since many farmers' organizations were formed under the capital stock plan. ThIs demand resulted in the enactment of the Capper Volstead Act eight years later. Capper-Volstead Act of 1922. The Capper-Volstead Act very defInitely defines the types of association of agricultural producers which are to be considered as "cooperabive&' by the Federal government. The out- standinn features of this definition are: 1. Each nioniber is allowed one vote, or, If voting on a stock basis, dividends on the stock earnot exceed B per cen on-tember busj,noss niay not exceed in value that o' the niehers. The Secretari of Agriculture may determine whether the associations have unduly enhanced rtcos as a result of monopoly or restraint of trade, Orgnizatiaris with and without capital etok (in a legal sen?Je) are pmitteth Aaoc1ation are restricted to agrl2ultural producers. MarketIng agreements are sanctioned. 7, The associations are to operate for the benefit of their members. Associations may or may not be incorporated. Act Creating a Division of Cooperative Maz'ketin This act, in 1926, created the Division of Cooperative Marketing in the Bureau of Agricultural Economics for the purpose of doing national research and extension in the oo operative field. It was authorized: 1, To acquire, analyze, and disseminate economic, statstjoaj. and historical information about co operative asociatlons, To study all phases of cooperation and publish the results. bakker, H, H., chnars, W. A The Eoonon!tcs of Coop.' erative Marketing. McGraw-Hill Book Coipany Inc. 19'7 203 p. a.he snrveys of accounts and other phases o cooperative practice 'or the cotmerative ass ociau. Pc T ens at their request. advise conittees of producers desIrous of aisociations. acquire Inforraatlon of crop prospects. prices, fermI arket movements, Sr. d receipts, and through nar&in' specialists t, disseminate such in format ion o cooperatives and to others. To promote the knowledge of cooperative principles and pracjees for the development of cooperatives in this country. permit associations of agricultural producers to exchange past, prosen and. prospective crop, market, statistical, economic, and other similar i1'ormat Ion. In 1929 this division was taken over by the Foderal Farm Board. since 1933 it has been a research and service division of the Farm Credit AdministratIon, Ar1cultura1 MarkotinLAct of 1929 The policy of thIs act was: "To promote the affective merchandising oC agricultural commodities In Interstate And foreign comeree, the industry of agriculture will be placed on a basis of economic equality with other industries, and to that end to protect, control, and stabilize the currents of Interstate and foreign commerce in bhe Msrketin products 1. 23 agricultu.?ai commodities and their toad J3r rdnimizing poeulation. By preventing inefficient and wasteful ietIods of distribution, By ancourggin the orgarization of produoci's into associations under theIr control for greater unity of effort in market ins. 4. By aiding in preventing and contro11in surpluses Ii any agricultural commodity through orderly production and distribution. principal features of this act were as follows: Provided for the creation of a Federal Farm Board, Provided for the appointntent of oomiodity advisory coittees which were to advise the board members, Provided for a revolving fund of 500 mIll on dollars from which loans were to be made to cooporative associations f or merchandising purposes, construction of facilities, conmodity Ia extendizig the menbership of the cooperative ass ociations. Provided i'or the establishment of a stabilization corporation to handle surplus agricultural commodIties, In 1933 the Federal Farm f3oardwa abolIshed but Bakken, H. Schaarz, M. A. ¶Zhe Econonijee of Cooperative Marketing. eGraw..Hill Book Coipany Inc. 1937 pp. 287-288. 24 certain of its functions were taken over by the Farm Cz'edi Adninjatrat ion whiob set up the Banks for Cooperatives to make the following loans: 1. Operating capital loans fox' such purposes as making advances to patrons on products delivered for marketing, paying labor, freigh and general overhead expenses, providing for various other operating needs, and refinancing operating ins' dobtedness loans, Physical facility loans nob to be in excess of 60 pox' cent of the appraised value of the security. These loans must be secured by mortgages covering plants and equipment and based on the valuation of the fixed or immovable portions. Commodity loans, secured by commodities, for such purposes as making advances to its member's and meeting expenses of handling, processing, and marketing the products pledged. lb will be noted that the Banks fox' Cooperatives are not authox'jzed to make loans "to extend the membership of cooperative associations Revenue Act of 1926 This act was a boon to the cooperative organizations f or it exempted thorn from taxation of their net inc omea. Internal Fnie Act cf 19M 2 This act also exempted the cooperative associations from paying capital. stock and excess profit taxes; certain conditions must be fulfilled by the association in order to be olirible for the exemption; however, these conditions are practically the same as those Conditions nece8aary in order to be eligible under the Capper-Voletead Act and most of the State laws. Promotional Holp from the Federal Exteniün Service The Federal Extension Service also helps in the da velopment of cooperatives. Those Extonion workers like- wise help pivato organizations in the same field but there has been a endoncy to go farther in the assistance given cooperatives. 'tonaion MarketIng Specialists give information and advice on both the incorporation and operation of 000p erative8 but may not participate in membership drives or handle finances of those cooperatives. Orep'on Dairyinen's Cooperative Loague 28 9rijin and Purpose The Orepon Dairymen's Cooperative League was the Cu). nitnation of two preoodi.i organizations, the Oregon Milk Producers and the regon Dairymen's Leaue. The Oregán Milk Producers dealt with only milk in the Portland area. As the original purpose of such an organization was to bettor the price received for the milk entering the Per land area, it was felt that sufficient bargaining power was not being obtainec from such an organization. The Oregon Milk Producers was reorganized into the Oregon Dairymen's League on september 14, 1917. The Oregon Dairymen's League was given the power to sell all of the milk, within the Portland area, produced by its members. A commissIon of 5 cents pox' hundredweight and 1 1/4 cent per pound of butterfat wore withdrawn from the proceed returns. In addition, penalties were fixed for such members who failed to live up to the agreemen The Oregon Dairymen's League failed, due to the lack of facilities for the handling of the surplus milk which came into the market as the price received by the members was increased. The League was quite effective in increasing the returns to producers, but after a short period of operation it became apparent that there must be provided facilities for the handling of the surplus milk. In an attempt to develop a more efficient organization, the 0reon Dairy.ren'3 Coop ative Loague was organtzod on JLtne 3, 1920. Its objects were to prontote, foster and encotu'a;e the business of producing rr1lk and milk products This was the first effort made to interato the function of bar atn:nz for the price of fluid ailk and the functions of manffaeturi.ng the surplus iiik and marketin. the products so obtained. This association va of the centralized type, which, unlike the federated a ociaions, dispense with autcrnomous local associations, The farmers become direct mem bers of the centralized associatIon through purchase of rnborship certificates, r s-.iares of stock, and through the signing of marketing ontrac this type of a3aocig;ion, control and a horlty are cenra?ized In headquarter organizatIon, whereas th the federate association control Is decentralized in the autonomous local associations, The central organIzation has charge of all funetior Incident to the market distributIon of its menbers products, Most associations attempt to control as large a portIon of the market supply as posoibie in order that the. association iay have :rcnopoly power in tbe market, The Oregon DairymerL's iy-Products Corporation was organized to handle the surplus. It was a corporation in which the Dairymen's Cooperative League hold a majority f the comnon stock, The aiount of the coron stock was ,500e00. The By-Products Corporation also issued one 2 1ial' niliion dollars of preferred Stock at 7 per cent. Of the conion stock, single shares were placed in the hands various individuals in order to qualif them as stockholdevs, arid as directors. on The farmer members contracted all of their milk to the Oregon Dairymen's Cooperative League, which sold in the bottle and can trade only the amount which they felt most profitable. The milk remaining was transferred to the Oregon Dairymen's By-Products Corporation for iaanutaetui'e. Contracts were made with the members for a period at 5 1/2 years with drastic penalties for any members failing to deliver their milk for that period of time, if they continued production. Vith these contracts as a basis for continued operation, the Oregon Dairymen's By..Producta Corporation purchased approximately 30 butter and cheese plants itbin the State of Oregon. These plants were pur- chased at post-w*r prices and the funds with which these plants were obtained came from unclosed pools and from the issue of preferred stock. Problems iii xecnFurictts The principal problem which arose was the inability of the By-Products Corporation to efficiently use the surplus milk in the Portland area end return to the members for their milk a price equal to tiat paid by private manu- 29 factupers for the milk produced by the non-members,9 T prduet1n area uir jn Port? a major portion of the fluid milk within the state and the increase in price received by the members, which also resulted in increased prices to non-members, brought too great a supply of milk into the market, The availability of competent managel's became a second problem, fox' the organization became large in a very ahox't period of time and there was little chance for the training of men for the managerial positions, Di a into r & Ian As a result of management difficulties and poor re turns to the members from the surplus milk, the Members of Clatsop County voted to withdraw from the League, flOt.m withstanding contracts signed by the members, Before any conciliation could be carried out, these former members had withdrawn and had formed the Lower Columbia River Dairymen's Ms oclat Ion, Somo regions of the state had been previously dominated by private large-scale concerns and the operation of coop.. erativos in competition with these private concerns had resulted in quite adequate benefits to lbs members, The original plants had, been purchased in the region of Coos Ballard, F. L., 1tOregon Dairymen's League Dieban }Loard'a Dairyman, 62:614 (December, 1921). and. Curry Counties in order to obtain for the members of the Oregon Dairymen's Cooperative League greater returns than had prev1ou1y resulted from sales by the prcdueers to the Nestles Food Company which had more or less domi nated this area. The members located in this area were mare contened with the operation the organization tb.sn in other parts of the state where conflIcts with private