Improving Customer Service at BTU Through Benchmarking APPA National Conference Anaheim, California - June 20, 2005 Topics Business Process Customer Service Goals Measuring Goals Using Benchmarking Sample Benchmarking for BTU What Did They Tell Us Changes We Have Made Going Forward Business Process Set Goals Measure Progress Compare to Goals Customer Service Goals Customer Satisfaction Timeliness on answering calls Cost Control Process Reduce Inaccurate Bills Meter Reading Accuracy Reduce Write-Offs Measurement of Customer Service Goals Some are Straight Forward – Cost Some are Rather Subjective – Satisfaction Comparisons With Others is Time Consuming Benchmarking Does All The Measurement Compares Costs with Other Utilities Shows Policies Which Affect Costs Gives Statistical Data – Ex. Time of Calls Best Practices Key Benchmarks Overall Scorecard Meter Readings Billing Credit & Collections Field Service Call Center Payment Services Internet CIS Overall Scorecard APPA CS COST * Customer Service Exp Per Adj Customer * Customer Service Exp (Ex Sppt Proc) Per Adj Customer * Customer Service Exp (Excluding Uncollectibles) Per Adj Customer * Customer Service Exp (Ex Uncoll & Sppt Proc) Per Adj Customer Total Call Ctr Exp Per Adj Customer Total Meter Reading Exp Per Adj Customers Total Field Service Exp Per Adj Customers Total Billing Exp Per Adj Customers Payment Processing Exp Per Adj Customers Total Credit Exp (Including Uncollectibles) Per Adj Customer Uncollectible Exp Per Adj Customer CS Support Exp Per Adj Customers SERVICE LEVELS % of Calls Answered by CSRs Within 30 Seconds % of Calls Abandoned Including Major Events Overall Meter Reading Inaccuracy Missed Manual Meter Reads AMR Missed Meter Reads Bill Inaccuracy-% Bills Adj. After Mailing To Customer SAFETY * Lost Time Incident Rate - All CS * OSHA Recordable Incident Rate - All CS * Vehicular Accident Rate per 1,000,000 Miles - All CS IOUCS Median $42.65 $36.66 $36.24 $31.78 $7.55 $6.90 $5.24 $7.42 $2.58 $8.29 $3.85 $2.35 1st Q $30.12 $27.22 $28.45 $24.08 $3.80 $5.70 $2.39 $6.04 $1.18 $4.93 $2.33 $1.59 N= 23 23 23 23 24 22 16 21 21 19 22 9 Median $46.03 $40.80 $46.03 $33.09 $8.30 $7.48 $4.75 $5.66 $0.94 $9.88 $7.19 $1.11 1st Q $36.67 $32.73 $32.91 $27.12 $6.20 $5.06 $2.76 $4.66 $0.66 $6.87 $3.95 $0.36 80.0% 5.50% 0.150% 0.680% 0.460% 0.66% 85.0% 4.08% 0.085% 0.200% 0.148% 0.06% 18 21 19 16 9 19 74.0% 3.85% 0.078% 1.110% 0.590% 0.37% 79.4% 3.00% 0.025% 0.296% 0.140% 0.20% 0.00 1.00 0.00 0.00 0.00 0.00 14 16 13 1.00 3.33 4.63 0.43 2.52 1.45 * These measures are included in your total score and in your process score © PA Consulting Group 2004 CS Results - 8 Staffing Levels and Outsourcing Company Only FTEs per 100,000 Adjusted Customers Report Page #64 (1000309) Calc: E.1/((SUM{A.2}+SUM{A.3}+SUM{A.4}+(SUM{A.5}+SUM{A.6}+SUM{A.7})*2+SUM{A.8}*3)/100000) © PA Consulting Group 2004 CS Results - 9 Meter Activity Scorecard APPA CS COST * Total Meter Reading Exp Per Adj Customers * Total Meter Reading Exp Per Total Meter Reads (Manual, R/SC AMR-Billing Read, & Interval) SERVICE LEVELS * Estimated R/SC Reads As a % of R/SC Reads * Overall Meter Reading Inaccuracy * Manual Meter Reading Inaccuracy * Missed Manual Meter Reads AMR Reading Inaccuracy * AMR Missed Meter Reads * R/SC AMR Meters % of Total Meters SAFETY * Lost Time Incident Rate Meter Reading * OSHA Recordable Incident Rate Meter Reading * Vehicular Accident Rate per 1,000,000 Miles-Meter Reading Median $6.90 $0.56 1st Q N= $5.70 22 $0.47 22 0.027% 0.000% 0.150% 0.085% 0.167% 0.078% 0.680% 0.200% 0.100% 0.067% 0.460% 0.148% 1.001% 12.174% 0.00 0.50 0.00 IOUCS 0.00 0.00 0.00 23 19 18 16 8 9 25 13 14 13 Median $7.48 $0.67 1st Q $5.06 $0.44 1.018% 0.075% 0.078% 0.025% 0.080% 0.023% 1.110% 0.296% 0.010% 0.003% 0.590% 0.140% 0.861% 42.366% 1.37 9.04 8.71 1.00 7.15 0.44 * These measures are included in your total score and in your process score R/SC = Residential/Small Commercial; C/I = Commercial/Industrial © PA Consulting Group 2004 CS Results - 10 Total Meter Reading Expense (Including Pensions & Benefits) Per Adjusted Customers Mean Quartile 1 Quartile 2 Quartile 3 $8.54 $6.35 $7.00 $10.58 Page #172.1 (1000081) Source: B.3/(A.2+A.3+A.4+(A.5+A.6+A.7)*2+A.8*3)I.9.2 © PA Consulting Group 2004 CS Results - 11 Total Meter Reading Expense Per Meter Read Mean Quartile 1 Quartile 2 Quartile 3 $0.61 $0.47 $0.56 $0.70 Page #170 (145) Source: (B.3)/(M.3+M.20+M.21+M.22+M.16) © PA