2013
Blue Hen Poll
Public Release
www.udel.edu/bluehenpoll
Welcome and Thanks
www.udel.edu/bluehenpoll
1
The Blue Hen Poll
• Annual Scientific Survey
• Applied research, quantitative
literacy, and communication skills
• “For Students, By Students”
• The Blue Hen Poll is a “Tool”
www.udel.edu/bluehenpoll
2
Methodology
• Public opinion of full-time undergraduates at
Newark campus
• Sample of 5,000 students
– Census of racial minority students
– Random sample of white and international
students
• Qualtrics® Web survey
– Inexpensive and convenient
www.udel.edu/bluehenpoll
Data and Respondents
• Survey conducted between March 10 – April 8
• On average, poll took approx. 12 minutes to complete
• Respondents = 1,426 (28.5% response rate)
• Working sample: 1,383 respondents (“completes”)
– Margin of error approx. +/- 3%
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What We Study
Attitudes
Behaviors
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Experiences
5
Student Satisfaction and Loyalty
100%
93%
92%
Very satisfied /
Satisfied with UD
Very Likely/Likely
to Recommend UD
Percent
80%
60%
40%
20%
0%
www.udel.edu/bluehenpoll
6
TREND: Steady as it Goes….
100%
"Very likely" to Recommend UD
"Very Satisfied" w/UD
80%
60%
46%
54%
55%
53%
53%
40%
39%
36%
37%
2010
2011
2012
2013
41%
40%
20%
27%
26%
2008
2009
0%
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7
UD Mobile Web
• 79% of Students use it
• Of users, 82% have it on a mobile device
• Usage
– 8% Never
– 32% Rarely (1-2 times/wk)
– 27% Sometimes (3-5 times/wk)
– 16% Often (6-10 times/wk)
– 17% All the time (several times/day)
www.udel.edu/bluehenpoll
8
UD Mobile Web and Housing Status
How often do you use the UD Mobile Web tool?
100%
80%
Use all of the time
Never Use
60%
40%
20%
27%
5%
13%
11%
3%
10%
%
UD Residence Hall
Live at Home
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Live Off Campus
but not at Home
Faculty Student Interactions
1=Never, 2=Once or Twice, 3=Sometimes, 4=Regularly, 5=Often
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10
University Focus: Supply and Demand
% having sought/been offered
What students seek
What faculty offers
100%
80%
60%
90%
74%
59% 63%
62%
58% 57%
49%
40%
21%
20%
32%
%
Encouragement to
A letter of
pursue graduate recommendation
study
Extra credit
An opportunity
An opportunity
to work on a
to publish research
research project
or written work
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EVALUATING THE UNIVERSITY
Eric Watts
www.udel.edu/bluehenpoll
www.udel.edu/bluehenpoll
12
Respondents Evaluated:
• Job performance of President Harker
• UD Professors
• Efforts to reduce environmental impact
• Varsity Athletics
• Level of Safety on or around UD’s campus
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13
Report Card: Grading the University
A
B
C
D/F
GPA
Pres. Harker Job Performance
Professors
22%
23%
39%
52%
29%
21%
11%
4%
2.74
2.94
Level of Safety
Varsity Athletics
Efforts to Reduce
Environmental Impact
11%
12%
16%
31%
43%
39%
32%
32%
32%
26%
13%
13%
2.27
2.54
2.58
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14
Gender Gap: Level of Safety at UD
How would you grade the level of safety on and
around UD’s campus?
100%
Male
Female
80%
60%
40%
51%
35%
31%
33%
32%
18%
20%
%
Safety graded
Above Average
(A or B)
Safety graded
Average
(C)
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Safety graded
Below Average
(D or F)
Gender Gap: Quality of Varsity Athletics
Percent
What grade would you give the overall quality of
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
varsity athletic programs at UD?
Male
Female
62%
47%
35%
29%
18%
9%
Varsity Athletics
Above Average
(A or B)
Varsity Athletics
Average
(C)
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Varsity Athletics
Below Average
(D or F)
16
Professors Might be Important!
