2013 2014 INSERT COMPANY LOGO HERE 2013 North 2014 American SSL Certificate EMEA UPS Product Leadership Award Technology Leadership Award BEST PRACTICES RESEARCH Contents Background and Company Performance ........................................................................ 3 Industry Challenges .............................................................................................. 3 Technology Leverage and Business Impact ..............................................................3 Conclusion........................................................................................................... 6 Significance of Technology Leadership .......................................................................... 7 Understanding Technology Leadership .......................................................................... 7 Key Benchmarking Criteria .................................................................................... 8 Best Practice Award Analysis for Emerson Network Power ...............................................8 Decision Support Scorecard ................................................................................... 8 Technology Leverage ............................................................................................ 9 Business Impact................................................................................................... 9 Decision Support Matrix ...................................................................................... 10 The Intersection between 360-Degree Research and Best Practices Awards ..................... 11 Research Methodology ........................................................................................ 11 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices ................................................................................................................. 12 About Frost & Sullivan .............................................................................................. 13 © Frost & Sullivan 2014 2 “We Accelerate Growth” BEST PRACTICES RESEARCH Background and Company Performance Industry Challenges One of the key industry challenges, especially in the data center vertical, is reliable backup power that evolves with growing business demands. End users are finding it challenging to estimate their future power requirements, which makes procuring uninterruptible power supply (UPS) systems difficult. From a capital expenditure perspective, end users would gain an advantage if their UPS system is modular and scalable, allowing them to add UPS modules as and when they expand. The other challenge is from the installation perspective. End users are on a constant lookout for UPS solutions that provide installation flexibility, which would allow them to configure a UPS system independently of possible space constraints and therefore allowing for alternative layouts to straight row such as L-shape and back to back. For a UPS manufacturer to gain a competitive edge in the market, it is essential to address these challenges and deliver products that employ cutting-edge technology. Technology Leverage and Business Impact Commitment to Innovation One of the key strength of Emerson Network Power is its technological capabilities. It can leverage its broad technology base and global expertise. The company has been constantly delivering UPS products that match the current needs of end users. Its commitment to innovation is highly commendable and is proven by its evolving product line, featuring cutting-edge technology. In Q2 2014, Emerson introduced its innovative TrinergyTM Cube UPS, the first static UPS capable of hot-scaling up to 3MW in a single unit and up to 24MW when connected in parallel—a power capacity that was previously achieved only by rotary UPS solutions. Frost & Sullivan believes that the growing need for highly reliable power in big multi-megawatt datacenters will be effectively addressed by this innovative product. It features the highest average operating efficiency in the industry (98.5%), based on the enhanced version of the Trinergy Control algorithm. It combines three standard modes of operation (VFI, VI, and VFD, according to IEC 62040-3 standard) in one solution. With an adaptive algorithm, it is able to choose the best mode of operation to save energy based on the history and actual situation of the mains and load. The Trinergy Cube is a big leap forward in the Trinergy UPS product platform and is expected to gain heavy traction in the market. In 2013, the company launched the Liebert® APS UPS powered by its FlexPower™ Technology. The solution features a modular design with a scalable architecture specifically designed to meet end users’ immediate load requirements as well as efficiently adapt to future needs. It allows expansion in increments of 5 kVA up to a total of 20 kVA with the simple installation of additional power modules. The innovative FlexPower technology ensures that such power expansions can be carried out without the need for © Frost & Sullivan 2014 3 “We Accelerate Growth” BEST PRACTICES RESEARCH transferring the load to bypass (hot swap), thus enhancing load protection and system availability during service and upgrade operations. The technology enables the hot swap of both power and battery modules. The Liebert® APS also has an extra battery charger module and battery monitoring with a self-isolating feature. Commitment to Creativity At the end of 2013, Emerson Network Power opened a new state-of-the-art Customer Experience Center (CEC) in Castel Guelfo (Bologna), Italy. It is the largest power system testing facility in Europe. It is also the only facility in Europe that was built for planning and validating the data center infrastructure. This facility provides first-hand experience to its customers on a wide variety of technologies, supported by constant consultation from R&D and engineering specialists. The current test capacity of this facility is 4 testing stations that can run contemporarily for a total 2.5MW, which is planned to increase up to 5MW in the next few years. As a part of the tests, the center also runs dynamic tests, so customers can witness the actual capabilities of all the new technologies, including the dynamic behavior of the TrinergyTM Cube UPS. Emerson Network Power has invested €5m in this CEC, which reflects its commitment to addressing the complex nature of customer infrastructures by offering creative solutions. Excellence in Technology Incubation Emerson Network Power has an industry-leading reputation for technology development, whereby it consistently delivers products with novel concepts, especially in the larger power ranges. It has witnessed tremendous success with its Trinergy UPS product, which was conceived six years ago. Since