KJF Nyelvvizsgaközpont
BUSINESS
C1
Use of English
Reading & Writing
English
Monolingual_Sample_Test
Maximum score
Required
Minimum
1. Use of English 1
10
no
1. Use of English 2
10
no
2. Reading 1
24
3. Reading 2
24
4. Writing 1
20
5. Writing 2
20
Total score
108
Exam papers
20
16
Time allowed
Dictionary
80 minutes
not allowed
90 minutes
allowed
170 minutes
Kodolányi János Főiskola
Székesfehérvár
1. Use of English 1. (Üzleti/idegenforgalmi profil közös)
Read the text below. Some words are missing from the text. Choose the correct answer from
the options (A, B, C or D) for each gap in the text. An example (0) has been given for you.
Mark your answers with an X on Answer Sheet 1.
Ship, Don’t Schlep
Have you ever faced the problem of airlines mishandling your (0)______(B) − and
increasingly, charging for it?
My father, a(n) (1)______ who never left his small shoe shop to take an out-of-town business
trip, (2)______ taught me a practical lesson about life on the road: You get what you pay for
− and anything a supplier throws in for free probably isn’t (3)______ buying when it charges
for it.
The government says that airlines are “mishandling” checked bags at a record clip. That’s bad
enough when they throw in the service for free. But along with their luggage-handling
inefficiency comes a barrage of niggling new rules and (4)______: They have (5)______ the
free allowance from three to two bags; slashed the maximum weight of the bags from 70 to 50
pounds; and have (6)______ hefty surcharges of as much as $100 whenever you check an
extra (or extra-heavy) bag. United Airlines went even further: Most travelers (on the nation’s
second-largest airline) will now be (7)______ only one free checked bag, not two. (8)______,
some carriers have unbundled luggage handling from the ticket price and charge for any
luggage you want to transport inside their aircraft.
Is there an alternative (9)______ paying the airlines to do a lousy job of handing checked
bags? Sure. You can (10)______ a third party to do it. They will charge more but they also are
a lot more reliable.
The new-wave luggage shippers − and old reliables like FedEx and U.P.S. − also offer
something that the airlines never could: freedom from the schlep. They will come to your
home or office, gather your bags, and make them appear (11)______ your final destination.
You go to the airport without having to maneuver your gear into a car or a cab. You bypass
the long (12)______ at baggage check-in. You skip the even longer wait at the baggage
reclaim. And you arrive at your hotel or resort (13)______ a visiting head of state, blissfully
free of physical encumbrance. Once you run through airports and hotel lobbies without bags,
you’ll never want to go back to carrying those leaden weights.
You have two stark choices when you want to (14)______ your bags: Give them to U.P.S.,
FedEx, and other traditional shippers, or put yourself in the hands of the new generation of
specialty services such as Luggage Forward or Luggage Concierge.
The traditional courier services like U.P.S. and FedEx have the benefit of familiarity. We all
know them, we have their paperwork around our offices, and their pick-up and delivery
people visit several times a day. And we trust them because they have a better (15)______
record than the airlines.
(Time)
0.
A. luggages
B. luggage
1.
A. middleman
B. intermediary
C. piece of luggage D. pieces of
luggages
C. retailer
D. wholesaler
2.
A. nevertheless
B. although
C. in spite
D. despite
3.
A. point in
B. sense
C. need for
D. worth
4.
A. fares
B. prices
C. fees
D. expenditure
5.
A. fluctuated
B. declined
C. levelled off
D. reduced
6.
A. contributed
B. imposed
C. released
D. disputed
7.
A. permitted
B. requested
C. prohibited
D. obliged
8.
A. Nonetheless
B. Whatsoever
C. Otherwise
D. Furthermore
9.
A. for
B. at
C. to
D. in
10. A. apply
B. convey
C. commit
D. commission
11. A. at
B. on
C. in
D. by
12. A. lines
B. columns
C. rows
D. posts
13. A. as
B. like
C. such
D. similarly
14. A. make a fuss about B. have a go at
C. get rid of
D. get a grip on
15. A. track
C. reference
D. employment
B. experience
2. Use of English 2. (Üzleti/Idegenforgalmi profil közös)
Read the text below. Some words are missing from the text. Your task is to write the missing
words in the table on Answer Sheet 1. Use ONLY ONE word in each gap. Short forms like
isn't or don't count as two words. An example (0) has been given for you.
