SPRING 2014 Economics
ANSWER THE FOLLOWING QUESTIONS
4
3
2
1
Organization
CATEGORY
Information is very organized with wellconstructed paragraphs and subheadings.
Information is organized with well-constructed
paragraphs.
Information is organized, but paragraphs are not
well-constructed.
The information appears to be disorganized. 8)
Sources
All sources (information and graphics) are
accurately documented in the desired format.
All sources (information and graphics) are
accurately documented, but a few are not in the
desired format.
All sources (information and graphics) are
accurately documented, but many are not in the
desired format.
Some sources are not accurately documented.
First Draft
Detailed draft is neatly presented and includes all Draft includes all required information and is
required information.
legible.
Draft includes most required information and is
legible.
Draft is missing required information and is difficult
to read.
Paragraph Construction
All paragraphs include introductory sentence,
Most paragraphs include introductory sentence, Paragraphs included related information but were Paragraphing structure was not clear and
explanations or details, and concluding sentence. explanations or details, and concluding sentence. typically not constructed well.
sentences were not typically related within the
paragraphs.
Internet Use
Successfully uses suggested internet links to find Usually able to use suggested internet links to find Occasionally able to use suggested internet links Needs assistance or supervision to use suggested
information and navigates within these sites easily information and navigates within these sites easily to find information and navigates within these
internet links and/or to navigate within these sites.
without assistance.
without assistance.
sites easily without assistance.
Amount of Information
All topics are addressed and all questions
answered with at least 6 sentences about each.
All topics are addressed and most questions
answered with at least 5 sentences about each.
Quality of Information
Information clearly relates to the main topic. It
includes several supporting details and/or
examples.
Information clearly relates to the main topic. It
Information clearly relates to the main topic. No
provides 1-2 supporting details and/or examples. details and/or examples are given.
All topics are addressed, and most questions
answered with 4 sentence about each.
One or more topics were not addressed.
Information has little or nothing to do with the
main topic.
CATEGORY
4
3
2
Background does not detract from text or Background does not detract from text or Background does not detract from text
other graphics. Choice of background is other graphics. Choice of background is or other graphics.
consistent from card to card and is
consistent from card to card.
appropriate for the topic.
1
Background makes it difficult to see text
or competes with other graphics on the
page.
Originality
Presentation shows considerable
originality and inventiveness. The
content and ideas are presented in a
unique and interesting way.
Presentation is a rehash of other
people's ideas and/or graphics and
shows very little attempt at original
thought.
Content - Accuracy
All content throughout the presentation is Most of the content is accurate but there The content is generally accurate, but Content is typically confusing or contains
accurate. There are no factual errors.
is one piece of information that might be one piece of information is clearly flawed more than one factual error.
inaccurate.
or inaccurate.
Text - Font Choice & Formatting
Font formats (e.g., color, bold, italic)
Font formats have been carefully planned Font formatting has been carefully
have been carefully planned to enhance to enhance readability.
planned to complement the content. It
readability and content.
may be a little hard to read.
Sequencing of Information
Information is organized in a clear,
Most information is organized in a clear, Some information is logically
There is no clear plan for the
logical way. It is easy to anticipate the
logical way. One card or item of
sequenced. An occasional card or item organization of information.
type of material that might be on the next information seems out of place.
of information seems out of place.
card.
Presentation Time
Presentation is 7 minutes long
Preparedness
Student is completely prepared and has Student seems pretty prepared but might The student is somewhat prepared, but Student does not seem at all prepared to
obviously rehearsed
have needed a couple more rehearsals. it is clear that rehearsal was lacking.
present.
Background
Presentation shows some originality and Presentation shows an attempt at
inventiveness. The content and ideas are originality and inventiveness on 1-2
presented in an interesting way.
cards.
Presentation is 6 minutes long
Presentation is 4-5 minutes long
Font formatting makes it very difficult to
read the material.
Presentation is 1-4 minutes long
TRIFOLD POSTER PRESENTATION
CATEGORY
Required Elements
4
The poster includes all required elements
as well as additional information.
3
All required elements are included on the
poster.
2
All but 1 of the required elements are
included on the poster.
1
Several required elements were missing.
Graphics -Clarity
Graphics are all in focus and the content
Most graphics are in focus and the content Most graphics are in focus and the content
easily viewed and identified from 6 ft. away. easily viewed and identified from 6 ft. away. is easily viewed and identified from 4 ft.
away.
Many graphics are not clear or are too
small.
Graphics - Relevance
All graphics are related to the topic and
make it easier to understand.
All graphics are related to the topic and
most make it easier to understand.
All graphics relate to the topic.
Graphics do not relate to the topic.
Content - Accuracy
All content throughout the presentation is
accurate. There are no factual errors
Most of the content is accurate but there is
one piece of information that might be
inaccurate.
