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In Class 2: SCAMPER
As indicated by instructor
Paper in Word, via email to instructor
Design Teams
50
In Class
The Oreo cookie has undergone many changes over its history. Today’s exercise seeks to understand
why. Starting with the ORIGINAL cookie, apply the SCAMPER process to determine the steps leading to
the new versions. You must determine at least one unique example for each of the SCAMPER processes.
Then, design your own new Oreo using at least two aspects of SCAMPER. Include team names, first and
last, at the top of only the first page of your write-up.
Deliverables:
o Two-three page Word document, double spaced, 12-point font with 1” margins, submitted via
professional email to your instructor and grader. Type all team member names (first and last) in the
upper right hand corner. Grammar and spelling count towards the grade. The paper must include:
1. A brief overview of how SCAMPER applies in general to the engineering design process
2. A description of each of your examples (can be in bullet form)
3. A description and reasoning for your own new Oreo
4. Any other information you deem important.
o
o
o
One write-up per team. The email must include all team member names.
Be prepared to ACTIVELY participate in the discussion at the end of the exercise.
You may eat your supplies following the discussion.
SCAMPER
Generating new products and services
SCAMPER is a checklist that helps you to think of changes you can make to an existing product to create a new one.
You can use these changes either as direct suggestions or as starting points for lateral thinking. Developed by Bob
Eberle, the changes SCAMPER stands for are:
S - Substitute - components, materials, people
C - Combine - mix, combine with other assemblies or services, integrate
A - Adapt - alter, change function, use part of another element
M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. color)
P - Put to another use
E - Eliminate - remove elements, simplify, reduce to core functionality
R - Reverse - turn inside out or upside down, also use of Reversal.
Source: http://www.mindtools.com/pages/article/newCT_02.htm