then, it has been upgrading its product with valueadded features and functionality. As a part of this development, it came up with the improvement of its synergy with a Remote Diagnostic and Preventive Monitoring Service called LIFETM that allows effective proactive maintenance, fast incident response, and remote troubleshooting. Emerson Network Power has been the first in the industry to have more than 11,000 UPS connected to a remote diagnostic system. The company relies heavily on past product experience and customer feedback for technology incubation. This, combined with its technical expertise in R&D, has resulted in new technologies and innovations that ultimately enhance the overall customer value. Commercialization Success Emerson Network Power has an extensive UPS product portfolio covering small, medium, large, and very large power ranges. It caters to all end-user verticals, including niche industrial application. Its UPS products have witnessed a high rate of success in terms of commercialization. The Trinergy UPS, which was launched six years ago, has created a © Frost & Sullivan 2014 4 “We Accelerate Growth” BEST PRACTICES RESEARCH strong position for the company. One of the key factors that has led to the company’s success is its customer-centric approach in product development. It has gone to great lengths to study and understand the needs, requirements, and pain points of the end users. This has enabled it to come up with products that resonate extremely well with the end users. The Trinergy™ Cube is a great example as it offers reliability of the highest magnitude (even improved on 99.999998% measured on-field availability on actual Trinergy installed base of over 700MW of UPS). This makes the UPS solution’s availability higher than that of the required levels of a Tier IV data center. Furthermore, it delivers unprecedented levels of installation flexibility that allow configurations in a vast range of layouts—a straight row, L-shape, or back-to-back arrangement—all easily adaptable to the available floor space. It is the first UPS in the industry in the above 500kVA range that is capable of true HOT scalability. The Trinergy Cube also intelligently adapts to the load power supply and responds to the environment conditions at the installation site. Its smart capacity ensures the best possible usage of physical infrastructure, providing maximized power to the load and optimizing each individual configuration based on the specific site conditions. Application Diversity Emerson Network Power serves various end-user verticals with product offerings specific to each vertical and application. Its excellence in product diversification is unmatched. Some of the key applications it specializes in are data centers, industrial, healthcare, commercial, and telecom. It has a high focus on the data center application as it is one of the fastest-growing segments. The Trinergy Cube has been specifically designed to meet the needs of the large data center applications. With this product, Emerson Network Power will pose strong competition to the rotary UPS manufacturers as it is capable of addressing the power capacity issues that were previously only possible with rotary UPS systems. In fact, its potential for success in this space is higher because it offers added benefits such as modularity, scalability, installation flexibility, and easy maintenance. Operational Efficiency Emerson Network Power uses an Execution Lean Design that provides a framework for the product lifecycle management. This novel approach employs a process (which is continuously tracked and improved) that enables the development of innovative new products, services, and solutions. This not only creates customer value but also ultimately enhances it. The methodology consists of four elements: customer value, innovation pipeline, new product portfolio management, and new product development. Apart from this, the company also employs a highly structured process called New Product Development Process (NPDP), a seven-step, phase-gate process that enables the design, © Frost & Sullivan 2014 5 “We Accelerate Growth” BEST PRACTICES RESEARCH development, and launch of new products, services, and solutions to the market. The company gathers customer feedback throughout the process to ensure that the unmet needs of the customers are addressed while continually improving time to market. Conclusion Emerson Network Power has excellent technology know-how and vast experience in the field of UPS. Its focus and dedication to new product development and innovation are highly commendable. Its pursuit for creativity is unmatched and is proven by its latest innovative product: the Trinergy™ Cube. Frost & Sullivan believes that Emerson Network Power has an excellent growth potential in the UPS industry, which will be driven by its customer-centric approach. With its strong overall performance, Emerson Network Power has earned Frost & Sullivan’s 2014 Technology Leadership Award. © Frost & Sullivan 2014 6 “We Accelerate Growth” BEST PRACTICES RESEARCH Significance of Technology Leadership Technology-rich companies with strong commercialization strategies benefit from the increased demand for high-quality, technologically innovative products. Those products help shape the brand, leading to a strong differentiated market position. The intersection of demand, brand, and competitive positioning is explored further below. Understanding Technology Leadership Technology Leadership recognizes companies that lead the development and successful introduction of high-tech solutions to customers’ most pressing needs, altering the industry or business landscape in the process. These companies shape the future of technology and its uses. Ultimately, success is measured by the degree to which a technology is leveraged, and the impact that technology has on growing the business. © Frost & Sullivan 2014 7 “We Accelerate Growth” BEST PRACTICES RESEARCH Key Benchmarking Criteria For the Technology Leadership Award, we evaluated two key factors—Technology Leverage and Business Impact—according to the criteria identified below. Technology Leverage Criterion 1: Commitment to Innovation Criterion 2: Commitment to Creativity Criterion 3: Technology Incubation Criterion 4: Commercialization Success Criterion 5: Application Diversity Business Impact Criterion 1: Financial Performance Criterion 2: Customer Acquisition Criterion 3: Operational Efficiency Criterion 4: Growth Potential Criterion 5: Human Capital Best Practice Award Analysis for Emerson Network Power Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are illustrated below. RATINGS GUIDELINES The Decision Support Scorecard is organized by Technology Leverage and Business Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions