Why GAF?
Why GAF?
Commercial Systems
December 17, 2012
Quality You Can Trust
From North America’s Largest
Roofing Manufacturer!
Building Owner Solutions
Key Components of GAF’s Strategic Accounts Program
Capacity Investment To Better Serve Customers
Full Systems Solutions For Your Commercial Needs
Advanced Technology Products To Save You Money
Guarantees For Industry Leading Peace-Of-Mind
Education & Skill Building
Certified Maintenance Program To Stand Out From Competition
Sustainability Solutions
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KEY COMPONENTS
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Single Point of Contact
Multiple Roofing Technologies & Solutions
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Extreme TPO Roof Systems – Advanced heat & UV protection (up to 35 year warranty)
NDL Warranties (15, 20, 25, 30 & 35 years)
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Single Ply Roof Systems (TPO & PVC membranes)
Modified Bitumen Roof Systems
BUR Roof Systems
Liquid Applied Roof Systems
Puncture Warranties (60-mil or greater)
Hail Warranties
Warranty Extensions – Well Roof Advantage
Preventative Maintenance Program
Cost Effective Repair Solutions
Project Administration
Certified Applicator Selection
Job Site Inspections
Warranty Transfer Fee Waivers
Training for Property Managers
 Regional Training provided by CARE
 Local Training provided by GAF Territory Managers and/or CARE
 Annual Volume Rebate (based on competitive scenarios)
Capacity Investment To Better Serve Customers
Value To Our Customers
GAF Plants
Investment in advanced technology products
Current Plants
• ISO Plants- New advanced lines
• 2 Plants Opening in 2012
• Additional plant soon to follow
• TPO- multiple high capacity plants
• Reopening of Gainesville for faster turn
around times to meet demand
• 3rd Plant in development
• Mod Bit – significant investments in SBS and APP
products
Statesboro ISO
ISO Plant 2
Additional new capacity, location TBD
• New mod bit plant In development
• Additional investments in current plants
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Full System Solutions For Your Commercial Needs
Value To Our Customers
Family Of Commercial Brands
Commercial Roofing Solutions For All Your Needs
• TPO… full range of installation methods available
including peel and stick
• PVC… available nationwide
• Mod Bit… full range of products
• Cold applied, heat weld, and peel and stick,
and hot mopped applied products available
• BUR… complete line available nationwide
• Liquid Applied… premium sealants, coatings, and
liquid applied systems
• ISO… a great fit under practically any roof
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Advanced Technology Products To Save You Money
Value To Our Customers
Examples
Continuous Innovation In Advanced Technology
• EverGuard Extreme… 1st ultra performance TPO
• Solar approved (e.g., Uni-Solar, Lumeta)
• Product Innovation Award WinnerArchitectural Products Magazine
EverGuard
Extreme
• Supported with full range of accessories
• Freedom Rapid Seam… self adhered TPO for faster
installations with improved adhesion
• 5X stronger peel strength than the original
Steep Slope TPO
• Shear strength of heat weld seams
• Steep Slope TPO…. resembles metal
• Fade resistant
Freedom Rapid Seam
• Available in a variety of colors
• Major Seal… 1 part adhesive for faster more
reliable installations compared to standard 2 part
adhesives
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Guarantees For Industry Leading Peace-Of-Mind
Value To Our Customers
Range of Guarantees
Broadest range of guarantees in the industry
• NDL Guarantees for almost any application
• MB/BUR NDL guarantees up to 25yrs*
• Single Ply guarantees up to 35yrs
• Topcoat restorations guarantees up to 20yrs
• WellRoof extends the life of your warranty up to
25%
• Workmanship error coverage when using…
• System Pledge™ NDL Guarantee & Diamond
Pledge™ NDL Guarantee
• All American Pledge- Low slope and steep slope
combination warranty
• Blue Diamond Pledge- Provides coverage under
metal roofs
*With WellRoof™
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Education & Skill Building
Value To Our Customers
• Dedicated field organization to serve your needs
• Highly trained Field Service Reps
• Ensure top quality roof installations
• Train contractors
• Assist in job starts
• Address customer concerns
• Educational resources to differentiate professionals
• Industry education through C.A.R.E. –
125,000 industry professionals trained!
• 411 Hotline – quick answers to your technical
questions
• Architects Informational Services Hotline &
New Architects Web Portal
• Fast-resolution of your issues through Customer
Care team
• Obtain AIA credits through various approved
presentations
• Partners In Growth, expanded and dedicated to low
slope
• Pro Field Guide provides best practices for low
slope roof installations
Helping Build Business
377 people in our sales
organization to support you…
over 40% have been with GAF
for 10+ yrs!
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Certified Maintenance Program
Value To Our Customers
CMP Advantage
• Complete guide for building a maintenance
program
• Diversifies contractor business and opens a new
revenue stream
• Open to both contractors and consultants
• Exclusivity to offer the NEW WellRoof™ Guarantee
extension
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Extends your warranty up to 25%
• Support for Certified Maintenance Professional
includes
• CMP locator on GAF.com
• Inspection template for maintenance
• Playbook
• Provides options for how to
implement a program
• Even includes telemarketing tips and
tricks
• Builds relationships with consultants
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Sustainability Solutions
Value To Our Customers
GAF’s Sustainable Brands
Sustainable branding, education, and discounts
• Sustainable Roofing Council benefits include…
• SRC Listing on GAF.com
• Discounted USGBC Chapter Membership
• Discounted Membrane/Insulation Recycling
• A Complete Line of Sustainable Products And
Service too…
• Help reduce energy cost
• Reduce roof temperature
• Better insulate buildings
• Last longer to prevent land fill waste
• Reduce heat island affect
• GAF Solar simplifies membrane choices when
considering installing solar
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