Nick Byrne
Lanie Nguyen-Johnson
Super Bowl XLIII
• Super Bowl XLIII was broadcasted
in more than 220 countries and
territories in 35 languages.
• An estimated one billion people
tuned in.
• Final Score: 27-23
– Pittsburg Steelers
Super Bowl XLIII Commercials
• A 30 second slot sold for $2.4 - $3 million,
which are the most expensive in global
television.
• Research suggests that
up to half of viewers in
the US tune in specifically
for the adverts.
Breaking Ground in 3D
• Fans were treated to 3D
commercials for the first time.
• DreamWorks' Monsters vs.
Aliens and PepsiCo's SoBe
Lifewater featured the 3D
commercials.
• The commercials required special 3D glasses.
• The 3D glasses use new technology know as Intel InTru 3D
and ColorCode 3D, which replaces the old red-blue Anaglyph
system.
• One of the benefits of the modern system is that the images
also work in 2D without the the glasses.
Grab Your 3D Glasses!!!
• American Paper Optics produced over 125 million
pairs of 3D glasses.
• The 3D glasses are distributed by PepsiCo
through the SoBe Lifewater brand.
• The glasses will be distributed via 25,000 SoBe
Lifewater retail displays in grocery, drug and
other retail venues.
• Available mid to late January.
• FREE to consumers!!!
Monsters vs. Aliens
• Jeffrey Katzenberg, DreamWorks
Animation chief executive, said:
– "It's perhaps the biggest mediaadvertising event in history" and
"involves tens of millions of dollars.”
– "We worked longer on this than
anyone in the history of the Super
Bowl — 4½ years!”
– "The last time someone has actually
run more than a 60-second spot at
the Super Bowl was when Nike did it
in the mid-1990s. We wanted 90
seconds so we could take the time
and try and tell a bit of a story."
SoBe Life Water
• The new 60-second spot, titled "Lizard Lake,”
• Created and directed by Super Bowl veteran
and brand inventor Peter Arnell of Arnell
• Featuring former Super Bowl champions Ray
Lewis, Justin Tuck and Matt Light.
• Original song, "SoBelieve.”
…graceful aren’t they?
Other Funny Commercials
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•
•
•
•
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Pepsi Max - “I’m Good”
Go Daddy – “Baseball”
Gatorade – “Tiger” and “Jordan”
Bridgestone – “Hot Item”
BudLight – “Conan”
Doritos “Crystal Ball”
Sources
Pictures
• http://blog.cleveland.com/superbowl_impact/2009/02/medium_winnertd.jpg
• http://www.nflfootballstadiums.com/images/Pittsburgh-Steelers-Logo.gif
• http://www.nflfootballstadiums.com/images/Arizona-Cardinals-Logo.gif
• http://www.slashfilm.com/wp/wp-content/images/3dchuckglasses.jpg
• http://www.midwestsportsfans.com/wp-content/uploads/2009/02/bts_03.jpg
Movie Clips
• http://www.youtube.com/watch?v=kg-p5Xsct4Y
• http://www.monstersvsaliens.com/
Articles
• http://news.sky.com/skynews/Home/World-News/Super-Bowl-XLIII-Gets-Under-Way-PresidentObama-Among-One-Billion-Viewers-To-Watch-NFL-Climax/Article/200902115214849
• lpos=World_News_Carousel_Region_4&lid=ARTICLE_15214849_Super_Bowl_XLIII_Gets_Under_W
ay%3A_President_Obama_Among_One_Billion_Viewers_To_Watch_NFL_Climax
• http://www.baltimoresun.com/entertainment/bal-al.eye01feb01,0,423141.story
• http://www.telegraph.co.uk/sport/othersports/americanfootball/4424194/Super-bowlCommercials-in-3D-break-new-ground.html
• http://www.3dglassesonline.com/super_bowl_2009/index.html
• http://beta.investors.com/NewsAndAnalysis/Article.aspx?id=87112847&source=Newsfeed