Unit 1
Introduction to Small Businesses
1.2 Showing Enterprise
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
GCSE Business Studies
• To understand the steps that an
entrepreneur can take to protect ideas and
products.
All students investigate copyright, patents
and trademarks
Most students will complete exam style
questions
Some students will score 10+/15
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Objectives and Outcomes
• The danger with any invention is that
someone will copy it. There is no point in
developing something new if a competitor
can steal the idea.
• Companies can apply for patents and
copyrights to protect their business ideas.
Businesses can also register a brand, trade
name, or trade mark which prevents
others from using them.
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Patents and copyright
• Definition: A name, symbol, or other device identifying
a product, officially registered and legally restricted to
the use of the owner or manufacturer.
• Adidas uses trademarks to protect its symbols
• Perrier prevents rivals copying the shape and colour of
its bottles
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Trademarks
1. Logos
• McDonald's double arches
• Apple Computer's Apple
2. Pictures or drawings
• Corning's Pink Panther
• MSN's Butterfly
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Trademarks can be:
3. Combination of letters and a
design:
4. Slogans
5. Product Shape
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Trademarks can be:
• Copyright is a document granting exclusive
right to publish and sell literary or musical
or artistic work
• Protects creators and owners of material
such as books, films, music and cartoons.
• Can last up to 70 years after the death of
the author.
• Automatically granted
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Copyright
• Patents are the legal right
to ownership of an
invention
• A document granting the
sole right to gain benefit
from an invention for a
certain period
• Provide protection for up
to 20 years
• Can be taken out on a wide
range of products
• You can sue businesses
that infringe your patent
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Patents
• Using the internet research ONE of the
following disputes
• Nike vs Adidas – trainers
• Dyson vs Hoover – Cyclone technology
• Apple vs HTC – Swipe to unlock
Answer the questions in your booklet
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Famous cases regarding protecting
business ideas:
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Examples of patents
The Kindle. Patent No. D591,741 S, by Amazon, 2009
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Compact Hand-Held Video Game System (Game Boy) Patent no.
5,184,830, by Nintendo, 1993.
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Electric Guitar. Patent No. 164,227, by C.L. Fender, 1951
• Answer the exam style questions in your
booklets
• Pay attention to the amount of marks
awarded. If its worth 6 marks, you need to
make 6 points.
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Exam questions
• Use the internet and go to www.espacenet.com
• Research online for patents which have been
submitted.
• It is your job to find the most
interesting/odd/famous to share with the class.
• Print your findings for next lesson.
Enterprise
GCSE Business Studies Unit 1 Introduction To Small Businesses
Homework