Enrollment Services Strategic Plan 2011-12
Correlation of University Goals, Enrollment Services, Departmental and Programmatic Goals
The purpose of this document is to identify College level (enduring goals) and SMART (annual) goals that provide direction as to what we want to achieve, help us
establish priorities, increase faculty and staff ownership, reflect our mission and values, and are compatible with university goals and priorities. SMART goals are
specific, measurable, attainable, realistic, and timely.
University Goal 1: Offer high quality, challenging academic programs that influence and respond to a changing society.
Fall 2011 Priority: Integrate sustainability into the curriculum via classroom experiences, research projects, and general education, incorporate into all classes.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Responsible Person(s),
Program(s) or Department(s)
Resources Needed
Timeline
Evidence of Completion
N/A
University Goal 2: Preserve and enhance our educational processes through the application of active learning principles.
FOCUS 2015 Goal: Expand early and ongoing experiential learning opportunities including undergraduate applied research and entrepreneurship.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Responsible Person(s),
Program(s) or
Department(s)
Resources Needed
Timeline
Resources Needed
Timeline
Resources Needed
Timeline
Evidence of Completion
N/A
University Goal 3: Promote excellence in teaching, research, scholarship and service.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Serve on all campus committees i.e. Chancellor’s alcohol
coalition, Veteran’s committee, First Week committee,
Honors advisory board, Management advisory board, etc.
Responsible Person(s),
Program(s) or
Department(s)
Various departments
Evidence of Completion
University Goal 4: Recruit and retain a diverse university population.
University FOCUS 2015 Priority: Develop and execute integrated enrollment management.
Enrollment Services Goal:
Enrollment Service SMART Goals:
Responsible Person(s),
Program(s) or
Department(s)
T:\Enrollment Management Goals Strategic Plan Grids\ES Goals 2011-12
August 10, 2011
Evidence of Completion
*SMART = Specific, Measurable, Attainable, Result Oriented
Increase our International population by 10%. UW-Stout
is currently ranked #4 in the UW-System for conversion
rate; increase our conversion rate to rank #2.
Mesa Covill/OIE
Funding for travel
Sept-May
Our international
population will be 10%
above 2010 Fall
enrollment.
Bodie Reeder/Admissions
LTE funding
2011-12
Increased applications
to 50; admits to 25
Create an intentional marketing plan to 22-25 ACT students
to increase our overall profile
Melissa Perez/Maureen
Carlson
Sept-December
Follow up with all students of color to increase this
population by 2% and reduce incomplete applications by 50%
Lydia Moua/telerecruiters
$9,330 for 3
dimensional products
(marketing budget)
Telerecruiting/use of
RP for tracking
Parent basic higher education workshops
Lydia Moua
State Farm Funding
Sept & Oct
Manage, supervise and train AmeriCorps VISTA as
relationships are built with ethnic community organizations.
Network with alumni who are teachers/staff in high schools to
present in classroom settings from 3-5 per counselor.
Lydia Moua
Service learning
programs
Existing funds,
foundation alumni
list.
Sept-August
Explore the possibility of more student employment sites with
meaningful work experiences and encourage the employment of
students of color in these new positions.
Financial Aid-Student
Employment, Multicultural
Office, all campus employers
Potential 20 hr/wk
LTE to assist Barb
Cloutier with job
development among
campus departments
9-12 months
since work study
budgets are set
for the 11-12
year already
Increase this population
by 100 admitted &
enrolled students
We will increase our
applications by 12 and
our admits by 6
Incompletes apps will
be cut in half
Suggested 20-30 people
attend workshops
Create service learning
project.
Each counselor will
track presentations,
coded for classroom for
follow-up.
Newly developed jobs,
success in placing
students of color in
campus work
experiences
Launch new admissions website that includes a new module that
will auto generate visitor emails that includes a parking pass
Melissa Perez
Included in Blue Hue
contract
Sept. 26
Visit two ESL programs bi-monthly. Establish an
agency contact in India & Taiwan. Set up webpage
for students to contact each other by searching
degree program and/or country. Install QQ- an
instant messaging system used in China. Send follow
up emails-twice monthly to incomplete applications.
Intentional outreach to IL to increase our current IL
population by 25%
Oct 1 – Nov. 30 in 29 locations – 58 placements of Stout
advertising in IL.
All counselors
Sept-May
Sept-December
Visitors after Sept. 26
will be receiving emails
*SMART = Specific, Measurable, Attainable, Result Oriented
attachment
Launch kiosk project – gather content, photos and videos for 7
buttons that include About Stout, Academics, Research and
Outreach, Life on Campus, Athletics, Menomonie, and a map.
