Let’s get Social with
Influencers and the Media
Lora Priest
April 30,2016
Twitter: @LoraDeedsPriest
LinkedIn: loradeedspriest
Agenda
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A Bit of Background
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Why focus on Influencers and the Media
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Who are Influencers?
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Media and Social
Let’s get Social
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Research
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Plan
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Engage
Questions
A Bit of Background
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Proud ONU Alumni and Polar Bear!
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More than 11 years in marketing and communications in software/technology
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More than 8 years creating and executing social strategies
Why Focus on Influencers and the Media?
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Awareness
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Relationship building
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They can help tell your story
Help with business development
and strategy
B2B vs. B2C
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Still a difference but the gap is
closing
Who are Influencers?
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Dictionary.com’s definition of
influence
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The capacity or power of
persons or things to be a co
mpelling force on
or produce effects on the actions, behavior, opinions, etc., of others
One size doesn’t fit all
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Experts in your industry
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Leaders of businesses/
community
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Consumers
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Bloggers
Who are the influencers in
your industry?
Media and Social
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Media who are social
professionally and personally
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Media who are social only
professionally
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Examples
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TV and radio
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Newspapers and magazines
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Blogs
Research
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Researching Influencers
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Viewing industry sites
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Blogs
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Media publications
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#Hashtags
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Competitor sites
Researching Media
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Media websites
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#Hashtags
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Competitor sites
Planning
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Determine social networks with most engagement
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Who will engage?
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Marketing/Communications
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Leadership
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Techies
Tier lists
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Tier 1
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Tier 2
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Very important to engage and build a relationship
Good to engage and keep on radar
Tier 3
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Keep on list to begin engagement after Tier 1 and 2
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Create a realistic timeline
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Be real and transparent
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Pro Tip: It’s best to not follow key influencers and media on every social network
Engage
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Go for it! Especially if you have
relationships prior to engaging
on social media
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Reply to social media posts with
helpful comments/ideas
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Don’t pitch right away unless a
social network is a preferred
pitch method
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Pro Tip: It’s not about thousands
seeing your engagement with
influencers and media – it’s
about building a relationship.
The coverage/awareness will
come in time!
Questions