Use the Cape Town Green Map to make greener
lifestyle choices and experience the Mother
City’s wealth of sustainable resources.
Cape Town Central
Cape Town South
Cape Town North
Cape Town East
Green buildings and
sustainable lifestyles
Responsible tourism
Communication and
awareness
Monitoring, measurement
and reporting
The Cape Town Stadium design includes a number of energy
and water-saving technologies that improve the structure’s
environmental performance. In Green Point Park, not far
from the new ‘green’ stadium, a Smart Living Centre is
planned. This state-of-the-art environmental education and
demonstration facility will increase awareness of green living
practices and sustainable technologies, based on the City of
Cape Town Smart Living Handbook.
Cape Town is expecting to host
thousands of visitors during the World
Cup. Conversely, the tourism industry
will also receive training to ensure
it plays its part to host visitors in a
responsible manner.
The World Cup provides a unique platform
to increase awareness of Cape Town’s
environment and the initiatives to make the
World Cup a sustainable event.
To assess the effectiveness of Green Goal 2010
projects, and to ensure that progress and results are
reported accurately, a comprehensive monitoring
strategy has been developed. This strategy relies
on the development of both an efficient system for
collecting information, and the establishment of
baseline data against which targets can be measured.
The effectiveness of the greening projects are
evaluated on an ongoing basis. The first set of results
was published in a progress report in 2009, whilst a
legacy report with final results is to follow after the
World Cup in 2010.
The 2010 soccer and environment educational programme,
aimed at Grade 7 learners, links typical activities on a soccer
field to everyday environmental issues and actions. Another
innovation, the Cape Town Green Map, puts residents and
visitors in touch with environmentally friendly destinations
and suppliers, and the World Cup volunteers will also
be equipped to answer questions about Cape Town’s
environment and the Green Goal programme.
Also, Cape Town’s tap water meets the highest international
standards, and is safe to drink. Bottled water is more
expensive and comes in plastic bottles that generate
unwanted waste.
Table Mountain National Park
Cape Town Stadium
Hout Bay Organic Market
Zandvlei Estuary Reserve
Rondevlei Nature Reserve
Kirstenbosch Botanical Garden
Fish Hoek Beach (Blue Flag)
Tygerberg Nature Reserve
Boulders Beach
Blaauwberg Conservation Area
Ladies Mile recycling drop-off
Arderne Gardens
Helderberg Nature Reserve
Mnandi Beach (Blue Flag)
Wolfgat Nature Reserve
Lookout Hill
Bracken Nature Reserve
Robben Island
For more information pick up a copy of the Cape Town Green Map
from your nearest tourism information centre.
City of Cape Town, tel: +27 21 401 4001
www.capetown.gov.za/fifaworldcup
Provincial Government of the Western Cape, tel: +27 21 483 2010
Host City Cape Town Green Goal contributors
Printed on ‘Triple Green’ recycled content paper sponsored by SAPPI
GreenStaySA is a Green Goal legacy
project that works with accommodation
establishments to lower the impact of
their activities on the environment.
Event management is a growing industry
in Cape Town, and more and more
event organisers are subscribing to the
principle of green events. In this regard,
a Smart Events Handbook, another 2010
Green Goal legacy project, gives event
organisers useful guidelines and tips to
ensure that their events are responsible
and sustainable.
A series of workshops during 2008 and
2009, sponsored by the Konrad-AdenauerStiftung, invited stakeholders to participate in
the development of the Green Goal principles
and action plan. Tools such as a Green Goal
website, brochures, exhibition and DVD minidocumentary assist to make contact with a
large network of interested parties.
The media are important stakeholders,
and regular media briefings are therefore
held to inform them of progress with the
implementation of the Green Goal projects.
YOUR POCKET GUIDE TO THE
2010 FIFA WORLD CUP™
GREEN GOAL PROGRAMME
OF HOST CITY CAPE TOWN
INTRODUCTION TO THE 2010
GREEN GOAL PROGRAMME
ENERGY AND CLIMATE CHANGE
Water conservation
Integrated waste
management
Transport, mobility
and access
Biodiversity and
landscaping
Very few cities in the world boast the breathtaking
scenic beauty and diversity of environmental
attractions that are found in Cape Town.