Frequent Traveller: Arrivals are Best
Johannes Sittard is (0)______(chief) executive of Eurasian Natural Resources Corporation,
the Kazakhstan-based mining group, with headquarters in London but subsidiaries all over the
world. The company joined the London (1)______ Exchange last year, raising £1.36bn
through the sale of new shares.
Mr Sittard has headed the group since 2001, when he joined after a long and successful
(2)______ at Lakshmi Mittal’s Ispat International. He has been in the natural resource and
steel industries for more than 25 years. Colleagues say he manages to stay ahead of the game,
mainly (3)______ to his constant visits to the company’s various projects.
“I travel about three times a month,” he says, “mostly to Kazakhstan, where ENRC has the
majority of its operations, as well as to Zurich, where we have a sales office, and to China and
Russia to meet customers. I am visiting Africa and the Americas more, exploring new
(4)______. I go to Frankfurt quite a lot, too, but often only to change (5)______.”
“I sometimes use a private jet, (6)______ if I have to visit several places in a short space of
time,” he says. “Otherwise, I favour British Airways or Lufthansa, which has the best
connection to Kazakhstan. I trust the levels of (7)______ both provide.
“And I always fly first class. It’s important to have (8)______ to special lounges and services.
But check-in delays and unfriendly and impersonal service annoy me.”
And how does Mr Sittard go about choosing a hotel? “I’ve been travelling for work long
(9)______ to know what I like and what I don’t,” he says. “I judge hotels on an individual
basis. I’m a (10)______ visitor to my favourites. In Almaty, my preference is the Hyatt, as the
recreation area is the best in Kazakhstan – I like a large pool, sauna and fitness facilities. I
also like some five-star chains, such as Kempinski.” A good hotel restaurant is always a plus,
says Mr Sittard, particularly one that offers local (11)______.
Exercise plays a big part in Mr Sittard’s life on the road. It is a cure for jet-lag, he maintains.
“I try to go live immediately in a new time (12)______ rather than adjusting gradually. I eat
and drink moderately and take as much exercise as possible.”
What other advice would he offer to business travellers? “Number one is to have a flexible
ticket that (13)______ you to change your flight,” he says. “Read as much about it as possible
before arriving. When you are (14)______ your destination, try to spend time exploring it.”
“But”, says Mr Sittard, “I hate the simple fact of having to get there. Transit itself is dull, but I
enjoy the prospect of (15)______ will happen when I arrive.”
(Financial Times)
3. Reading 1. (Üzleti/idegenforgalmi profil közös)
Read the text below. After the text you will find six questions or unfinished statements about
the text, each with three suggested answers or ways of finishing. You must choose the one
which you think fits best according to the text. Mark your answers with an X on Answer Sheet
1.
Tempt Talent with Creative Recruiting
Recruiters envy the skills and expertise of "passive candidates", prospects who are not
actively seeking a job, but bemoan the trouble it takes to get them to come in for an interview.
E-mail solicitations sent to passive candidates go unnoticed. Cold calls don't get returned.
And you're unlikely to find any of these stars at job-networking events. What's more, the
current economic climate of gloom and uncertainty is giving top performers little incentive to
ditch their seniority and take a risk, no matter how attractive a new opportunity might
otherwise seem.
Many recruiters dreamed up new, experimental approaches for grabbing the attention of hardto-reach candidates. "They're more passive in the process, so you have to go out of your way
to do something exciting," says a recruiting consultant. "Free pizza at a job fair is not that
exciting." But truly unique recruiting efforts run the risk of being perceived as a publicity
gimmick, or worse, a desperate bid for talent.
But when they succeed, novel recruiting approaches help make a company's pitch stand out
amid the crush of competing offers and can convince stationary workers that the rewards for
jumping ship just might outweigh the risks.
Recruiters regularly use Web searches and professional listing services to assemble long lists
of passive candidates. But instead of sending a mass e-mail, it's more effective to pare the list
down to the most qualified candidates, and to better tailor the pitch to individual tastes and
interests. Just like a consumer profile, they come up with a candidate profile, what type of
person the candidate is, what associations they belong to, etc.
After job-posting sites turned up few qualified candidates, a video game start-up called Aliso
Viejo handpicked about 100 dream candidates. Viejo airmailed each one a personalized iPod,
complete with artistic packaging and a recorded message from the CEO: "We wanted you to
feel this company is deliberately reaching out to you." The flattery paid off: More than 90
recipients responded to the pitch, three left their jobs to join Aliso Viejo, and many more
potential hires discovered the company through word-of-mouth buzz generated by the search.
