A 001OEBCIAL AND CIVIC CENTER FOR COHASSET, MASSACHUSETTS A Thesis Submitted in Partial ?ulfillment of the Requirements for the Degree of Vaster In Architecture. Massachusetts Institute of Technology September 9, 1955 Bobert Stanley Allan Bachelor of Science Architectural Engineering University of Illinois, June 1949 Professor Lawrence 3. Anderson Head of the Department of Architecture A COMMMERIAL AND CIVIC CENTER FOR CONASSET, NASSACEUSZfTS Ibbert S. Allan, 3.S., University of Illinois Submitted to the Department of Architecture on September 9, 1955 in partial fulfillment of the requirements for the degree of hbster of Architecture. One of the characteristics of our era is the sububan shopping oenter. The planners now advocate combining these conweroial areas with a civic center wherever possible. This provides a complete town center which would fill the present vacuum created by the absence of social, cultural, and civic focal points in our vast suburban areas. These new oenters present a multitude of problems. If some means are not allowed for the redevelopment of the existing commercial areas the town is paying the high price of a potentially blighted area for the new center. The comsroial and civic demands of a town vary considerably with the population and income characteristics. A center muat be flexible enough to meet these changing requirements. Any suo. oessful center built today must have separate circulation for automobiles, pedestrians, and service. The civic buildings should be adjam cent to the commercial area but should not interfere with its function. There should be some strong connection linking the commercial and civic areas to each other and to the residential sections. A careful market analysis must be made and only those stores which will assure a fair return to the operator should be built. In an attempt to solve these and similar problems a town with a definite need for this kind of development was selected as a prototype. It is hoped that some of the answers arrived at in this report may lead to a better solution in the future of this complex problem of a town center. Thesis Supervisor: Ke&vin Andrew Lynch, ).o.P. Assistant Professor of City Planning The Graduate House Cambridge 39, Massachusetts September 9, 1955 Pietro Belluschi, Dean School of Architecture and Planning Massachusetts Institute of Technology Cambridge 39, Massachusetts Dear Dean Belluaschi: In partial fulfillment of the requirements for the degree of Master of Architecture, I herewith submit this thesis, titled A Commercial and Civic Center For Cohasset, Massachusetts. Sincerely yours, Robert Stanley Allan ACO0WIEDGEMERT I wish to expiess appreciation to those members of the faefity ho gave valuable assistance and criticism to this study. Special acknowledgement is also due to the following: Mr. Clark Perkins, Town Engineer, Cohaset, Massachusetts; Planning Board, Cohasset, Massachusetts; Yr. W.E. Oononrs. The United States Bureau of Labor Statistics, Boston Division and The United States Department of Goworce, B2ton Division. ~A)2'I OF UTES I* KISTORICAl 1JTIROWCTIfON TO COHASS8IT II* 18301EITU OF COR&SSRT5 A. NATUA~L MUI~CTBRISTlO8 N. IND MS o * POPUIATIN DO EASI, BWOK= so TRANSPORTATION P. $=PA&L Go TOW PFAMLMI III* ANALYSIS OF PWX T ACILITIMS it A. PM1ICAL TQUOT 3. PU3LIO RVILDINCS C. COMEIAL 3UILDIIG$ D 0 ThAPJ'IO IV, KL3U? A11ALYSIS 26 A. PWOEDU= 3. ANALYSIS a.*sum T. mim( A. 3. 0. D. 1. F. SITZ GROUING TunFic 01110 RUILDINGS QONKWIAL B31108 STAGIKS 2011 43 IMT 07 1WflMAXWS FIOUS l. AERIAL PROTOGAPR 00HASSET (AIITUI: 16,000 PT.) 2. RO snoWv 1MIATIVU SMATIO 3. TQPOGRAPHICAL PRWf-U,S. ThPA1ENT OP ?R RYI NTERIOR GtOWGI0AL Pnontispine 8n 10 4. POPUIATION 0URMES 6. TA3B2 Is POPUIATI(Z STATISTICS UXSTNG 30PUBLIC WIO8 6. TABR IIs SURVEY OF 7. TABU IIIs SURVEY OF ZXISTING C0MKIAL 3kO8. 8. PROTOGSAPHIO $URVKY OP &ISTNG PAILIBTIS 9. TABLE IM NAJOR QATROGE RMNTAGE DISTRIRUION OP RHPENDITUES PO 003tT0PO, soncir, XASSAOUSMTTS CU UT 10. TABIX Ts AJOR CAT00RIM OF 211MR91900 AND 2811%&92 21 2243 25 3S P0MTasB 35 31. TABAR VI PEMUTAGES OF MAJOR CATGORIRS OP EXPENSim IT IS RSTIXATRD TUS AND PAIXTIES AT WRI ITEm WILL 3IBM SP 17408 12. TAJIZ VII FACILITY AND AMA ESTIMATS 40 13. LiAND USE DAWNG8 14. DES I0 DIAM708 .1 4r4 Ab . 4 XA lit -t 41 MAIN TIROUGH ROUTESSHOWN IN RED. Paved and Improved Roads also recommended and usually lesscongested. Divided Arterial Higkways r over 4 Lane Payte PawedReads tnt skr..-o sO Parksand Reservations Parkways Prwy Mileage shown between stars 4 - .t .sstr Improved Read 4 A Beaches Fcndies - Graded Roads 'oro inyr, .'r s. Aipess -le- U.S. Intnsaft Highways Staft HighwaysStat - C-6 Points ofilnterest e H~gwaysCountry 9 -b-4 -- One inch equals appsroxmately 2. 5 miles. 3 -It - 2 -1 0.5 l o Sc Scale: Copyright by Rand M9Naly & Company Lithographed in the U. S. A. Chicago. Il. Golf and -c" Clebe - -240 HISTORICAL INTROIJCTIO 91 The history of Cohasset dates back almost as far as the advent of white settlements in this country. The first white man to set foot in Cohasset, as far as is known, was Captain John Smith. After helping in the settlement of Jamestown he returned to England and in 1614 was chosen by a company of London Merchants to command an expedition to the coast of Maine. Leaving his main ships, he sailed with a small boat and eight men along the New England coast as far south as Cape Cod. On this trip he entered Cohasset Harbor and later described his visit in his diary. Cohasset was originally a part of Hingham, which was settled and incorporated in 165. At this time all travel through the area was along the shore or by Indian trails. In 1670 it was decided to divide all the land which is now Cohasset among the Hingham proprietors. The surveyor first laid out a road system; each road straight with intersections at right angles. Then the whole tract was divided into 700 shares; individuals being granted shares in number corresponding to their prominence and rank. Lots were usually a mile long and varied in width according to the number of shares the individual had. All boundaries were straight and usually parallel to the inter- secting roads. It is interesting to note that some of the old stone walls in the woods stand on the original lines of this early survey. 1 Note: information in this section was largely based on "A Brief Sketch of the History of Cohasset, Massachusetts." by Oliver H. Howe, M.D. Agriculture has never played an important part in the town's eoonomgr due to the rocky nature of the land. Being situated on the sea with natural harbor facilities the town turned in its early history to the sea as a means of livelihood. Up until 1840 the main industry was cod fishing along the Grand Banks of Newfoundland. Later the mackerel fisheries became more important with the advantage of shorter voyages. At one time sixty Cohasset vessels were engaged in this trade and in the period between 1840 and 1860 it was one of the leading fishing ports of Massachusetts. The ex- periences gained on these fishing voyages produced a group of deepsea captains sailing for foreign ports around the world. During this period many vessels were built locally and launched into the Cohasset Harbor. Sail-making, blacksmithing, coopering, and other aoessory trades were also flourishing during this period. All these various factors played an important role in determining the future character of the expanding town. Thus we see the charac- ter of many of the older homes was no accident but a natural result of the town's industries. The lessons learned in ship building were expressed in many attractive and well constructed wood frame homes. Many of these homes still exist in excellent condition and are a great asset to the town--this is partially true of the houses surrounding the town common. In recent years the fishing industry has steadily declined in importance. Boat building and repair work is still carried on but to a much lesser extent. H2wever, yachting and sailing as a sport has become a major form of recreation for townspeople and for summer tourists alike. Aside from the marine trades Cohasset has had very little manufacturing. 004 NATURAL CHABACTIISTICS The town of Cohasset is approximately 15 miles to the South and East of the Capitol Building in Boston. It is bordered on the West by Hingham; on the Northwest by Hall; on the North by the Atlantic Ocean; and on the South and East by Scituate. with undulating elevations. The terrain is rocky In the area near the proposed new *enter these grades vary from 10 feet to 60 feet above sea level. contour map and model.) (See The main harbor is to the east and at a dies tance of approximately 2,000 feet from the town center. The large bay to the Northwest of the center called Little Harbor is approximately the same distance from the center. shallow and therefore not used by boats. Little Harbor is relatively From the large bluffs flanking the existing center-oelevations 50 and 60 ft. respectivelyboth bays are visible. Running through the existing commercial center is a small stream called James Brook. At present it is carried under the center in a 5 ft.X 7ft. tunnel. After it passes through the center it comes to the surface and flows into the main harbor. tinuous steady flow of substantial volume. This stream has a conAt the point where it enters the underground tunnel the water is pure but at the tunnel exit the water is polluted due to some local shops and homes emptying waste materials into the tunnel. At the present time a survey is being made to determine the sources of pollution and in the near future the condition will be remedied. ONY-0 At the point where James Brook comes to the surface the contour level has dropped to 10 feet above sea level. Once or twice a year this low area is flooded by unusually high tides. This prevents this area from betng used for building and has resulted in a large open space. Upon inspeution of the site and study of contour maps it was observed that the sea flowed in at one narrow point-the mouth of James Brook-between surrounding high levels. Thus it was obvious that a small amount of fill in the right position could prevent the area from ever flooding. Tn most cases two or three foot of fill would suffice. The land area is 9.86 square miles and the water area is 0.20 square miles--the total area of the town being 10.06 square miles. The prevailing wind is from the Southwest.ligh winds are not frequent. The man temperature in January is 33.60 F,9 and the mean tenperature in July Is 69. 