The City of Cape Town and the Provincial Government of
the Western Cape are committed to addressing climate
change, and recognises that carbon dioxide (CO²) emissions
are one of the key contributors to global warming. Through
the increased use of electricity, as well as higher fuel
consumption for transport, mega-events such as the World
Cup increase carbon emissions.
Water sustains all life on earth, and
therefore, the conservation of this precious
resource is a priority in Cape Town. Watersaving technologies have been included
in the Cape Town Stadium design, and
rainwater is harvested from the roof. In
addition, spring water from the slopes
of Table Mountain is being redirected to
irrigate the green open spaces around the
stadium. Previously, this spring water flowed
through the central business district of Cape
Town, and out to sea. The rainwater and
spring water will now be stored in ponds
and wetlands in Green Point Park and the
Metropolitan golf course to replace potable
water being used as an irrigation source.
Waste is a major challenge to the host cities of major events
such as the 2010 FIFA World Cup™. Cape Town developed
an integrated waste management strategy to manage
the waste generated by the many thousands of local and
international fans who will enjoy the World Cup in the city.
At its core is the notion to avoid and minimise waste where
possible. If waste cannot be avoided, it should be recycled
or reused, with landfill disposal as the last resort. Cape Town
has set a target to divert at least 20% of all waste generated
during the World Cup away from landfill sites by either
reusing or recycling it.
As the venue for one of the semi-finals, Cape
Town has leveraged significant investment in its
transport infrastructure ahead of the World Cup.
Public transport infrastructure is being improved,
and additional pedestrian and cycle lanes are
being constructed. Several railway stations have
been renovated, and park-and-ride systems will
operate for the duration of the 2010 event. The
target is for at least 50% of all fans to travel to the
stadium and 2010 event venues by public or nonmotorised transport, thereby reducing congestion,
improving air quality, and shrinking the event’s
carbon footprint.
Cape Town is situated in one of the world’s
richest biodiversity hot spots, and is home to
the greatest non-tropical concentration of plant
species in the world. In addition, the city borders
the Cape Floristic Kingdom – a Natural World
Heritage Site – including Table Mountain, the
city’s best-known landmark.
As the city prepares itself to host the biggest sports
event on earth, the protection of this unique
environment is of strategic importance. Cape Town
aims to be a responsible host of the 2010 FIFA
World Cup™, protecting and enhancing its natural
assets, and using the event to raise awareness of
the city’s environmental resources.
As an official initiative of the 2010 FIFA World
Cup™, the Green Goal programme aims to reduce
any negative impacts of hosting the World Cup,
and to leave a positive environmental legacy.
Host City Cape Town is implementing the Green
Goal programme through 41 projects across nine
environmental target areas.
Photographs: Bruce Sutherland (unless otherwise stated)
Kevin Newman
The carbon footprint of hosting the World Cup in Cape
Town is estimated at approximately 180 000 tonnes of CO2
(excluding international air travel to the city).
Host City Cape Town is therefore taking steps to mitigate
and reduce the carbon emissions associated with the World
Cup event. Energy-efficient technologies have been installed
in Cape Town Stadium, and seven other carbon mitigation
project are being implemented through grant funding
from the Royal Danish Embassy. In addition, investment in
improved public and non-motorised transport will further
reduce emissions.
Also, water-wise plants and water-efficient
irrigation devices are included in the
landscaping around the stadium and Green
Point Park.
Cape Town will run a two-bin waste collection system
during the World Cup to help separate and recycle waste. In
addition, anti-littering and waste recycling campaigns during
the World Cup will assist to raise awareness of these waste
management measures. Two new waste recycling drop-off
centres within the City bowl/Atlantic seaboard area will be
opened before the World cup to assist with waste separation
and recycling.
In addition, a fuel efficiency campaign has been
initiated and metered-taxi drivers will be trained
in ‘eco-driving’ practices to further reduce fuel
consumption and carbon emissions.
Cape Town Stadium landscaping projects have
prioritised indigenous species over exotics, and
an indigenous biodiversity showcase garden is
included in the new Green Point Park adjacent
to the stadium. The showcase garden will raise
awareness of the unique plant species in the city,
and will demonstrate indigenous horticultural and
gardening practices.
New trees and landscaping at other 2010 venues
create access to green environments in parts of
the city that are generally lacking greenery.
Anton Pauw