Melissa Perez
Funded by Chancellor
Sept. 28
Create and launch virtual tour
Melissa Perez
Funded by special
recruitment funds
Late Feb. 2012
Live texting at Preview Day and Stout Saturdays
Melissa Perez
$2,100
Preview Days,
late Oct 2011
Ramp up email marketing/set up more trigger messages to
automate emails
Melissa Perez
Included in Blue Hue
contract
Aug. 1, 2012
New CRM vendor
Melissa Perez
$51,000/year
Sept. 1, 2012
Kelly Morey/Becky
Richartz/STEM Staff
$2660 to purchase
promo products for
targeted
recruitment.
Sept. - May
Personalize and re-structure our Campus Preview day. Do a
test run of the event Oct. 14, 2011 and continue into the
Spring, if successful.
Increase underrepresented women in STEM fields on
campus. Organize a unique campus visit day for young
women interested in Science and Engineering programs.
Funds for printing
postcards, posters,
etc.
Two Kiosks will be
displayed in Millenium,
and one in Jarvis, and
another in the MSC
Virtual tour will be used
by MSS, Intl, and Grad
offices as well.
Prospects and accepts
will text message their
student panel questions
Send more than 250K
messages to prospects
and accepts
Work with DE, Intl, Grad
to identify and select
new CRM vendor to
replace Recruitment
Plus
50 – 100 (FreshmenSeniors) female
students to attend a
Spring 2012-2013 event.
Increase number of
women applicants to
STEM fields
Create a new marketing plan to women interested in STEM
programs at Stout. Work with Becky Richartz to create a
cohesive and inspiring series of e-mails, postcards, posters,
Zinch contacts, promos and letters.
Increase our visibility to transfer students to attain our target
of 690 for the 12-13 school year partly by the following
means:
Establish an e-mail connection with IL two-year
student services counselors making them aware of
our programs.
Linda Young/Melissa Perez
Staff costs
Sept-May
Increase the number of
IL students by 25%
Late Fall 2011
Create a Facebook Page Group for accepted transfer
Reach 690 target for Fall
2012
Accepted students
’request’ to be part of a
*SMART = Specific, Measurable, Attainable, Result Oriented
students by semester.
Facebook group starting
with Spring 2012 admits
to test then, full launch
for the summer/fall
2012 admits.
Create a wait-list review process for freshmen applications
Joel Helms
No cost
Hire an LTE to assist in the processing of applications
Joel Helms
$12,516
Sept. 2011 to
Feb. 2012
Oct. 2011 to
April 2012
Data on the weekly
enrollment report
Increase numbers of
admits and denied on
the weekly enrollment
report
University Goal 5: Foster a collegial, trusting and tolerant campus climate.
FOCUS 2015 Priority: Develop knowledge, respect and validation of differing values, cultures and beliefs in students, faculty and staff.
Fall 2011 Priority: Advance diversity knowledge, skill sets, and dispositions in students, faculty, and services.
Enrollment Services Goal: Do three training events with the Enrollment Services staff to foster better working relationships within our unit (Enrollment Services)
Enrollment Services SMART Goals:
Do three training events with the Enrollment Services staff to foster
better working relationships within our unit
Responsible Person(s),
Program(s) or
Department(s)
Enrollment Services
Resources Needed
Staff time, facilities
Timeline
August -July
Evidence of Completion
Three events held August
18th MBTI
University Goal 6: Provide safe, accessible, effective, efficient and inviting physical facilities.
FOCUS 2015 Priority: Focus on sustainability: Implement key elements of the President’s climate commitment and educational and applied research initiatives.
Fall 2011 Priority: Focus on sustainability: President’s Climate Commitment and classroom initiatives
Enrollment Services Goal:
Enrollment Services SMART Goals:
Complete the set up of the Admissions office in Millennium Hall
including using technology with our campus presentations
Restructuring of vault area in R&R to provide additional office
space and secured transcript storage
Responsible Person(s),
Program(s) or
Department(s)
Admissions
Resources Needed
Staff time
R&R
Funded in 2010
University Goal 7: Provide responsive, efficient and cost-effective educational support programs and services.
Timeline
August 31,
2011
August 31,
2011
Evidence of Completion
All rooms completely
usable for presentations
3 rooms are usable
*SMART = Specific, Measurable, Attainable, Result Oriented
Enrollment Services Goal:
Enrollment Services SMART Goals:
Implement a LEAN CI Registration Process: In conjunction with SBS
and Stout Online allow distance education students the opportunity
to apply and enroll the same business day.
