What is the issue?
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What is your overall strategic business objective ?
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A UDIENCE
Primary
Secondary
I SSUE F EELINGS
Premise Statement (10-12 words)
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Key Support
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Anecdote
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Key Support
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Personal Story
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Key Support
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Anecdote
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•
•
Short, colorful
Stand-alone
•
Alliteration
Examples:
“ There is no such thing as a sudden heart attack. It takes years of
Anecdote preparation.
”
“Justice will be swift, certain and severe.”
Analogy Anecdote
What three words do you want audiences to use to describe you after you communicate?
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
What are two questions you don’t want to be asked?
1. ___________________________________________________________
2. ___________________________________________________________