GITAM INSTITUTE OF MANAGEMENT
GITAM UNIVERSITY
GITAM Research Entrance Admission Test 2012 - 2013
Syllabus and Scheme
SYLLABUS
UNIT-I: Managerial Economics-Demandanalysis- Production Function-Cost-output
relations-Market structures- Pricing theories- Advertising-Macro-economics-National Income
concepts-Infrastructure—Management and Policy- Business Environment-Capital Budgeting
UNIT-II Introduction to Management – Management Thought- Functions and Principals of
Management; Corporate Social Responsibility. Planning – Planning Premises, Types and
Steps in Planning – Decision making and forecasting, Steps in Decision making –
Management by objectives (MBO) and Decision Tree analysis - Organizing Structure, Types
of organisations, Principals of organising, Delegation, and Decentralisation of Authority –
Line and Staff functions - Leading – Leadership, Styles of leadership, Theories of Leadership
– Blake and Mouton’s Managerial Grid – Motivation, Process, Maslow’s, McGregor and
Hertzberg Theories of Motivation - Controlling -Importance, Process of Controlling –
Making controlling effective – Techniques of Controlling.
UNIT-III: Concepts and perspectives in HRM; HRM in changing environment- Human
resource planning—Objectives, Process and Techniques-Job analysis-Job descriptionSelecting human resources-Induction, Training and Development-Exit policy and
implications- Performance appraisal and evaluation- Potential assessment- Job evaluationWage determination-Industrial Relations and Trade Unions-Dispute resolution and Grievance
management-Labour Welfare and Social security measures
UNIT-IV: Financial management—Nature and Scope-Valuation concepts and valuation of
securities-Capital budgeting decisions—Risk analysis-Capital structure and Cost of capitalDividend policy—Determinants-Long-term and short-term financing instruments- Mergers
and Acquisitions
UNIT-V: Marketing Environment and Environment Scanning; Marketing Information
Systems and Marketing research; Understanding consumer and industrial markets; Demand
Measurement and Forecasting; Market Segmentation Targeting and Positioning; Product
decisions, Product mix, Product Life Cycle; New product development; Branding and
Packaging; Pricing methods and strategies - Promotion decisions—Promotion crux;
Advertising; Personal selling; Channel management; Vertical marketing systems; Evaluation
and control of marketing effort, Marketing of services; Customer relation management; Uses
of internet as a marketing medium- other related issues like branding, market development,
Advertising and retailing on the net - New issues in Marketing.
UNIT-VI: Role and scope of production management; Facility location; Layout planning and
analysis; Production planning and control—production process analysis; Demand forecasting
for operations; Determinants of product mix; Production scheduling; Work measurement;
Time and motion study; Statistical Quality Control .Role and scope of Operations Research;
Linear Programming; Sensitivity analysis; Duality; Transportation model; Inventory control;
Queueing theory: Decision theory; Markov analysis;PERT/CPM.
UNIT-VII Entrepreneurship Concepts—Types, Characteristics; Motivation; Competencies
and its development; Innovation and Entrepreneurship; Small business—Concepts
Government policy for promotion of small and tiny enterprises; Process of business
opportunity identification; Detailed business plan preparation; Managing small enterprises;
Planning for growth; Sickness in Small Enterprises; Rehabilitation- of sick enterprises;
Intrapreneurship (Organisational entrepreneurship) .
UNIT-VIII: Ethics and Management system; Ethical issues and analysis in management;
Value based organizations; Personal framework for ethical choices; Ethical pressure on
individual in organizations, Gender issues: Ecological consciousness; Environmental ethics;
Social responsibilities of business; corporate governance and ethics.
STRUCTURE OF EXAMINATION
The Gitam Research Entrance Admission Test (GREAT) consists of two papers. The break
up of the papers is as follows:
Paper
I -objective
II-descriptive
III-Viva voce
Marks
50
150
100
Duration
1 hour
2 hours
STRUCTURE OF PAPERS
PAPER-I: Objection type
50 x 1 = 50 Marks
PAPER –II: Descriptive
S.No.
Section 1
Question
Critique
Section 2
15 definitional
specific answer
questions
5 analytical
evaluative
questions
Essay
Section 3
Section 4
150 Marks
Test of
Critical ability and ability to
apply knowledge one
possesses.
Ability of precise
understanding
and making exact statement
Ability to reason and hold the
argument over some length
Ability to expound critically a
theme at length with
discrimination
Words
25 x 5 = 125
Marks
5 x 4 = 20
30× 15 = 450
15× 5 = 75
100 × 5 = 500
5 × 7 = 35
500 × 1 = 500
1× 20 = 20
1575 words
150 marks
MODEL PAPERS
PAPER - I
1. A successful person in which of the following position may be promoted to a
Management position.
a. An accounting profession
b. An Engineer
c. A Scientist
d. All of the above may lead to successful Management Positions
2. Frontline Managers manage employees who are themselves not managers
a. True b) False
3. As a manager formal authority is
a. Essential.