4 0 p. The annual rainfall is 49.15 inches. 2 Atuanya, Udenesue Obidiqwe, "Town of Cohasset, A Town Surry," p. 1. 11 -9- IAND USE '.WO A breakdown of the various land uses of Cohasset is shown below: Besienc . . .. Businees and Industry . Publie and Sent-Pablic , Waras and Nstatee . . .. .. . . . . .20.0% . . . . . . . . 05% . . Undeveloped mereotion 3 0.8% 32.0% 22.?$ . . . . . . . . . 24.0% If the 24% for recreation is converted to acreage it will be 1,520 acres for the estimated population of 8,400 expected in 1980. This will be one acre for every 56 persons. There is at present a large tract of 700 acres of unbroken forest, known as Whitney Woods, with bridle paths, foot trails and pionic facilities. has Wheelwright Park, a forest area of 80 acres. The town also In addition there is a golf course, yachting facilities, and a beach. 4 The existing density is not more than two families per acre. DEe to the large amount of undeveloped land this same relative density can be kept for the 1980 estimated population of 8,400.5 A large amount of this undeveloped land is dispersed in various tracts around the existing commroial center. 3 Atnana, p.i. pp. 1-8 4owe, op. cit. 5 Atuaxya, op. 0it.,pp. 19-20. (See aerial photographs) -10. POPUIATION The present population (fNbruary-Narch census) is 4,723. studies made by the Department of City Planning at the From assachusetts Institute of Technology the population is estimated to be 8,400 by 1980.6 The population from 1800 to the present and also future pro- Jected curve was plotted on a graph (See page 9). After 1945 sepa- rate figures were available for both summer and winter from the Cen- sus Department. 7 The figures for the sumer were considerably higher due to summer residents and tourists. However, upon examining the graph it becomes evident that the curves for the summer and winter are rapidly converging. This is due to the fact that the population of the Boston area is moving out to the South and indicates that many more families are making Cohasset their permanent home. This tends to give a more stable population and therefore a more stable market. Department of City Planning, Vassachusetts Institute of Technology. United States Census. 00 r- N s~~j~vsnOH-L -vina D0L 0 0 .. n 2 ud 14 5 La p- -I -1l- TABIE I The 1950 United States population of Cohasset. ensue gives the following data on the These figtres are oompared to those of the Boston Ntropolitan Area. POPUIATION GROWTE Note: 1930 = 100% Year Number Cohasset 1910 1920 1930 1940 1945 1950 2,585 29639 3,083 3,111 3,540 3,751 83.8% 85.6% 100.0% 100.9% 114.8% 121.0% B.MA. 73.?% 86.1% 100.1% 101.7% 106.4% 110.7% Los 00MPOSITION Percent of total Age Numbe r Under 5 381 5-13 534 14-19 248 14 & over 2816 21 & over 2523 65 & over 433 Cohasset 10.2% 14.3 6.6 75.5 67.6 11.6 B.MA. 9.4% 12.6 7.9 78.0 68.6 9.7 NATIVITY Number Native-born White 3375 Foreign-born White 327 29 Negro Othe r -- Cohasset 90 .4Y 8.8 .8 ----M B.M.A. 81.5% 16.2 2.1 .2 -12- Of the 327 foreign-born persons in Cohasset 27.5%were Canmdias not French, 16.5%Italia, 8.6% English, 6.1% other European, and 4.9% of Scottish origin. EDUCATION (Persons 25 years old and over) Cohasset 11.9 12.5 2.3% 67.56 Median No. of Soh ool Years Completed Completing less t han Five Grades Completing High S*hool or Nore 7.0 7 49.06 INCO1ES OF FAMLIES AND UNEIUATED INDIVIDUALS Lsse than 2,500 2,500-4,999 5,000-6,999 7,000 and over Not Beportod Median Inonm Cohasset Boston 38.5% 18.7 4.6 8.6 29.6 2,146.0 36.7% 36.7 10.7 8.1 7.8 3,028.0 OCCUPATION Of the 2,816 persons 14 years old and over in Cohasset, 1,289 or 45.8%were in the average labor force. and 24.2% were female, 2.7%were 1nemployed 5.7%for the Boston Metropolitan Area. Of these 75.8%were male which was lower than the Group Number Prof., Tooh. & Xindred g:., Off., & Prop. Clerical, eta. Sales Craftsmen, Foreman, tet. Operatives Pvt* ousehold Worker" Service Workers laborers Not reported %of total in 171 210 152 112 185 71 75 82 151 45 Cohasset 13,6 16.8 12.1 8.9 14,8 5.7 6.0 6.5 12.0 3 .6 B.X.A. 9,8 17.9 8.7 14.9 19.4 1.9 9.4 5.0 .9 MASIC zoology The major local industry is a plant manufaeturing radio and radar parts. This plant is located two miles from the comercial center and employs approximately 565 men. In addition there are the local activities of fisheries, dairy, poultry, and trok farms. In the smer there is some tourist trade. Roeever Qohasset is primarily a residential town with most of its workers Area. ommaUting to jobs elsewhere in the Boston Metropolitan Of the total town population only one out of every ninety- eight inhabitants are employed loeally.8 Atwanya, op. sit., p. 17. TRANSPORTATIQ The New Tork, New Haven, and Hartford Railroad provides rail transportation for freight and passenger services to this town and to the South Shore via the Boston-Greenbush line. There are eight trains each day to and from Boston having a scheduled time between Cohasset and South Station of 48 minutes. Riste 3A passes approximately one mile to the Southwest of the existing town center. Driving time depends upon traffic congestion but one hour is average between 3ohasset and Boston for moderate conditions. New roads are now being planned which will make auto travel between Cohasaet and Boston more convenient. Other roads are local in nature and make up the circulation system of the town. These local roads are about 10% unimproved. There is no regular bus service to or within the town. No exact figures exist on the respective percentages of those people using the train services or those using their own oars. However conferences with the townspeople indicate that a large number of the oommators elect to nse their own car for at least part of the journey. This fast was somewhat verified by observing the small number of ears left in the railroad parking lot on various week days. -. 15. GMPAL The general character of the residential sections of. the town are quite pleasant. The homes are well taken care of. This combined with the undulating terrain tends to make the Cohasset an attractive town. The harbor facilities, beach, summer theatre, and similar facilities have attracted to the town a certain amount of sumer tourist trade. Xuch of the land is held in large estates whioh are now in the process of being broken up. There are no hospitals or sanatoriums in Cohasset but clinic service is provided. Also there are no museums or movie theatres. There exists an adequate supply of gas and electricity utility serviees. The water supply will have to be increased to meet future expansion but it does not present a difficult problem. TOWN PROBIBMS The town has a planning board but as of the present no soning building laws. A resent attempt to pass soning laws was defeated by a olose margin. 9 The town has relied upon the istance from Boston and a certain amunt of control among landholders to regu-' late property uses. In view of the rapid southward expansion of the Boston Ietropolitan Area this uncertain control is inadequate. Cohasset needs to have a good system of omning laws in the inue- diate future if they are going to preserve the qualities of their tn. 9 *Town of Cohasset, Annual Ieport," pp. 23-49, 1954. One of the major problems the town has to correct is that of sewage disposal. There is no comprehensive sewerage system pro- vided for the town. The disposal is largely done on an individual basis by the use of septic tanks and cesspools. Where a flush system is provided the sewerage is emptied into the tidal inlets. This has resulted in the pollution of James Brook and of the inner harbor,10 This condition requires immdiate attention. In the Annual Report, Town of Cohasset, 1953 the following statement was made, "The Town was directed by the 8tate Wealth Cosissioner in November 1948 to take necessary action to prevent continued pollumCompetent engineering surreys were made, and the estimated tion. oost based on figures as revised in 1951 was $385,000." lA view of the increasing population the town has no choice but to install adequate sewerage facilities. The existing civic buildings are inadequate for the town popalation. In addition they are widely dispersed and therefore present no logical focal point for oommuity gatherings. The present comereial facilities are probably the worst single feature of the town. The buildings are largely composed of residences which lave been converted into stores and offices by the addition of false fronts, show windows, and other superficial methods. There is no logical traffic pattern nor any provision for adequate parting. Both the existing oommercial and civic facilities are discussed in detail in the next section. A phLotographic survey was made of the town center and is included in this report. 