Personal Details
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Kevin Soh Kin Lum
Retail Process Development Senior Manager, APAC
4th October 1980
Doncaster, VIC 3108
+61435 939 766 or kevin32f@gmail.com
Australian Permanent Resident
Summary:
An instinctive leader who work with various stakeholders at regional levels for an organization with
diverse culture. Results oriented, dynamic and hands on, with numerous international experiences gained
in project management, retail operation within the luxury retail and SAP consulting.
An ongoing goal and entrepreneur mindset to accept increasingly more senior and challenging role with
full P&L responsibility of a dynamic international company. Have strong passion in property and
construction industry where previous networks came from Malaysia property market.
Specialties:
 Solid experience in luxury retail; Defining business processes & controls for retail operations
 Process improvement for over 200 retail stores in JAPAC to improve store productivity; Subject
matter expert to bridge IT and local market
 Market/store visit and proactively looking at sales KPI (year on year comparison) such as footflow,
conversion, UPT, AUR, ATV and number of transactions
 Strong people management skillsets with experience dealing with landlord, retail team and IT
vendors
 PRINCE2 Foundation certified; Extensive end to end Program Management covering all business
initiatives and system deployment across the region
 Resource management and lead retail store ops training (Key success: Training to over 1000
China store users training which is conducted in Mandarin and ran for 6 weeks consecutively
including weekend)
 International/ On-site working experience: Australia, Hong Kong, Taiwan, China, Philippine, Saudi
Arabia, Brazil, Japan, Korea, Singapore
 Multilingual: English, Mandarin, Cantonese, Malay. Key Achievement – Main contact person to
manage business expectations in Burberry China and Burberry Taiwan. All communications
managed in Mandarin.
Experience
Retail Process Development Senior Manager, ASIA PACIFIC at Burberry
March 2014 – March 2015
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Managing retail operations across 223 retail stores in APAC
Market visit/ Visiting flagship store and assess store operations including customer service, visual
merchandising, merchandise issues, staff management, stock and cash management, health and
safety aspects.
Monitor sales performance by looking at sales KPI, updated with any marketing initiative, and
identify ways for improvement while maintaining brand equity
Innovative solution and process improvement to drive store productivity in order to increase sales
revenue. For example, mobile POS experience for customer, efficient back of house
management to return more time for staff to spend at sales floor, supporting initiatives focusing in
customer experience such as C121 tool to engage customer with real time product information.
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Support digital sales in China such as getting store stock to support any shortages for orders
placed online. Designated store will receive notification via WeChat to support relevant digital
orders.
Regular meeting with retail managers and landlord
Subject matter expert in retail operations to bridge IT and local market; Interfacing closely with
each local market stakeholders and local IT.
Handled multiple projects globally such as:
o Setup of regional retail shared service center based in Hong Kong (Went Live in Jan
2014)
o Thailand SAP Transformation (Went Live in April 2014)
o Japan Transformation Program (Went Live in September 2014)
o Korea Coex Beauty Box store – First Burberry Beauty store in Asia (Went Live in
December 2014)
Oversee and lead the Retail Shared Service Asia team which consists of 1 Team Lead and 10
Administrators
Retail Compliance Manager ASIA PACIFIC at Burberry
March 2012 - February 2014
1) Improve store compliance with key controls
 Delivery of operational scorecard with retail store KPIs to the regional retail businesses and
senior management.
 Analyzing regional reports and engagement of regional management
 Track and monitor regional store performance
 Schedule store visit in the AP region based upon KPIs performance
 Facilitate regular monthly meetings with regional management
2) Deliver improved SAP and POS efficiency as part of ongoing deployments, focusing on areas with the
most complexity.
 Facilitate any potential system enhancements in POS & SAP that benefits store operation and
also senior management
 Responsible for UAT including regression testing of local systems during the enhancement and
during project deployment or new market deployments
 Lead retail store operation training in POS & SAP
 Partnership with IT project team to ensure the retail store operations are compliant to our global
store operation standard
 Project management and working closely with SAP consultants
3) Operational excellence
 Assist in delivering global key control manual & supporting training materials in parallel with the
global SAP/ POS deployments
Operation Manager at JK Asia Sdn. Bhd.
