Office of Communications
Assessment Plan 2010-2015
Communications
Objective: Produce college publications, web pages, and other media to
communicate ESF’s desired image; to provide information to
prospective students, employers, and other external audiences; and
to support the communication needs of other academic and
administrative department at ESF.
Assessment Tools
Assessment Schedule
1. Management reports track the number of
publications and other media produced within
client’s desired schedule and cost.
1.
Annual
2. College Board Admitted Student
Questionnaire provides specific measures of
the institutional image provided to admitted
freshman applicants through ESF publications
and website.
2.
Bi-annual
3. Communications awards given by affiliated
professional organizations (e.g. CASE,
SUNYCUAD).
3.
Annual
Visibility
Objective: Increase the general awareness and visibility of ESF through an
effective news and media relations program.
Assessment Tools
1. Management reports track attainment of ESF
metrics for:
a. column inches of press;
b. mentions in national media;
c. mentions in state/local media;
d. special ESF events;
e. print and web advertising;
f. television and radio advertising;
g. television and radio coverage (news);
h. college publications produced;
i. news releases and reporter contacts;
j. web hits from external audiences;
k. users on ESF social networking sites.
Assessment Schedule
1.
Midyear and annual