10 Atuanya, op. cit., p. 5, see alsos "Town of Cohasset, Annual Report," 1953, p. 24. -18- PIAN 0 CWLER -"W"K WMWM -""A-~MW The existing commercial center is at v Y-intersection formOd by Elm and South Kain Streets. high bluffs. On both sides of the center are On the North the land rises very rapidly from an elevation of 20 feet above sea level to an elevation of 50 feet above sea level. At this elevation it forms a small plateau with an average width of 80 feet and a length of 600 feet* plateau the land slopes away gradually to the North. From this On the South side the change in level is more gradual finally reaching a height of 60 feet above sea level. The land then slopqe down at a steeper grade until it reaches a level of 20 feet above sea level again at the railroad tracks. The commereial buildings are on both sides of the streets forming the Y-interseation; in the triangle formed by the Y and Brook Street; on the East side of Brook Street; and along Wain Street to Depot Court. In addition there are a few comercial buildings near the railroad station. Directly to the Northeast of the comercial buildings is the town common bounded by North Main, William B. Long, and Highland Streets. This common fulfills the best New England traditions. In his book, A Brief Sketch of the History of Oohasset, Xr. Howe writes the fol-loving description of the common, "The central feature of Cohasset town life is the old common, more than a quarter mile in length, well shaded by elms and with an attractive natural pond. Two old churohes dating from 1747 and 1824, together with the town hall, form a nueleus of -Ia publio buildings, and the dignified stone tower of St. Stephen* Church conoands it from the adjoining rocky hill. The surroundings of the Comon consist of dwelling houses of the old type; six of tins bear dates in the 1700's and several were built by old sea-captains. The aspect of the whole scene is one of quiet dignity and beauty, unsurpassed in assachusetts." 11 PUBLIC JUILDINGS A survey was made of all the public buildings, this study are listed in Table Ioon page 21 . Ihe results of All the church build*- ings are in excellent condition with the exception of the small building in front of St. Stephen's Church at the Southeast end of the comon. This building is already in the process of being removed. The Police Station is located directly Southeast of St. Stephen's Churoh on the side of the North bluff. This building is in poor condition and has inadequate facilities. Two structures to the Southeast is located the Historical Society Building. This building is preserved as a historical example of early American homes. The Cohasset Historical Society conduets its tours from this building. The house is not as old as some of the hoses on the commn-dating only back to 1840 while many of the homes on the common were built between 1700 to 1800. Ro*yrer this house has a quiet dignity which Is representative of the best work of its period. CIVIC BUIIINGS The present community center is located in a residence on the west corner of the intersection of North Main and Depot Court. The facilities are inadequate but the building is in good condition and serves to define part of the town oommon. The railroad station is located at the Southwest end of Depot Court. The railroad has leased most of the space in the station for commercial use. The social service department is located in a residence on the Southeast corner of the intersection of South Main and Brook Streets. On the North corner of the common is located the town hall. building will not be adequate for the increased population. This However, the building is in average condition and serves to define part of the space of the common. The waterworks' office is located in a residence on Elm Street. This office is at a considerable distance from the town center. The Public Library is in average condition but will be inadequate for the future population. It is situated on South Main at an incon- renient distance from the town center. The terms under condition in Tables II and III are operational terms and may be further defined as follows: Poor--should be removed Substandard--say be removed Average-may be rmoved if necessary Good-should remain. - J Further reference is made to the Existing Land Use Plan and plan Relative Value of Ezisting Wuildings in the section devoted to photographs of drawings. TABin II Survey of Ezisting Public Buildings Type of Building Church church Church-St . Stephens Parish Bldg. St. Stephens Police Station Historical Society Community Center Railroad Station Soe ial Service Town Hall Water Works Office Public Library Condition Area in Square Feet Good-Historical value Poor 2,520' 3,600 5,208 850 Poor Historical value-R* 1,360 640 Arerage-R 3,310 1,160 Good-Nistorical value Good-Historical value Substandard Poor-R Average Average-R Average- 540 8,420 1,230 6,480 *Note: The i after condition indicates that the building is a modified residence. COREIAL BUILDINGS A survey similar to the one made for public buildings was also made for the commercial buildings. The resalts of this survey are shown in Table III on page ZZ # The commercial buildings are in worse condition than the civie buildings. With the exception of five buildings all of the commercial buildings were found to be substandard (may be removed) or poor (should be removed). The decision regarding these buildings was based on their condition, ability to serve their respective functions, location, appearance, and historical value. The five exceptions were given a rating of average and are as follows. The beauty shop located on Elm Street, The bank situated in the triangle formed by South Main, Brook, and -8m Streets, five buildings this is the only masonry struoture. located on South Main. Of the f The Pod Lion Inn The building on the South corner of the inter. section of ain Street and Depot Court. This building contains a drug store, newspaper, post office, and real estate office, The fifth building is an appliance store situated on Ripley Road on the opposite side of the railroad station from the center. Of the five buildings the bank and the appliance store were the only ones designed for their specific function--the others being modified residences. The appliance store is at too great a distance to function properly as part of the conmercial center. TABL III Survey of Existing Commercial Type of Business Appliances Bank Bank Barber Shop Beauty Shop cabinet Work Car Dealer-Ford Car Dealer-Plymouth Car Dealer-Used Cleaners Coal and Gas Dress Shop Dress Shop Drugs Drugs Condition Average Poor Average Substandard-R Average-R! Poor-l Substandard Poor-R Poor Substandard-R Poor Substandard-B Substandard-R Average-R Poor-f 3nildings M M i - '. xAistin Area Subtotal 1,780 840 1,900 400 700 1,780 .. 2,740 400 700 1,320 8,210 2,000 1,320 1,065 830 11,275 830 392 $64 798 800 2,120 .. .o .0 ... 1,662 ... 2,920 TABDI III (Continned). Type of Esiness Condition Electric Applianoes Filling taton-Garage Gift Shop Gift Shop Gift Shop Grocery Market Grocery Market Hardware Hardware Jewele r lawyer's Office Liquor Store lwaber Yard Newspaper Post Office eal Estate Office Real rstate Office Real Estate Office pestaurant Restaurant estaurant Sports Wear oodorking Snbtandard-R Substandard Substandard-R Poor.B Substandard-R Poor Poor-Ri Poor-R Poor-R Poor Poor Substandard-B Sabotandard dierag-R Average-R Average-R3 Poor Substandard- 8 Substandard Substandard Average-B Poor-R Poor Existing Area 2,310 1,900 1,712 600 1,580 2,000 1,000 2,160 5,150 1,100 510 660 1,520 2,580 700 432 Subtotal Subtotal 2,310 .. 3,692* 30 3,800 5,290 1,100 510 660 .. 2,580 700 a- 200 90 2,340 856 2,496 800 900 1,612 a- 5,692 800 900 The R after Condition indicates that the building i a modified residence. *This area for gift shops is highly unreliable &s living quarters were internind with stores in all cases. NOTE: The existing roads servicing the town center are all local in nature. They are adeqvate to aarry present traffic and could handle a moderate increase without difficulty. in good physical condition. They are all improved roads The principal road is Main Street. In the center of the commercial district Elm Street, serving the residential Section between Cohasset Harbor and Little Harbor, joins Street. ain This junction forms a bad Y intersection which should be corrected .. mW-- - - -- Onoe traff-i enters the commerial area congestion oours. Parking space is inadequate and in an attempt to alleviate this cars are allowed to park diagonally. This restricts street width vntil it is inadequate and motorists have to stop and wait for cars entering and leaving diagonal parking spaces. There is a large parking area between the backs of the stores on Main Street and the railroad tracks designed to serve the ao-mutors. At first one would think that cars cold park here for shopping. However, upon closer examination it was found that the area serves neither the commutors nor the shoppers. The ailroad Station is aceross Depot Court and at a considerable distance from the parking area. The result is that most commutors instead of parking in the space provided, park along the Railroad right of way as close to the station as possible. The shoppers will not use this space for two reasoans. the shops is excessive. The first is that the distance to The second reason is that the backs of the shops permit no passageway through and visibly present an extremely poor appearance. This parking area was observed over a period of several days and it was only used to about one third of its capacity despite the fast that at the same time there was a lack of parking space in front of the stores. It was further observed that the few cars parked here were not those of shoppers but apparently the oars of commuters who could not find space closer to the railroad station. ANEW 4& 01M YA,.V'' . A 4i 4e4 --w 17 .L. M IA 2~ '1 A " %- thok dll REAL MCTAT; MIAMI LE I S 4 vi , lkb~~JL. ! I. w.F4 J: 7; tA V1 J A PROEDURE In order to determine the required store areas the only logical guide is the potential consumer market. Too many stores have ap- proached this problem with little or no realistic planning. The following statement was made in a survey by the Department of Commeroe,"Relatively few of the operators of the new stores had attempted specifically to analyze their opportunities for successfully operating the establishment. Typically this explanation was given as to the reason for operating the store, "I wanted to operate a business of my own, this location was available and looked pretty good, so I started out." Not even a cursory examination had been made in most cases of the extent to which new industries had come into the community, or of the changes which had occurred in population, general purchasing power, and buying habits. Stores soundly located appeared to hav* been so located by accident as much as by design. One fifth of these stores were so poorly located and financed that liquidation seemed likely within a year."12 The average citizen too often accepts these large numbers of store failures as a necessary evil of competition. He further rea- sons that this competition lowers prices and thereby increases his buying power. He is correct only to the extent that a reasonable amount of competition prevents a monoply with its frequent higher prices and tends to give the consumar a wider selection. 