Date approved or revised 3/24/2016
Angelina College
Business Division
BUSI 1301 – Business Principles
Instructional Syllabus
FALL 2014
I.
BASIC COURSE INFORMATION
A. Course Description: (as stated in the bulletin, including necessary pre-requisite courses, credit hours)
Business 1301, Business Principles. Three hours credit. This course provides a survey of economic
systems, forms of business ownership, and considerations for running a business. Students will learn
various aspects of business, management, and leadership functions; organizational considerations; and
decision-making processes. Financial topics are introduced, including accounting, money and banking,
and securities markets. Also included are discussions of business challenges in the legal and regulatory
environment, business ethics, social responsibility, and international business. Emphasized is the
dynamic role of business in everyday life. Three lecture hours each week.
B. Intended Audience:
The intended audience for this course is for freshmen, although sophomores may attend. This Business
Principles Course is designed to serve as an introduction and overview of the field of Business and is
required for most Business majors. This course can be of particular benefit and importance to you for
one or all of the following reasons: (1) improve your awareness of business practices (2) help you in
selecting a specific business career or educational field and (3) to better prepare you for subsequent
business courses. Instruction includes the practical application of theory to real-life scenarios
encountered in today’s business environment.
C. Instructor:
Name:
Office Location:
Office Hours:
Phone:
E-mail Address:
James H. Kennedy
Business Building - B102B
M & W – 8:00 – 11:15 A.M. and by appointment
T & R – 8:00 – 9:15 A.M. and by appointment
30 minutes after Tuesday PM classes as needed
Friday - 8:00 A.M. - 12:00 P.M.
633-5310 or 633-5300
jkennedy@angelina.edu
II. INTENDED STUDENT OUTCOMES:
A. Core Objectives Required for this Course
1. Critical Thinking: to include creative thinking, innovation, inquiry, and analysis,
evaluation and synthesis of information
2. Teamwork: to include the ability to consider different points of view and to work
effectively with others to support a shared purpose or goal
3. Personal Responsibility: to include the ability to connect choices, actions and
consequences to ethical decision-making
*Note – Above subject to change
B. Course Learning Outcomes for all Sections
Upon successful completion of this course, students will:
1.
Identify major business functions of accounting, finance, information systems, management,
and marketing.
2.
Describe the relationships of social responsibility, ethics, and law in business.
1
3.
4.
5.
6.
7.
8.
9.
10.
11.
Explain forms of ownership, including their advantages and disadvantages.
Identify and explain the domestic and international considerations for today’s business
environment: social, economic, legal, ethical, technological, competitive, and international.
Identify and explain the role and effect of government on business.
Describe the importance and effects of ethical practices in business and be able to analyze
business situations to identify ethical dilemmas and ethical lapses.
Describe basic financial statements and show how they reflect the activity and financial
condition of a business.
Explain the banking and financial systems, including the securities markets, business financing,
and basic concepts of accounting.
Explain integrity, ethics, and social responsibility as they relate to leadership and
management.
Explain the nature and functions of management.
Identify strengths, weaknesses, opportunities, and threats of information technology for
businesses.
III. ASSESSMENT MEASURES
A. Assessments for the Core Objectives:
1. Critical Thinking: Critical thinking skills will be taught and utilized in subtle as well as objective
techniques. Specifically, this will occur by lecture, discussion, and question and answer sessions and
studying. Critical thinking will be achieved by reading, asking questions (inquiring) analyzing and
synthesizing information and reaching final conclusions. Their ability of accomplishing this will be
demonstrated by applying these skills in the execution of exams. The results of the exams will be
converted by utilizing the AC Critical Thinking Rubric.
2. Teamwork: Teamwork skills are being utilized in the business world at an ever increasing rate.
Consequently, students preparing for the business world will initiate, embellish and/or refine their
skills of working as a team by participating as a member of classroom assigned teams. Upon
completion of a team-assigned project, they will anonymously rate, on an evaluation instrument, their
respective members. The result of the rating will be converted utilizing the AC Teamwork Rubric.
3. Personal Responsibility: Students will be asked to analyze a case to determine the ethical issues
that are involved and make a recommendation for action. The student’s performance of this specific
learning activity will be assessed through utilization of imbedded test questions.
B. Assessments for Course Learning Outcomes
Upon successful completion of this course, students will:
1.
Identify major business functions of accounting, finance, information systems, management,
and marketing by answering a minimum of 70% of embedded test questions.
2.