People who are proven in their profession are bombarded by messages from recruiters, so it's
important to stand out from the pack. When game maker Electronic Arts needed to staff its
Canadian office with ASCII programmers, it worked with a Vancouver ad agency that
designed a coded message only potential hires would be able to decipher. They placed a
billboard directly in front of the offices of its rival, Radical Entertainment, containing the
ASCII code for NOW HIRING. In response, Electronic Arts received a handful of resumés
from Radical programmers, some written in ASCII code themselves.
Once a passive candidate shows interest, the onus is on the recruiter to make the interviewing
and hiring process accommodating. "Unemployed people will go through any hell to get a
position. But employed people are busy," says recruiting consultant Sullivan.
Deloitte&Touche holds interviews on nights and weekends to accommodate working
professionals' schedules. But rolling out the red carpet for prospective hires can have an
unintended result, warns a consultant. "If you overdo it, you lessen the value of what you're
offering," he says. "You have to convince the candidate that it's worth him or her being a little
inconvenienced."
(http://www.businessweek.com/managing)
1. Very talented people ...
a. are eager to respond to recruiters’ offers.
b. in established jobs do not feel motivated to face the challenge of an attractive
new position.
c. very often attend job-networking events.
2. According to the text …
a. when recruiters use traditional methods to recruit top performers they do not
work.
b. the new recruiting strategy is highly regarded by top performers.
c. Both a. and b. are true.
3. Recruiters …
a. will get in contact with all the passive candidates on their list.
b. will do some research on the candidates’ backgrounds.
c. Neither a. nor b. is true.
4. According to the text …
a. both Electronic Arts and Radical wanted to recruit new staff.
b. the unusual job ad caused confusion among applicants.
c. Neither a. nor b. is true.
5. Which is true according to the text?
a. Electronic Arts wanted to leave its rival staffless so that it can open its own
office in Canada.
b. The Canadian ad agency created a job ad that automatically worked as a filter
for recruiting staff.
c. No ASCII programmers from Radical reacted favourably to the job ad.
6. According to recruiters …
a. top performers are very much like jobless people.
b. the attitude of top performers should be changed.
c. it is worth satisfying all the needs of top performers.
4. Reading 2. (Üzleti profil)
Read the text from which six sentences have been removed. Your task is to put the sentences
back into the text. Mark your answers by writing the appropriate letter (A-H) on Answer
Sheet 1. There are two extra sentences that you will not need.
Goodbye Viral Marketing, Hello Social Marketing
It's interesting how some terms are used to describe the exact opposite of what they really
mean. Take 'viral marketing' as an example. The term is derived from the word 'virus', which
means an 'infectious agent that replicates only within the cells of living hosts' as well as 'a
self-replicating code planted illegally in a computer program, often to damage or shut down a
system’.
None of these definitions convey the impression that a virus moves around with its host's
permission. In fact, in most cases, a virus host has no idea that it is actually spreading the
virus in the first place. (1)________. The term viral marketing was coined to describe the
Hotmail phenomenon where every user of the service became an unwilling advocate. Every
email sent from Hotmail contained a short advert at the bottom. The sender never had an
opportunity to switch this facility off, and by merely using the service, they helped to spread
its message. (2)________. The size of audience of both sites indicates that both methods are
successful, but which one has emerged to be more popular in the long run?
It is therefore important to understand the difference between a viral marketing campaign,
where the message is spread involuntarily, and a social marketing campaign, where
participants are both willing and eager to participate.
The clear difference between viral marketing and social marketing is the consent of the
participant. Typically, social marketing is more difficult to execute. (3)________. For
maximum effectiveness, it also needs the participant to make a conscientious choice to get
involved and spread the word.
Traditionally, marketers have used incentives as a means of gaining the minimum level of
permission required to move the message around. (4)________. Yet, the returns from each
campaign continue to decrease. Is an incentive therefore the best way to perpetuate a
marketing message? With viral marketing, it is. With social networking, it's not. (5)________.
Viral marketing involves unwilling participants who would prefer not to pass on your
message, but may if the benefit is suitable. On the other hand, social marketing involves a
willingness of participants to pass along the message, and therefore less physical or monetary
incentive should be required.
Let's look at it another way. (6)________. The viral marketing concept offers a financial or
personal reward for involvement. In social marketing this could actually cause the participant
to feel guilty about their participation.
So, tap into the social needs of your target audience and target your campaign around social
rewards rather than physical rewards.