After graduation will you contribute money to help the university?
100%
Yes
No
80%
58%
60%
37%
40%
20%
18%
22%
7%
4%
%
Professors graded
Above Avg (A or B)
Professors graded
Average ( C )
www.udel.edu/bluehenpoll
Professors graded
Below Avg (D or F)
UD POST-GRAD PREPARATION
Eric Watts
www.udel.edu/bluehenpoll
18
Our Focus
• How well prepared for life
• Plans post-graduation
• Alumni activities
– Giving time and money
– Keeping UD informed
– Returning to campus
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19
Has UD Prepared Students for Life
Please rate how well UD has prepared you for life after graduation.
100%
60%
Percent
80%
60%
50%
33%
40%
20%
2%
5%
Very Poor
Poor
10%
0%
Average
www.udel.edu/bluehenpoll
Well
Very Well
20
Post-Graduation Plans
Which of the following BEST describes your post-graduation plan?
100%
Percent
80%
60%
44%
40%
39%
20%
11%
2%
2%
1%
1%
Military or
Public
Service
Other
Part-Time
Work
Take Time Off
0%
Full-Time
Work
Graduate or
Professional
School
Undecided
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21
Post-Graduation Plans: NO CHANGE
Which of the following BEST describes your post-graduation plan?
100%
Percent
80%
2011
2012
2013
60%
40%
37%
43% 40% 44% 41% 44%
20%
14% 10% 11%
2% 2% 2%
1% 1% 1%
Military or
Public
Service
Take
Time
Off
2% 3% 2%
0%
Graduate or
Professional
School
Full-Time
Work
www.udel.edu/bluehenpoll
Undecided
Other
22
Post-Graduation Plans and UD Preparation
Well/Very Well Prepared
100%
Poorly/Very Poorly Prepared
90%
80%
Percent
70%
65%
63%
60%
60%
48%
50%
40%
30%
20%
10%
6%
13%
20%
29% 29%
15%
20% 20%
0%
Grad/Prof
School
Military or
Public Service
Full-Time
Employment
Undecided
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Take Time Off
Part-Time
Employment
23
POLITICAL ENGAGEMENT
Chad Wood
www.udel.edu/bluehenpoll
24
Political Engagement
100%
Describe your level of interest in politics. Are you ____ in politics?
80%
66%
60%
44%
40%
26%
20%
22%
9%
0%
Not at all
interested
Not very interested
Somewhat
interested
www.udel.edu/bluehenpoll
Very interested
25
Political Engagement
100%
80%
Did you vote in the Presidential Election last fall?
66%
60%
34%
40%
20%
0%
Yes
No
www.udel.edu/bluehenpoll
26
Political Engagement
Last fall, did you do any of the following activities…
(% saying yes)
All Students
"Interested Students"
100%
85%
72%
Percent
80%
60%
40%
36%
24%
10%
20%
30%
34%
9%
0%
Attend a
political event
Wear a political
button, hat, or shirt
Join a
political group
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Pass along political
news via social
media
27
POST GRADUATION TIES TO UD
Chad Wood
www.udel.edu/bluehenpoll
28
Post-Graduation Ties to UD
100%
After you graduate from UD, would you be willing to…
(% saying “yes”)
Percent
80%
60%
40%
20%
0%
15%
39%
42%
45%
Attend spring
alumni weekend
Attend fall
homecoming
events
Keep UD
up to date
with contact
information
15%
Volunteer time to Contribute money
help the university
to help the
recruit students
university
money to UD
www.udel.edu/bluehenpoll
29
[Return on] Commitment to Delaware?
