Port Everglades Cruise Terminal #18
“We wanted to take advantage of both overhead flights and passengers
boarding our ships to promote our brand. We had a huge template made and
the roofing contractor did a great job creating our logo.”
— Sam Carr, building systems engineer, Royal Caribbean Cruises Ltd.
Job Details
Location:
Fort Lauderdale, FL
Logo Size:
225 feet x 56 feet
(12,600 square feet)
Building Owner:
Port Authority of
Broward County
Completion Date:
November 2014
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Contractor:
MGC Roofing and Construction
6146 NW 74th Avenue
Miami, FL 33166
(305) 728-0437
mgcroofing.com
Building Overview
• The Port Everglades Cruise Terminal #18 roof is prime real estate to
promote their brand to both boarding passengers and the air traffic above.
Challenge
• Royal Caribbean wanted to find a way to remind people of the cruising
experience, so they decided to create a rooftop billboard. They wanted an
exact match of their colors and to make sure the sign stayed clean with little
or no maintenance.
Materials Used
• TOPCOAT® MB Plus
• TOPCOAT® Membrane
• TOPCOAT® PVDF Coating
Solution
• A giant computer template was produced to the exact specifications of the
logo. The computer-matched colors popped against the white base coats
giving the PVDF a billboard-like quality.
• TOPCOAT® MB Plus and two coats of TOPCOAT® Membrane were applied as
a primer and base coat over the existing modified bitumen roof. Then, a
TOPCOAT® PVDF Coating in the Royal Caribbean colors was laid on top.
PVDF coatings are formulated to stay colorfast because their “Teflon-like”
finish does not attract dirt.
Key Fact
• As passengers fly into Fort Lauderdale airport they see a billboard on one of
the cruise line's seaport terminals, reminding them that they are minutes
away from the cruising experience.
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