HANZE
SUMMER SCHOOL
Courses 2016
Welcome to the
Hanze Summer
School
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Over the past few years we have
worked very hard to develop the
Hanze Summer School into what
it is today. We now offer a number
of summer courses designed
to provide new knowledge and
insights that may be needed in
your future career. Alongside each
programme we also offer exciting social activities, which
show you the best parts of student life in Groningen,
and help you adapt to a new culture. Several business
excursions to large multinational corporations are also
included in many of the courses we offer.
All in all, we offer you a programme in which
‘something happens every day!’ I wish you a very
pleasant stay with us.
Best regards,
Paul Ganzeboom,
Dean of the School of Marketing Management, and initiator of the
Hanze Summer School ‘Doing Business in Europe’
This year’s Summer School
programme promises to be the
best one yet. We offer courses in
a number of fields, ranging from
business and communication to
language training.
As a university of applied sciences
we focus on combining academic knowledge with
practical application. As a result, you will not only have
classes from our dedicated lecturers, but you will also
experience the practical side of your study through field
trips and business excursions.
Groningen is a wonderful city in which to spend a few
weeks studying. With a population of 200,000, of which
50,000 are students, it is one of the top student cities
in the Netherlands. You will feel right at home in our
city and are guaranteed to have a stimulating learning
experience.
More information can be found on our website
hanzegroningen.eu/summerschool. Applying online is
possible and you can like us on
facebook.com/hanzesummerschool or follow us on
Twitter: @hanzesummer for the latest updates.
We hope to see you this summer!
Best regards,
Maris Keijser,
Project Manager Hanze Summer School
Course Schedule 2016
Month
Week
May
21
June
22
23
24
July
25
26
27
28
29
30
Global Health & Quantified Self
p.11
Doing business in Europe
(Marketing/ Market Entry) p.12
Doing business in
Europe (International
Communication) p.13
Dutch Language Course
(for German students) p.14
Intensive
English
Training for
Chinese Undergraduates. p.15
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Holland or
the Netherlands?
Our country is officially known as the Kingdom of the Netherlands.
It consists of the Netherlands itself, as well as Aruba, Curaçao and
St. Maarten. The country’s formal name is the Netherlands, meaning
‘low country’. This refers to the fact that much of the country lies
below sea level. The Netherlands is also called ‘Holland’. Strictly
speaking, North and South Holland are only provinces of the
Netherlands. In total there are twelve provinces, of which Groningen
(in which the main city is also called Groningen) is one.
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Multi-cultural
Dutch heritage
With about 16.9 million inhabitants spread over 41,000
square kilometers, the Netherlands is one of the most
densely populated countries in the world. Dutch society
is also multi-cultural. Groups of people with foreign
backgrounds have been living in Holland for decades as a
result of historical ties with other parts of the world. The
Netherlands is a country with a large religious diversity.
The Netherlands has been part of the cultural mainstream
of Western Europe since the Middle Ages. This has resulted
in a broad and interesting cultural heritage. Well-known
Dutch painters include Rembrandt and Vincent van Gogh.
Art and science are important parts of Dutch culture and
society, resulting in the Dutch being well-educated, open,
tolerant and unafraid of unorthodox solutions. Dutch
higher education institutions are considered among the top
institutions in the world.
Constitutional monarchy
The Netherlands has a constitutional monarchy. The
current monarch is King Willem-Alexander (born 1967),
who has been on the throne since the 30th April 2013.
The Netherlands is politically stable and has always had
coalition governments.
Dutch language
The official language is Dutch, however, most Dutch
people understand and speak English very well. English is
therefore an unofficial second language in the Netherlands.
A country at sea level
The weather in the Netherlands
The Dutch are known for their waterworks. As stated
above, the Netherlands literally means the ‘low country’.
The Dutch depend heavily on dykes. Part of the country
is below sea level, and is protected by dykes. This has
been current practice since the Middle Ages, when monks
constructed the first water protection systems in the
country.
In the winter, from December to February, the average
temperature ranges from 1 to 4 degrees Celsius. In
summer, from June to August, it is usually warm and dry
with spells of cool and wet weather. The yearly average
temperature ranges from 9.0 to 10.4 degrees Celsius
(January: 2.0-3.8; July 16.5-17.7).
Besides causing trouble, it is also one of the major reasons
that the Netherlands is still such a powerful trading
nation. Rotterdam harbour was the biggest harbour in
the world until Shanghai took over the title in 2004 and
is now the largest harbour in Europe. The Netherlands
exports more dairy products than any other country in the
world, and is also an important international player when
it comes to hydraulic engineering.