The content is generally accurate, but one
piece of information is clearly flawed or
inaccurate.
Content is typically confusing or contains
more than one factual error
Title
Title can be read from 6 ft. away and is
quite creative.
Title can be read from 6 ft. away and
describes content well.
Title can be read from 4 ft. away and
describes the content well.
The title is too small and/or does not
describe the content of the poster well.
Graphics - Originality
Several of the graphics used on the poster
reflect a exceptional degree of student
creativity in their creation and/or display.
One or two of the graphics used on the
poster reflect student creativity in their
creation and/or display.
The graphics are made by the student, but
are based on the designs or ideas of
others.
No graphics made by the student are
included.
Presentation
Presentation is 7 minutes long
Presentation is 6 minutes long
Presentation is 4-5 minutes long
Presentation is 1-4 minutes long
Preparedness
Student is completely prepared and has
obviously rehearsed
Student seems pretty prepared but might
have needed a couple more rehearsals
The student is somewhat prepared, but it is Student does not seem at all prepared to
clear that rehearsal was lacking
present.
• The following slides are going to be your biggest asset in helping
you develop your product or business.
• Consider which segment of the local (and/or international)
population will be seeking to use your products or services. This
needs to be more than mere guesswork and involves doing
accurate and intelligent research. You need to analyze secondary
research collected by outside observers, as well as getting primary
research that you collect yourself, with your own methods and
observations.
• Is there a viable market for the product or service you want to sell?
• How old are your potential customers?
• What do they do for a living?
• Is your product or service attractive to a particular ethnic or
economic population?
• Will only wealthy people be able to afford it?
• Does your ideal customer live in a certain type of neighborhood or
area?
Establish the size of your
potential market.
• It's important to be as specific as possible in regard to your market
and your product. If you want to start a soap business, for example,
you may believe that every dirty body needs your product, but you
can’t start with the entire world as your initial market. Even if
you’ve developed such a universally needed item as soap, you need
to identify a smaller, more targeted customer group first, such as
children under eight who might like bubblegum scented bubble
bath, or soap made for mechanics.
Establish the size of your
potential market.
• How many car mechanics are in need of soap in any given
community?
• How many children in the United States are currently under the
age of eight?
• How much soap will they use in a month or a year?
• How many other soap manufacturers already have a share of the
market?
• How big are your potential competitors?
• What will you require to get started? Whether you want to buy an
existing company with 300 employees or start your own by adding
an extra phone line to your home office desk, you need to make a
list of the materials you’ll need. Some may be tangible, such as five
hundred file folders and a large cabinet in which to store them all.
Other requirements may be intangible, such as time to create a
product design or to do market research on potential customers.
• If you’re going to build a better mousetrap, you may have
constructed a prototype out of used toothpaste tubes and bent
paperclips at home, but you’ll need a sturdier, more attractive
model to show potential investors. What exactly will your
mousetrap look like? What materials will you need? Do you require
money for research and development to improve on your original
toothpaste tube and paper clip construction? Do you need to hire
an engineer to draw up accurate manufacturing designs? Should
you patent your invention? Will you need to investigate federal
safety standards for mousetraps?
• Call a real estate broker and look at actual retail spaces in the
neighborhood where you’d like to open your restaurant. Make a
chart of the most expensive and least expensive sites by location
and square footage. Then estimate how much space you require
and how much money you’ll need to allow for rent.
• Make a list of all the tangible and intangible resources you need to get
your business going. The total estimated price of all of these items will
become your start-up cost whether you’re buying highly sophisticated
computers or simply installing a new telephone line on your desk. If
there’s any item in your estimates that seems unreasonably high,
research other alternatives. But keep in mind that it’s better to include
every element you truly need along with a reasonable estimate of the
cost of each item, so you don’t run out of money or default on your
loans.
Be honest and conservative in your estimates, but also be
optimistic.Don't aim for the best of everything at the beginning. You can
forgo the expensive trimmings of an office of a more well-established
company and stick to the basics at the beginning. Get what is
affordable, works and is actually needed and don't buy frills.
• Ask yourself, “If I were going to invest X amount of dollars into a
concept or idea, or even a product, what would I want to know?”
Gather as much helpful and credible information as you can.
Depending on your product, you may need to search long and hard
for relevant information.
• Banks and other funding sources don’t lend money because people
with interesting business ideas are nice. They follow specific
guidelines, such as the Risk Management Association (R.M.A)
database, which are designed to ensure that they will make money
by investing in or lending to your business. Lenders will typically
look to the company's Capital, Capacity, Collateral, Conditions, and
Character or what is known as the 5C's of lending when
underwriting a loan. You'll need to have covered all these bases
well before seeking funding.