12 "Small Rstail Store Mortality," U.S. Department of Commerce, June 1943, pp. 35-36. An entire chain of related events occur when a store fails. First of all the store operator loses his investment, perhaps has to go into bankruptcy. The wholesaler and other distributing agencies lose a source of income and probable back debts incurred by the store. The real estate owner loses back rent, and certainly must look forward to a period of vacancy and the cost of renovation for a new tenant. The conunity loses by unsightly vacancies and eventually by a devaluation of surrounding property. Finally the city loses a source of tax-income. These losses are compensated for by distribution over the general price level, thus raising the general consumer prices. 13 In contrast to this a well planned shopping center designed to accomodate the existing market assures the store operator a reasonable income, the real estate owner a stable investment, and the con.sumer a wide selection of merchandise at reasonable prices. In order to find the types of stores and their respective floor areas which the community will support the general procedure listed below was followed. 1) Oalculate the probable average family yearly expenditure. This figure will indicate the amount spent per family for merchandise and services, it does not include taxes and savings. 2) Compute the town's total expenditures by multiplying average family expenditures by estimated number of families in Cohasset. 13 Stein, Clarence and 'Bauer, Catherine, "Store Buildings and Neigh.borhood Shopping Centers," -29- 3) The only available income figures are from the 1950 U.s. Census. The consumer price index for 1950 and for now should be compared to see if any adjustment is necessary. 4) Secure percentages of major category for the average family total expenditures for the area under study. 5) Estimate the percentages of major category which will be spent in the community, neighborhood, and central city. 6) Secure percentage figures for further breakdown of major category percentage. For example the major category "Household Operation" may be further divided into laundry supplies, dry cleaning, laundry service, postage, and tools. A complete analysis of expenditures is necessary to determine in what stores and in what percentage the family expenditures will be spent. 7) Apply item expenditures to major category dollar totals. 8) Allocate item expenditures to various facilities. 9) Summarise item expenditures allocated to the respective facilities. 10) Check dollar totals for the facilities, reallocate if necessary, and determine the total area for each type of facility, 11) Calculate areas for each individual facility. 12) Compute total areas required for all facilities and allocate parking areas. This procedure is similar to the method suggested by Robert I. Lillibridge 14 The procedure was modified to fit the existing problem. 14 Lillibridge, Robert Y., "Shopping Centers in Urban Ibdevelopment," in May, 1948 issue of land Boonomics, pp. 137-160. -30- The statistical information was compiled from the U.S. Census Bureau and the Bureau of Labor Statistics, United States Department of labor. These sources conducted comprehensive surveys and their information is very reliable. ANA LSIS The population of Cohasset in 1950 was 5,751 persons. same year the total numbor of dwelling vuits was 1,268. In the The follow* ing is a breakdown of the dwelling vatts in 1950t Total Dwelling t 1,268 ower oocupied 8073+6fu Rbnter ocoupled 289 22.8 All vacaut 172 15.6 of Bmu 89.5% One delling =It 1,152 fte dwelling wait 112 0.8 24 1.9 Three or mere Aesuming one family per ocotpied dwelling unit we have a total of 1,096 families. Dividing the total population in 1950 of 3.731 persons we have a figure of 3.4 people per family. This oorresponds to the commonly used figwre of 3.5 people per family for the Boston Netropolitan Area. -31. In 1950 the median Income for (Ohasset was #2,146 as uenpared to the median inmome for Boston of $3,028.15 Prom the surrey made by the U.S. Dept. of labor, Bureau of labor Statistics for the year 1950 the average expenditure for current consumption in Boston was $4,500 per family. 1 In the same proportion as the median incomes this gives the average yearly expenditure per family for Cohasset equal to $5,050. It is realised that this figure is only approximate but due to the proximity of the two areas it is felt that it is sufficiently accurate for this kind of a Surrey. There are so many possible variations which ocsur in even a more detailed study than this that the result can only be a carefully thought out approximation. The results obtained from these figures were checked in later oal'. oulations by several different methods and in all cases agreed within a very small degree of tolerance. Based on this average expenditure per family of $5,050 the total yearly expenditure in 1950 for Cehasset would be $5,050 per family times 1,096 families or a total of $5,50,000. For the purposes of this study the analysis is made for the ultimate estimated population of 8,400 in 1980. However, this figure was raised to 9,000 and the yearly average family expendi'. ture was increased from $3,050 to $5,500.17 1b Note: Thes figures were all obtained from the Department of Commerce, U.S. Census, 1950. 18 ,,amily mo, txpenditures, and Saviogs in 1950," U.S. Dept. of Labor, Bureau of Labor Statistios, 0. 17. 17 Conference with thesis advisor, Kevin lynah. .. 52a This was done for several reasons. Cohasset attracts some tourist trade in the summer and this is certain to increase the retail sales. Purthermore, in view of the town's proximity to Boston it was felt that the population estimate was conservative. Also the increase in population of the commtors will probably rctse the income figures slightly. The consumer price index for 1950 and for Pay 1955 shows an increase of 9.f 18 However, it was thought to be conservative to assume that the relation between income and purchasing power would remain constant. Therefore, assuming the yearly average family expenditure a constant value of A,500 there will be a total expenditure for 1990 of $3,500 per famitl times 2,650 families or 19,260,000. The number of families was based on the figure of 3.4 persons per family previously calculated. In 'able I the major categories are listed as percentages of total yearly family expenditures. hile these percentage figures are for Boston they are assumd to he approximately correct for Gohasset which is in the Boston letropolitan Area. As a check on these percentages the city of Barre, Vermont, which falls in the same population division as Cohasset, was selected for comparison. It was found that the percentages closely agreed. (See Table IV). 18 "Gonsumer Price Index," U.S. Dept. of Labor, Burean of labor Statistics. TABLE IT XAJOR CATRGORT Peroentage Distribution of Expenditures for Current Consmption, Boston, Massachusetts. (All Families)" 9 NOTE: City of Barre, Vermont included for comparison. BARWB, ITES Present Expenditures for current consumption Housing Fuel, light, refrigeration, and water Romeshold operation House furnishings and equipment: total ousehold textiles Furniture Floor Coverings Kitchen, cleaning equipment Miscellaneous Food Alooholic drinks Tobacco Personal Care Glothing: Total Women and girls: total Outerwear Underwear and nightwear Hosiory and footwear Hats, gloves, accessories Men and Boyst total Outerwear Underwear and nightwear Hosiery and footwear Hats, gloves, accessories Children under 2 years: total Clothing materials & services; total Medical care boreation and reading Education Automobile transportat ion Otber transportation Miscellaneous fER CUT SMTOTAL 100 13.6 5.3 4.3 5.7 .9 1.5 .5 1.18 1.0 31.5 1.4 2.3 2.5 11.3 5.9 3.1 .8 1.3 .7 3.9 2.3 .3 .8 .5 .2 1.3 4.7 5.6 .7 7.5 2.4 1.4 19 "Family Income, Expenditures, and Savings in 1950." labor, Bureau of Labor Statistics, pp. 19 and 3. T, 100 23.2 23.3 5.7 7.7 31.5 1.4 31.4 3. 2.3 2.1 11.3 10.5 2.3 4.4 5.7 10. 1.0 U.S. Dept. of In a survey entitled "The Boston arkest* prepared by the Boston Globe, the total retail sales for 1950 in the Cohasset area were listed as $1,941,000.20 This figure is 58% of the total yearly expenditures of $3,340,000. Some of the total expenditures would naturally be spent for itetms which wouldn't be sold in commeroial facilities, for eiample, rent. Therefore, this indicates that over 604v of the total comercial expenditures are purchased locally. In Table V the respective percentages of iajor categories that would be spent in the eomimity, neighborhood, and central city are estimated. These estimates are based on a survey of local oonditions and upon standards and procedures outlined in the books listed in footnote. 21 20 "The Boston Market" prepared by the Boston Globe. 21 LIllibridge, op. oit., pp. 137.460; see alos Ballion, "The Urban Pattera," pp. 291-301; and Baker and Pamaro, "Shopping Centers," pp. 17-20. -35- TABIE V MAJOR CATEGORIES OF EXPMDITOUI Eajo Peroent of Total Expe-diture.nrnual Catgor Insns lstimated Percent of NAjor Category Uponditure Spent in Shop.png euters Community Neighborhood Ciavval 3.- Nousing foul, AND ESTIMATED PEER1TAGES SPUNT IN ight, refrig. 50 50 5.5 - 40 60 Rousehold Operation 4.5 55 40 5 Houee Furnishings & Equip. 5.7 30 10 60 31.5 60 15 25 Alcoholic Drinks 1.4 60 20 30 Tobaaeo 2.3 55 20 25 Personal Care 2. 