b. The way to get things done
c. A very limited source of power
d. A Complete source of power
4. Only Senior Managers engage in formal planning
a) True b) False
5. The CEO reports to
a. The President
b. Directly to each individual share holder
c. Board of directors
d. The New york stock exchange
6. Manager who has the ability to see the big picture is said to have
a. Conceptual Managerial Skills
b. Technical Managerial Skills
c. Motivational Competencies
d. Human Motivation
7. The demand for Technical skills diminishes as a manager is promoted up the Management
hierarchy
a) True b) False
8. An action that managers take to attain the goal how can organization is called
a. Organizations consensus
b. Strategy
c. Competency
d. Goal Commitment
9. As a manager formal authority is
a. essential
b. the way to get things done
c. limited source of power
d. complete source of power
10. One of the earliest and most enduring descriptions of Managerial role come from
a . Adam Smith
b. Peter Drucker
c. Jack Welsh
d. Henry Mintzberg
11. Human resource management is :
a) The process of acquiring, training, appraising, and compensating
employees, and attending their labour relations.
b) The concepts and techniques used in leading and controlling people at work
c) The concepts and techniques of organizing work activities
d) The management techniques of controlling people at work.
12. Job analysis can be used for :
a) fringe benefits programme b) promotions programme
c) job enrichment programme d) recruitment and selection
13. Recruitment and selection involves the following except
a) Building a pool of candidates b) applicants completing application forms
c) Reduction of the workforce d) employment planning and forecasting
14. Personality tests are projective in nature.
a) True b) False
15. ______________is the methods used to give new or present employees the skills they need to
perform the job
a) Training b) orientation c) selection d) development
16. ________________ is not a factor involved in performance appraisal.
a) Determining pay increase b) setting work Standards
c) assessing actual performance d) providing feedback to employees
17. Employee compensation is ________given to employees and arising from their employment.
a) salary and wages b) monetary pay and rewards
c) all forms of pay or rewards d) fringe benefits
18. Collective bargaining is a bipartite process.
a) True b) false
19 The following is not a process of dispute settlement.
a) conciliation b) arbitration c) adjudication d) industrial democracy
20 Separation involves________________ of employees.
a) retention b) termination c) Promotion d) demotion
21. The long-run objective of financial management is to:
a) maximize earnings per share.
b) maximize the value of the firm's common stock.
c)maximize return on investment.
d)maximize market share.
22 .The decision function of financial management can be broken down into the decisions.
a) financing and investment
b) investment, financing, and asset management
c) financing and dividend
d) capital budgeting, cash management, and credit management
23 .This type of risk is avoidable through proper diversification.
a) portfolio risk
b) systematic risk
c) unsystematic risk
d) total risk
24 .A formal, legal commitment to extend credit up to some maximum amount over a stated
period of time.
a) Letter of credit
b) Revolving credit agreement
c) Line of credit
d) Trade credit
25 .All of the following influence capital budgeting cash flows EXCEPT:
a) accelerated depreciation.
b) salvage value.
c) tax rate changes.
d)method of project financing used.
26. In calculating the costs of the individual components of a firm's financing, the corporate tax
rate is important to which of the following component cost formulas?
a) common stock.
b) debt.
c) preferred stock.
d) none of the above
27. The term "capital structure" refers to:
a) long-term debt, preferred stock, and common stock equity.
b) current assets and current liabilities.
c) total assets minus liabilities.
d) shareholders' equity.
28. Retained earning are
a) an indication of a company's liquidity.
b) the same as cash in the bank.
c) not important when determining dividends.
d) the cumulative earnings of the company after dividends
29. In the long run, a successful acquisition is one that:
a) enables the acquirer to make an all-equity purchase, thereby avoiding additional
financial leverage.
b) enables the acquirer to diversify its asset base.
c) increases the market price of the acquirer's stock over what it would have been
without the acquisition.
d) increases financial leverage.
30 Process of converting Raw materials into finished goods is
a)service b)output c)Production function d)productivity
31 Productivity is
a) output/capital b)output/input c input/output d) output/profit
32 Plant layout comprises of
a)process layout b)product layout c)mixed layout d)All these
33 PERT has following number of time estimatess
a)1 b)2 c)3 d)none of the above
34 Scheduling is a function of
a) Assessment of production time& estimating b)experience & skill
c) increasing of production d) some thing else
35 In work study , the symbol “ O “ implies
A) Transport B) operation C) delay D) temporary storage.
36 Linear programming technique can be utilized for production cost
A) to be minimized B) to be maximized C) to maintain constancy D) none of these
37 Operations Research utilizes knowledge of
A) Matematics & Quantitative Techniques B) Physical sciences
C) Social Sciences D) none of these
38 Duality features with
A) Simplex method B) Transportation model C) Queueing theory D) All these
39 SQC means
A) Statistical Quality & Control B) Statistical Quality Control
C) Stochastic Quantity Control D) Short range Quality Concern
40. A company has modified and enlarged its product line to meet the changing needs of
its current customers. This is an example of:
A) market development.
B) market penetration.
C) diversification.
D) product development.