organizations had nob demanded that a cooperative be 0± formed. asic ftea3Ons As has previously boo-n mentioned, the primary problem and reason for the disintegration of the organization came as a result of the inability of the League to make an adequate return to the members for their enJarged euppi of surplus milk within the Portland area. This inability was due principally to inefficient marketing of the products which were processed from the surplus milk, in competition with more etficienbly..opepated private concerns. Management problems brought about a large amount of personal dissention among bho various members and managers, Unclosed pools, seven months behind the agreed closing time, is a good example of these management probloma. These unclosed pools totalled approximately one..fourth of the entire production of some of the dairymen. The farmers wore given little or no voice in the operation of the concerns and were not given records of the weirh and prices received for their jilk. I The organiz.tion attetpted to expand too rapidlr and attempted to acquire a monopoly position which it was unab to attain. This resulted in the payment of ethorbit ant prices for the plants purchased and resulted in the issu amos of preferred stock at high rates of interest. The organization found it impossible to pay the 7 per cent inboreat rate on the issuance. The inabIlIty of the League to hmtdle laeaca1e msriu.faoturing and mass distribution ol' the produote of the producers economIcally brought about the formation of the Low P j us Colu.rnbIa CooperatIve Dairy Association in Apr11, 1922, provious to the liquidation of the 0reon Dairymen's Cooperative League, The Lowor Columbia Azsooistion functioned In a concentrated dairying region rather than statewIde, and, duo to the large output within that area and the nearby market of Portland, felt that It could economically manufacture and market the products of its members. Th formation of cooperatives in 0re.on was at a minImum until a'oroxImabely 1929, at which time there were 10 cooperativos, which were included in the 108 creameries and 70 cream-buyig sta1ons within the state.1° 10. Cooperative Lmrketing fld Purchsi.xig in Oregon. xtensjon Bulletin 416. November 1929. 7 p. 52 Cooperative formation had made much less progress than- bad been the case in the surrounding states. In a number of dairy states, cooperative marketing had been a vital factor in bringing about marked improvement in quality; however, this has usually been accomplished through the federation of small cooperatives into a large organization11' The impetus to the formation of cooperatives came about 1926 as a result of low agricultural prices in coinparison with non-agricultural prices, growing stu'pluses of dairy products of a poor quality, and dissatisfaction with large-scale private organizations. Demands by various groups Interested In the welfare of the farmers brought about the passage of laws to give cooperatives powers rights felt necessary to efficient operation, After 1930, as a result of the foregoing factors, there were many cooperatives formed from stock companies which had been In existence £ or previous long periods of time. Most of the organizations were formed with the undex standing that there would result a federation of the local producers cooperatives which would serve as a sales agency for (the products producted by the numerous small coop- eratives. These manufacturiuR plants, while still stock companies, had narketod their surplus products, not re- quired for the local trade, through wholesalers of whom It was felt were makin exhorbitant rofita. The were 11. A Dairy rogram in Oregon. tension Bulletin 413. April 1929. 12 p. also marketing their products under many different brand names and were able to develop no great demand for the products of the individual concerns. 3 pairy Cooperative Association Although the return o the members fiom the Oregon Dairymen's League was very unsatisfactory, the dissolution of this organization solved no problems, Immediately after the liquidation of this concern there developed a greater need than before for a cooperative organization in the Portland area, Conditions in this market had become un satisfactory to both distributors and producers of milk. The producers were receiving prices too low bo enable theLn to deliver a good quality product to the market; this factor was mainly due to the oversupply of milk. The low prices received for the milk caused many of the producers to become producer distributors in an effort to obtain larger returns for their product. The result was that all of the distributors were operating on a small volume of sales and consequently on small margins. Th; producers, ifl reality, were competing in the fluid milk market and in the manufactured milk market and constantly decreasing the returns to the distributors who wore delivering over 50 per cent of their product to retail stores, while the producer distributors delivered to an increasing number of homes. a o dicntentj in he iortland and alem areas tho Dairy Cooperttve AsooiaIon wait formed in Deceiiber, l92, and began operation In Auuat i93l Th&s organIzation also had aufficiont equipment and per sonnel to facilitate the economical nanutactirirw. of the surplus IUilkb The Dairy Coopei'ajve Aoiabin beori a charter member of the interstate A ociated Creameries in order provide themselves with iie marketing faoilitie needed of thi dairy pros, which wore maiufactured from the urplua milk end which wore not coaumd Withifl their local area. Interstate Associated Creameries will be discussed In Chapter IX. 31u1'lng Couoerativs Gonsoljdajo of man cxin c tiye carJe a an out-growth of competition between the vartoua produeer cooperatives. any of' these local nanufacturing coop.. eratives were large enough to manufactu'e efficiently but nut large enough to market efficiently In distant markot. pe In 1933 the Grand Ronde Cooperative Creamery con.. solidated. itself with the Union County Ceoperatve Creamery in order to eliminate competition between the two concerns and to obtain better operating efficiency in the pro ductign of the manufactured products. inother example Is the consolidation of the ionnio Cooperative Creamery and Warehouse and the ?armerst 35 Cooperative Creamery at Canton. This came as a result of coaoetjtion between the Monmouth Cooperative Creamery nd warehouse and the Farmers' UnIon Cooperative Creamery at 3herldan. The concern at; SLher:tdan over-ran the marketing area formerly controlled by the association at Monmouth and neceasjtat;ed the consolidation of the Monmouth oonoern with the organIzation at Canton. This resulted In the struction of a new plant at MoMinnville, Oregon. In 1940 the Farmers' Union Cooperative Creamery at Sheridan consolidated with the newly-formed Farmers' Cooperative Creamery at McInnvtlle due to the Inability of the former concern to obtain returns for its members equal to tha which would be obtained through pooling its members' products with those of the me!nbers already belonging the caoperattye at MeMirinville, caive Development in Vashinton Cooperative In Washington, after 1915, were formed much more readil than had been the ease in Oregon. The growth and power of the private organizations, as was previously mentioned, very often provide a number of basic reasons for the formation of cooperat;jveg Within the tato of Washington large-scale private organizations had deve?o,ed earlier and to a larger extent than in Oregon. This created an earlier need fr cooperatjves The basis for cooperatives dates to approximately 1916, at which time there was, In most sections of western Washington, a siall number of outlets for the producers' milk. These outlets were to large-scale private organi-. zations processing evaporated and condensed milk. Returns to the producers fluctuated drastically due to the fact that these private concerns were also processing condensed and evaporated milk in the middle west and wore seeking to balance the supply with their needs from the northwestern area. Because of the flucbuatinc returns to the producers, approximately eight counties organized bargaining coop- eratives to bargain with the various outlets over the price to be received by its members. The private organizations refused to recognize the bargaining associations, At about this time World ar I produced an increased demand for the manufactured products, and increased returns to the producers. During this period as high as 90 per cent of the total production of milk was sold to these private organizations in certain sections of Western Washington. At the oloso of Vorld War I and the resulting decrease in demand for dairy products, these private concerns found their warehouses full and refused to purchase any more ndlk from the producers. Producers cooperatives developed out of the bargaining associations as a result of the decrease in demand for milk, These cooperatives .t first operated only community churns and sold the buttep to large wholesale organizations, This method of operation was wholly unsatisfactory because the wholesale organizations were the main outlets for the butter, and there resulted much competition between the cooperatives. The United Dairymen's A3aociatiøn was formed to 37 attempt to coordinate the actions of the local producers cooperatives and to attozpt to prevent competition among them. This organization induced the Consolidated Dairy Products Company to act as a jobber for their butter. The resulting benefits from the marketing of the large amounts of butter through an efficient jobber handling only the products of the local cooperatives, brought about the for mation of other producers cooperatives. The local coop erative associations borrowed huge amounts of money and purchased and constructed manufacturing plants capable of operatin more efficiently than was possible for the smallscale private organizations. The increased volume of products marketed through the jobbing concern resulted in increased marketing efficiencies arid better returns to the producers than had been possible by selling the products o private organizations, CHA1T VI FiDERATI ON OP LOG M NRTING OROIIZATI ONS TillaDlook County Creamer' Association Snail eheese factories end creameries were organized in the early 1900's in Tillamook County. 