After you graduate from UD, would you be willing to…
(% saying “yes”)
100%
DE Residents
Non-DE Residents
Percent
80%
60%
32%
40%
20%
14% 15%
13% 16%
Volunteer time
to help the
university recruit
students
Contribute
money
48%
43%
29%
38%
48%
0%
Attend spring
alumni weekend
www.udel.edu/bluehenpoll
Attend fall
homecoming
events
Keep UD
up to date
with contact
information
30
UNIVERSITY OF DELAWARE AND
INTERNATIONAL STUDENTS
John Kairis
www.udel.edu/bluehenpoll
31
Guessing Student Population
• We asked two questions:
1. What percentage of students
are from Delaware?
2. What percentage of students
are international students?
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32
Guessing Student Populations
What Percentage of UD Students Are…?
(average %)
100%
Students Say
UD Inst. Data
Average Guess
80%
60%
47%
44%
40%
15%
20%
4%
0%
From Delaware
International Students
www.udel.edu/bluehenpoll
33
International Friendship
Do you have any close friends who are international students at UD?
Yes
No
21%
79%
www.udel.edu/bluehenpoll
34
International Friends vs. Study Abroad
Do you have any close friends who are
international students at UD?
Have Studied Abroad
Have Not Studied Abroad
100%
83%
80%
78%
60%
40%
20%
17%
22%
%
Yes, have international friends
No, have no international friends
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ATTENDANCE AT UD SPORTING EVENTS
John Kairis
www.udel.edu/bluehenpoll
36
Challenges for UD Athletics
“One factor that might have led to the
dismissal was a drop in fan support.
Delaware's home football attendance has
declined from 20,684 per game in 2010 to
19,018 in 2011 and 18,542 this past season,
the lowest figure since 1997.”
By Jeff Schuler, Of The Morning Call
January 09, 2013
www.udel.edu/bluehenpoll
37
UD Varsity Sports Attendance
How often do you attend UD varsity sporting events?
100%
90%
80%
61%
Percent
70%
60%
43%
50%
40%
30%
20%
31%
18%
10%
6%
3%
Often
Very Often
0%
Never
Rarely
Sometimes
www.udel.edu/bluehenpoll
38
Sports Attendance vs. Gender
How often do you attend UD varsity sporting events?
100%
Males
Females
Percent
80%
60%
47%
40%
20%
40%
28%
34%
18% 18%
6% 6%
3% 3%
Often
Very Often
0%
Never
Rarely
Sometimes
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39
What would Boost Attendance?
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40
Increasing Sporting Attendance
100%
Would you attend more UD sporting events if…?
(% saying “definitely yes”)
90%
80%
Percent
70%
60%
58%
45%
50%
43%
40%
33%
31%
Team More
Competitive
More Convenient
Transportation
30%
20%
10%
0%
3 NG Elective
Credits
Knew Someone
on the Team
Friends More
Interested
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41
STUDY ABROAD INVOLVEMENT
Elizabeth T. Weeks
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42
Study Abroad Participation
100%
Ever Participated
80%
60%
Winter Session
40%
19%
20%
8%
19%
18%
9%
8%
0%
2010
2011
2012
www.udel.edu/bluehenpoll
2013
43
Challenges to Study Abroad Participation
Percent
Student reasons why they MIGHT NOT PARTICIPATE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
89%
60%
16%
Expensive
Cannot afford it
13%
10%
Not seen a
Don't know Safety concerns
program that enough about it
interests me
www.udel.edu/bluehenpoll
2%
2%
Not eligible
Not yet been
selected
44
Other Issues: Poor Fit for Students
“The programs offer classes that I don't need to take or
have already taken”
“Programs did not fit my academic course requirements”
“With a chemistry major, there isn't much time to study
abroad, nor many programs.”
“Difficult to fit it in with my major”
“The places I am interested in going do not offer classes
that fit with my major.”
www.udel.edu/bluehenpoll
45
Study Abroad & Recommendation of UD
Do you have plans to participate in study abroad?
100%
Percent
80%
60%
40%
Likely/ Very likely
to Recommend UD
Unlikely/ Very unlikely
to Recommend UD
48%
46%
32%
27%
20%
0%
Yes, plans to participate
in Study Abroad
No, no plans to participate
in Study Abroad
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46
STUDENT EXPERIENCES AT UD
Elizabeth T. Weeks
www.udel.edu/bluehenpoll
47
Student Experiences
Experienced any of the following since the school year began last fall?