E) market share.
41.Which of the following is true about the marketing management process?
A) Marketing managers should plan to maintain the status quo.
B) Consumers' needs, competitors, and the environment keep changing.
C) After implementing the plans, the process is finished.
D) Planning is done by the marketing department in isolation.
E) None of the above.
42 The difference between target marketing and mass marketing is that target marketing:
A) is a shotgun approach, while mass marketing is a rifle approach.
B) focuses on specific customers, while mass marketing aims at an entire market.
C) focuses on short-run objectives, while mass marketing focuses on long-run
objectives.
D) aims at increased sales, while mass marketing focuses on increased profits.
E) means concentrating on a small market.
43. Compared to mass marketing, target marketing:
A) offers greater efficiency.
B) is more expensive.
C) offers more potential customers.
D) is an older method of marketing.
E) doesn't use the 4 Ps.
44. Mass selling:
A) involves direct communication between sellers and potential customers.
B) is communicating with small numbers of customers.
C) has two major forms: advertising and publicity.
D) has a higher cost of reaching a target customer than personal selling.
E) uses a salesforce.
45. Sales promotion can involve all of the following EXCEPT:
A) point-of-purchase materials.
B) outdoor billboards.
C) samples.
D) catalogues.
E) coupons.
46. Selecting a target market and developing a marketing mix:
A) are not strategy jobs.
B) are decisions made by different departments in isolation from one another.
C) should be decided independently.
D) are decisions that should be made together.
E) cause managers to search for customers who dislike what they have to offer.
47. Product market screening criteria should:
A) be quantitative.
B) be qualitative.
C) be achievable.
D) summarize in one place what the firm wants to accomplish.
E) all of the above.
48. A firm's marketing mix would NOT include:
A) product.
B) price.
C) profit.
D) promotion.
E) place.
49. Unilever uses many intermediaries to reach its target markets; TD Bank uses none.
Which of the marketing mix variables is being considered here?
A) promotion
B) product
C) place
D) price
E) penetration
50. The term "product" is NOT concerned with:
A) packaging.
B) branding.
C) quality level.
D) warranty.
E) selling.
PAPER – II
SECTION-I
5×4=20 Marks
Scientific Management
Unlike bureaucracy, scientific management was championed by F. W. Taylor (1856 -1951)
who eventually became acclaimed as "the Father of Scientific Management." Scientific
management revolutionised the entire shop or plant management. It led to the development of
time and motion study, and it refined wage incentive plans. It provided necessary foundation
for industrial engineering. The basic theme of Taylor was that managers should study work
scientifically in order to identify 'one best way' to get the job done. Taylor codified hid ideas
in terms of certain principles which became very popular. F. W. Taylor -F. W. Taylor's
scientific management refers to the efforts made to increase the productivity of labour by
reducing his labour. He was of this opinion that ti1e objective of management should be the
securing of the maximum prosperity for the employers and the employees. To accomplish
this, it was necessary to train each individual to do the "highest class work for which his
natural abilities fit him." Taylor noted that in the current state of affairs, workers did not work
to their maximum potential. Instead, they deliberately underworked on "soldiered" and
avoided doing a full day's work. This, according to Taylor, was the greatest evil" afflicting
workers in both England and America. Scientific Management however was to overcome this
problem by placing new responsibilities upon the manager. Taylor through his Principles of
Scientific Management initiated a system in which there would be an effective and fruitful coordination and co-operation between the management and the workers. The horizon of
scientific management is so wide that it includes in itself the labour, materials, power, time
and above all social expectations which any management is required to fulfill.
1. Who is the father of Scientific Management?
2. What is the outcome of Scientific Management?
3. Is there one “best way” of doing things?
4. What was the observation by Taylor about workers attitude?
5. What is the tool for effective coordination and cooperation between Management
and workers?
SECTION-II
1. Define demand and what are demand determinants?
2. Define leadership
3. What is Grape-wine?
4. Define Induction
5. Define Job-evaluation
6. Define Intrapreneurship
7. What is the objective of Finance Function?
8. What is glass ceiling?
9. What is Financial Leverage?
10. What is a Product Mix?
15×5=75 Marks
11. Define Product positioning
12. What is PPC?
13. What is the formula for EOQ?
14. What is BCG matrix?
15. What is SWOT?
SECTION-III
1.
2.
3.
4.
5.
5 x 7 = 35 Marks
What are different market structures?
Identify different barriers to communication?
Examine the process the job analysis?
What is M M Hypotheses relating to dividend decisions?
What are Michael porter’s generic strategies?
SECTION-IV
1×20 = 20 Marks
1. Critically evaluate different methods of performance appraisal used in Indian
Organizations?
OR
What are different theories of Motivation?
OR
What are different methods of Project Evaluation?
OR
Bring out salient features of Market Segmentation
OR
What are different methods of Inventory Control?
PAPER – III : VIVA-VOCE
The Viva-Voce examination will be conducted based on following parameters.
They include:
1) Subject knowledge
2) Communication Skills
3) Research Aptitude
4) Computation Skills