65 10 25 11.5 60 0 40 Clothing Wterials and Services 1.5 60 10 30 Xedieal Care 4.7 20 10 70 Toereation and Beading 4.6 40 10 50 .7 !5 15 50 Auto Transportation 7.5 25 1 60 Other Transportation 2.4 0 0 100 1issellaneous 1.4 60 10 50 and ater Ftod clothing Education ity --56-- Under each major category there are many items which will be purehased at various types of stores. In order to determine the number, site and types of stores this major category mat be broken down into its component parts. In Table VI the major eategories are divided into their sub--parts which are listed as pereentages of the major category. The facilities at which thewse items will be purchased are also list4.22 Items which will not affect the comeretal center, such as telephone bills, are not listedb 22 Ullibridge, OR. 60., pp. 137-160. U -- TA)IB TI ITWS AS ?=TAGES OF EAZ01 CATYGORINS OF BXIPNDITU8 AXD) FAOILITIES AT WRICR IT IS ESTIVATED THE ITEMS WILL VE SPW.T Pereent of Eajor Category. Major Category and Item hpapnditure. Household Operation laundry Rupplies Dry Oleaning laoary Serries Postage Toole Rousefarnishings & Failities at Whioh It is estimatet Items Will 30 Spen 11. Gen. Edse. 23.4 13.0 .5 .et Cleaners aundry Post Office Hardware quip. !fousehold Textiles Farniture Floor Covering Kitchen Cleaning Equip. miscellneus Food At Home Away from Rome Aleoholie Drinks Tobacco 15.7U 26.3 8.8 31.6 l 17.0 84.25 15.75 100.0 200.*0 Personal Care Nieu Towun Toilet Articles Clothing (Women & Girls) Outerwear Underwear & Nightwear Hosiery & Footwear Hats, Gloves, Aacessories Clothing (Men & Boys) Outerwear Underwear & ightwear Hosiery & Footwear Hate, Gloves, Accessories Children Under 2 Glothing Vaterials & Service s Frnituxe G. Udse. AS I Gr0 a, t. 5kt., Liestauranit Tavern, Liquor Store Drmg Stirmol MA2ket. 28.99 16.T2 54.24 Barber Shop beauty Shop 27.4 7.1 11. 6.2 Clothing Store 20.3 2.7 7.1 4.4 1.8 10.0 Clothing Store 84 Physician, Dents* Heop. Gem. IAe. %m b ua Stor " and $hoe Store Stoee * " and Shoe Store " Store Gen. Ase 53diCal dare 11edical Services Drugs feading and soeion M 6.99 16.54 Television SotS Newsppers16 .78 Television Hpairs 10M.91Msea. Toys Sporting Goods r al 16.0S% Radios Novies akery G04 N.4. Den~ t PhyNeicano, Fopair serrioe DraRSor omp 28.95 Theater 5.44 23.01 Gen. Els Sports 3quip. Store IN B A. 25 ")slative Importanoe of Items in the CI." Serial No. R. 2146, U.S. Dpt. of Iabor, ureau of labor Statistics, Ag., 1954. TABIA VI (Gentinuet). ITM A3 PEROENTAGEs OF 1 JOR CATGO.RIES OF EXPENDITUJS AND THE FACILITIES AT WICH IT IS ESTINATED THE ITEMS WILL 1E SPENT Yajor Category and Im Expen- diture Percent of ajor Category Faoilities at Which It Is Estimatet Itoas Will Be Spent ' Education looks & Supplies Tai t Ion Auto Transportation New Cars Used ears Tires, Gasoline & Iotor Oil Sohool 24 76 Bookstore, School 24,00 15.00 25.16 Car Salesman Used Car Dealer Gas Station In Table VII the anual sales per square foot for the various These figures were based on studies in type stores is estimated. books listed in footnote.24 Since the estimated gross annual re- ceipts per store are already known, the total area per facility can readily be calculated. Then the number of facilities for each mate- gory was decided upon and the required area distributed to the indi. Where gross annual receipts were large enough more vidual shops. than one of the same type store was indicated in order to provide owever, stores were kept to a sise sufficiently large competition. to permit foconouioal operation. A sample calculation for the entire procedure is as followst Food Estimated spent in Oenter Total Pamily Expenditure Ya4or Gategog 31.5 I I $9,260,000 60% 4#1,760,000 annually spent on food. Location %of MJaor Category m 1,472,000 a 278,000 At home 241,700,000 X 84.26% Away from home 4$1,760,000 X 15.75 Food at Market = 1,472,000 37,000 Tobaco at Nkt a 1 509 000 Total Dollar Sales per sq. ft. Grocery 1946 a #72 Dollar Sales per sq. ft. Market 1946 = 194 Assume median valve $83 Price index factor = 114.3 %*a,%a 1.57 Present dollar sales per square ft. = $83 X 1.57 = $124. Total Area for facility = $1,509,000 divided by $114 per sq. ft. n 13,200 sq. ft. Lillibridge, p pp. 137-160; also: Gallion, op. cit., pp. 294-301. - - 0- TABIE VII FACILITY AND AREA ESTIXATE AVERAGE EXPENDITURE FOR CURNT CONSUMPTION $3,500 PER FAXILY 2,650 FAILIES; TOTAL POPUIATIOW OF 9,000 PERSONS Facility Groeery Drugstore Iaundry & Cleaning Gen. Ndse. No. Estimated Gross Annual Bseipts 2 1,509,000 3 278,000 176,600 137,600 1 Auto Trans. New Cars Used Cars Tires, Gas, Oil Barber Shop Beauty shop Package Liq. Clothing Women,gi risa Nen & Boys Children under two Sports Eiquip. Drs. Dentists 188,200 Area In Square Ft. Per Store 6,500 6,700 3,000 3,000 5,800 2,240 3,000 3,200 2,486 plus full basement Total Area For Faoility 13,200 Annual Sales Per Sqvare Foot $114. 11,800 23.5 2,240 6,200 79. 22.2 80. 41,700 26,000 1,500 1,000 1,500 1,000 27.4 26.0 43,600 40,000 4,040 1,540 10.8 26.10 23,200 45,400 4,040 800 740 690 1,600 690 1,600 M8.60 28.50 335,400 224,000 4,191 2,700 4,060 2,700 82.4 83.2 1311 560 1,140 85.0 85.0 45. 1262 43.4 11,100 47,750 51,200 Books, Stat. I 5,450 Fraiture & Applianoes Post Office I 55,600 1 1,100 560 540 600 Combine vith Gen. Edoe. 1,570 plus full basement 1 Add to Women and Girls' Store Area. Add to General Nerchandise Store Area. 1,570 600 35.4 0- - -41- TSuJdifE Of the stores listed in Table TII all may be grouped in a common commercial center with the exception of the items under auto transport. It is felt that these should be adjacent but not in the center. The medical offices may be located on the upper floor above the stores. This then gives approximate area requirements as follows: Total Area Shops a 49,377 sq. ft. = 1.14 acres Parking at 4 to I = 4.56 " Circulation, Service & Setback a .25 X 5.70 = 1.42 " Total 7.12 " Separating the existing commercial areas from such items as real estate offices, banks, auto agencies, lawyers' offices and similar establishments we have a total area for existing shops of 28,856 sq. ft. Included in this figure is 980 sq. ft. of the total of 1,980 for gift shops. This was estimated as area used for actual selling while remainder was used as living space. Thus we have an increase in shop area of 59% for an estimated population increase of 58%. A further check is afforded by the book, "Planning the Neighborhood," published by the Public Administration Service. 2 5 Their recom- mendations for parking, gas station (which they include), and setback allowance were used in the calculations. The results were a total of .59 acres per thousand persons which compares to their recommended figure of approximately .60 acres per thousand persons. 1 "Planning the Neighborhood," Public Administration Service, pp. 50-52. -42- Further study of the existing comercial facilities as compared to the proposed facilities shows that while the percentage increase is very close to the estimated population increase there is a considerable variation between the individual stores. Some shops show a large increase in area while others actually decrease. cates a lack of balance in the existing faoilities. This indi- Listed below is a oonparison between the results of this analysis and the existing facilities. TYPE OF SHOP EXISTING Drugs Restaurants Barber Shop Cleaners Women & Girls Clothing Ren and Boys Clothing Liquor Store Appliances Hardware General Merchandise Beauty Shop Jeweler Grocery Sportswear 2,920 ft. 5,692 400 831) 1,651 550 2,310 5,290 700 1,100 3,800 800 PROPOSED 1980 2,240 sq. ft. 11,800 1,540 6,200 4,191 2,700 1,800 1,570 2,486 690 13,200 560 In the next section of this report further slight modifications are made to these figures based on a field survey and interviews with shop owners. Also provision is made for special services such as banks. Since the total area figures in Table VII are based on the population the requirements at any particular time can easily be detemined. The population could be read off the population curve and a proportion set up ihich would give the approximate requirements for that particular time Those figures would need some adjustment but would be accurate enough for estimating. i - 3 7 -44- SITE G2UPING The present commercial center is located in the approximate center of the various residential developments (see aerial photoq graph, frontispiece). There are several large undeveloped areas which will beoe new residential areas to accomodate the expected population increase. These areas are located at varing distances from the existing center but are so arranged that the existing oomvoial area is approximately in the center of the group. The existing facilities are in sush bad shape as to function and physical condition that they are already a potentially blighted area. Therefore, it was decided to locate the now developent in approximately the same location as existing facilities and by a system of staging evolve a new civic and commercial center for the town. This has the double advantage of preserving the central lo- eation and of redeveloping a potentially bad section of the town. Also by using the land already in commercial use for similar do.. velopment the real estate value and Incom the city derives from taxes will not decline but will be substantially increased. In the article "Shopping Centers in Urban lbdevelopment," 3bbert K. Lillibridge wrote, "The consideration of proposed land uses in an area to be cleared of blight may well emphasise as the prinry requirement that the reclaimed land should fulfill the highest possible function consistent with the strategic position it often ocupies. .45- Unles this is the approach, in respect to both esonomies and social fustias, blight may ocur again, with its attendant expense to all in the urban eomuity."26 3y using a staging system of developnut the new buildings will be added only as needed and the old buildings can be reaed in the order their condition dietates. By having the new development ad- Jacent to the existing comrcial area the old buildings can be used in conjunetien with the new eenter until it Is tie for them to be replaced. The existing village oemon was observed to be one of the finer features of the tova-having a fin natural beauty ant a historieal value of its own. It was therefore decided to keep this area exaetly as it is with the possible exception of see landscaping. the exist- ing town hail