(http://www.facebook.com/my32f)
October 2010 - March 2013
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Creating new brand (32F) for the shaved ice business and getting it trademark in Malaysia. With
a sound business strategy, business was launched successfully. 32F has been featured in The
Star media as one of the first and modern shaved ice dessert business in Malaysia
P&L management including budgets, forecasting, etc. First month of operation achieved breakeven against OPEX
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Business development identifying new customers and potential licensee; Business expansion via
licensing program (subsequent store opening) and also through other distribution network (supply
network)
Develop and manage relationships with landlord, contractors/subcontractors and suppliers.
Operational capacity: Marketing, team recruitment & training, define store operation procedure
(SOP), define back of house procedure for managing inventory and cash
Identify new product development opportunities and constant R&D in our manufacturing facilities
Senior Consultant at Abeam Consulting Sdn. Bhd.
November 2011 - February 2012
Project: Burberry China SAP Transformation
 Due to commercial reason, all consultants moved to Abeam and China deployment continued as
normal
 Key success:
o Retail roadshow completed successfully across China. This is part of the change
management activities to manage users expectations; Successfully launched the first
roadshow in 2 Shanghai stores with attendance from all senior stakeholders
o Lead Retail SAP and POS training from beginning to end which covers over 1000 users
and ran for 6 weeks consecutively; Manage all training contents and SAP/POS training
data
Senior Consultant at HCL-Axon Sdn. Bhd.
February 2008 - November 2011
Project: Burberry (HK, SG, MY, AU, TW, CN)
 The only consultant from HCL-Axon working in Burberry SAP Transformation Program in APAC
(named Atlas in Hong Kong) in 2008 along with the Deloitte consultants. Subsequent APAC rollouts were then awarded to HCL-Axon.
 Team lead for all subsequent markets
 Plan and lead retail store training
 Based in China under working permit during the China 2010-2011 deployment
SAP SD Analyst at BASF Shared Service Center Sdn. Bhd.
December 2006 - December 2007 (1 year 1 month)
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Support BASF 's SAP SD operation at a regional level
Responsible for change request/enhancements
Provide training to helpdesk/ coaching junior analyst
Monitoring IDOC transmission for any transmission errors, analysing the error and provide
resolution or reprocess the IDOC
Project - Philippine's company code merger and BASF Shanghai Coating
Completed Project Management Workshop conducted by Zubedy
SAP SD Consultant at ISS Consulting
October 2004 - December 2006 (2 years 3 months)
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SD implementation
a) Novartis Philippines Hexal/ Sandoz:
b) Novartis Hong Kong – Pharma, Medical Nutrition (MN) and Over the Counter (OTC)
c) Apex Pharmacy Sdn Bhd
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SD Support and Enhancement - Woventex Sdn Bhd (packaging film industry), Lay Hong Sdn Bhd
(eggs/ poultry industy), Dumex EAC
Software Developer at ADC Metrica, Malaysia
March 2004 - July 2004 (5 months)
Developer at Auto-IT Pty Ltd, Melbourne
September 2003 - December 2003 (4 months)
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Customizing Dealer Management Software (DMS) report’s layouts/ designs by using Sybase
InfoMaker 6.5 and ULead PhotoImpact 6.0. This task is based upon the clients’ requirements.
Assisting analyst programmer and involve in SQL programming.
Logging issues for clients by using company’s help desk system and reporting these issues to
analyst programmers/ developers and support consultants.
Perform reporting tasks to management using Seagate Crystal Reports 8.5.
Maintaining system database using Database Administrator 2.0.
Prepare documentation
Languages
English (Native)
Mandarin (Native)
Cantonese (Native)
Malay (Native)
Education
Monash University (Clayton, Melbourne)
Master, Business Systems, 2002 - 2003
Deakin University (Burwood, Melbourne)
Bachelor of Commerce, MIS & E-Commerce, 1999 - 2001
Taylor's College
South Australian Matriculation (SAM), 1998
Interests
Bloomberg, Entrepreneurship, Car enthusiasts, basketball, bowling