3utter was the main product at the time of their formation. Due to inadequate marketing facilities and the greater perishability of butter as conipared to that of cheese, the procossin. of cheese gradually replaced the production of butter. Inadequate marketing facilities end extreme competition for the markets in Tillamook County brought about a federation of these small cheese factories and creameries in 1909. This was a selling organization for the hend1in of the entire output of the member factories, The Portland market was the principal outlet, h5.pmerits were made by water, since there were no roads nor railroads, and sales wore made to specialized middlemen in the area of consumption, who packaged the product and distributed it under their brand names arid directly t the retailers. Immediately after the formation of this selling organization there began a trend away from the Portland market. Large amounts of cheese were being shipped into the Portland market and the competition was more strinen than was the case in the California market Shipments were made into the California area in packa,d form and sold to speeialied cheese middlemen to be sold the San Francisco and Los Ange1e markets, on Previous to the year 1)19, the association relied upon competitive cheese buyers and ordinary market outlets dur1ii this period Tiliamook cheese did not gain prmi nence in the markets for there was no brand identity. The product was of superior quality, but it was only with the establishment of a brand name, a marketing program and an advei'tjajnj program that; it became nationally known, and thereby able to demand a top price. Distribution is now tending toward the mass methods, with the exact method of marketing depending upon the area in question. In the California market, sales are made principally to jobbers within the area; in some areas, however, sales are made directly to the retailers. The association has purchased storage facilities in the major marketing areas; such facilities have been main tamed for a number of years in Los Angeles, San Diego, San Francisco, Oakland, and Portland. Storage facilities have been purchased within the past two yearn in Sacra. mento, ?resno and Spokane. It is to the markets lying near their storage facilities that sales are made directly to the retailers, The association, moreover, has made considerable progress in :I.mproving the production methods by the hiring 40 of more efficient cheesemakers, a factory and farm field service, by better plant management, and by the use at the better transportation facilities which booam.e available. This has resulted in a gradual reduction in the number at factories from 43, at the time of the orgsnization of the association, to 16 factories at the present time. Along with the decrease in the number of manufacturing plants there has been a gradual increase in the output1 Table 2 shows the trend in the output of cheese from 1909 to 1947. Advertising, by cooperative associations, is playing an increasingly greater role; this deve1oncnt has resuited from the increased use of trade names for the products marketed. In 1935 the Tillamook County Creamery Arsooiation spent approximately 1.5% of gross sales for advertising; this figure was somewhat below the average listed for most of the marketing cooperatives who were advertising on a national scalø at that time. From the foregoing discussion it can be seen there baa been a gradual evolution from small organizations to the federation of these plants into a sales organi capable of marketing on a national basis. Effective results have been obtained through the use of a trade name and advertising. The famous "Tillamook on the Rind" has been especially effective. This refers to the practice of printing the word "TilJ.amook" repeatedly around the rim of the oheesewbeel so that when the cheese zat ion which 4: was cu even quile nia11 I)ieees wail carry he brand tT1i1amookU b1e 2 V0L REP0RT OP !f H TIUAMOOK COifl CAY Mt0C1MX POE TfLI 1!A1tS 1902 TO 17 1910 1911 1912 1913 23,639,61414 19114 33 214431,8C 29,1395114 2,4,07 2,506,612 2.619 31,566 36 38,603,101 14,335,817 1414,901j03 14, 1918 1919 145,100,156 1 56,71i9,190 5,036,900 6,091,259 1915 1916 1917 11 12 I 53,522,289 59,932,123 59,1430,293 63,877,9 66,8013714 6,722 6,615,957 7413,076 7,386,100 2149 6,782,(6 67,027,795 65,901,395 61,178,726 7,1477,579 67,672,236 28,373,891 7,6114,116 61 1926 1927 6,16,6O0 7,285,114 6,792,3 7,165,317 71,11,] 7,827,359 62,677,6'3 7. 67,130,812 70,fl631 8,01i8,373 472 7,578,003 8,035,332 8,5143,691 76,873,5144 8, 76,922,559 8 82,0714,673 814,143,069 9,305,696 ,659,976 %,661,175 89,071,363 95,061,670 9,720,978 87,23,e06 914,309,6% 9,6314,623 1Q,9,873 11,139,566 9.735,662 104 ,*4 10, .176 9 37,077 lO.507$16 'TiOID ¶'IV !oIavzIffvoTo LT LLiIG CUJ VII JJT1E4 .SSO CIATiOT The Ohallewje Cream and Batter Aociation of Cali..- foria Is the oldest and second largest of the regional si1es agonciet in the United states marketing dairy roduote cooperatively.'2 Althouçh this organization bas not been a predominate factor in marketing in the north.west, from 1939 to 1946 it extended its operation area over a major portion of Oregon. There are, at the present tixno, two Oregon organizations operating as members of this regional sales agency. Qzationa]. ietgr The Dsirmeu's Cooperative Creamery Association was formed in 1910 at Tulare, California. Its or:niz9tion arose from the discontent nong the California dairmen in the iarketin of their cream through private concerns. At first all marketing w.s done through commission men operating on a contract basis. This was quite successful the first yser, but failed when the shipments into the LaOS Angeles market came in oompetition with the products tield. in storage by the commission agent. As a consequence the butter was graded 10 by the commission hoizee. A similar situation occurred in the Lan hT1naiaoo arm re t tU11 atration. pera ng 0S0 Batter Aasociatloxi" U. 8. Departent of Agriculture, Ciroular 0.119 (Liay, 1940), . 1. Challenge Cream are a. 4 Similar difficulties for the Rivordale Cooperative Creamery resulted in cooperation between these two ean corns. The Challenge Cream and Batter Association was formed in January, 1911, a partnership of the Tulare and Riverdale cooperatives. This concern had two main outlets for butter, One was retail packages bearing the Challenge brand and sold directly to retailers; another was butter in balk lots to wholesalers who packaged the butter and sold it in coripe bition with the newly.formod Challenge brands. The latter outlet was very unsatisfactory in that tiie large dealers in most cases fought the growth of the cooperatives through the refusal of shipments, and through payment to the sales organization for lower grades of butter xegard.. less of the actual grade of the product received, The Danish Creamery Association was admitted into the organization in January, 191?. The Challenge Cream end Butter Association was reorganized at that time in order to conform to the California cooperative law, The Danish Creamery Association was an old established firm with an established demand f or its products; however, this orgaui'ui zabion had been marketin the products through a private firm and its nob returns were lower than the returns to the other cooperatives. The reorganization gave the volume necessary for a more efficient marketing organi.. zation and established outlets for & well-known brand of 4 dairy products. Following the reorganization in 1917, there was a gradual expansion in the number of affiliated locals, in the variety and quaitity of the products handled, and in the number of distributing plants. hated Locals Following the formation of this federation of dairy cooperatives in California, there was a gradual growth in the number of local units which joined the organization. Pwo cooperative creameries located in Idaho joined the Challenge Cream and Butter Association in 1925. Three local cooperative organizations in Wyoming joined at a later date, followed by the Arago Oregon Cooperative Cheese plant in 1937. All of theac local cooperatives had formerly marketed their products in the California inax'keta in competition with themselves and with Challenge. Through federating themselves with an established marketing concern, the products of the various local associations are pooled and sold under one brand name. Group Mebrahip A group of six local cooperative creameries located in Woa tern Colorado came into the Challenge Cream and Butter Association under on membership in 1930. These creameries, although small and making but limited 46 shipments to California markets, needed a satisfactory out.. let In that state for their butter; consequently, they organized the Iesbern 1ope Cooperative Creameries Corpo.. ration in order to hold one membership in Challenge and to carry on other activities cooperatively within their loc. area. The Interstate Associated Creameries, a regional marketing association for the 0rezon area, was formed in 1930. Interstate joinod the Challenge Cream and Butter Association in 1939 in order to better perform the butterniarkoting service for the 0reon members, and to eliminate the competition which had prevailed in the California market between these two regional sales agencies, This phase of the integration of the marketing channels will be better discussed under the heading of the Interstate Associated Creameries. Sales Outlets Each of the Challenge affiliated local cooperatives is assigned to deliver its products to either the toe Angeles or to the San Francisco branch, sometimes referred to as the Southern Division and the Northern Division, respectively. The general plan is f or each local to ship to its assigned branch, although the sales agency may divert products tron one of these markets to the other instruct a local cooperative to ship all or part of its 47 products to the other sales branch for a short period. All of the a -of-state member cooperatives, except nine of the eleven in Oregon, shipped o the more southern California units. These market assignments are largely on the basis of the volume of product to be sold with respect to ad-i vantageous selling and transportation costs. Distributing Plants The Challenge Cream and I3utter Association has various distributing plants; in 1840 there were 11 in California. These attempted to carry as large amounts as possible of their product directly to the retail stores. Challenge sells its butter in two ways. A large portion of its sales are of print butter to retail store hotels, and restaurants; but a certain amount of the starplus batter is still marketed in bulk to wholesale receivers and to jobbers. pregon, ernborsb Interstate Associated Creameries withdrew from Challenge in 1946, as will be later explained, in order dissolve and allow all members of the Oregon sales organi'. zation to join the United Dairyien's Association, & regional sales organization in the $tate of Washington. This move was due to the inability of Challenge to handle the powdered milk produced by the Oregon members. Tw Oregon producer cooperatives are members Challenge at present. Arago Cooperative Cheese Association This organization became affiliated with Challenge in 1937 to obtain a more efficient outlet for its cheese. Due to the marketing trend toward mass diatrtbu.t ion, i became necessary for this tall organization to seek a more economical plan for marketing its producb, At the present time a major portion of the output of the Arago Coop erabivo Cheese Assootation is shipped directly to $an Francisco in the raw form. The cheese is then aged and marketed, under the brand f the Challenge Cream and Butter Association. Ro ie Valley Dair Cooserativo This producers cooperative was formed October 6, 1944, and became, upon incorporation, a member of Challenge. The Rogue Valley is geographically isolated from an large market f r fluid milk. As a consequence the dairy men have been arced to accept prices quoted by the privately..owned manu.facturing plants. The dairymen became so dissatisfied with the narketing conditions that, after severa]. unsuccessful attempts, a producers cooperative was formed. This local organization produces both buter and cheese in relatively 8mall quantitioa, and, as did the local cooperative at Arago, Oregon, affiliated ttelf with the California sales association to obtain the benefits of mass distribution and to benefit from the ise of a well' known brand name. 0 uwrrEi) DAIR!EN'S AOCIATtON on The factor which necessitated the formation of a regional marketing agency in Washington was the develop.