Consulting Group 2004 CS Results - 12 Meter Density — Electric Meters per Square Mile of Service Territory Mean 831.19 Page #180 (174) Source: (M.2.1+M.17)/(A.15.1) Quartile 1 1,041.03 Quartile 2 Quartile 3 576.39 352.22 © PA Consulting Group 2004 CS Results - 13 Total Billing Expense Per Bill Issued Mean Quartile 1 Quartile 2 Quartile 3 $1.03 $0.73 Page #256 (198) Source: B.7/O.1 $0.98 $1.16 © PA Consulting Group 2004 CS Results - 14 Uncollectibles per Revenue The difference in performance between companies is substantial, and not entirely explained by gas vs electric, or other characteristics of the companies. Water Electric Mean 0.35% Quartile 1 0.18% Quartile 2 0.30% Quartile 3 0.45% Mean 0.31% Quartile 1 0.08% Quartile 2 0.17% Quartile 3 0.41% Page #323 (80551) Source: B.17.1/A.12 Page #325 (50230) Source: B.17.3/A.14 © PA Consulting Group 2004 CS Results - 15 Cost Optimization Framework Credit & Collections • There is a trade-off between the cost of collection and the value of reduced write-offs and interest on DSO • The cost of collection plus the cost of write-off and interest on DSO equals “total credit cost" • The "total credit cost" is "U" shaped -- meaning there is a minimum cost point Annual Cost D= A + B+ C = Total Credit Cost Current Level of Activity Minimum Cost $40M C = Cost of Collection $20M B = Interest on DSO $11M $10M A = Cost of Write-offs 1.0M 1.8M 2M 3M 4M Collection Activity (e.g. 24 hour notices/yr) Note: Not to Scale © PA Consulting Group 2004 CS Results - 16 Field Service Orders per Customer Mean Quartile 1 Quartile 2 Quartile 3 0.76 0.35 0.53 Page #233 (8043) Source: N.1/(A.2+A.3+A.4+A.5+A.6+A.7+A.8) 0.84 © PA Consulting Group 2004 CS Results - 17 Percent of Calls Answered by Call Center Representatives Within 30 Seconds Mean 71.6% Page #120 (7446) Source: I.3.1+I.3.2 Quartile 1 Quartile 2 85.0% 80.0% Quartile 3 58.0% © PA Consulting Group 2004 CS Results - 18 Website Transactions Completed On Your Site Payment and View Bill make up the greatest percentages of completed web transactions Page #52 (91831) Source: D.1 © PA Consulting Group 2004 CS Results - 19 Workforce Management Software Provides Real-Time Reporting of Information Page #166 (2856) Source: L.8 © PA Consulting Group 2004 CS Results - 20 Customer Payment Methods Methods of Receiving Payments Page #286 (315) Source: P.2 More than 30% of payments are collected outside of the mail system © PA Consulting Group 2004 CS Results - 21 Best Practices Telephone Center Days from hire to first call 24 hr/7 Day a Week Training - Ongoing Variable staffing Training - New Employees Monitoring Internet Services WFMS Calls per CSR Empowerment Incentives - Support Call Monitoring Central/Virtually Connected ACD-Features CTI features Incentives - CSR IVR/VRU - Segmentation Reading Data From the ACD Overflow Contracting IVR/VRU Customer Options Business call center IVR/VRU - Completed Calls Limit Overtime Generalized Reps Call Monitoring Software CIS Contracting Integrated Systems CIS - Features Adding Modules Deregulation-Features Field Service COA-Meters Left on-Electric Incentives-FSR COA-Meters Left on-Gas Mobile Computers Days wait to match COA Appointments Meter Reading Outsourcing % Van Drive By AMR Programs Limit Estimating-Res'l Monthly Reading - Res'l Employee Incentives % Remote Reads % Check Reads Billing Minimize Estimating In-house Print & Mail One System Electronic Bill Presentation Read to Bill Cycle Monthly Cycle Many Billing Options Payment Processing In-house Payment Proc Electronic Payment Methods Imaging Technology Local Offices Close offices On line processing Adding pay agents/stations Few pay agents/stations Credit and Collections Deposits - Write-off Disconnect Rate Offer payment agreements No Field Collections Deposits - Initiation Outbound calling Timely disconnection Late Payment Fees Credit Scoring Follow disconnect policy © PA Consulting Group 2004 CS Results - 22 What Did They Tell BTU ? Our Overall Costs are Low We Do Not Use Technology as Much as Others Answering of Calls Needs Improvement What Changes Have We Made ? Replacing our Phone System IVR Completed Calls Change Call Center Process Replace CIS System Created Formalized Call Center Training Outsource Some Field Work During Peak Periods Use More Days for Read and Leave Considering Eliminating Field Collections Look at AMR for Hard to Read Track Payment Process Better How Do We Plan To Go Forward ?