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Berklee Farmers Market Survey
The Berklee Farmers Market offers the community the same local and organic food served by
the college’s dining services—at cost. ARAMARK, the college’s food service contractor,
sources local and/or organic produce and sells it on the patio of Berklee’s 7 Haviland Street
building. The market began as a one-time event celebrating Earth Day in April 2011, but was so
popular that ARAMARK presented it the last Wednesday of each month through October. Next
year we’re hoping to expand the pilot monthly market to once a week, April through October.
To see if there’s demand for an expansion of the market, we’re surveying the Berklee
community. This anonymous survey should take about five minutes to complete. As thanks for
your participation before January 31, at the end of the survey you may enter yourself into a
drawing for five free meals in Berklee’s cafeteria. If you have any questions or comments about
the survey—or about the Berklee Farmers Market in general—please email Brenda Pike at
sustainability@berklee.edu.
Click on the link below to begin the survey:
http://survey.constantcontact.com/survey/a07e5gb905ngw8o9qjw/start
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Berklee Farmers Market Survey
Thank you for agreeing to share your thoughts on the Berklee Farmers Market. This survey
should take about five minutes to complete and will help Berklee and ARAMARK improve the
farmers market next year. As thanks for your participation before January 31, at the end of the
survey you may enter yourself into a drawing for five free meals in Berklee’s cafeteria.
First, we’d like to know more about you.
1. What is your role at the college?
___ Student
___ Faculty
___ Staff/Administration
2. How close to Berklee do you live?
___ In a Berklee dorm
___ Less than 1 mile away
___ 1–5 miles away
___ More than 5 miles away
3. Are you on a Berklee meal plan?
___ Yes ___ No
Now we’d like to hear your thoughts about the Berklee Farmers Market.
The Berklee Farmers Market took place at 7 Haviland Street on the last Wednesday of each
month from April through October. It offered the community the same local and organic food
served by the college’s dining services—at cost.
4. Had you heard of the market before today?
___ Yes ___ No
5. If you had heard of the market before today, where did you hear about it? (Choose all that
apply.)
___ Faculty/Staff News
___ my.berklee.net
___ Sustainability discussion group
___ Posters
___ Word of mouth
___ Stumbled across it on market day
___ Other, please specify: ____________________________________
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6. How often did you visit the market?
___ Every month
___ 2–6 times
___ Once
___ Never
7. If you’ve never visited the market, why haven’t you? (Choose all that apply.)
___ Didn’t know about it
___ Too far away
___ No time
___ Too expensive
___ Not enough variety
___ Prefer supermarket
___ Don’t cook at home
___ Other, please specify: ____________________________________
8. Have you purchased anything at the market?
___ Yes ___ No
9. If you have purchased something at the market, what was it? (Choose all that apply.)
___ Vegetables
___ Fruit
___ Baked goods
___ Cheese
___ Meat
___ Maple syrup
___ Other, please specify: ____________________________________
10. What other items would you like to see available for purchase?
11. How would you rate these aspects of the Berklee Farmers Market?
Inadequate
1
2
3
Location (7 Haviland St.)
1
2
3
Day (Wednesday)
1
2
3
Time (3:00–6:00 p.m.)
1
2
3
Prices
1
2
3
Selection
4
4
4
4
4
12. If you indicated that something about the market was inadequate, please tell us more
specifically what that is.
Ideal
5
5
5
5
5
4
13. Do you plan to visit the Berklee Farmers Market next year?
___ Yes ___ No ___ Maybe
The college is considering expanding the market to once a week, beginning April 2012.
14. Would you be more likely to visit the market if it took place once a week?
___ Yes ___ No ___ Maybe
15. Which single action would most encourage you to use the market more often? (Choose one.)
___ More visible advertising
___ Farmers staffing the tables
___ More prepared food
___ Recipe cards involving the produce offered that week
___ Different date/time
___ Other, please specify: ____________________________________
Now we’d like to know about your buying habits in general.
16. Do you visit other farmers markets?
___ Yes ___ No
17. If you do visit other farmers markets, which ones do you visit most often?
18. Have you purchased anything at other markets?
___ Yes ___ No
19. If you have purchased something at other markets, how much do you usually spend?
___ $1-5
___ $5–10
___ $10–20
___ more than $20
20. Do you prefer to use cash or a credit card?
___ Cash
___ Credit card
21. How would you rate these reasons to visit farmers markets?
5
Least
important
Most
important
Local food
1
2
3
4
5
Organic food
1
2
3
4
5
Selection
1
2
3
4
5
Low price
1
2
3
4
5
Quality of
produce
1
2
3
4
5
Convenience
1
2
3
4
5
Know where
my food
comes from
1
2
3
4
5
Meeting
farmers
1
2
3
4
5
Community
atmosphere
1
2
3
4
5
22. Are there any other reasons that you shop at farmers markets? (Please note them below.)
23. Do you have any other comments to help us with our planning? (Please note them below.)
Thank you for sharing your thoughts about the Berklee Farmers Market. If you have any
questions or comments about this survey—or about the Berklee Farmers Market in general—
email Brenda Pike at sustainability@berklee.edu.
To enter into a drawing for five free meals in Berklee’s cafeteria, simply email
sustainability@berklee.edu with "Farmers Market" in the subject line. The winner will be
notified by February 15.