Describe the relationships of social responsibility, ethics, and law in business by answering a
minimum of 70% of embedded test questions.
3.
Explain forms of ownership, including their advantages and disadvantages by answering a
minimum of 70% of embedded test questions.
4.
Identify and explain the domestic and international considerations for today’s business
environment: social, economic, legal, ethical, technological, competitive, and international by
answering a minimum of 70% of embedded test questions.
5.
Identify and explain the role and effect of government on business by answering a minimum of
70% of embedded test questions.
6.
Describe the importance and effects of ethical practices in business and be able to analyze
business situations to identify ethical dilemmas and ethical lapses by answering a minimum of
70% of embedded test questions.
7.
Describe basic financial statements and show how they reflect the activity and financial
condition of a business by answering a minimum of 70% of embedded test questions.
8.
Explain the banking and financial systems, including the securities markets, business financing,
and basic concepts of accounting by answering a minimum of 70% of embedded test questions.
9.
Explain integrity, ethics, and social responsibility as they relate to leadership and management
by answering a minimum of 70% of embedded test questions.
2
10.
11.
Explain the nature and functions of management by answering a minimum of 70% of embedded
test questions.
Identify strengths, weaknesses, opportunities, and threats of information technology for
businesses by answering a minimum of 70% of embedded test questions.
IV. INSTRUCTIONAL PROCEDURES:
A. Methodologies common to all sections
1.
Lectures, discussions and class participation/teamwork.
2.
Audio-visual aids and/or handouts.
3.
Exams will be administered by the instructor.
B. Methodologies determined by the instructor
NA
V. COURSE REQUIREMENTS AND POLICIES:
A. Required Textbooks, Materials, and Equipment –
1. Textbook – BUSN 7 – by Kelly and McGowen and Williams
2. Notebook paper, pen, and pencil
B. Assignments – (Appropriate due dates, schedules, deadlines)
1. See instructor’s attached schedule for course assignments and dates.
2. Complete all assessments (see above).
C. Course Policies – (This course conforms to the policies of Angelina College as stated in the Angelina
College Handbook.)
Academic Assistance – If you have a disability (as cited in Section 504 of the Rehabilitation Act of 1973
or Title II of the Americans with Disabilities Act of 1990) that may affect your participation in this
class, you should see Karen Bowser, Room 208 of the Student Center. At a post-secondary institution,
you must self-identify as a person with a disability; Ms. Bowser will assist you with the necessary
information to do so.
Discrimination - Angelina College (AC) admits students without regard to race, color, religion,
national origin, sex, disability, or age. Inquiries regarding the non-discrimination policies of AC should
be directed to: Dr. Patricia McKenzie, Vice President and Dean of Instruction, 3500 S. First, Lufkin, TX
75904, telephone (936) 633-5201,
Attendance - Attendance will be taken daily. In accordance with Angelina College policy, you may be
dropped by the instructor from this class for excessive absences. Excessive absences have been
defined by AC as three or more consecutive absences or four or more cumulative absences. A three (3)
hour night class counts as two class periods. I may drop you after two missed night classes. Excused
absences may exempt you from ANY loss of points due to being absent on the day a test or assignment
is to be completed or turned in for a grade. Excused absences will be determined by the instructor and
are normally limited to illness, death in the family or an official AC activity. You are strongly
encouraged to attend every class as to do otherwise may jeopardize your grade. If you must be absent,
it is a professional courtesy to call or email and let me know. It is your responsibility to make-up what
you missed. You will not be dropped and can make up work for absences due to college authorized and
sponsored activities and/or religious holidays. In the case of a religious holy day, you must notify the
instructor of the anticipated absence by the 15th calendar day starting with the first day of classes.
The form for notifying the instructor is in the Office of Admissions. It is the student's responsibility to
arrange for make-up work due to any absence.
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For tutoring, please contact:
STAC – Student Tutoring & Access Center
Karen Bowser, Coordinator
E-Mail: tutoring@angelina.edu
Location: Library, 2nd floor
Veterans - You must comply with your specific attendance requirements in addition to other
attendance requirements specified in this syllabus.
There’s really no excuse for tardiness as being tardy is inconsiderate to the instructor as well as to the
fellow classmates.
Additional Policies Established by the Individual Instructor –
1.
The last day to drop with a "W" is November 10th.
2.