Responsible Person(s),
Program(s) or
Department(s)
Scott Correll
Resources Needed
EIS will need to
create a streamlined
system to create
accounts and emails
on demand versus
two day delay.
Monitoring and
upkeep of the
degree audit
system. PSPROD
queries derived
from the
advisement report
table.
ScriptSafe Software
and Diploma Stock
(rcv’d August 2011)
Timeline
Evidence of Completion
Implement
January 2012
Distance education
students are applying
and enrolling on the
same business day.
Test for
December 2011
graduates.
Fully implement
for May 2012
graduates.
100% of graduates
awarded within 30 days
of grade submittal.
Initial printing
for August 2011
graduates with
expedited
process by
December 2011
Immediately
Reduced call volume
asking for diploma
status.
Decrease the end-of-term graduation processing time: Fifty percent
of graduates would be conferred within 15 days of grade submittal,
the remaining fifty percent would be conferred within 30 days of
grade submittal.
Joshua Lind
Expedite the printing and delivery of diplomas to graduates by using
ScriptSafe software for in house-diploma printing. By utilizing
internal software the goal is to mail diplomas within six week of
commencement ceremony to all graduates.
Joshua Lind
Continue to deliver a 24 hour or less turnaround time on transcript
orders. Utilizing RoboRegistrar continue to process transcripts in a
timely and efficient manner. Further decrease our dependence on
manual entries.
Implement electronic transmittal of transcripts: Working with our
transcript partner, Credential Solutions, add the ability for students
to choose electronic transcript transmittal as well as third party
delivery options.
Enhance classroom scheduling: Thoroughly investigate all options for
classroom scheduling software as member of Campus Wide
Scheduling Software Committee. Make recommendation to
Chancellor. Purchase or upgrade software.
Jennifer Swoboda
n/a
Scott Correll
n/a
October or
November 2011
Electronic transmittal
option will appear on
web site.
Kathy Sveum
Demonstrations by
vendors.
Conference
attendances.
Complete
investigations
by November
2011. Make
recommendatio
n to Chancellor
by January
2012. Purchase
software March
Upgraded functionality
will be evident to
campus users.
Zero complaints
regarding transcript
delivery.
*SMART = Specific, Measurable, Attainable, Result Oriented
Implement ImageNow functionality that completes checklists in
PeopleSoft to improve on application processing time
2012.
Implement for
fall 2012 term.
Available by
January 1, 2012
IT – PeopleSoft staff and I/N
staff, FA, dependent upon
project priority list
FA, WI Covenant
coordinator, HEAB
$4000 and staff
time
Successful
vouchering process
Sept-February
Enhance our certifying process to Veteran students: Creatively utilize
resources to have a VCO on duty each business day. Expand the use
of student help as approved by VA.
Offer training to supervisors of student employees
Scott Correll and Joshua
Lind
LTE (approved for
11-12 academic
year)
Facilities on campus
to hold brown bag
lunch discussions,
$500 budget for a
treat or snack
Immediately
Utilize new functionality acquired through new bundles in PS to
improve the disbursement of financial aid to student accounts
Nancy Ninas
Staff time to test
the functionality
Create admissions review process for students of concern
Joel Helms and Pamela
Holsinger-Fuchs
Joel Helms
No cost
Fall 2012
No cost
Fall 2012
Wisconsin Covenant Scholarship program successfully implemented
Continue the lean process for processing applications
Implement shared modification from Madison for the transfer
module in PeopleSoft . This will also allow for imports to the Transfer
Information System so students are able to use TIS for more current
courses and how they transfer to UW-Stout.
FA – Barb Cloutier, Asst Dir
and Student Employment
Manager, potentially HR
Linda Young (Admissions) &
Kathy Pattison (EIS)
Minimum of 3
sessions for the
school year,
additional ones
provided based
on student
employment
issues or
popularity of
event
Fall semester
start up
through Spring
semester start
up
Sept-August
Functionality is
complete
WI Covenant Scholars
successfully awarded
and funds successfully
disbursed to student
accounts
Increased satisfaction
scores from Veteran
Students.
Evidence that sessions
were held and a short
debriefing report will be
completed after each
session to determine
success and future
needs
Quicker disbursements,
ability to hold
disbursements and
release holds in mass vs.
individually, less manual
work
Will have a formal policy
not a draft
More applications
processed faster
Working modification