Milwaukee Area Technical College
700 W. State Street
Milwaukee, Wisconsin 53233
Occupation Report
MATC Counties
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Region Info
Name: MATC Counties
County Areas: Milwaukee, Wisconsin (55079), Ozaukee, Wisconsin (55089), Racine, Wisconsin (55101), Washington, Wisconsin (55131),
Waukesha, Wisconsin (55133)
Marketing Managers
SOC 11-2021: Determine the demand for products and services offered by a firm and its competitors and identify potential customers.
Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are
satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Alt. titles: Fashion
Coordinator; Marketing Director.
Related O*NET Occupations:
Marketing Managers (11-2021.00)
Job Distribution
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Occupation Facts
Annual Openings Estimate (2012)
49
Related Completions (2010)
564
Current Job Postings
156
Gender
Male
63%
Female
37%
Age
14-18
0%
19-24
2%
25-44
47%
45-64
46%
65+
5%
1,515
10.2%
$45.52/hr
Jobs (2012)
Location Quotient: 1.02
% Change (2012-2020)
National: 19.4%
Median Earnings
National: $43.88/hr
MATC Counties | Growth for Target Occupation Marketing Managers (11-2021)
1,515
1,669
155
10.2%
2012 Jobs
2020 Jobs
Change (2012-2020)
% Change (2012-2020)
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MATC Counties | Percentile Earnings for Marketing Managers (11-2021)
$25.67/hr
$45.52/hr
$78.29/hr
10th Percentile Earnings
Median Earnings
90th Percentile Earnings
Regional Trends
Region
2012
Jobs
2020
Jobs
%
Change
MATC Counties
1,515
1,669
10.2%
Educational Attainment (National)
Doctoral or professional degree
1%
Master's degree
17%
Bachelor's degree
48%
Associate's degree
7%
Some college, no degree
18%
High school diploma or equivalent
9%
Less than high school diploma
1%
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Educational Programs
4
564
Programs (2010)
Completions (2010)
Program
2006
2007
2008
2009
2010
481
549
556
505
557
International Marketing (52.1403)
3
5
3
6
7
Marketing, Other (52.1499)
1
5
1
0
0
Marketing Research (52.1402)
0
0
0
0
0
Marketing/Marketing Management, General
(52.1401)
Inverse Staffing Patterns
Occupation Jobs
in Industry (2012)
% of Occupation
in Industry (2012)
% of Total Jobs in
Industry (2012)
254
16.8%
1.1%
Administrative Management and General Management Consulting
Services (541611)
57
3.7%
1.4%
Data Processing, Hosting, and Related Services (518210)
29
1.9%
0.5%
Commercial Banking (522110)
29
1.9%
0.3%
Marketing Consulting Services (541613)
28
1.9%
1.3%
Industry
Corporate, Subsidiary, and Regional Managing Offices (551114)
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Data Sources and Calculations
Completers Data
The completers data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's
National Center for Education Statistics.
Institution Data
The institution data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's
National Center for Education Statistics.
Location Quotient
Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a
region as compared to the nation. It can reveal what makes a particular region unique in comparison to the national average.
Staffing Patterns Data
The staffing patterns data in this report is compiled from several sources using a specialized process. Sources include Occupational
Employment Statistics, and the National Occupation Matrix. EMSI uses ratios from the national matrix and inputs regional jobs by industry,
converting these to jobs by occupation. The ratios derived from this are adjusted to equal actual regional data, resulting in a unique regional
staffing pattern.
State Data Sources
This report uses state data from the following agencies: Wisconsin Department of Workforce Development, Bureau of Workforce
Information.
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