ø mont of numerous small cooperatives in the Western Washington area. These producer cooperatives were manu facturing small amounts of unstandardized products, a large portion of which was marketed outside of the local area. This marketing organization was formed in an effort to by..pass some of the large dairy processing and selling organizations which marketed the products under their owii brands. Its purposes were: 1. To prevent competition among the local coop erativea in the marketing of their products. To develop one brand name for the products being produced by these producers cooperatives. To standardize the product and to maintain high a quality product as was possible, is regional marketing agency was formed in 1918 to carry out the purposes noted. Its facilities consisted of an ofiioe in charge of one person who acted as advisor on production problems, and as an organizer for the various producer groups desiring to form new cooperatives, 51 The first products were narketed through Several local jobbers in the Seattle area. Those cooperatives felt tb.a cooperation between them would benefit all and would elimi nate the competition that then prevailed between them. Consolidated Da1ry Products Coipany ThIs oopany was incorporated under the laws Of Washington In 1920 as a private corporation to act as t axelusive jobber for the United Dairyixen'a Association. It was formed with the understanding that, when funds were available, it would be purchasod by the members of the United Dairymen's Association. The Consolidated Dairy Products Company was formed by ian well versed in the marketing field and with numerous marketing contacts outside of the United States, pz'inoi pally in Alaska. As a result the company operated quite a efficiently and to the satisfaction of the members. The main business of the company was to assemble the goods for sale to retailers or to jobbers; it handled, from the begin.. ning, a wide variety of related products, all capable of being distributed through mass distribution channels. The Puxohaa e of an Intere3t in Consolidated n 1925 three of the members of the regional kebing association purchased 49 per cent of the stock of the Consolidated Products Company. This was the first time in the history of the Pacific Northwest that local produoem cooperatives had integrated marketing functions be the point of owning an interest in a private concern for the purpose of marketing their products, The jobbing concern continued to operate on a profit basis, but 49 per cent of the profits were returned to these three local 000pe'ative which in turn distributed this profit on the basis of patronage to their members, The Consolidated Dairy Products Company continued market the products of' the remaining members of the regional marketing association which owned no stock in the sales organization. urohase of Consolidated The United Dairrmon's kasociation, in 3.930, purchased 100 per cent of the stock of the Consolidated Dairy Produe Company, which, as a result, became its exclusive sales agency. The operation of this agency will be discussed in a later chapter. Federal legislation played an active par in this integration since he Federal Farm 3oard tinanc4d the purchase. Function of the United Dairymen's Association ketin Areernents All local producers cooperatives, who desire to members of United, must sign marketing agreements. become The obligations of United, however, are carried out by ConsolIdated, The details of this agreement will be dia'cussed when examining the operation of the latter. Distrtbutjon of Profit to the emoers The primary function of United is that of diatz'.buting the profits received from the operation of Consolidated to the member associations in the ratio of the volume of patronage received from each of the members, The board of directors meets annually to aseez'tain the amount of stock and the amount of cash that is to bS returned to the members, Reference to Appendix Table V wi].l show the expenses of operation of the regional marketing organization and the returns to the associations, member Growth of the United Dair man'a Association This organization was formed by seven local coop. ex'ative organizations; at the present time there are 44 members. As well as growth in the number of members and In volume of products marketed, cash and stock returns to members have tripled since 1931. The writer again refers to Appendix Table V. CHAPL INTERSTATi ASSOCIATED CEAIIE3 Conditions Pri its Formation Production and In Oregon there was almost continuous diautiataotion with the marketing conditions for butter following the dis.. solution of the Oregon Dairymen's League. By 3.928 the butter industry was rated as the most important phase of the state's dairy business. In that year, of the 940,000,000 pounds of milk produced, 400,000,000 pounds were used for the manafacturjn of butter.a'3 3y 1928 the production of butter within the state had about doubled the 1919 figure; this was an increase in butter production from 13,279,369 pounds to 26,781,038 pounds; of this amount, approximately 2,300,000 pounds were sent to the San Francisco and Los Ane1ea markets. Feports received from these California markets stated that the larger percentage of the butter received was of mediocre quality and that some of it was very poor, The following in a frequency distribution of the scores of 265 samples taken from butter produced within the State of Ore on in 192814 Wi1tor, G.R., and. Carpenter, B3.tter and Cheese" Oregon iitenaion 0. 5,1 M!.y 1940. 16 p. Larrabee, E.S. and Wilster, .U. "Tb, bitter Industry af Ore8on xperiment Station Bufletin 68. December 1929. Sc ore 92 score end above 90 to 91.5 score 90 to 90.5 score below 90 score con all samples 5 '1.2 30 9 41.1 20 8 A factor leading to the poor quality buttez' produced in this state was the fact that a considerable amount of the better quality cream was shipped into Washington and Idaho for the purpose of making butter, which was, in turn, marketed in California. These two states were able maintin a much higher quality output than Oregon as a result of the activities of the federated cooperatives who gave constant help to the improvement of quality of the product8 of the member associations. A prinoipa]. portion of the Oregon butter was produced ho Willaniette Valley and in the Port3.snd area, The primary purpose of much of the milk produced in these areas was for the fluid milk trade with only the surplus milk used in the meking of butter. Butter was conse quent].y a secondary factor in the section of the state producing the major portion of the total output. Markets All creameries in Oregon were confronted with serious marketing problems for there had developed very strong compobitton. thch of the butter was boo poor for out'ofabate movement. Portland, boinr the central market in the state, received a major portion of the products marketed J6 outside o the local nrea of product Ion, and he wide vaz,iN atian in quality wa a coziion criticism of the wholesaler. d jobbera. These middlemen found it practically im.. possible to build up a regular trade in that the products varied constantly and round it necessary, in moat eases, to detsoraine the quality of each lot of butter received and then attempt to dispose of those lots to a paz'ticular trade which required that grade of butter, The scores of butter ranged front 83 to 93 during this period. A oonstant attempt was made to improve the qualit the butter being shipped to out-ofstato markets in an effort to alleviate the constantly increasing surpluses occurring in the markets within the state. In reality, this attempt resulted in a segregation of the butter of better quality for outu.of..state consumption and the con eumption of the poorer quality product within the state, In 1927 only 10 per cent of the butter shipped to the Calif ox'nia marked scored 92, while in 1928, 3 per cent of the butter scored 92 and above, as the following dtstz'i' bution will how.15 So ore Per cent of all sazaplee 92 score and above 91 score 90 score . . below 90 score 15. 'i1stor, G. ii., and Carpenter, saul. Oregon hitter and Cheese" Oregon o. 541. iy 1940. 19 p. 35,0 25.0 26.0 14.0 'Marketing teziion Bulletin Conferences e1at1n' to Pormatton of a Federation of Coo A conference of the agricultural leaders of the state held in 3azrnary, 1924, at Corvallis, Oregon, It was brought out at this conference that the chief problem of the dairy industry was that of marketing its excess products in ou-of-state markets, Zn an attempt to show the growth of the dairy industry, it was stated that the 1910 consumption o butterfat in the state exceeded prow due tion by four million pounds; in 1920 production ex ceeded consumption by two and onefoupth million pounds, It was recognized at this time that a program of quality improvement of butter produced within the State of Oregon would be greatly aided by coordinating the marketing of cooperative creameries. There were yearly meetings held. from 1924 to 1929 by the 1oadin dairymen and attempts were made at that time to federate the cooperatives of Oregon; each of the efforts failed. In the meanwhile comparisons of the Pacific Coast markets indicated that the Portland market (1) was the lowest priced market on the coast; (2) aupi plied the pporeat grade butter; and (3) had the lowest percentage of butter marketed by cooperative creameries. Efforts fedorate the cooperatives of Oregon h h han4icaDa3 1 lack of vo1unie (2) 1 sport of the Oregon Aricuitura1 oonomic Q, Conference, January 23 to 25, 1924, Oregon .Itate College, pp. 5-6. 1929, in November 416, Bulletin 1xtension College State Oregon Oregon in Purchasing and Marketing Cooperative 17. outhwea s the and on Ore in d of cooperatives member of up made be would This Creameries. Associated Interstate the aa known be to organization State the in cooperatives dairy an form would Oregon of the that docided finally was It affiliated. 'os should cooperatives Oregon the which with organization the to as debated cooperatives local and hold were ileetings organization. marketing statewide a into cooperatives local the of federation the forced policy This organization. marketing regional a with themselves affiliate to agree purposes, construction or merchandising for money borrow to desiring cooperatives, producers local that was 1929, in policies the of ne formed Board, 'arm Federal the of 192 of kct Marketinr gr1cultural conditions, marketing n and prices in improvement force to hem enable to money sufficient had and products quality high of volume markotin sufficient bad felt, was it organizations, those of ithor California. o State the for asacotation marketing f ate thc fc eocietion regional the op tnton mietb*E retonal the either use shon Oreut that felt dsix7men ledtn Lie of .few hxiic&pe tkuoo first the overeoe to citfti.cult triai1y it rwde that ditions con. tbitive sert (4 and. oy; 58 5 Was hin? t on. The format ion of S uc Ii a re i onal market in organization together with the help and advice of the Federal Farm Board azd the Federal Extension Service en abled the local cooperatives to obtain Federal Farm Board loans, Interstate Associated Creameries was then the youngest of the regional sales organizations on the Pacific Coast. a Reiona3. 