Office of Communications
The mission of the Office of Communications is to increase the general
awareness and visibility of SUNY-ESF through an effective news and media relations
program, and through the production of College publications, web pages, public events
and other materials or activities used to communicate the College’s desired image.
Goals
(1) Achieve the visibility metrics outlined in ESF’s annual strategic planning process,
with an overarching goal of expanding the College’s name recognition and brand
awareness at a local, state, national, and international level.
(2) Continually provide new content and enhanced features on the ESF website, and
on our related social networking sites. Use the Web and electronic media
effectively as these become ESF’s primary modes of communication with
external audiences.
(3) Produce official ESF publications, including the College Catalog, Inside ESF
magazine, and a variety of recruitment and development publications, to provide
information to prospective students, alumni, friends of the College, and other
external audiences. Support the communications needs of other academic and
administrative departments at ESF. Monitor and enforce the College’s visual
identity standards.
(4) Coordinate ESF’s participation in special on- or off-campus events aimed at
increasing the College’s visibility and reputation.