Withdrawals--if you wish to withdraw due to non-attendance, etc. and receive a guaranteed
"W" grade, you must complete a withdrawal form. See the Angelina College catalog for
deadlines for W grades. WP and WF grades are no longer given at A. C. If you do not complete
the above course requirements do not assume you will receive an "I" (incomplete), or W. "I"
grades may not be recorded unless requested and approved. If you desire an I, or W you should
discuss it with me. The grade is your responsibility. I may drop you after three (3) absences.
3.
Be SURE TO USE A NO. 2 PENCIL ON ALL YOUR SCANTRON FORMS AND DARKEN COMPLETELY!
Failure to do so may result in inaccurate grading and loss of points.
4.
Veterans. You must comply with your VA attendance requirements. Be sure to see me for any
assistance and I'll be glad to help. I don't bite! Call or come by my office and visit.
5.
Do not bring food, drinks, or tobacco into the classroom. They will stain the carpet.
6.
Please turn the ringer OFF of any cell phone.
7.
If you are late to class, it is your responsibility to insure your attendance is recorded. Try to
not be late to class, it disturbs the class and is unprofessional.
8.
Please feel free to drop by my office as indicated above to ask for help, counseling or just to
visit. You are always welcome. My office is B102B in the Temple Hall Business Building.
9.
Students who have read this far in the syllabus will receive one point added to their final
average if they e-mail the word “bonus” and identify the class subject to me at
jkennedy@angelina.edu. You must send this e-mail before the beginning of the next class.
10.
Make-up exams. There are no make-up exams. If you miss one Exam, an average of all other
exams will be used. A zero will be recorded for any additional exams missed.
11.
The final exam is to be taken as scheduled. Do not plan on an average of the other exams to
be used for the final exam.
12.
Attend class. I may drop you after three (3) absences as noted in the Student Handbook.
13.
If you feel that you need a tutor, contact the Student Services Offices. Also, If you have
special learning needs which should be accommodated by Angelina College, please contact the
Student Services Office.
14.
If you must bring someone to class with you, prior approval from the instructor must be received.
15.
Your classroom behavior is expected to be in a mature adult manner. This includes not creating
any distractions that deter from the delivery of instruction.
16.
This syllabus and particularly the course outline may be adjusted slightly in order to
accommodate unanticipated circumstances and/or events.
VI. COURSE OUTLINE: Description of dates/schedule, due dates and/or deadlines.
DATE
AUG
SEP
SUBJECT COVERED/ACTIVITIES
27
03
Introductions, Syllabus Review, Course Overview; Terms Defined;
Magazines/Wall Street Journal Sign-up; Business Equation; Terms Defined
4
08
10
15
17
22
OCT
NOV
24
29
01
06
08
13
15
20
22
27
29
03
05
10
12
17
19
DEC
24
01
03
08
10
15
Chapter 1 - Business Now: Change Is the Only Constant
Chapter 1 - continued
Chapter 2 – Economics: The Framework for Business
Chapter 3 - The World Marketplace: Business Without Borders
TEST #1 - Chapters 1,2,3
Test 1 Returned;
Chapter 4 - Business Ethics and Social Responsibility: Doing Well by Doing Good – OL Handout
Chapter 6 - Business Formation: Choosing the Form that Fits
Chapter 7 - Small Businesses and Entrepreneurship: Economic Rocket Fuel – OL Handout
TEST #2 - Chapters 4,6,7
Test #2 Returned
Chapter 9 - Finance: Acquiring and Using Funds to Maximize Value – OL Handout
Chapter 10 – Financial Markets: Allocating Financial Resources
Chapter 11 - Marketing: Building Profitable Customer Connections
To Be Assigned
Test #3 – Chapters 9,10,11
Test #3 Returned; Chapter 12- Product & Promotion; Creating and Communicating Value –
OL Handout
Chapter 12 - continued
Chapter 13 – Distribution and Pricing: Right Product, Right Person, Right Place,
Right Price – OL Handout
Chapter 14 – Management, Motivation and Leadership: Bringing Business to Life - Handout
Chapter 14 – continued
Case study
Test # 4 – Chapters 12,13,14
Test #4 Returned
Chapter 15 – Human Resource Management; Building a Top-Quality Workforce – OL Handout
Chapter 15 - continued
Chapter 16 – Managing Information and Technology: Finding New Ways to Learn and Link –
OL Handout
Chapter 17 - Operations Management: Putting It All Together – OL Handout
Test #5 – Chapters 15,16,17
Test #5 Returned
Review/To Be Assigned
FINAL EXAM – Comprehensive – 11:00 A.M. – B207
The above course schedule is subject to change.