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Groningen, City of
Talent
Groningen is the capital of the province of Groningen, in the north of
the Netherlands. Groningen has almost 196,000 inhabitants, of which
one in four is a student. It is also a young city: 50% of the inhabitants
are younger than 35 years of age.
Nightlife
Being a student city has resulted in a diverse intercultural
scene. Combine these two factors and you get a vibrant
nightlife. Bars and clubs are famous for staying open 24
hours a day!
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It’s not just bars and clubs in Groningen that will attract
your attention. Groningen also boasts the well-known
underground pop club Vera. Vera has a great reputation
among alternative music lovers from all over the world.
In the past artists such as Nirvana, U2, White Stripes and
Sonic Youth have all graced the stage.
Museums
As well as nightlife, Groningen also offers a variety of
museums. The most popular is the Groninger Museum.
This museum is the first building you see when you walk
out of the train station. The impressive building is famous
for its controversial construction, which was designed
by Allessandro Mendini. Other museums in Groningen
include a comics museum, a tobacco museum, and a
science museum.
Transportation
The most common form of transportation in Groningen
is the bicycle. Groningen’s city centre is partially closed to
cars, making it safe to explore Groningen.
Groningen is only two hours away from Utrecht by train,
two hours from Amsterdam and two and a half hours from
Schiphol Airport, as well as three hours from The Hague
and Rotterdam. Groningen is also very close to the German
border; it’s only two hours away from Bremen, and three
hours from Hamburg. There are direct buses between
Groningen and Bremen airport, run by Publicexpress.
GroningenLife!
Did you know that the happiest students in the
Netherlands live in Groningen? Or that Groningen was
voted one of the best student cities three years in a row?
If you’re curious to find out why, check out: groningenlife.
com, a website run by students. GroningenLife is your onestop guide to student life in Groningen, with information
on study programmes, housing, nightlife, the cultural
scene, sports, Dutch culture and customs, and much more.
Ashley Garrard
Doing Business in Europe
student from the University of
Central Missouri, USA
What I liked best about the programme Doing
Business in Europe (DBIE) were the social activities.
Such as visiting the Island of Schiermonnikoog,
especially cycling and the countryside. During my stay
in the Netherlands I learned a lot about the EU and
its laws. The cultural differences in Europe are much
larger than I expected.
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‘It was great to explore various
European cultures, the unexpected
differences are astonishing’
Hanze University of
Applied Sciences
Hanze University of Applied Sciences (Hanze UAS), Groningen (or
in Dutch: Hanzehogeschool Groningen) is the largest university of
applied sciences (institution of higher professional education) in
the north of the Netherlands and is located in Groningen. Hanze
UAS offers various bachelor’s and master’s programmes in Dutch,
English, and German, and works closely with international partner
institutes. The university of applied sciences has approximately
27,000 students and 3000 employees.
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UNIVERS
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Over the last few years several buildings have sprouted up
in the green heart of the campus, which surrounds the
“Hanzeforum”. It is here that Hanze UAS proudly boasts
its “Walk of Fame” pathway, displaying the names of its
award-winning students and employees.
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Together, the University of Groningen, the municipality
of Groningen and Hanze University of Applied Sciences,
Groningen, have developed ‘Zernike Campus’. A vivid area
where education, knowledge and entrepreneurship meet.
An environment where students and employees can work,
study and relax in inspiring surroundings.
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Largest university of applied sciences in the north of
the Netherlands
Practical learning in addition to theoretical knowledge
Practice-oriented research with a focus on Healthy
Ageing & Energy
Personal attention and learning support
Small classes
International: more than 50 nationalities make up the
student body
Home to the unique programmes Sensor Technology,
Master of Renewable Energy, Master of International
Communication
Home to the first and oldest International Business
School of the Netherlands (since 1988)
Wide variety of excellence programmes offered by
Hanze Honours College
Broad network of partner universities worldwide
Broad professional network worldwide (gain realworld experience by completing internships in the
professional field)
Close cooperation with businesses, industry partners
(curriculum development & student projects, research)
Encouragement of students to become responsible
professionals: Share your Talent. Move the World
‘Number 1 International Student Office in The
Netherlands’ (International Student Barometer,
October 2011)
Fair-trade university
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Study environment
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Why study at Hanze UAS?