(http://www.imediaconnection.com/content)
A. But with each promotion, the need to offer bigger, better and more original incentives
drives the costs of such campaigns higher and higher.
B. Conversely, a site like Facebook requires each participant to willingly invite friends in
order to grow their own network and that of their friends.
C. In social marketing, the social aspect of the campaign is the incentive.
D. So why then do marketers bandy around the term 'viral marketing' like it's a good
thing?
E. The message is compelling, compressed, and copied at the bottom of every free e-mail
message.
F. The reason for this is due to the key difference between the two marketing methods.
G. They would likely only send the message to their closest friends and colleagues who
would be less likely to judge them.
H. To begin with, it requires the permission of the participant.
5. Writing 1 – Report
You are Anita/András Kazai and you work as a manager in the marketing department of a
company which deals with organic products. Your boss would like to expand to the EU
market. Write a report of about 350-450 to your boss, Mr Alastair Smith, in which you
include the following aspects and information:
 who the consumer target group will be and why;

ways to organize the distribution;

what special offers you could use to attract the interest of wholesalers and traders;

the PR tasks concerning the project.
Please make sure the text is structured and the layout of the report is proper. Except for the
use of the specified names, please use invented data. Please write legibly.
You may use a dictionary. Write your report on Answer Sheet 2.
6. Writing 2 –E-mail
You are Éva/Elemér Havas and you work as a manager of a Hungarian store which is owned
by a multinational chain. The leadership of the company has informed you that there have
been some customer complaints about the operation of your store. Write an e-mail of about
180-220 words to the leadership in which you include the following aspects and information:
 the legitimate complaints and their causes;

how you informed the leadership about the situation;

what help you have received (or not received) so far to help handle the problems;

what steps you have taken to avoid similar problems.
Please make sure the text is structured and the layout of the email is proper. Except for the use
of the specified names, please use invented data. Please write legibly.
You may use a dictionary. Write your e-mail on Answer sheet 2.
CODE NUMBER
ANSWER SHEET 1
1. Use of English 1 (Ship, Don’t Schlep)
A
B
C
D
A
0
X
8
1
9
2
10
3
11
4
12
5
13
6
14
7
15
B
C
D
2. Use of English 2 (Frequent Traveller: Arrivals are Best)
1
9
2
10
3
11
4
12
5
13
6
14
7
15
8
3. Reading 1 (Tempt Talent with Creative Recruiting)
A
B
C
1
2
3
4
5
6
4. Reading 2 (Goodbye Viral Marketing, Hello Social Marketing)
1
2
3
4
5
6
For the assessors!
Task 1: Maximum Score: 15-5=10
Achieved Score:
-5=
Task 1: Maximum Score: 15-5=10
Achieved Score:
-5=
Task 2: Maximum Score: 6*4=24
Achieved Score:
x4=
Task 3: Maximum Score: 6*4=24
Achieved Score:
x4=
Required Minimum:
no
Required Minimum:
no
Required Minimum:
20 points
Total:
1. First Assessor (Code Number and Signature) _____________________________
2. Second Assessor (Code Number and Signature) ___________________________
CODE NUMBER
ANSWER SHEET 2
5. WRITING 1 (REPORT)
6 . WRITING 2 (E-MAIL)
To:
Subject:
Attachments:
For the assessors!
5. Report
Maximum score: 20 points
6. E-mail
Maximum score: 20 points
Achieved score:
Required minimum: 16 points
Achieved score:
1. First Assessor (Code Number and Signature) _______________________
2. Second Assessor (Code Number and Signature) _______________________
KEY_ C1_MONOLINGUAL_SAMPLE_TEST_BUSINESS USE OF ENGLISH,
READING
1. Use of English 1 (Ship, Don’t Schlep)
A
B
C
D
0
X
8
1
X
9
2
X
10
3
X
11
4
X
12
5
X
13
6
X
14
7
X
15
A
B
C
D
X
X
X
X
X
X
X
X
2. Use of English 2 (Frequent Traveller: Arrivals are Best)
1
2
3
4
5
6
7
8
stock
career
thanks/due
opportunities/markets
flights
particularly/especially
service
access
9
10
11
12
13
14
15
enough
repeat/regular/frequent
cuisine/specialities/dishes
zone
allows
at
what
3. Reading 1 (Tempt Talent with Creative Recruiting)
A
1
2
3
4
5
6
B
X
C
X
X
X
X
X
4. Reading 2 (Goodbye Viral Marketing, Hello Social Marketing)
1
B
2
D
3
H
4
A
5
F
6
C