Idea / Concept
Integrated solutions
High quality services
EcoBuilding
Titre
Y a-t-il moyen de faire une
animation genre lever de
rideau sur le concept
(qui
est sous l’image)
Warranty of the respect for
environmental standards
Attention il y a
l’introton
sous
Je voulais insérer
l’image,
pas
diagramme mais
il y ane
une
oublier!!!!
erreur dans le
pdf, il y a 2x
Integrated solutions, si y a
moyen de changer, ce serait
cool
High architectural identity
Why? : The opportunity
A huge market :
• 62% of Europeans are homeowners
A favourable context :
• Political context in France
• New building standards environmentally oriented such as the
HQE standard (High Environmental Quality) begin to gain greater
importance
• 78% of French people would be ready to pay more in order to have
an ecological house[1]
A non-well structured market
• The interest for eco-houses and recourse to sustainable
development logics is relatively new
• No clear leadership is established yet.
[1]http://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=article
The product (1/2)
Customer’s benefit
Project’s point of view
• All in one solutions  one interlocutor
• Overall view of today’s possibility in eco-houses
• Near customer’s needs and expectations through partnerships with
local architects and suppliers
Product’s point of view
• Healthier and more comfortable lifestyle
• Benefits from energy savings
• Self satisfaction: participation to the environment protection
The product (2/2)
Range of product with prices
Regarde si tu arrives
à la caser qqpart
Environmental friend (1200 €/m2):
For people having a much tighter budget:
Design proposals: performing wall isolation, natural ventilation, terrace location,
profit from sun benefits through good sizing of windows and location, possibly solar
panels, etc)
Respect for HQE® standards
Environmental close friend (1300 €/m2): :
Environmental friend + additional features
Design proposals: geothermic, earth cooling/warming tubes, photovoltaic panels,
and double-skin façade
Drastically improve energy efficiency
Over-cost will be partly overcome by taking advantage from current legislation. The
installation will be nevertheless profitable on the long term view.
Environmental top friend (1450 €/m2):
This range of product address to people wanted to go beyond current standards
and having quite important budget to realize the eco-house of their dream.
Market analysis
Real estate market : general trend
562.000 new houses in 2006 = 12 billion € [1]
Steady growth of 5%
Private individual’s house market
• Above all regional
• 3800 constructors [2]
 good in term of competition
 less good in term of development
[1]Source: Crédit Foncier [2] http://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htm
Strategy (1/3)
Objective
• Become leader in the ecological housing consulting in
France
Core Business
• Construction and supervision of ecological houses
Target market
• Young families with parents below the age of 50
Strategy (2/3)
Development strategy
Early stage
• 1st projects designed internally
• Partnership with local suppliers
and construction company
1st Development Phase
• Regional scope:
– Partnership with local architects
2nd Development Phase
• National scope:
– Creation of franchise networks
– Development of new partnerships
with architects
Strategy (3/3)
Company structure
Peux-tu
rajouter le
client?
Marketing strategy
Branding based on:
High-quality and knowledge in the ecological field
General marketing
Additional features
Contract with clients
Financial analysis (1/2)
• Assumptions
• Aurélien a dit qu’il le ferait peutêtre cette après-midi, j’ai pas
encore compléter
Financial analysis (2/2)
• Expected results + conclusion
• Aurélien a dit qu’il le ferait peutêtre cette après-midi, j’ai pas
encore compléter
Risk analysis (1/3)
• Entry barriers
+ Lack of experience
Risk analysis (2/3)
Competitors and positioning
Risk analysis (3/3)
Risk factors
Possible exit strategy
• Sale to a bigger company (ex: leader of the market (Geoxia))
Management team
Currently on Board
•
•
•
•
CEO: Aurélien Petit
Sales Manager: Amine Choukir
Project manager: Vincent Wurtz
Marketing manager: Karin Auslender
Missing members
• Architect
• Jurist
• Accountant
Thank you for your attention!
Any questions?