Your Business Plan
Content
a) Description of your business, including a list indicating
the goods you will sell and/or indicates the services you
will sell.
Excellent
Description is detailed, includes
goods & services
Fair/Poor
No description
+2
Good
Description needs more detail,
does not include all goods and
services
+1
b) A detailed list of all the factors of production you will
need to start your business.
List is detailed, includes land,
labor, human & physical capital
List has 3 of the factors of
production and/or some details
List is missing 2 or more factors of
production and/or lacks detail
+4
+3
+2 - +0
c) Cost/benefit analysis: Description of one decision you
have made, explain at least 3 trade-offs that were a part
of that decision and a detailed explanation of the
opportunity costs of that decision.
Has all the required elements and
lots of details
Has most of the required
elements and/or some details
Is missing several required
elements and/ or has few details
+8
+5 - +4
+3 - +2 - +1
d) Explanation of one decision you made that involves
thinking at the margin
Detailed, accurate explanation; it’s
clear you understand the concept
+2
Explanation is a little vague or
unlikely; it’s probable you
understand the concept
+1
Explanation is a vague or missing;
it’s clear you don’t understand the
concept
+0
Detailed, accurate explanations;
it’s clear you understand the
concept
Explanation is a little vague or
unlikely; it’s probable you
understand the concept
Explanation is a vague or missing;
it’s clear you don’t understand the
concept
+3
+2
+1 - +0
e) Definition of shortage, explanation of one likely way
your business may experience a shortage and proposals
on ways to try to deal with that situation.
f) Explain how each of the 6 basic rules of economics has
or will affect your business.
+0
1 pt. per rule explained correctly
+6
+5
+4
+3
+2
+1
+0
Total Content =
/25
Execution
What is the quality of your finished product?
Every 2 errors/issues = -1 pt.
/ 10
Total Score = Content + Execution =
32 – 35 = A
28 – 31 = B
25 – 27 = C
21 – 24 = D
20 or less = F
/35