is one of the buildings which defines the town omman. This building is inadequate to serve the expected increase in population but it is in fair eondition and plays a large part in giving the eomen its character. It was therefore decided to preserve this building and develop a new oivio group to provide the needed additional earviees. It was felt that there should be a tie in the form of a green belt between the new development and the existing comon. This tie would form a visaal and physical link unifying the thole area. 26 Lillibridge, o.pp. 137-160. Sine sme of the eivie functions were already carried on in the cowmen it was decided to loeate the new civic area as close to the comon as possible. Therefore the area to the Stth of the inter. section of Vain Street and Depot Court was selected as the utte for the main civic buildings. This area is now Voupied by comercial buildings and by the commuter's parking area. In addition to the fact that this site provides a close tie to the existing civic area there are several distinct advantages for its proposed use. First the area is too small to provide any kind of a comercial develop. ment--being bonded on the Northeast by the high bluff and en the Northwest by the railroad. If it was used for parking for a con'. mercial development loosted further to the Northeast it would pre'. vent wV link between the common and the proposed development. Also the need for the civic development will depend on the population in'. *rease and is less acute than the commercial requirements Which require immediate attention. This assits in the staging process s the existing stores will remain until replaced by the new shopping *enter, then as this area begins to open up the new civic buildings will be built. Finally the location in this area of a low ecnteur area of 10 ft. (the general level being 20 ft.) suggested the pew' sibility of a relatively large scale water treatment which would be fitting with a civic center. Since pedestrian traffic would approach the ceomareial area from several directions it was felt desirable to design the shopping area as a bridge between the two high bluffs. This made it possible -*47 to achieve a complete separation of pedestrian and auto traffiO and provided a strong link in the form of green areas to the civic center, town common, and residential areas. The parking areas were located on the two long sides of the center so as to provide access with minimum walking distances. The bluff to the Sonthwest of the new comercial area is the highest elevation near the town center and eomande fine views in all directions. It has an elevation of 60 ftt,--40 ft. above the surromnding terrain. This area was designed as a fomr of patlic park and on its slopee was lrcated those buildings Which .ould serve both people from the conmereial and civic areas. On the Northeast bluff was located a restaurant and a system of walkways which connect the proposed comercial and civic buildings with the town oewuon and with the residential areas. The Church on the *Test end of the bluff and the building housing the Historical Society are to remain.27 It is proposed to bring James Brook to the surface and use the water in a series of pools of various sizes as a decorative and unifying element. There will be several sa11 dams to regu- late the flow of water. At the entrance of the water into the commercial area the stream is divided into two prts. One seg. ment will pass through the center in a series of small pools while the main stream of water will continue to the Southwest of the commercial buildings. The flow of water is of such large volm Note: See discussion in Section III, "Analysis of Present Faci- lities," in this report. 4940 that it was felt that if the main stream flowed directly through the *enter that there would be a danger of flooding during heavy rains.28 There will be controls for adjusting the flow and the large pool in the civic center will act w a reservoir. The two streams will join again at the east and of the east parking lot. At this point will be located a boat basin for small power boats. The main channel of James Brook will be widened and deepened from this point to the harbor approximately 1700 ft. away to facilitate passage of these boats. On both sides of James Brook will be earth embaukaints from the edge of the parking lot to the harbor. These embankuants will prevent the occasional flooding of the surrounding low area by high tidos and reclaim a large area for future development.29 Along the tops of these embankents will be wide pedestrian walkways connecting town center with the harbor. At the boat basin will be docking fadilities and a small boat house and store selling marine supplies. Also at this point will be located those facilities which it was felt should be adjaoent to the new commeroial center but not in it. These will eonsist of an auto agency, a lsandry and eleaning establishment, and a filling station and garage which will be looated at the intersection of the two roads looping around the proposed development. A small railroad ticket office and shelter will be 'milt to the Southwest of the main civic centers on the opposite side of the traeks. The new comntors parking area will be located here and will be sepa. rated from the center by a buffer zone of landscaping. JU-onference with town engineer, Clark Pokine, August 10, 1955. 291vtes See Section II, "Deseription of ohasset, A. Natural Chara*. teristies," in this report. -49.. TLFIC With minor exceptions the present roads leading into the oeater are adequate to handle the expeeted increase in traffic. They are all local in nature and with one minor exception are improved. 30 The proposed center is circled by two roads providing acs**s to parking areas from both sides. South Main are eliminated. Brook Street and a section of North Main tuas up along Elm until it is past the center and then gradually loops back to join South Stin. The second road forming the loop is parallel to the railroad tracks and passes to the Southwest of the high bluff. Following the con- tours of the bluff it joins South Wain past the center. Access to the parking areas i@ made by the addition of another pull off lane before arriving at the actual entranoes. entering the loop roads. Thus ears wont be abruptly Provision is made for a bus stop at the Northeast end of the shopping center. The pedestrian walkways are kept entirely separate from the vehicular traffic * The variety of levels due to the bluffs adjaeont to the loop roads made possible a system of natural bridgeways. Access from the town comon to the civic center is made by a podestrian bridge spanning from the high contour near St. Stephen's Chwrch to the raised auditoriun promenade. From this promenade there are ramps to the ground and a bridge aecross the entrance to the adjacent parking area to a green strip leading into the center. Note: See section III, "Analysis of Present facilities, D. Traffie," in this report. -50- On the Sonthwest there is a gradual ramp up following existing entours to the civic buildings on the bluff. The a*ess to t parking area is under a bridge along this walkway. From the bluff there is a system of promenades and walks leading diredtly into the commeroial center. Pedestrian access to the Northeast end of the shopping area is by an overpass again following the natural contours of the bluff. Utilizing the 10 ft. contour differential at the East end of the center a similar system of walkways was devised. civic UIMIgGS The proposed civic buildings are in two groups--those situated in the green area adjacent -to the town oomn and those upon the bluff. They are closely tied together and to the shopping area by a system of promenades and walkways. It was felt these areas should be adjacent to each other but yet not interfere with each others respective functions. In discussing this subject Robert Y. illiw bridge wrote, "The community shopping center, like the neighborhood shopping centers, should be centrally located. It needs to be near, but not necessarily in immediate conjunction with, other buildings housing activities of comunity wide interest. Further attention will thereby be focussed upon the comon comunity interests and center allowing activities conditioning social cohesion."5 1 31 3Allibridge, *get, pp. 13160. A In the area adjacent to the common will be located an audi. torim and an office building. The auditorium will have an esti.- mated floor area of 5,000 sq. ft., and will be used for lectures, special movies, plays, and similar pablic gatherings.b The office building will have a floor area of 3,400 sq. ft. and will be used to house public offices now located in residences at inconvenient distances from the town center. The office will be designed for the possible addition of a second floor if required. Utilising the existing contours there will be a reflecting pool with a series of fountains and sculpture. The sculpture will terminate in a high element which will be dedicated as a memorial to the town residents who gave their lives defending their country. Adjacent to the water will be a large promenade which will serve as a transition from the parking area and as a connection to the civic group upon the high bluff. 