8a1 The purpose of Interstate was to market all of the butter and cheese produced by its member units in excess of that amount required for consumption within the area of the local cooperative. The excess production of each creamery over requirements for local oc;sumption was pooled with the excess output rece1ved from the other cooperatives; competition was thereby eliminated. Production riitht therefore be maintained at maximum efficiency and effective selling be maintained. F,tnancin of the Regional Sales Organization All loans made by' the Federal Farm Board were made directly to Interstate Associated Creameries; and through an ar'reeritent, these funds were reloaned. to its members. The interest coil ected from the latter in excess of that charged by the Federal Farm Board was placed in a reserve fund to cover any defaults which might occur. 60 Table 3 shows the loans made by the Farm Board. By January, 1934, the original loan to the association of 3O, 000 had been repaid and by January, 1935, all loans the members of the Interstate Associated Creameries bad also been paid in full. It was necessary that a certain anount of the stock be subscribed to before it was legally permissible to operate the organization. Therefore all member organiza. tione subscribed for, end gave a note for, a 4,0OO stock subscription. This subscription was repaid out of a 1 deduction from gross sales, erve Fund An amount equsl. to 1% of the gross sales was withheld each month from the net proceeds of the members, to create a reserve, or working capital fund. This fund was evIdenced periodically by the issuance of preferred stock certificates to the members. Dividends were accrued monthly and payable one year from the date of issuance of the certificates. orat Ion of the Org anizaton Poolinz of the Products PoolIng involves three functions when used in the operation of a cooperative marketing organization. These three functions are: 61. Table 3 LOANS MADE TO IW$TA!E ASSOC1A ITS BY T]{E Loan to the Intera Associated Creeriss Loans through mt state 0/31 CRE.A)1UE8 AND 1 3/8 % $30,000.00 1 1/% $ 6,750.00 6/12/31 1 3/8 $ 20,0oo.00 6/12/31 1 Asøoj&jed Creameries to mnber usooiationsg 1 0reon Cooperative 37.50 to be paid each 3 months btirning 9/30/31 Eugene Farmers Crean $5,000 to be paid each year beginning 6/12/33, $2,500 to be paid each year beginnIng 6/12/33 $10,000.00 Eagle Dair'men'g 'ti',. ,907.07 to be paid each r beginnin 8/122 31% e19,535.38 Total Borrowed *86 Source, Report of Interstate Associated Creameries by the Certif& Pubi ic Accountant,, I D. Wood & Conpeny, Deoember 31 p. 5 2 e physIcal mInglIng of the products The combining of expenses of operation The lumping of z ales ret urns and the .ppor t of net returns among the metbei' peraiives in proportion to the product contributed by each. Handling and istribution of Px!odue a All products were paid for at the curTent market price at the tIme Z the acbual negotiation with the mern ber wilt. This method cave the member concerns the authority to hold products if they should feel that prices would raise in the near future, In a majority of cases the products were shipped from the loct producing concerns to the Interstate sociated uoriea warehouse in Portland to be pooled with the products of the other members. Freight charges from the member to the warehouse of the sales agency were not pooled duo to the differences in distances and consequent differences IA freight charges. In many eases, shipments were made directly from the producers cooperative to the purchasers of the product A wido geographical dispersion of members facIlitated cheaper distribution of the prouots, sInce siiip'ients could be made directly to the purchaser. The larger amount of the products of Interstate were marketed through wholesale rniddlemen. That i*etbod of iarket ir llowed the termination o the mart I nent between the t-iree regional iaarkettng oranizatjon wblch will be diccussed In a following chapter. . large amount of the packagIng and branding was done at the PorUand waohouso, except those shiptaenvs to be acie direct from the member to the purchaser, in which cases the members did the packaging. :1: 0 of Challen'e Orear and &itt The annual poundage of butter handled by Interstate Associated Creameries Increased 2.68 tImes from 1931 to 1938. In 1938 slightly over S million pounds of butter was shipped to out-of-state markets, since only about 2 million pounds were consumed within the trade area of Interstate members.18 Oregon was a surplus buttez'-pro. ducing state, as was each of the other western states, excepting California. From 1931 to 1935 there was a marketing agreement be.. twoon Interstate, United and Challenge; this agreement will be discussed in Chapter X. Following the termination of this marketing agreement, butter was shipped into the California market In competition with the products marketed by Challenge. The butter produced by the Oregon was sold throu obbers and wholesalora. The 18. Farm Credit dministration. "Operating Methods of Challenge Cream and Butter Association" U. S. Department of Agriculture, Circular 0-119 (Ltiay, 1940) , p. 1. Ore:on product, be1n 4 sold under little'advex'tjaed brands, gave lower returns than would otherwso have beoLlpossible. It wa felt hj both Challenge and Interstate that corrective measures should be taken. This culminated in an arrangement whereby Interstate Associated Creameries held a membership in the Challenge Cream and Butter Assoolati in the interest of the local members of the Oregon mar keting organization, This affiliation was completed in April, 1939. By this time Challenge had expanded its area of supply, Members were located in Idaho, California, Wyoming, Utah, Colorado, Nevada, New Mexico, and Tex*s, well as the new members from Oregon and southwestern Washington, With this affiliation, local control of manu facturing and merchandising in Oregon and southwestern Washington continued without change, but; the competItion with Challenge in California was eliminated. Reference to Appendix Table No. VI shows the amount of butter handled by each of the two organizations. All products produced by the members of Interstate to be marketed outside of their local area of distribution were labeled with the brand of the Challenge Cream and Butter /saociation. Trends in Marketi Dunn the World War XI Period 5 The war brought about many changes in the dairy tndwtry. The Dairy Cooperative Association began, in 1934, production of the first milk powder to be processed within the State of Oregon; the Farmers' Cooperative Creamery at Me1innville installed milk powder equipment in 193e3, These Were later followed by the eugene Farmers' Creamery. Interstate Associated Creameries was organized to m ket only buttex' and cheese. When an attempt was made to induce this organization to market the milk powder produced by three of its members, an objection was raised by the remaining members. It was teared that milk powder would tend to compete with the butter and cheese already marketed by Interstate. These remaining members, cones. quently, desired that the local member units, producing milk powder, do their own marketing. The Challenge Cream and Butter .&asociation was like'. wise not equipped for marketing mtlk powder, and since a major portion of the ii1k powder is consumed outside of the main areas of production, adequate marketing necessitated Lacilitlea not readily available to local manufacturing units These thiee units manufacturing milk powder, there fore, in 1940 became limited members of the Jnited Da1rymena Association which was the only association on the Pacific Coast equipped to market the powder. ubaidj.es and pricinz during World War II encouragod a diversion from the manufacturing of butter to the pro duction of other milk products desired by the government, 66 This diversion resulted in an increased production of mi.Th powder, particularly whole milk powder, and this in turn tended to shift the greater volume of the product marketed by the Oregon members of the Interstate Aaoeiabod Creameries to the United Dairyinon's Association. All of the principal member units in Western Oregon wore producing milk powder, This shifted more responsibility to the Eastern Oregon members to deliver to Interstate the volume of products required fez' its efficient functioning At the sszae time there was an en.' larged demand for whole milk and niembers who were not producing milk powder shifted much of their production from butter to bottled milk. These two factors resulted in a serious drop in the volume f butter to be marketed through Interstate. To this lower volume was added the rise in wage rates and in prices of supplies and equipment, Interstate therefore found itself in a critical position. Meetinui Held to Consider Solution Special meetings were held late in 1945 to consider the problems. Representatives from the three regional marketing organizations and the Agricultural Extension 67 Service at Oregon 3tabe College were present, Two alternatives were developed, One was to levy an assessment on the member uni who were not using the sales agency, This assessment would be maintained until the Production of butter might be resumed and Interstate's services needed once again. Another was to sell all physioal facIlIties of the Interstate Associated Croaierjes to the Consolidated Dairy Products Company; all former members of Interstate to become direct members of the United Dairymen's Association, a second was believed most advantageous since it was impossible to estimate the time which would elapse until the end of the war and the renewed demand for butter. Selling all physIcal facilities was also advazitageous since member cooperatives would receive compen sation for all investments whIch had been made In the facilities of Interstate. In April, 1946, all detaIls wore completed, Interstate Asocisted Creameries was dissolved and its properties taken over by the Conao1I! dated Dairy Products Company. Growth and Benefits Obtained from Interstate embers The organization had three charter members at the time Table 14 A C(1DESEI STATF.T Oi? TUE BUTTER POW OP1TiS OF INTERSTAT) i;niis ?EAB 1931 TO 19146 S ales Year Pounds 2,624,794 3,227,139 1931 1932 1933 2,569,331i 1934 1935 1936 Grose 1939 (9 tno .62.204 141 3,3 69 14, 19 14 77 1939.1940 19U.1 19142-1943 91434%4 t95 i191a6 5) 7,s ,052 1,954,809.06 556,745 1,414 pound 794.84 $ .272 5,1473,852 i ,861 ,706.94 1937 1938 Ezpr S 03 .27 2,677,3143 3905 .214 or . o OCIMTh) Net Froceeda Per Total. Total ound aales p26,9414.22 $ .010 .007 .0131 3.76 3.19 6.15 ,850.62 638,401.42 515,045.70 .262 .197 .2005 .0127 .0104 .0097 5.05 3.51 2.92 806,933.36 1,324,953.39 .2376 .2806 .3219 21,e3; .20 33,759.74 .250 .291 .332 142,927.33 .314 .276 .260 53,979.41 66,934. 147,631.61 2.90 3.42 3.31 .328 71,114.06 65,891.28 8.71 4.85 14,;47.80 143,1481.07 6,704,903 .476 156,061 .0233 ,607 2,359,640.86 5 4,317,279 1,9148,520,84 680,504 193,089.33 .451 148,134.68 116 ,4%.27 12,411.11 .0339 182 1,4143,823.70 1,807,727.53 1, ; 7,874.70 71j5,333.05 14.89 3,032,8214.71 6.28 7.52 6.43 2,211,506j. 1,802,024.57 180,673.22 96.214 96.81 93.85 914.95 96.49 97.08 .3302 .2666 97.10 96.58 96.69 .2784 .3815 91.28 95.15 .14174 .41714 93.72 92.48 93.57 1,393,8148.66 1,490,157.00 sales .14523 .2655 9541 Sources R*rds ot the Interstate Asseolated Creaier1es 03 of formation. The following year, 1931, five additional 69 cooperative member associations were organized. The con.. solidation of five nonmembor cooperatives with member units resulted in a. larger volume. Volume of Product Pablo 4 shows the volume of butter handled by Interstate each year of operation. Table 5 shows the volume of cheese marketed. Cheese has not been as important as has butter. The concentrated cheeso-nu&i.ng section is in Tillamook County, and the manufacturing plants there formed their own marketing federation rather than affiliate with Interstate. Most cheese handled by Interstate had been produced in plants processing butter as a major produc Table 5 TOTAL POUNDS OP CE& ICIVBD YRLY BY ThE INTER3TME .S0CIATI) CREAiERIES, YAR8 1931 TO 1946 1931 1932 1933 1934 1935 132 48 692 829 1939 1940 1942 1943 1944 1945 1946 (A ri]. 