VII. COURSE CONTENT:
A. Required Content/ Topics – (common to all sections)
01.
Chapter 1 - Business Now: Change Is the Only Constant
02.
Chapter 2 - Economics: The Framework for Business
03.
Chapter 3 - The World Marketplace: Business without Borders
04.
Chapter 4 - Business Ethics and Social Responsibility: Doing Well by Doing Good
05.
Chapter 6 - Business Formation: Choosing the Form That Fits
06.
Chapter 7 - Small Business and Entrepreneurship: Economic Rocket Fuel
07.
Chapter 9 - Finance: Acquiring and Using Funds to Maximize Values
08.
Chapter 10 – Financial Markets: Allocating Financial Resources
09.
Chapter 11 - Marketing: Building Profitable Customer Connections
10.
Chapter 12 - Product and Promotion: Creating and Communicating Value
11.
Chapter 13 - Distribution and Pricing: Right Product, Right Person, Right Place, Right Place
12.
Chapter 14 - Management, Motivation and Leadership: Bringing Business to Life
13.
Chapter 15 - Human Resource Management: Building a Top-Quality Workforce
5
14.
15.
Chapter 16 - Managing Information and Technology: Finding New Ways to Learn and Link
Chapter 17 - Operations Management: Putting It All Together
B. Additional Content (as required by the individual Instructor)
NA
VIII.
EVALUATION AND GRADING:
A. Grading Criteria (percents, extra credit, etc.)
1.
5 Major Tests
1 Case Study
1/6 each
1/6_____
100%
Extra Credit – points added to final grade:
3 points – Wall Street Journal – Go to: wsj.com/student offer; Print proof of purchase and turn in
by required deadline; no extensions
1 point – Participation
B. Determination of Grade (assignment of letter grades)
Angelina College uses a ten point grading system as follows:
90 - 100 = A
80 - 89 = B
70 - 79 = C
60 - 69 = D
Below 60 = F
IX. SYLLABUS MODIFICATION:
The instructor may modify the provisions of the syllabus to meet individual class needs by
informing the class in advance as to the changes being made.
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COMPETENCY-BASED/LEARNING OBJECTIVES:
I.
Business Now: Change Is the Only Constant
Learning-based objectives:
A.
Define business and discuss the role of business in the economy.
B.
Explain the evolution of modern business.
C.
Discuss the role of nonprofit organizations in the economy.
D.
Outline the core factors of production and how they affect the economy.
E.
Describe today’s business environment and discuss each key dimension.
F.
Explain how current business trends might affect your career choices.
II.
Economics: The Framework for Business
Learning-based objectives:
A.
Define economics and discuss the global economic crisis.
B.
Analyze the impact of fiscal and monetary policy on the economy.
C.
Explain and evaluate the free market system and supply and demand.
D.
Explain and evaluate planned market systems.
E.
Describe the trend toward mixed market systems.
F.
Discuss key terms and tools to evaluate economic performance.
III.
C-2
The World Marketplace: Business Without Borders
Learning-based objectives:
A.
Discuss business opportunities in the world economy.
B.
Explain the key reasons for international trade.
C.
Describe the tools for measuring international trade.
D.
Analyze strategies for reaching global markets.
E.
Discuss barriers to international trade and strategies to surmount them.
F.
Describe the free trade movement and discuss key benefits and criticisms.
IV.
C-1
C-3
Business Ethics and Social Responsibility: Doing Well by Doing Good
Learning-based objectives:
A.
Define ethics and explain the concept of universal ethical standards.
B.
Describe business ethics and ethical dilemmas.
C.
Discuss how ethics relates to both the individual and the organization.
D.
Define social responsibility and examine the impact on stakeholder groups.
E.
Explain the role of social responsibility in the global arena.
F.
Describe how companies evaluate their efforts to be socially responsible.
C-4
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V.
Business Formation: Choosing the Form That Fits
Learning based objectives:
C-6
A.
Describe the characteristics of the four basic forms of business ownership.
B.
Discuss the advantages and disadvantages of a sole proprietorship.
C.
Evaluate the pros and cons of the partnership as a form of ownership.
D.
Explain why corporations have become the dominant form of business ownership.
E.
Explain why limited liability companies are becoming an increasingly popular form of
ownership.
F.
Evaluate the advantages and disadvantages of franchising.
VI.
Small Business and Entrepreneurship: Economic Rocket Fuel
Learning-based objectives:
A.
Explain the key reasons to launch a small business.