1aised above the ground level will be a platform which will be situated so as to comnd views of St. Stephen's Church and the water sculpture. This platform will serve as an intermission promenade for the auditorium. On the high bluff will be located those public buildings which will serve both the people from the main civic buildings and from the shopping center. this group. ft. The following buildings comprise There will be a library having a floor area of 8,000 sq. This building will be two stories high and have a system of reading courts following the contours of the site. will overlook a reflecting pool. The main court Connected with this court will be S -- - ________________- q4 ~52- a chapel having a floor area of 1,500 sq. ft. This building will be a geodisic dome as designed by Backminister Fuller and would be covered with a transparent plastic glass fiber. On the high point of the bluff would be an observation platform and a small museum housing historical items. Prom this point one would be able to view maps tracing the history of the town and then from the observation platform see the actual sites where the various events took place. Adjacent to the shopping center and utilizing the natural contours will be a small open air amphitheatre. These buildings would be connected by a series of pedestrian promenader and landscaped areas. There will be a system of small fountains on the bluff, the water cascading down in small oulverts alongside the walkways to the main stream below. C01WMIAL BYILDINGS The shopping center was located adjacent to the East side of the existing commercial buildings. This site allowed the parking areas to be evenly dispersed along the sides of the center. Also this location simplified the staging process as the existing stores did not have to be removed until the new stores replacing them were ready for operation. The contour level at the Western edge of this location was at elevation 20 ft., from this edge it gradually sloped down to a 15 ft. level and then abraptly rose to a 20 ft* level again at approximately the East edge of the shopping area. From this point it continued level for a short distance and then gradually sloped down to a 10 ft. contour. This variation in ground elevation *uggested a treatment of various levels within the shopping center itself. Utilising the -- 5- existing contours the center was designed with the following system of levels. The low area on the east side suggested the possibility of a central warehouse and service area under the oenter at this point. The existene of the low oontours again at a short distance from the East edge of the center eliminated the need for long runs for trunks to slope down to such a warehouse. This warehouse was designed with a system of elevators providing service to all stores* The individual stores would rent space they required in this warehouse. Goods could receive better care at less cost and valuable display space could be saved in the stores themselves. This solution also has the added advantage of completely separating the service from the pedestrian traffic. Also located in this low level would be the mechanical equipment. All the stores will be air conditioned. The small amount of excavation needed for this warehouse would be need to level the Western side of the center to a 20 ft. contour. A system of two levels was then de* signed as enclosing the various stores. These would be the floor level and roof level and would continue on the same plane throughout the senter. The floor platform was raised to a level three feet above the 20 ft. contour. This platform would be perfoated at various points for small landscaped courts and reflecting pools. At these small court there would be located small intermediate wooden platforms .m%. The ground level in the parking areas desined as waiting areas. would gradually raise to the level of the floor platform. Entrances from the parking areas would be on pedestrian bridges over a small planting moat. The raising of the platform served several functions. The central warehouse did not have to be as Yow and could follow the existing levels with a minimum of excavation. bising the general shopping level permitted access to the warehouse for ventilation unt Also the pedestrian once in the center has der pedestrian walkways. the experience of looking alightly down into landscaped courts. At certain locations the ground would be raised to the platform level in the form of planting boxes. ?he roof plans is at the same elevation throuighout the center and is perforated in a variety of ways to form a series of light courts. These root penetrations are so arranged as to provide a sequence of various sises and shapes leading the shopper into the main shopping mall. The shopping *enter itself may be divided into three groups of stores. The first is those stores which tend to draw trade only for their own merchandise. In this group are the two supermarkets. second group is the service shops. beauty shop, bank, and post office. The These include the barber shops, The remainder of the shops een- stitute the heart of the shopping center and are grouped around the system of central courts. The two supermarkets are located on the East side of the center at the opposite corners. They are immediately adjacent to the parking 0055. areas. It was felt that these two stores would have trade which primarily would only be interested in getting a large supply of goods stocked within the market itself.3 1 In case the shopper also wanted purchiase other goods convenient access is provided from the supermrtkets to the main shopping mall * Due to the bulky nature of the goods purchased in thes is provided for both stores. supermarkets a package pickup station Once relieved of carrying heavy parcels around the shopper is encouraged to make additional parahases. The service shops do not require large display areas and are low cated in less strategic positions around. the periphery of the center* The post office is located at the Southwest and of the center where it will be convenient to both the shopping and civio areas. The main stores are grouped around a series of connected courts in the center of the shopping area. The stores are so arragd as to provide an even flow of traffic through this area--the heavy trade pullers being located at the ends of the interconnecting courts and the other stores situated in between. In his article, "Shopping Centers," Pietro Belluaohi wrote the following, "It Is good planning In a large shopping center to distribute the strong trade pullers so as to avoid serious dead spots. Certain service shops, such as the post office, even though not profitable are essential and bring customers to a center, sometimes they even help in getting a small center started.o32 32 3Belluseohi, Pietro, "Shopping Centers," in "Yoxnt and Punctions of ftentieth Century Architeature," edited by Talbot amlin, vol. 4, pp. 114-139. At the Northeast end of the center are located the meats and women's clothing stores. In addition to clothing this store will also sell a limited number of general accessories. Above then two sto re and forming the main pedestrian entranoe into the center is an office block. This building will house offices for the medical profession, realtors, and an office for the general management of the center. At the Southwest end of the main shopping area will be located the general merchandise and drag stores. Between these two groups will be located a liquor store, a tu.rniture store, a hardware store, and a gift shop. The area devoted to one of the restaurants in the market analysis was divided between the liquor store and the drug stonA.33 Both will have limited facilities for serving a certain amount of food. the market analysis did not indi- cate a sufficient amount of business for a hardware store of an economi*al site. However, a snvey of the existing facilities showed two hard- ware stores with a fair amount of trade. It was therefore decided to include a hardware store in the center.M!he store would also sell a variety of sporting eqvipment which would account for approximately one quarter of its floor area.3 5 The gift shop would be a strong attraction for the touri ste and the townspeople alike. 33 See Tble VII, macllity It will sell only small and Area Estimate," in this report. Conference with Professor Kelvin Iyach of the City Planning Departwent, Vassachusetts Institute of Teohnology, Augest 10, 1955. See Table yII, as above. ---- -6?e articles of a high quality. Entrance into the main shopping area will be through a series of passageways between the stores having display areas on both sldes, The buildings are arranged in a compact group to facilitate shopping but a feeling of openness is obtained by the sytew of small landucapet courts and light wells* In the Regional Shopping Centers Planning Symposim held in Chicago in June 1952, Howard T. Fisher desoribed the ideal center in the following marer,"It is desirable to have a close compact, intimate shopping area. Store frontages should be conentrated within a minimm over-all length--actually and psychologically, thern should be an absolute minimm of blank frontages exposed towards shop." per*, and a minimum of interruptions in frontages. Double sided pedestrian ways will be found very desirable and should be possible in all but the smallest centern."5 Water is brought through the shopping area in a series of small ooaected pools containing a system of fountains and sculpttn. There is a large reflecting pool at the open air amphitheater providing a tie with the civic buildings on the high bluff. flows only through the rain shopping courts. From this point the water This will tend to direct the pedestrian traffic along the shopping mall proper. At the Southwest end of the sll ing the reflecting pool. is located a restaurant overlook-- This restaurant will have facilities for eat- door dining and will serve as a visual focal point for the shopping area. 36 Fisher, Howard T., "agional Shopping Centers Planning Symposim," Chicago begion Chapter American Institute of Planners, pp. 23-50o A -N58~ On the opposite bluff is located the second restaurant. This building is connected to the center by a pedestrian bridge and has parking and service facilities in the rear. One of the most difficult problems in designing a shopping center is how to provide the means for an easy method of expansion. Since this project is designed to evolve by a gradual staging process there anat be some logical way to add the various stores am needed. The solution to this problem was discovered in the structural system. First a system of footings are to be built on a 28:0 grid. These footings will support both the concrete floor platform and the roof. By means of a concrete collar around the pier the steel column spporting roof deck and the floor platform may be constructed independent of each other. From the top of this pier a steel column made of double angles will support a roofing system of steel bar joists. These joists will be so designed that they can frame in a variety of ways enclosing different areas. These joists will be exposed on the exterior and fire. proofed with a vermiculite plaster ceiling in the store interiors. The roof doeck will consist of a lightweight slab poured on a corriform metal dock. This deck would be independent of the column spacing. At sone plaaes it would extend to the colums while at others it would step short leaving the joists to carry the load to columns. At other loa.. tions it would be perrorated to form light wells with only the bar joists spanning accross. The wall materials would consist of a fixed glass sash and a prefabricated aluginum sandwich panel. The glass sash and aluminum panels would frame into a structural mullion located at -594'. 