15) ce: Roper on the Interstate Associated by the Certified Public Accountants 204 2,624 698 1,408 2,059 680 Cream ies Returns to Members 70 In the last analysis, the question of the efficiency of any concern is determined by the profitability of the operation of the organization. Consequently, to determine the efficiency of the operation of the Interstate Associated Creameries one must evaluate the returns made its members. Gross sales, expenses, and net proceeds per pound of butter handled through ho pool operations ape given in Table 4. It is found from this table tht there was no correlation between the volume of butter handled by the organization and the expenses per pound for sales. quality Improvement, As is shown by Table 6 there was an increase in the quality of the butter marketed prior to the war years. With the wartime demands and the diversion to products other than butter by the members located in Western Oregon, quality declined; also, OPA pricing policies did not encourage quality. Table 6 E OF EACH SCORE OF BUTTER RANDLPJD BY THE INTERSTATE .TED CREAMERIES, BT YEARS z !EARS 1931 TO 19h6 Tear 1933 1931i. Per cent of 93 to 90 score 57.9 51.9 58.1 79.1 1935 1936 Per cent of 90 score end Ufld*5 12.1 18. Ii,1 .9 20.9 * 70.3 68.9 76.h 29.7 31.1 23.6 1939 19394iO 52.3 b7 .7 141.142 68.6 31J I 63.2 68.8 69.8 51.6 36.8 31.2 30.2 1937 1938 191Oi3 191 19 1546 7 .0 * ormgt ion not ayatlable 53.0 * Sources Reports of the Interstate Aesooiated Creameries b3r the Certified Publjø A000mtanta CHAPTER 1 MEKETING AO1EEENPS JETW1EN REGIOILAL MARKETING 3OCIATIO Laws Pert ainin to the 4geemerib Anoth6r phase in the integration of marketing functions was brought about; by the passage of the Agri cultural Marketing Act of 1929, and the Capper..Volstee4 Act. These acts legalized a type of monopoly nob allowed private organizatIons, rather Lb sanctioned strong marketing agreemonts between the various federated cooperative organizations. This mgrkotin agreement; was made to bring about cooperation between the regional associations in an effort to better compete with the large private marketing concerns through the sharing of markets, a device which Illegal for private organizations. Prior to the actual operation of the Interstate Associated Creameries, on August 20, 1930, a marketing agreement was made between the Interstate Associated Creameries, the United Dairymen's Association, and the Challene Cream and Butter Association. This rnarketin agreement was to extend from January 1, 1931, to 1)eoembar 31, 1935. The purpose was to eliminate speculation, waste., competition, and the duplication of faci1itIes and to more efficiently perform the marketing functions in their local trade area. 73 of Oporabjon These regional marketing associations, through this marketing agreement, were allowed to sell only within their own trade territory, as defined by the agreement, and any sales to be made outside of this territory had to be made through the regional marketing association receiving the product who acted as a commission agent. The association rooeivinp the product undertook to sell at the highest possible price, However, if the price obtatnable wan not acceptable to the shipping concern, the shipper might then sell its product in the territory of the receiving association. t could not, however, sell at a price less was originally quoted by the racetvin association. Result n theory, this method or marketing was advantageous for all but in the actual practice the purpose, as was stated in the agreement, was not the result. Oregon was more rapidly becoming a surplus area and the volume marketed in out-of-state markets by Interstate was increasing even more rapidly. A very large amount of the butter and cheese was consequently being sent into the California. markets in competition with those products handled by the Challenge Cream and Butter Association. The California sales agent would follow the practice of' marketing the products of its membors to their best advantage. 74 The excess demands in that market would then receive the produot from Washington and Oregon. This re suited in the best California markets receiving the products that were locally produced and the poorer markets receiving the products from the states to the north. Another undesirable feature was that shipments from out..of..state points were made under the brand names used the area of manufacture. There was little advertising these brand names in the area of consumption, even though the quality might be equal to that of the local products. Upon termination of this agreement in 1935 it wa not renewed. PART IV 0V4&ERSHIP OF PRIVATE ORGANIZATIoNS BY COOPERATIVES CHAPTER XI 75 CONSOLIDATED DAIRY PRODUCTS COMPNY Operation The consolidated Dairy Products Compsny is given com plete authority to transact all business in the operation of the sales organization. The duties of the United Dairymen's Association have been previously stated and include such functions as the signing of the markotirg agreement with all members and the distribution of profits, received from the sales agent, o the members of United. Marketing Agreement with the Member Coo eratives The marketing agreement between United and its mem- bers will be discussed in connection with the functions of Consolidated, since this organization has complete marketing authority. The marketing agreement between the local producer cooperatives and tt.e United Dairymen's Association is as follows: 1. The sales agent is an exclusive agent to market and sell 11 products manufactured or received by the local plants, except that amount which the local concerns may sell for consumption pur poses within their local areas. The sales agent is authorized to define the units within which such locally-oonsu.med products may be sold. 76 e sales agent agrees to sell all products pi'o duced by the local cooperat:Lvos and from the sales proceeds, deducts the following amounts: (As of January 1, 1948) vaporated milk, when sold to the retail trade per case Evaporated milk, when sold to the wholesale grocers or to the Government per case Butter, Cheese, Powdered Milk, and butterfat con tamed in the sweet cream, when sold to wh.olosale trace . . . . . per' lb. Fluid milk sold to the wholesale dealers of eattlo . . . . . . . . . . . per 1.00 lbs. Condensed Buttermilk Paste, when sold to the wholesale trade 1/8 per lb The amounts deducted may be modified or increased from time to time as determined by the board of dii'ectore of the sales agency, Such charges or deductions are used for the purposes of covering all handling oosta, costs and expenses of carrying on the business of the agency, and for establishing such reserves as may be deemed necessary by the directors. 3. The local cooperative has the right to tame the price for vihion the product is to be sold. When the marketing order for such products and notifies the member, the products are hilled to the sales agency and payment is made to the local member wit1i1n a period of ten days. From the payment is to be deducted the amount of the ooxnmbn, less the usual cash discount. a local cooperative must also reimburse the sales agency for the fretght of the products from the local manufacturing plant to the location of the sales agency. All standards and classifications of quality, pre.. scribed by the sales agency, must be followed b agenc,v has n the local member. tha event that the local member should make a sale to another concern outside of its sales area it must pay to the sales agency the authorized deductions. Under this type of an arrsngemerLt, the marketing agency takes title to the products and may sell the products as the owner thereof. 1 rights of the marketing agency may be exercised by and/or through any corporation owued or controlled by this marketing agency. In purchasing the products of the local coop.. erative, in c-ase there is an amount due the mar ketng agency from the local concern, the proceeds from the sale of the products may be applied upon the amount receivable, The principal benefits obtained by the marketing orb. ganizat ion from a marke;ing agreement is the assurance of a. more or 1885 definite volume of business. ago Faot1ttie One objective of a:y regional marketing agency is stabilize and better the prices through regulating the floe to market. Adequate storage facilities are consequently necessary. This is especially true with respect to dairy products, the produetioi of which is very definitely seasonal. It is not known how much effect the storage of butter has in the stabIlization of butter prices; however, it is known that butter prices do not fluctuate as they cUd in the past years when there were few concerns with adequate storage facilities, Cheese. One of the steps in he marketing of choose is the assembling the product froni the factories to warehouses where it is aged or processed for market. In Table 7 is given an approximation of Consoli.. dated's storage capacity for the two principal products, butcer ad cheese. bl assembling of butter nearer to production 79 Table 7 STORAGE CAPACITY, IN POtflLDS, 0 C0OLIDATED DAIRY PRODUCTS COI'A1iY ROXI1MT, Location Butter At Seattle, Washington 000,000 At Tacoma, 1ashin.gb on 200,000 1,500,000 10,000 At Portland, Oregon 500,000 750,000 ens zo naolidated Dairy d, Oregon cducts sources rather than in the large central markets is a cornparatively new development."9 The statement as to the assembling of butter may be made as to most of the other dairy products having approximately the same TaluS per unit of product as has butter, and requiring approximately the same storage facilities. This assembling is partly due to the motor truck which makes it possible to assemble the products from short distances for car load shipment and provides an economy in the marketing of the products. sch warehouae listed in Table I assembles the products produced at the member producers cooperatives located nearest the warehouse with respect to freight charges. The assembling oi the products nearer to the 19, Proker, R. K., Colobank, A. W, Boffman, A. C., Large-Scale Organization in the Dairy Industry, U.S.D.A. Circular No. 527, July 1939, 37p. 80 productiQn source, however, does not hold true as it per's. taina to such products as powdered ndlk and evaporated milk. These products have certain production, storage, and shipping qualities which, in total, ordinarily do nob allow economical assembling of the products. These factors may be listed as follows: 1, Such products, as previously mentioned, are not produced in a number of small manufacturing plants within an area but are, on the whale, produced by a few large, widely-dispersed plants. 