B.
Describe the typical entrepreneurial mindset and characteristics.
C.
Discuss funding options for small business.
D.
Analyze the opportunities and threats that small businesses face.
E.
Discuss ways to become a new business owner and tools to facilitate success.
F.
Explain the size, scope, and economic contributions of small business.
VII.
C-7
Finance: Acquiring and Using Funds to Maximize Value
Learning-based objectives:
C-9
A.
Identify the goal of financial management and explain the issues financial
managers confront as they seek to achieve this goal.
B.
Describe the tools financial managers use to evaluate their company’s current
Financial condition and develop financial groups.
C.
Evaluate the major sources of funds available to meet a firm’s short term and
long-term financial needs.
D.
Identify the key issues involved in determining a firm’s capital structure.
E.
Describe how financial managers acquire and manage current assets.
F.
Explain how financial managers evaluate capital budgeting proposals to identify
the best long-term investment options for their company.
VIII.
Financial Markets: Trading Financial Resources
Learning-based objectives:
C-10
A.
Explain the role of financial markets in the U.S. economy and identify
the key players in these markets
B.
Identify the key laws that govern the way financial markets operate and explain
the impact of each law.
C.
Describe and compare the major types of securities that are traded in securities markets.
D.
Explain how securities are issued in the primary market and traded on secondary markets.
E.
Compare several strategies that investors use to invest in securities.
F.
Interpret the information provided in the stock quotes available on financial websites.
8
IX.
Marketing: Building Profitable Customer Connections
Learning-based objectives:
A.
Discuss the objectives, the process, and the scope of marketing.
B.
Identify the role of the customer in marketing.
C.
Explain each element of marketing strategy.
D.
Describe the consumer and business decision-making process.
E.
Discuss the key elements of marketing research.
F.
Explain the roles of social responsibility and technology in marketing.
X.
Product and Promotion: Creating and Communicating Value
Learning-based objectives:
A.
Explain “product” and identify product classifications.
B.
Describe product differentiation and the key elements of product planning.
C.
Discuss innovation and the product life cycle.
D.
Analyze and explain promotion and integrated marketing communications.
E.
Discuss development of the promotional message.
F.
Discuss the promotional mix and the various promotional tools.
XI.
C-13
Management, Motivation and Leadership: Bringing Business to Life
Learning-based objectives:
A.
Discuss the role of management and its importance to organizational success.
B.
Explain key theories and current practices of motivation.
C.
Outline the categories of business planning and explain strategic planning.
D.
Discuss the organizing function of management.
E.
Explain the role of managerial leadership and the key leadership styles.
F.
Describe the management control process.
XIII.
C-12
Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Learning-based objectives:
A.
Define distribution and differentiate between channels of distribution and
physical distribution.
B.
Describe the various types of wholesale distributors.
C.
Discuss strategies and trends in store and nonstore retailing.
D.
Explain the key factors in physical distribution.
E.
Outline core pricing objectives and strategies.
F.
Discuss pricing in practice, including the role of consumer perceptions.
XII.
C-11
C-14
Human Resource Management: Building a Top-Quality Workforce
Learning-based objectives:
C-15
A.
Explain the importance of human resources to business success.
B.
Discuss key human resource issues in today’s economy.
C.
Outline challenges and opportunities that the human resources function faces.
D.
Discuss human resource planning and core human resources responsibilities.
E.
Explain the key federal legislation that affects human resources.
9
XIV.
Managing Information and Technology: Finding New Ways to Learn and Link
Learning-based objectives:
C-16
A.
Explain the basic elements of computer technology – including hardware,
software, and networks – and describe key trends in each area.
B.
Discuss the reasons for the increasing popularity of cloud computing.
C.
Describe how data becomes information and how decision support systems
can provide high-quality information that helps managers make
better decisions.
D.
Explain how Internet-based technologies have changed business-to-consumer
and business-to-business commerce.
E.
Describe the problems posed by the rapid changes in Internet-based technologies,
and explain ways to address these problems.
XV.
Operations Management: Putting It All Together
Learning-based objectives:
C-17
A.
Define operations management and describe how the role of operations
management has changed over the past fifty years.
B.
Discuss the key responsibilities of operations managers.
C.
Describe how operations managers face the special challenges posed by the
provision of services.
D.
Explain how changes in technology have revolutionized operations management.
E.
Describe the strategies operations managers have used to improve the quality
of goods and services.
F.
Explain how lean and green practices can help both the organization and the
environment.
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