7:0" centers. The concrete floor platform would be designed for a constant live load sufficient for all the stores and the struetural mullions would be anchored to this lab by power driven state. These structural mullions would be anchored to the roof framing by a system of olip connections. This system of structuaral framing provides flexibility down to a seven foot grid and completely frees the walls from the structural framing. The parking areas will be landscaped and will contain pedestrian walkways. They will further be broken down into a more human seale by a variety of floor textures. 10 ft. in the East parking area. There is a contour differential of This will be reduced to a more gradual slope by came filling and then terraced into a series of connected parking areas. The maximum distance from the far edge of the parking area to the center is approximately 300 ft. This follows. This conforms to the following recommendation by Baker and Funaro,"The further the parking apace stretches away from the stores, the less desirable it becomes. It is now generally agreed that in a suburban center, the maximum distance between the far edge of the parking area and the stores should not exceed 500 ft., and preferably should be less than 300 ft ."3 There are several activities housed in the existing center which it was felt were incompatible with this area. They include the police station and newspaper. It was felt that these buildings should be located at some other outlying position. V )aker and Panare, "Shopping Centers," pp. 36,41. Now -59 t:0" *entrer. The concrete floor platform would be designed for a constant live lead suffielent for all the stores and the stractural wullions would be anchored to this slab by power driven studs. These structural mullions would be anehored to the roof framing by & system of clip conetions. This system of structural framing provides flexibility down to a seven foot grid and easpletely frees the walls from the structural framing. The parking areas will be landscaped and will ontain pedestrian walkways. TPhey will further be broken down into a more human sale by a variety of floor textures. 10 ft. in the Last parking area. There is a contour differential of Thisaill be reduaed to a more gradual slope by some filling and then terraced into a series of eonnected parking areas. The maximum distance from the far edge of the parking area to the center is approximately 300 ft. This conforms to the following recoaendation by Baker and Fanaro, "The further the parking space stretches away from the stores, the less desirable it becoems. It is now generally agreed that in a suburban center, the maximus distance between the far edge of the parking area and the stores should not exceed 500 ft., and preferably should be less than 300 ft."" There are several activities housed in the existing center which it was felt were incompatible with this area. station and the newspaper building. They include the polle It was felt that these buildings should be located at sone other outlying position. Baker and Paaro, "Shopping Centers," pp. 36-51. pop -60-. Comparing the market analysis with the existing facilities it is evident that one of the supermrkets oeuld be built at the present. This building would be the first construeted in the new cnter. The embanmante along James Brook would be constructed and the last parking area would be partially built to service this store. Ie other stores would follos as needed, their sequence being determined by the raising population curve. As these new stores begin to evolve the Zast parking area would be completed and the existing stores being replaced would be removed. Whe new system of roads would be eonstructed and the civic buildings on the high bluff would start to take form. The new railroad station and the aommtors* parking area would be next to be eonstrtced. The gradual thinning of the commercial buildings now existing, and the removal of the eommutorst parking area to its new location would facilitate construction of the auditorium. At this point James Brook would be channeled into its new pattern and a water and green belt link would tie the entire development together. the remaining new buildings would be built and the existing structures removed. 1he West parking area would be completed and the system of pedestrian bridges in use. At this point the boat basin and its surrounding buildings will be ompleted. In the year 1980 Cohasset could have a new civic and commercial center instead of the potentially blighted area that exists today. -6140 ZONING Before the center is even started a carefully thought out system of soning must be worked out. khe location of large parking areas and large niabers of shoppers will attract other business which will attempt to locate on the outside perimeter of the center. These stores would use the center's facilities in a haphasard manner without any regard to the over-all plan. If allowed to continue they would eventu- ally surround the center and isolate it from the residential areas. This can be prevented only by a good system of zoning which will definitely state the allowed land usage for the surrounding area. Victo r Grmen makee the follow ing statement regarding the subject of soning, "Considerations of onvenience and safety should not be r2stricted to the center itself. Buffer areas should be created to pro- teot residential areas from the noise and the fumes created by traffio. A shopping center which fails to consider its relationship to residential areas will soon be surrounded by blighted and slum neighborhoods and will find itself with a greatly reduced business potential."39 39 Grim, Vieter, and assoo., "Shopping Centers of T omorrow," p* 16. 37IOGWIAPY Alevisos, John P., and Beckwith, Allen E., "Downtovwn1 and Suburban Shopping Habits Stu4y of Greater Boston," Boston University, College of Business Administration, 1954. An Architectural Record Book: "Design For Modern Merch&dising," L.W. Dodge Corporation, New York, 1954. Obidigue: "Town of Cohasset, A Town Surrey," Atuanya, Udemnss School of Planning and Architecture, Massachusetts Institute of T.ehnology, Cambridge, assachusetts, Nay, 1955. Baker, Geoffrey, and Faro, 3runo: "Shopping Centers, Design .ad Operation," Reinhold, New York City, New York, 1951. Belluschi, Pietro: "Shopping Centers," In "Forms and Functions of twentieth Century Arohiteture," (Talbot Raulin, ed.), Volnue 4, pp. 114-139, 1952. Boston Globe: "The Boston Market," 1953. Chicago 'Bgion Chapter American Institute of Planners: "Regional Shopping Centers Planning Symposius," Chicago, Illinois, June, 1952. allion, Arthur B.: "The Urban Pattern," D. Van Nostrand Company, New York, 1950. Gruen, Victor and Assooiates: can Federation of krts. "An Arehiteatural Xahibition," Ameri- Howe, Oliver H., V.D., "A Brief Sketch of the History of Cohaseet, Massachusetts," CohAsset Historical Society, 1941. Ketohu, Morris: "Shops and Stores," Puinhold, New York, 1948. Lillibridge, 3bbert 1. : "Shopping Centers in Urban edevelopment," in the May 1948 issue of "Land Economics," pp. 137-160. Pfanner, John Adams, Jr., "A Statistical Study of the Drawizg Power of Cities For Fetail Trade," The University of Chicago Press, Chicago, Illinois, 1940. Public Administration Service: "Planning the Neighborhood," Donnelley and Sons, Co., Chicago, Illinois, 1950. R.R. BIBLIOGAPHY (Contirnud--p. 2) Skiadaressis, George A.: "Study of an Urban Core: Stoneham, Massachusetta," A Thosis For the Degree of Master In City Planning, Massachusetts Institute of Technology, September, 1952. Stein, Clarence S., and Bauer, Catherine: "Store Buildings and Shopping Centers," Architectural Reord, February 1934, pp. 175-18?. "Town of Cohasset, Annual Report," Town of Cohasset, 1950, 1951, 1953 and 1954. U.S. Department of Agricoulture, Performance and Aerial Photography Division, Aerial Photograph of Cohasset taken August 19, 1952, Washington, D.C. U.S. Department of Comnrce: "Better Population Forecasting For Areas and Conamities," September 1952; "Seleocting a Store Location," 1946; U.S. Government Printing Office, Washingteon, D.. U.S. Department of Comerce, Census Bureau, Post Office ton, Massachusetts. U.S* Department of the Interior, Geological Survey: rangle," Washington, D.C., 1948. uilding, Boe- "Cohasset Quad- U.S. Department of Labor, Bureau of labor Statistics: "Consumer Price Index"; "Family Income, Expenditures and Savings in 1950," June 1953; "Family Income, Expenditures and Savings In 10 Cities," 1952; "Relative Importance of Items In the Consomer Price Index," August 1954; U.S. Government Printing Office, Washington, D.C. Villanueva, Marel: "Planning Neighborhood Shopping Centers," National Comsittee On Housing Inc., New York, N.Y., 1945. -4 . ,, ^M,.,-. ,. -l - .1- :- - -,,, .,I,_--i,, -,--I-, -,- .1 ,. .. - , - , . ;. -,. .. .- - -: 1. . I. , _.: _I . .. ,,,. . , , - , r -" " - - -, q .,. . I . , : ! -i S , -- ., I- .1 .1 ., I.. - I_. ., --I 1 . i, , .I -.. . I -.- I --. , ,-l-J.c-.--l- .I.. ,. . -, ,.; .--? , ,I , . -I 1. I-. ,,. - ., . - , I.I,1. . 1.,1. : I - .- . I , I m, : I Iil-, . . . . I . II - 1 I , - . I . ... 11 I . I - .1. . : , . - .; J- .- : ., .. . 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