Specialization
College of Management
Golf Enterprise Management
Requirements for Specialization
Total credits required: 18-22
Required Courses: 9-12 credits
GEM-101 Introduction to Golf Enterprise Management ...............1
GEM-201 Principles of Golf Enterprise Management ..................3
GEM-301 Customer Development, Retention and Marketing .......3
GEM-X98 Co-op or Field Experience......................................... 1-4
Introduction
Golf is a large business, with revenues exceeding $69
billion each year. With the endorsement of the National
Golf Course Owners Association, the University of
Wisconsin-Stout has developed a specialization in Golf
Enterprise Management. This unique specialization
offers students with an interest in the golf industry the
opportunity to gain knowledge of the many facets of
successfully managing a golf related business, including golf courses and clubs. The specialization requires
a total of 18-22 credits with four required courses in
golf and golf enterprise management, a co-op or field
experience in a golf enterprise venue and selective
courses in supporting areas from business, hospitality
and tourism, psychology and service management.
UW-Stout is a comprehensive,
career-focused polytechnic
university where students,
faculty and staff use applied
learning, scientific theory and
research to solve real-world
problems, grow the state
economy and serve society.
e Printed on recycled paper
Selective courses: 9-13 credits
BUACT-340 Business Finance . ....................................................3
BUMGT-480 Entrepreneurship . ..................................................3
BUMKG-330 Principles of Marketing ...........................................3
BURTL-127 Basic Merchandising ................................................3
HT-330 Resort Planning and Operation . .....................................3
HT-340 Development of Tourism Attractions . ..............................3
HT-352 Club Management.......................................................... 3
HT-371 Commercial/Residential Property Development and Management . ..........3
INMGT-210 Service Operations Management . ..........................3
PSYC-370 Interpersonal Effectiveness ........................................2
PSYC-377 Consumer Psychology .................................................3
PSYC-379 Public Relations .........................................................2
PSYC-382 Human Resource Management ..................................3
SRVM-354 Service Marketing Management ............................... 3
SRVM-420 International Service Concepts . ............................... 3
For information, contact:
Kris Schoonover, Specialization Coordinator
442 Home Ecomonics Building
University of Wisconsin-Stout
Menomonie, Wisconsin 54751
Phone: 715/232-2364
E-mail: schoonoverk@uwstout.edu
http://www.uwstout.edu/programs/sp/gem/
Who can enroll in the specialization?
Any student interested in Golf Enterprise Management
can enroll. However, the Specialization is designed to
work best for students in the following majors:
†
Service Management
†
Hotel, Restaurant and Tourism Management
†
General Business Administration
†
Undecided
Funds to develop the Golf Enterprise Management program were
contributed by Continental Commerce Centers, Kohler Company
and the Toro Giving Program.
Published for the College of Managment by University Communications 10/08 1M