Jonathon Malone
Doing Business in Europe
student from Illinois state
University, USA
What I liked the best about the programme Doing
Business in Europe (DBIE) were the social activities and
business excursions. Like the Philips excursion, visiting
the Meyer Werft and the island of Schiermonnikoog.
During this programme I learned how to make a
marketing plan for a specific product. Besides that,
I learned a lot about the diversity between European
countries during my stay in the Netherlands.
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‘This programme helps a lot by
putting theoretical knowledge into
a practical context and rounding
off with excursions throughout
Germany and the Netherlands’
Hanze Summer
School
Hanze Summer School programmes consist of an academic study
programme and a social programme. One of the highlights in your
Summer School experience will be the field trips we provide. During
your stay you will be provided with fully furnished housing.
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Social programme
We want to make your stay unforgettable by offering a
wide variety of social activities during our programmes.
For example, you could be cycling through the city of
Groningen and touring our local football stadium or
visiting Amsterdam at the weekend. You might even find
yourself on the beautiful island of Schiermonnikoog, or
canoeing the canals. You will be able to meet international
students, get to know your classmates better, and meet
Dutch students as well.
same building as well, which is a great opportunity to
meet international students from other disciplines. When
applying for a Summer School programme, the Hanze
Summer School will automatically provide you with a
room in a student house.
Hotel or hostel
The accommodation provided offers the basic necessities.
If you want to stay in a more luxurious environment, it
is also possible to stay in a hotel or hostel in the city. For
more information on this, please visit our website.
Accommodation
We provide all international students with adequate and
fully-furnished student housing. The student houses
are located all over Groningen. We generally try to put
students on the same course in the same accommodation.
Students from other courses might be put together in the
Application procedure
You can apply for our courses through our website. Hanze
UAS offers a variety of courses and the entry requirements
vary. The exact requirements can be viewed online.
Global Health &
Quantified Self
The course Global Health & Quantified Self explores the
aspects of globalisation and health that are linked to digital
health and self-tracking. It is organised in close cooperation
with the Quantified Self Institute (www.qsinstitute.org)
and is the first educational programme in the world to
incorporate Quantified Self into an educational programme
at bachelor level.
Hanze UAS is part of the Healthy Ageing Network
Northern Netherlands, which is the European reference
network for active and healthy ageing. Thanks to national
and international cooperation, the knowledge available
and the efficient communication with the private sector,
the north of the Netherlands is a logical trial area for
innovations and new care concepts, which you will of
course encounter during your time at the summer school.
The programme offers you the unique opportunity
to familiarise with an increasingly globalised world,
digitalisation and its effects on health. The course focuses
on trends in (digital) health (care) from a global perspective
and explores the challenges that we, as health professionals,
will face over the next 10 years. The summer school, with
a view to the future, helps you to gain knowledge about
prevention and self-management in health, which will be
beneficial during your career.
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Practical information
The three study areas within this programme are:
1. Global Health, Globalisation, International
Organisations & International Cooperation
2. Culture and Health
3. Digital Health and Quantified Self
Quantified Self concentrates on the development of
technical applications that support self-monitoring by
individuals. This promotes self-knowledge and allows us to
analyse personal health information about aspects such as
what your client’s nutritional intake has been or how he or
she has slept recently. Wearable technology such as activity
trackers, smartphones and smartwatches generate this
information. You will explore a number of state of the art
self-quantification technologies, as well as the significance
of these digital (health) developments in terms of health
and social care professionals.
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Period: May 26 - June 17, 2016
Profile prospective students: students have a
background in sport studies, nursing, allied health care
studies, midwifery, social studies or human technology
studies, and have completed the first year of their
bachelor’s, undergraduate or associate degree. Students
should have experience with working in teams on a
project basis and have research skills. Students must be
proficient in the English language: IELTS 6.5, or TOEFL
550, or Dialang B2.
Group size: 25 students
Application deadline: April 1, 2016
Course fee: the fee differs per student and this depends
on whether the home university is a partner of Hanze
UAS or not. For the latest information about the course
fee, please check our website.
Course credits: 6 credits.
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Doing business in Europe
Marketing/Market Entry
The Dutch have always played an important role in
international business. Our university is named after the
Hanseatic League, a medieval bond of cities in the northwestern part of Europe in which many Dutch cities were
members. The Hanseatic League was set up to boost wealth
and welfare, through trade between various Hanseatic cities.