(% saying “yes”)
100%
Percent
80%
77%
72%
73%
64%
60%
58%
59%
53%
50%
34%
36%
40%
31%
31%
20%
23%
12%
8%
0%
Off-Campus
Party
UD Men's
Sporting
event
Stressful
problem
with
personal
finances
Fallen
UD Women's Wished you
asleep
Sporting Event
chosen
during class
another
college or
University
www.udel.edu/bluehenpoll
Resident
Sick had
Ensemble
to miss at
Players (REP) least 1 week
Event
of classes
48
Differences in Student Experiences
Have you experienced?
(% saying “yes”)
Males
Females
UD Women's
Sporting Event
65%
64%
UD Men's
Sporting event
62%
66%
0%
20%
40%
60%
Percent
www.udel.edu/bluehenpoll
80%
100%
49
Experimental Effects and Randomization
No Image
How much do you
like the UD
mascot?
How much do you
like the UD
mascot?
How much do you
like the UD
mascot?
How much do you
like the UD
mascot?
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
Not at all
Not much
Some
A lot
I Don’t Know
Not at all
Not much
Some
A lot
I Don’t Know
Not at all
Not much
Some
A lot
I Don’t Know
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Not at all
Not much
Some
A lot
I Don’t Know
50
Voting, Race, & Civic Pride
“Did YOUR PARTICIPATION in the 2012 presidential election make you more
proud to be an American, less proud, or does it not affect your feelings about
being an American?”
Barack Obama, the FIRST
AFRICAN AMERICAN
PRESIDENT, has now been
elected twice as President.
Barack Obama, the FIRST
AFRICAN AMERICAN
PRESIDENT, has now been
elected twice as President.
Baseline
Baseline+Pic
Race Frame
Race Frame+Pic
1. More Proud
2. Less Proud
3. Does not Affect
1. More Proud
2. Less Proud
3. Does not Affect
1. More Proud
2. Less Proud
3. Does not Affect
1. More Proud
2. Less Proud
3. Does not Affect
www.udel.edu/bluehenpoll
51
Voting, Race, & Civic Pride Experiment
Percent
Did YOUR PARTICIPATION ..make you more proud to be an American, less proud, or
does it not affect your feelings about being an American?”
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
More Proud
Less Proud
56%
53%
47%
2%
Baseline
7%
6%
Baseline+Pic
43%
Race Frame
Barack Obama, the FIRST
AFRICAN AMERICAN
PRESIDENT, has now been
elected twice as President.
www.udel.edu/bluehenpoll
11%
Race Frame+Pic
Barack Obama, the FIRST
AFRICAN AMERICAN
PRESIDENT, has now been
elected twice as President.
52
OPINIONS ON SAME-SEX MARRIAGE
Eric Watts
www.udel.edu/bluehenpoll
53
Opinions on Same-Sex Marriage
“Do you think marriages between gay and lesbian couples
should or should not be recognized by the law as valid (having
the same rights and privileges as traditional marriages)?”
1) YES, should be recognized by the law as valid
2) NO, should not be recognized by the law as valid
3) Unsure
No Image
Male Couple
Female Couple
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Heterosexual Couple
54
Opinions on Same-Sex Marriage
Should marriages between gay and lesbian couples
be recognized by the law as valid?
Should
100%
Should Not
85%
83%
81%
Percent
80%
79%
60%
40%
20%
5%
8%
6%
9%
0%
No Image
Male Couple
Female Couple
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Heterosexual Couple
55
Partisan Differences: Opinions on Same-Sex Marriage
Should marriages between gay and lesbian couples
be recognized by the law as valid?
