Betty Ford and Breast Cancer Kevin Wonch In the 1970s, the nature of how Americans perceived breast cancer changed. Instead of being a taboo topic, as it was previously, people began to discuss breast cancer and its various impacts openly. This is due in part to the role of First Lady Betty Ford, wife of President Gerald R. Ford, who went public about her diagnosis of breast cancer in 1974. This project analyzes First Lady Betty Ford’s 1974 public declaration of her breast cancer diagnosis and primary sources based on its response from both the scientific and public community provides insight into how Ford changed the relationship between the medical community and the public, and breast cancer awareness as a whole. Ford helped the public realize that the way patients needed to interact with doctors needed to change. She accomplished this through making the war on cancer an external struggle on a personal level, rather than on a national level. Furthermore, evidence shows that doctors, who were not connected intimately with the public, were not the ones to initiate that change