2. These products do not require special storage facilities and can be stored until final shipment with a minimum of expense at the manufacturing plant. Production of these products is ordinarily on * large scale and the output of one plant can be shipped in quantities large enough to effect economies in the coat of transportation, butin with Retard to the Location of saembl There is an attempt made to distribute products from the plant located nearest to the point of consumption. The branch plant at Portland, Oregon, which assembles the products from the members who are located in Oregon and Southwestern aahington, handles most of the products being shipped to the Hawaii and California markets. 83. The plant at Tacoma, Washington, has a smaller storage capacity and. is equipped far little more than distribution within the local area surrounding the city. The rain plant, at Seattle, assembles from a wider area. It has the largest capacity and handles shipments to other states, excluding Oregon and California, and all overseas shipments, exclud.tn Hawaii, Pooh Powdered milk and evaporated milk payments are operated on a pool basis. In sales by Consolidated, the product of any member may be shipped to the purchaser, but all members havinF that product in storage receive a share o± the proceeds. This method of operation is necessary when the product is nob assembled at one point. The other daIry products are pooled physically members are paId tho wholesale price at the date the products are sold, minus the "Estimated Costs of' $ale&' and cash discount which are withdrawn at the time of pay.. ment of the proceeds to the members. The price paid by the sales agent for the products tends to equal the wholesale price for the products a that time. In the case of some products, principal of which is butter, the actual wholesale price is determined by the manager or the Consolidated Dairy Products Comanyd The prices, however, must be kept in line with the 82 wholesale prices ir,. other parts of the United ates in order that there will not be heavy movements of the product into the state or out of the state in order to equalize the prices over the large area. The price decisIons reached by the manager are quoted to all member plants end the members attempt to market their looally'.so1d products at the prices quoted. They may vary prices from those stated by Consolidated, but ordinarily this is not done. Distribution of Products by Consolidated An Intricate daily system. of inventory shows the holdings of each product by each member. With this know ledge, Consolidated can order shipment of products trom the members located nearest the destination of the shipments onfat Dry Iilk Solids. Local sales of this product are made almost wholly to bakerIes and, f or the most p in LCL lots. Previous to World War II a large part of the product wai sold in the eastern states. Due to the 50 per cent increase in freight rates during the wax', the eastward movement of this product has decreased since the percen- tags Increase in freight rates places the western marketin concerns at even more of a disadvantage with respect to the competiruj firms in the Great Lakes Region, The only alternative, as a consequence of the freight rate 63 Increase, is to sell in the closer areas, of which Cali. fornia has become more important. In this area there has developed extreme competition between the Consolidated Dairy Products Company and the Golden State Creameries, California corporation. both of these concerns are oom peting for the western markets, as well as competing for the sales to the Commodity Credit Corporation. All purchases made by the Commodity Credit Corpora.. tion from the Consolidated Dairy Products Company are shipped from Portland. This product was developed during the war, during which time the government purchased the entire output. There was flQ prewar ezportence with the Whole Milk Powder. marketing of this product, so after the war it was neces. sary to develop market outlets quickly, There has developed a reasonably good export market. The greatest demand is ii the European area; however, Alaska, Hawaii, and Mexico are gradually expanding their purchases. The Commodity Credit Corporation is still purchasing quite large amounts in canned form for delivery to West Coast ports for export. The northern shipping point is Seattle, Washington. There is a limited sale of the bulk powder to the various relief agencies who re-package the product for shipments abroad. Table 8 DISIJ3UTlON OF EVAP0RAT1D MILK BY ThE C01SOLIDATED DAIRY PRODUCTS COMPABTY AT 0 '} YEARS ENDING 195 eases Seattle Western Washington Eastern Washnton Montan a Idaho California Oregon 36,117 126,161 72,097 139,596 165,747 90,965 139,485 1149,619 7,1439 U2,128 46,1461 9,628 16,256 11,215 9,436 12,500 14,760 51,721 1414,382 23,520 26,398 8,750 1.666 66,189 31,058 502 41,628 59,884 29,651i 10,7% 214,335 33,209 12,782 Fxport Gov.rrmett 45,O414 Nestles cases 115,725 19)470 19,C44 20,872 Utah 19145 cases 121,411 Alaska Texas Florida 19140 39,715 211,1147 5,960 Eastern Ihitod Stat.. British Goverrt Source: Reeords of the Consolidated Dairy Products Cesap 7 14,606 127,079 26,997 65,000 33,900 1,0214,969 vaporated Milk. Table 8 shows the trend in the di tribution of evaporated milk; it is regrettable, however, that figures were not obtainable for the postwar years. The northwestern tinited States has been the principal marks b for this pr oduc t during t he pas t s are All of the local trade is made through jobbers and wholesalers, who are equipped for the mass handling iii conjunction with other food products. el's was a large volume of evaporated milk exported following the end of World War II; 347,618 cases were ex ported in 1946 and 254,75 cases in 1947. alee are ordinarily made to the sales agent located in the area of consumption of the foreign country. Deliveries, however, are made direct to the person or concern purchasing the product from the agent. These shipments have been prinoipally to Alaska axid to the Philippines. A i'ela tively large quantity is still purchased by the governiaent and by the Comxiodity Codit Corporation. These purchases are f.o.b,, the plant. Previous to World War II there was a very large ou ofsbate movement of butter from Oregon and Wash ington. At present sales are made to California only during the flush season and when northwestern facilities are filled to capacity. There is not enough storage capacity to nest local demand through the low production periods. During these periods shipments are received from i3ubter. State Brand Creameries at Mason City, Iowa. State Brand Creameries is likewise a member of United but ships ui butter only during the low production periods in the nortb west. The principal export movement of butter is to Alaska and to Hawaii, Almost none is exported to other markets because a major portion of the Pacific Island and fareastern markets are controlled by the Australian concerns. These Australian concerns are able to market their butter much cheaper in the islands lying nearer to Australia than are the concerns within the United States, The principal market for the Australian butter is the PhilipDines. Cheese. The principal market for cheese is in tb Pacific Northwest and California; however, three to four oars per year are shipped to Washington, 1). 0. The California markets receive only the surplus cheese which is above consumption requirements within the areas of production. Outside Purchases The United Dair'men'a Association is holding company. A holding company frequently owns no land, machinery or other such property, but owns and holds the securities of other corporations, The United Dairmen'a Association holds all stock in the Consolidated Dairy Products Company, which, in turn, holds a very large portion of the 7 stock of the Northern Dairy Products Company. Consolidated frequently finds it expedient to supplement products, receivod from members, with outside purchases and the Northern Dairy Products Company makes these outside purchases, In Table 9 is a typical profit and. loss statement for the concern. The accounts are maintained on a profit end loss basis. Since its organization, it has operated almost wholly at a loss, due to its purchases of products arid sale of these products to the Consolidated Dairy Products Company at approximately the purchase price. Care is taken that the organization does not operate at a profit in order to avoid income tax. Table 9 NORTHRI DAIRY PEO]JCT8 CO2ANY Profit and Lo 8tatemen For 6 Months Ended October 31. 1945 &ALES; Butter Sloa , . . . Raw Milk Sales . . Powdered Milk Sales NTSAI28 . . . * $341,460.21 COST OI GOODS SOLD* Butter Purchases . Raw Milk Purchases Powdered Milk Purchases Total Handled . . GROSS LOSS ON SALES OPERATING EPENSE Administz'atiire 32xpenae Tx nd License Expense Total Operating Expenses NET OPERATING LOSS * 191,112.09 54 545.61 * . . . $8, ç45,553.lo 191,112.09 55.315.83 &MMARY I was nob until the 1880's that creameries were doveloped. Wholesale receivers assembled the products from the various small plants for sale within that area. Oregon and Washington there was no appreciable outot state movement of dairy products until approximately 1920, Most of the integration of cooperative marketing channels in the northwest came after World War I. canned milk industry, whose products lend themselves to mass distribution along with products of the food line, expanded more rapidly than did other phases of the dali' industry. The Carnation Milk Products Company was the primary concern in the State of Washington, while the Nestles Food Company was most important in Oregon. Swift & Company and Arnioura & Company were also powerful organizations in the butter and cheese marketing until approximately 1930. They distributed these products along with theIr meat products. The early cooperatives were establIshed in the 1890's a esulb of the lack of private capital in certain areas. after about 1915, however, cooperatives were formed duo to dissatIsfaction wibh large-.scale profit type organizatIons. Th113 diñatisfaotion was allegedly due to many things, principal of which were: low returns to th producers, wide marketing margins, inadequate services, unfair treatment. Enabling and promoting legislation was passed by Oregon and other states as a result of the realized needs for cooperatives, Most state incorporation laws were enacted earlier than federal laws but were frequently modified to better fit into various federal regulations, Cooperative development in Washington became active about 1915 as a result of the growth of powerful. 1arge scale organizations, The United Dairymen's Association, a regional marketing organization, was formed in 1918 in an attempt to coordinate the actions of the local producers cooperatives who had developed to compete with the private organizations The first suecesaful federation of local creameries and cheese factories came with the development of the Tillamook County Creamery Association. Cheese was the principal product and through banding together the members were able to guarantee quality and to market their cheese efficiently in distant markets, The Challenge Cream and Butter Association, a region.