Democrats
100%
Percent
80%
92%
Independents
Republicans
85%
63%
60%
40%
27%
20%
4%
7%
4%
7%
10%
0%
Yes, Should
No, Should Not
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Unsure
56
PLASTIC WATER BOTTLES
John Kairis
www.udel.edu/bluehenpoll
57
Student Opinions on Water Sustainability
• Type of water consumed
• Amount of water consumed
• Support/oppose plastic bottle ban
www.udel.edu/bluehenpoll
58
Water Type Consumption
100%
90%
80%
Percent
70%
If you had to choose, what type of drinking water do
you consume most often?
60%
50%
40%
40%
29%
30%
31%
20%
10%
1%
0%
Tap Water
Bottled Water
Combination
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Do Not Drink Water
59
Plastic Water Bottle Consumption
How frequently do you consume single-use plastic water
bottles in an average week?
100%
90%
80%
Percent
70%
54%
60%
50%
40%
30%
30%
20%
24%
16%
12%
10%
10%
8%
About
7-10 bottles
per week
More than
10 bottles
per week
0%
Never
Less than
1 bottle
per week
About
1-3 bottles
per week
About
4-6 bottles
per week
www.udel.edu/bluehenpoll
60
Plastic Water Bottle Experiment
Do you think UD should ban the sale of all plastic water bottles on campus?
Students received one of five options
No Image
Fitness Couple
Polluted Stream
Clear Bottles
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Recycling Plant
61
Water Bottle Ban Experiment
Do you think UD should ban the sale of all plastic water bottles on campus?
Definitely Not
100%
Percent
80%
60%
Probably Not
Maybe
Probably Yes
9%
10%
8%
11%
10%
13%
10%
13%
9%
15%
15%
13%
10%
13%
16%
25%
32%
25%
28%
24%
41%
36%
43%
36%
37%
No Image
Polluted Stream
Clear Bottles
Fitness Couple
Recycling Plant
40%
20%
0%
Definitely Yes
www.udel.edu/bluehenpoll
62
Water Type vs. Bottle Ban
Do you think UD should ban the sale of all plastic water bottles on campus?
100%
Tap Water Drinkers
Bottled Water Drinkers
Percent
80%
63%
60%
40%
20%
0%
19%
19%
2%
6%
Definitely
Yes
Probably
Yes
29% 23%
16%
18%
7%
Maybe
Probably Not
www.udel.edu/bluehenpoll
Definitely
Not
63
VOTER ID LAWS
Chad Wood
www.udel.edu/bluehenpoll
64
Voter ID Laws
Question:
“What is your opinion on voter ID laws?”
No Image
Anti-Law
Protester
Anti-Law
Protester
+ NAACP
www.udel.edu/bluehenpoll
Waiting Line
65
Opinion on Voter ID Laws Treatments
100%
80%
What is your opinion on voter ID laws?
(% favor or strongly favor)
72%
71%
63%
60%
Women w/ sign
NAACP sign
60%
40%
20%
0%
No Image
www.udel.edu/bluehenpoll
Waiting in line
66
FELON DISENFRANCHISEMENT
Chad Wood
www.udel.edu/bluehenpoll
67
Felon Disenfranchisement
Question:
Should US citizens convicted of a felony have the right to vote?
No Image
White Hands
Black Hands
www.udel.edu/bluehenpoll
White Hands
in Suit
68
Felon Disenfranchisement Treatments
100%
Should US citizens convicted of a felony have the right to vote?
(% saying “yes”)
Percent
80%
60%
40%
39%
46%
48%
White hands
Black hands
42%
20%
0%
No image
www.udel.edu/bluehenpoll
White suit hands
69
Felon Disenfranchisement & Race
100%
Should US citizens convicted of a felony have the right to vote?
(% saying yes)
White Students
Non-White Students
Percent
80%
60%
40%
38%
45%
46%
44%
49%
44%
41%
47%
20%
0%
No Image
White Hands
Black Hands
www.udel.edu/bluehenpoll
White Suit Hands
70
OPINIONS ON STUDENT
GOVERNMENT ASSOCIATION
John Kairis
www.udel.edu/bluehenpoll
71
Opinions On SGA
• Opinions about SGA
1.
