Climate Change
Communications Research:
What’s New?
Lauren Griffin, PhD
Editor of frankology
University of Florida
How can we effectively communicate
climate change to the public?
Framing climate change
Global warming vs. climate change
Values and attitudes change how we see
risk
Deny problem rather than challenge ideology
How we frame solutions matters
Fear is a double-edged sword
Worry and hope can be safer
We need to feel effective
Give people an achievable goal
Increase their knowledge
The Take-Away
1.  Framing matters
The Take-Away
1.  Framing matters
2.  Use emotion carefully
The Take-Away
1.  Framing matters
2.  Use emotion carefully
3.  We need to feel effective
Thank you!