Context Computing and the Rise of Sensemaking Systems JEFF JONAS

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The CUSP Research Seminar Series presents:
Context Computing and the Rise of
Sensemaking Systems
JEFF JONAS
IBM Fellow and Chief Scientist of Context Computing
http://jeffjonas.typepad.com/
Press: Decoding Jeff Jonas, Wizard of Big Data
Wednesday June 15th, 2016, 11:00 AM
Abstract
Very rarely does a single observation (piece of data) contain sufficient evidence to
make a fine-grained prediction about opportunity or risk. Organizations attempting to
make the most out of what they know must first be able to see how observations
relate to other observations. Much like the difference between a lone puzzle piece vs.
a picture of connected puzzle pieces—this big picture is essential to better business
decisions. More data, in context, makes it possible to lower false positives and false
negatives at the same time. While these techniques are useful in marketing and next
best action systems, more importantly these techniques are essential in the discovery
of skilled criminals. In this presentation, applications of context computing will be
discussed.
Location
Jacobs Seminar Room
Center for Urban Science and Progress at
New York University
1 MetroTech Center, 19th Floor
Brooklyn, NY 11201
Click here to RSVP
Email: op20@nyu.edu Call: (646) 997-0506
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About the Speaker
Jeff Jonas is an IBM Fellow and Chief Scientist of Context
Computing. Jonas’ work in context-aware computing was
originally developed at Systems Research & Development
(SRD), founded by Jonas in 1985, and acquired by IBM in
January, 2005. Prior to SRD’s acquisition, Jonas spearheaded
the design and development of a number of innovative systems,
including technology used by the Las Vegas gaming industry.
One such innovation played a pivotal role in protecting that
industry from aggressive card count teams. The most notable,
known as the “MIT team”, was featured in the book “Bringing
Down the House,” and the movie “21.” Following an investment
in 2001 by In-Q-Tel, the venture capital arm of the CIA, SRD
began playing a role in America’s national security and
counterterrorism mission. One significant contribution included
an analysis of the connections between the individual 9/11
terrorists. This link analysis is now taught in universities and has
been widely cited by think tanks and the media. Currently,
Jonas is working on a new generation of context computing
code named “G2.” This technology will be used by organizations to make better decisions,
faster. This unique technology will play a wide range of roles ranging from advanced antimoney laundering detection and continuous insider threat monitoring to forecasting asteroid
impacts. Jonas’ work has received wide media attention from the Wall Street Journal, The
Washington Post, Fortune Magazine, MSNBC and National Public Radio. He is on the boards of
the US Geospatial Intelligence Foundation (USGIF) and the Electronic Privacy Information
Center (EPIC), a Senior Associate at the Center for Strategic and International Studies (CSIS),
and a Distinguished Engineer of Information Systems (adjunct) at Singapore Management
University (SMU). He is currently the author or co-author of 11 patents and has recently been
awarded an honorary Ph.D. Degree in Science from Claremont Graduate University.
About CUSP
The Center for Urban Science and Progress (CUSP) is a university-wide center whose research
and education programs are focused on urban informatics. Using NYC as its lab, and building
from its home in the NYU Tandon School of Engineering, it integrates and applies NYU
strengths in the natural, data, and social sciences to understand and improve cities throughout
the world. CUSP offers a one-year MS degree in Applied Urban Science & Informatics.
The CUSP research seminars aim to promote an intellectual community around urban
informatics, an intrinsically multidisciplinary field, by facilitating discussions on various research
topics related to the intersection of big data and urban planning.
http://cusp.nyu.edu/
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