2.
3.
Attention (Interest)
Responsiveness
Diversity
• Campus Smoking Ban
www.udel.edu/bluehenpoll
72
Interest in Activities of SGA
Since coming to UD how much attention have you paid to the activities of SGA?
88%
100
80
60
40
40%
48%
11%
20
0
No Attention
A Little
Attention
Some Attention
www.udel.edu/bluehenpoll
1%
A Lot of
Attention
73
Responsiveness of SGA
How responsive do you think SGA is to the concerns you have as a student?
Very responsive
Somewhat Responsive
Somewhat Unresponsive
Very Unresponsive
18%
9%
52%
48%
43%
Say SGA is Unresponsive
Say SGA is Responsive
28%
www.udel.edu/bluehenpoll
74
Diversity of SGA
Does SGA need a more diverse membership?
Definitely Yes
Probably Yes
3%
9%
Probably Not
52%
Definitely Not
61% say SGA
Needs More Diversity
37%
www.udel.edu/bluehenpoll
75
SGA Diversity vs. UD Promote Diversity
Does SGA need a more diverse membership?
(average %)
Definitely/Probably Yes
100%
Definitely/Probably Not
83%
Percent
80%
50%
60%
50%
40%
20%
17%
0%
Disagree - UD Promotes Diversity
Agree - UD Promotes Diversity
www.udel.edu/bluehenpoll
76
Smoke-Free Campus Experiment
SGA recently passed a resolution to make UD a “tobacco free campus.”
To what extent do you agree or disagree with this action?
Students received one of four options
No Image
SGA Image
Alone Bench
Smoker
www.udel.edu/bluehenpoll
Campus Sign
77
Smoke-Free Campus Experiment
SGA recently passed a resolution to make US a “tobacco free campus.” To
what extent do you agree or disagree with this action?
100%
Strongly Agree
Percent
80%
60%
40%
20%
0%
44%
37%
12%
No Image
Strongly Disagree
41%
14%
12%
SGA Image
40%
Alone Bench Smoker
www.udel.edu/bluehenpoll
13%
Campus Sign
78
SGA Smoking Ban vs. SGA Responsiveness
How responsive is SGA to my concerns as a student?
Strongly Agree with Smoking Ban
Strongly Disagree with Smoking Ban
100%
Percent
80%
68%
60%
36%
40%
20%
24%
5%
%
SGA is "Very Responsive"
SGA is "Very Unresponsive"
www.udel.edu/bluehenpoll
STUDENT OPINIONS ON DIVERSITY
Elizabeth T. Weeks
www.udel.edu/bluehenpoll
80
Opinions on Diversity
1.
2.
3.
4.
Taking classes that emphasize multicultural diversity enhance my educational experience
A diverse student body improves the quality of my education
UD actively promotes diversity
Promoting diversity unfairly discriminates against students who are not racial-ethnic
minorities
Baseline
Asian Diversity
www.udel.edu/bluehenpoll
African American
Diversity
81
Percent
Diversity Experiment
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
“Taking classes that emphasize multicultural diversity enhance my
educational experience?”
Agree/Strongly Agree
Strongly Disagree/ Disagree
58%
56%
18%
No Image
24%
Asian Diveristy
www.udel.edu/bluehenpoll
56%
25%
African American
Diveristy
82
Image effects
Responses for the remaining questions were not
affected by the images
BUT…
There are significant differences by race
www.udel.edu/bluehenpoll
83
Minority Status Matters
% Strongly Agree/ Agree with each statement
White Students
Non-White Students
100%
77%
Percent
80%
60%
51%
55%
48%
38%
40%
22%
20%
0%
A diverse student body
improves the
quality of my education
UD actively
promotes diversity
www.udel.edu/bluehenpoll
Promoting diversity unfairly
discriminates against students
who are not racial-ethnic minorities
84
www.udel.edu/bluehenpoll
85