for each criteria are provided beneath the scorecard). The research team confirms the veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. © Frost & Sullivan 2014 8 “We Accelerate Growth” BEST PRACTICES RESEARCH The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, we have chosen to refer to the other key players in as Competitor 2 and Competitor 3. Measurement of 1–10 (1 = poor; 10 = excellent) Technology Leverage Technology Leadership Business Impact Average Rating Emerson Network Power 9 9 9.0 Competitor 2 7 6 6.5 Competitor 3 6 6 6.0 Technology Leverage Criterion 1: Commitment to Innovation Requirement: Conscious, ongoing development of an organization culture that supports the pursuit of groundbreaking ideas through the leverage of technology Criterion 2: Commitment to Creativity Requirement: Employees rewarded for pushing the limits of form and function, by integrating the latest technologies to enhance products Criterion 3: Technology Incubation Requirement: A structured process with adequate investment to incubate new technologies developed internally or through strategic partnerships Criterion 4: Commercialization Success Requirement: A proven track record of successfully commercializing new technologies, by enabling new products and/or through licensing strategies Criterion 5: Application Diversity Requirement: The development of technologies that serve multiple products, multiple applications, and multiple user environments Business Impact Criterion 1: Financial Performance Requirement: Strong overall financial performance in terms of revenues, revenue growth, operating margin and other key financial metrics Criterion 2: Customer Acquisition Requirement: Overall technology strength enables acquisition of new customers, even as it enhances retention of current customers Criterion 3: Operational Efficiency © Frost & Sullivan 2014 9 “We Accelerate Growth” BEST PRACTICES RESEARCH Requirement: Staff is able to perform assigned tasks productively, quickly, and to a high quality standard Criterion 4: Growth Potential Requirements: Technology focus strengthens brand, reinforces customer loyalty and enhances growth potential Criterion 5: Human Capital Requirement: Company culture is characterized by a strong commitment to customer impact through technology leverage, which in turn enhances employee morale and retention Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts can then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels. High Emerson Network Power Business Impact Competitor 3 Competitor 2 Low Low © Frost & Sullivan 2014 Technology Leverage 10 High “We Accelerate Growth” BEST PRACTICES RESEARCH The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan’s 360-degree research methodology represents the 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS analytical rigor of our research process. It offers a Emerging Technologies 360-degree-view of industry challenges, Industry Evolution Smart Cities trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, growth companies decisions understanding of make based on their Technology Obsolescence New Business Cultures Demographics Crowd Sourcing Career Development Industry Expansion important a narrow Country Risk Competitive Benchmarking Buying Behavior New Vertical Markets environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic Capital Investments Competitive Strategy CEO Availability of Capital Emerging Competition New Applications Economic Trends Growth Strategies Growth Implementation Branding and Positioning Segmentation Needs and Perceptions Sustainability GeoPolitical Stability Industry Convergence Disruptive Technologies analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at bestin-class levels. © Frost & Sullivan 2014 11 “We Accelerate Growth” BEST PRACTICES RESEARCH Best Practices Recognition: 10 Steps to Identifying, and Recognizing Best Practices Researching, Frost & Sullivan Awards follow a 10-step process to evaluate Award candidates and assess their fit to best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP Monitor, 1 target, and screen OBJECTIVE KEY ACTIVITIES OUTPUT Identify award recipient candidates from around the globe • Conduct in-depth industry research • Identify emerging sectors • Scan multiple geographies Pipeline of candidates who potentially meet all bestpractice criteria Perform comprehensive, 360-degree research on all candidates in the pipeline • Interview thought leaders and industry practitioners • Assess candidates’ fit with best-practice criteria • Rank all candidates Matrix positioning all candidates’ performance relative to one another 2 Perform 360-degree research Perform in-depth examination of all candidates • Confirm best-practice criteria • Examine eligibility of all candidates • Identify any information gaps Detailed profiles of all ranked candidates 3 Invite thought leadership in best practices Initiate research Conduct an unbiased evaluation of all candidate profiles • Brainstorm ranking options • Invite multiple perspectives on candidates’ performance • Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders • Share findings • Strengthen cases for candidate eligibility • Prioritize candidates Refined list of prioritized award candidates Build consensus on award candidates’ eligibility 6 Conduct global industry review • Hold global team meeting to review all candidates • Pressure-test fit with criteria • Confirm inclusion of all eligible candidates Final list of eligible award candidates, representing success stories worldwide 7 Perform quality check Develop official award consideration materials • Perform final performance benchmarking activities • Write nominations • Perform quality review High-quality, accurate, and creative presentation of nominees’ successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice award recipient • Review analysis with panel • Build consensus • Select winner Decision on which company performs best against all best-practice criteria Inform award recipient of award recognition 9 Communicate recognition • Present award to the CEO • Inspire the organization for continued success • Celebrate the recipient’s performance Announcement of award and plan for how recipient can use the award to enhance the brand The award recipient may license the award for use in external communication and outreach to stakeholders and customers • Coordinate media outreach • Design a marketing plan • Assess award’s role in future strategic planning Widespread awareness of recipient’s award status among investors, media personnel, and employees 4 director review 10 Take strategic action © Frost & Sullivan 2014 12 “We Accelerate Growth” BEST PRACTICES RESEARCH About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com. © Frost & Sullivan 2014 13 “We Accelerate Growth”