In addition, the very first modern multinational ever (the
Dutch East India Company), and our role as a founding
member of the European Union, the largest market in the
world, illustrates the importance of international business
in the Netherlands.
Various business-related Hanze UAS schools have come
together and created the programme ‘Doing Business
in Europe’. This first-class Summer School experience
takes you on a journey throughout the European world
of business. In order to give you the broadest range of
information, the course provides you with general subjects
as well as fairly specialised subjects, ranging across the
scope of international business. These classes are combined
with an extensive social programme and many excellent
business excursions to large multinational companies.
Practical information
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Period: May 26 - June 17, 2016
Profile prospective students: students with a business
background.
Group size: 25 students
Application deadline: April 1, 2016
Course fee: the fee differs per student and this depends
on whether the home university is a partner of Hanze
UAS or not. For the latest information about the course
fee, please check our website.
The course fee includes participation in the
programme, accommodation for the duration of the
programme, participation in social activities and
business excursions, and a bike.
Course credits: 6 credits
Doing business in Europe
International Communication
In addition to our course Doing business in Europe
“Marketing/ Market Entry” we offer the course:
International Communication. This course has the same
outline as the Marketing cource, but a different focus.
Practical information
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This course has two aims. The first is to raise the students’
awareness about the importance and the complexity
of intercultural issues in international communication.
The second aim is to practice useful skills to enable
students to communicate successfully in different cultural
environments. There will be exercises and reflection
on concepts such as culture shock, cultural values and
intercultural competence using the work of important
authorities in the field. Focus will be on the relevance
of this research to different aspects of international
communication. Students will become aware of their own
cultural backgrounds and share their insights with the
other students in exercises and presentations.
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Period: May 26 - June 17, 2016
Profile prospective students: students with a business
background.
Group size: 25 students
Application deadline: April 1, 2016
Course fee: the fee differs per student and this depends
on whether the home university is a partner of Hanze
UAS or not. For the latest information about the course
fee, please check our website.
The course fee includes participation in the
programme, accommodation for the duration of the
programme, participation in social activities and
business excursions, and a bike.
Course credits: 6 credits
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Dutch Language Course
(for German students)
This course enables German students to prepare for a full
time Dutch bachelor’s programme at Hanze University
of Applied Sciences. The course is designed to prepare
students for the Dutch NT2 state exam which enables you
to enrol in our Dutch bachelor’s programmes. As well as
exam preparation this course also focuses on Dutch culture,
life in the Netherlands and student life in Groningen. It
will also answer questions such as “Where can I find a
room in Groningen?’’ and “How can I find a job while
studying?”. In the morning you will follow classes and
in the afternoon the focus will be on working on your
homework, exam training, speaking exercises, and cultural
activities.
Practical information
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Period: July 4 - July 29, 2016
Profile prospective students: students who wish to start
a Dutch bachelor’s programme.
Group size: 30 students
Application deadline: June 1, 2016
Course fee: the course fee is € 950. Students who enrol
at Hanze University of Applied Sciences get a partial
refund of € 600.
Intensive English Training for
Chinese Undergraduates
The aim of this summer school programme is to improve
your English speaking and writing skills, as well as group
work skills, which are essential for your future career and
graduate studies. With these skills, you will be better
prepared to meet the increasing demands of today’s
globalised world.
Practical information
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The course includes campus-based lectures, group work,
project presentations, and report writing. Courses will
be delivered by experienced English teachers from the
Hanze Language Centre at Hanze University of Applied
Sciences. Course content is also related to the IELTS and
TOEFL tests. Taking this course will not only give you
the opportunity to study in the most vibrant student city
of the Netherlands, it will also strengthen your English
language skills and will help you to achieve your goals.
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Period: July 11 - 22 July, 2016
Profile prospective students: To be eligible for this
course, you should be an undergraduate student from
China.
Application deadline: May 1, 2016
Course fee: € 1.200 (tuition, study materials, housing,
social programe, and excursions to Amsterdam and
Germany).
Course credits: 6 credits
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Contact
All questions about participation and organisation can
be answered by the Hanze Summer School programme
management team:
Maris Keijser
Project Manager Hanze Summer School
E-mail: m.keijser@pl.hanze.nl
Phone: +31 50 595 25 21
Paul Ganzeboom
Dean of the Institute of Marketing Management
E-mail: p.n.ganzeboom@pl.hanze.nl
Phone: +31 50 595 29 03
hanzegroningen.eu/summerschool
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