- 1 marketing organization, having as its principal area the State of California, was formed as a result of the need for efficient marketing facilities for the products £ their small producers cooperatives Due to the poor quality of the butter produced by the Oregon cooperatives and the resulting poor prices reoeived, the Interstate Associated Creameries was formed as a regional marketing organizattcrn for Oregon and aoutb western Washington. This organization was formed in 1930 in order that the local producers cooperatives within the stsate might obtain loans for the improvement and expansion of their facilities, for the formation of a regional marketing organization was one of the requirements of the Federal Farm Board. Interstate became a member of the Challenge organ zation in 1939 ifl order to enable a more efficient marketing of the products of the Oregon members in the 8tate of California which was the major outlet for the surplus products of Oregon and Washington. At a later date three of the Interstate members became liiuiibed me hers of United for the marketing of milk powder. Neither Challenge nor Interstate was equipped to handle the milk powder. uring World War II the production of buttor was re duced by the diversion ci' manufacture from butter to products desired by the government. Challenge arid Inter. state were not equipped for the marketing of these products. The resulting diversion, therefore, gave United more volume, since it was the only o1'gILization equipped for the marketing or such products. As a result of decreased volume, Interstate was dissolved in 1946 and Its facilities sold to Consolidated. The former members of Interstate became members of United. 91 Further integration was allowed under the icultural Marketing Act of 1929 by the sanctioning of marketing agreements between the three regional marketing aaeooia tions, Mother phase in the integratIon was brought about by legal sanction of the purchase of a private concern by a cooeravive organization, Consolidated Dairy Products Company was purchased by the United Dairon's Macelation as its wtiolly-owned sales aency Marketing agreenents are made between United and its members but the mekcting Lunetiona are carrIed out by Consolidated, Consolidated maintains storage facilities in Seattle, Tacoma, and Portland in an attempt to provide steady flow of products to market, These three plants also assemble products from the nearest members and dia tribute the products to the purchasing concerns located nearest that plant. Consolidatedes outside purchases are oarried on b a subsidiary, the Northern Dairy Products Company. a C ONCLU ION$ Following approximately 1915 there has been a very definite economic need for cooperative development in the Pacific Northwest in order to enable such organizations compete with large and powerful private organizations an4 to meet changing conditions within the dairy industry. This economic need. brought about federal and. state enabling and promoting legislation. The cooperatives were given the right to federate themselves into marketing organizations; the regional marketing organizations thus formed were given the right to make marketing agreements among themselves as to prices and quantity of the products to be placed on the market. The area of supply for the regional marketing organizations has expanded rapidly; the volume of products handled has also increased quite rapidly. Decisions as to the formation of cooperatives, regional marketing associations, and marketing agreements between the regional marketing organizations are made by a limited number of men. There has resulted a natural tendency for personal interests and views to enter into problems concerning the producer members. A principal question of persona interested in the development of cooperatives is whether the cooperatives have reached the optimum point in the integration of their marketing £unction and whether the now existjn organizat1ori axe providing the maximum benoits to is membel'8, 94 POPuLATION OF OR0N AND WASHINGTON, EARS 1850 TO 19145 3, 52,165 11,5914 E,059 1870 90,923 23,955 1114,878 1880 1Th,768 75,116 249,8814 1890 317,7011. 357,232 6714,936 1900 143,536 518,103 931,639 1.910 672,765 1,114,990 1,811.,755 1920 783,389 1,356,621 2,3140,010 1930 953,786 1,563,396 2,517,182 1940 1,089,684 1,736,191 2,1325,875 1,206,000 2 089,000 3,295,000 19145 1 t. Inoludes popu1t1on (1,201) of parts tkn o form part of WAshington Territory in 1853 snd 1859 Source of Oregon atatistcsv Popu1ationtijted Stste Gcverrsu*tt Printing Office, Wahingte, 1914, 16th Caus or the iited States 19140 Souroe of Washington statietics $ Statistical stract of the United Statee Morris H. Tf*nm, United State. 191871 Department of Coomeroe p. 6 Source for estimates on p. 3.0 or Statistical Abstract Table No. II DUTI01 OF NONFAT DRT MILK SOLIDS (for }va CANNED MILK IN THE ST1S 0? W$ItNGT( BY YWS, FOR T oouetapttai) AND AND ORE9ON, AND TOTAL3 TEARS 1930 TO 191*6 1930 26,100 51,5145 77,6145 1931 18,188 149,1481 67,669 1932 114,213 1933 16,0714 514,1427 70,501 19314 23. .76.8 55,908 77,676 1935 214,667 60,106 814,773 2,872 8,397 11,269 1936 314,0147 67,017 101,0614 3,2914 8 12,026 1937 28,190 66,933 95,123 3,982 1938 31,6149 70,219 101,868 3,631 10,297 13,928 1939 31,825 70,018 101,8143 3,293 8,050 11,3143 19140 35,786 90,250 126,036 4,I97 8,739 13,236 191i.1 14.3,073 112,963 156,036 3,990 7,91414 11,934 19142 38,323 127,8214 166,1147 7,8142 11,1412 19,254 19143 33,5143 109,960 1143,523 7,596 114,408 22,004 3. 14 119, 161,068 6,619 15,988 22,607 1914.5 14.7,296 326,800 1714,096 3,125 11,1422 114,5147 19146 35,687 88,668 1214,355 14,566 7,714]. 12,307 b Souroes 68,659 15,126 ro en UOtIOII ror hisxa oonsimpt4cn and for animal feed Production of Manufactured Dairy Products, 19Ij1, Bureau of Agricultural Eoonios, April 3.91i6 98 Table No. III PRODUCTION OF CIEB IN TRE STATES 01 ND TOTAL PR0DJCflow, BY TRRS, 1930 14,985 5,038 20,023 1931 16,343 5,875 22,218 1932 15,876 7,906 23,782 1933 15,592 7.736 23,328 193l. 16,699 8,743 25,14142 1935 i6,L37 9,391 25,823 1936 16,568 8,391 214,99? 1937 19,306 3,936 28, 1938 19,9% 9,184 29,180 1939 20.237 9,632 29,869 19140 214,368 9,938 34,306 19141 26,3014 12, 38,881 19142 28,702 12,687 41,389 1914.3 25,151 8,989 314,1140 191414 28,185 9,533 37,718 1914.5 29,745 8,055 37,800 26,C9 7,504 359 Includes all ohaese excepting Full Skin Azican Typo Cheese an 19146 Cottage Cheese Source; Produotio of Manut..otur,d Dairy Products Rep Bureau of Agricultural, Economies Table No, IV I TIE STA?ES OF (BGON AND WS}tENG21 AND TOTAL PW0UCTtON, BY YEARS, 1913 TO 1947 PRODUCTION OP BTJ 1913 1914 1915 1916 1917 25,618 23,913 34772 1918 1919 13,279 14,14314 1920 1921 1922 1923 1924 1925 1926 1927 114,293 15,289 17,158 18,128 20.993 21,609 22,737 22,831 20,965 22,580 1929 17,113 18,177 24,313 214,250 31,787 32,007 30,392 32,611 38,6% 39,539 25,157 28,944 31,130 27,229 142,315 147,072 29,9141 52,678 32,i 29, 30,228 52,123 148,838 514,887 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 19iIi, 194.5 1946 19147 Butter Sours. t 26,818 29,062 29,029, 27,308 28,318 29,918 29,285 29,617 31,205 31,217 32,130 32,233 29,836 26,547 24,130 18,533 16,1,65 2410 32,257 37,293 35,612 34,1)46 35,170 37,299 35,680 36,115 37,109 36,586 37,025 37,123 59, 66,355 (4,6141 61,45)4 63,L&3 67,217 64,965 65,732 68,314 67,803 69,155 69,656 62,32)4 31,131 27,977 19969 57,678 52,107 38,502 16,572 I3uttei' The figures for the State of Washington are frct The State of Washington Biinta1 the Departnent of Agriculture to the Governor figures for the State of Oregon are frcri The Bieimie.1 Reports of the Dairy and s&cnej of the Stat. of Oregon 947 figures are frc the Bureau of Agricultural Eeonaioe Reports on the of anufaotured Dairy Pro dusts Table No. V RETURNS MADE BY THE CONS(LIDATED DLIRY PR0DTXTS COMPANY TO THE UNITED DAXRAEN'S ASSOCIATION, AN]) THROUGH THIS ASSOCIATION TO ITS MEMBERS, FOR SELTED !E.ARS 1931 Ct*vdssiona taken by the Consolidated Dairy Products Coipany: Rcturxas to the tkited DryuLen's Meooiioni Per Cent Returned United Daireten'e Aasooation Ditdendsz Total Ceh Comz,on Stock Total Cash and Stock Per Cant of Cmia;joa R*turnod to In Cash 1935 1939 9143 19147 *200,687.96 *202.5214.55 $232,219.56 $379,118.29 $429,14707 *1814,002.142 $202,067.02 99.77 $190,565.27 82.06 5LØ.952.93 *378,890.89 88.29 208,98 $131,771.63 35,37O.92 *200,000.00 91.69 $ 143,662.65 $115,000.00 *158,662.65 ,000.00 ,208.96 21.76 57.30 79.06 h3 ,55 23.73 62.50 86.23 143.65 149.49 $ 50,000.00 *181.771.63 143.Z48 .535,37O. 153,326.41 *203,920.00 *357,246.41 embere * In Stock Total Cash and Stock Pe Cent of Returns to the 149.38 92.93 56.75 21 53 78.28 88.46 52.75 35.73 147.52 141.21 83.25 61.65 140.47 United Dairymen's lasooiatiori returned to its Mbers; Stock Operation Dairymen's Aisoelati 25,339.77 93.14 $ l3,858. Source, Records of the Conaolidet.d Products Conpeny 69.15 2J.2i4 95.39 36.77 8,793.64 8,582.01 9'3.2 53.82 $ 2l.6414.li8 Table No. TX COMPAEATIV1 ANNUAL FIGURES 0? TOTAL BUTTER POtDAE $TIPPEb BY M!!1W OF INTERSTATE ASSOC1AT) CREAMEIIES, TO CBALLBG1 0RA) ANI) 88OCIArIoN AND TO INTERSTATE ASSOCIATED CREAMERIES, YEARS 1931 70 195 Challange Cream and Year Butter Association Interstate Associaect Creameries Total mda 1931 2,6143,883 2,6143,883 1932 3,227,139 3,227,139 1933 2,569,3314 2,569,3314 1931i. 3,396,062 33%,08 1935 14.006,88Zi 14,006,8L14 1936 14.1s814,786 14,1814,786 1937 5,1473,852 5,473,852 1938 7,062,052 7,062,052 5,556,7145 5556,715 1939 (9 mc.) 1939.19140 li,565,5L114 2,677,3143 7,212,887 19140-19141 3,91451435 2,810,380 6,755,915 1914119t12 3,806,656 3,900,232 7,708,888 191i2l9143 872,558 6,6914,272 7,566,930 19h3ii.19114 6i14,203 5,297,516 5,94,719 5614,773 14,317,504 Sources Recorde of the Interstate Associated Creameries 191414w19145 4,882,277 100 BI BLI 0 G Wilstor, 0. IL; A History of the D.,1op*eut of Dairying in Oregon; 1836 to 1936. 2p. 1936 (Typewritten) Report of the 12th Annual Meeting of the Oregon Dairy men's Association, 1903. 'lOp. Oregon 3tate Printing Office, Saletn, Oregon Wilater, 0. IL; A History of the Doyelopment of Dairying in Oregon; 1836 to 1936. iSp. 1936 (Typewritten) roker, H. IC., Colebank, A. W., and Hoffn 1arge-oale Organization in the JM1r7 UdU T.$.D.A. Circular No. 527. July 1939. "p. Bakken, H LI.. 3cbaars, ii. A The ]oonomios of Cooperative riceting. McGraw-Hill Book Company Inc. 193?. 3p. Gatlin, 0. 0., The ttoregon 21an of Cooperative Organization. 1932. ip. (Mimeograph) Bakken, H. IL, 8qIaars, IA. A. The 1oonomioa Of Cooperative Marketing. McGraw-Hill book Company 1937. 283p. bakken, IL H., Sohaars, M. A. The conomies of Cooperative karketing. McGraw-Hill Book Ooapany 1937. pp.287-288. 11ard; F. .., Oregon Dairyren'a League DiabaMa" 9. Hoard a Daixywan, 62:614 (December, 921). Cooperative Marketing and. Purchasing in Oregon. tenaion Bulletin 416. November 1929. lp. 1]. A Dairy Program in Oregon. Extension Bulletin 413. April 1929. 12p. Farm Credit Athinistratiou. "Operating Methods of Challenge Cream and. Butter Association" U. S. Departtient of Agriculture, Circular 0-119 (May, 1940), p.1. 7i1stor, 0. IL, and. Carpenter, Paul. "Marketing Oregon Butter and. Checsee Oregon Extensioii Bulletin No. 4l. May 1940. 16p. - 101 14. arrabee, . S. and i1ater, G. IL, "The Butter Industry of Oregon" )perinent Station Bulletin 28. Dec ember 1929. Vi1ster, G L, and Carpenter, Eaiil. "Marketing Oregon tter and Cheese" Oregon Extension Bulletin No. t41. May 1940. l9p. eport of the Oregon Agrieultural Boonomic Conferenee, January 23 to 2i, 1924. Oregon State CoUege, pp.5.6. Cooperaive Marketing and Purchasing in Oregon in 1929. Oregon $tate College Extension Bulletin 416, iovmber, 1929. r Credit Adcinistration. "Operating Lotbode of ilenge Orea and Butter Asaooiatión" U, 3. Bepartcient of griou1ture, Oiroular 0-119 y, 1940), p. Proker, B. K. . W., Ioftman, . C., nization in the iairy Inthzstz'y, r 527, July 1939, 37p. olebank,