Tim Castleman
Housekeeping 101
This is being recorded
All replays, handouts, templates, and calendars will be emailed to
you tomorrow
I expect transcripts to be ready by March 7th, those will be emailed
to you as soon as they’re done
We will do a full Q&A at the end of tonight’s call
Tim Castleman
Why Recipe Books?
They are evergreen content that can be sold year
after year – with little to no change necessary
You can get a book outsourced for around $100
If you time your books correctly, you’ll be able to
have a large amount of sales centered around your
book year after year
Where We Started
Just as a reminder, I started with children’s picture
books … I then went to recipe books because I
wanted something more mainstream with a
larger target audience of buyers
My Goal
First book is to get the outsourcing process down
Second book is to get the promotion process
down
If profitable, scale up from there
People – Process – Product
Laying The Foundation
Taking The Big Picture And Breaking It Down To
Individual Pieces
Find People Or Places To Outsource To
Systemize The Creation and Promotion Of Books
The Process (1 of 2)
1.
2.
3.
4.
5.
Picking A Category
Picking A Niche Within That Category
Researching Your Book
Outline Provided To Outsourcer
Hiring An Author
The Process (2 of 2)
6. Photos For Your Book
7. Designing A Cover
8. Proper Formatting
9. Publication
10. Promotions
Our First Recipe Book
Research: $5
Writer: $83.33 ($75 + Odesk Fee)
Photos: $5
Cover: $5
Formatting: $5
Total: $103.33
Picking A Category
When It Comes To Kindle Books I’m Looking For
Categories That Do The Following
3 Books In The Top 10 With An Amazon Best Seller
Ranking of 20,000 or Below
Picking A Niche
Once I Find A Category, Then I Look For A Niche
3 Books In The Top 10 With An Amazon Bestseller
Ranking Of 50,000 or Below
Something To Think About
Think about holidays or events where people are
“forced” to interact and mingle – usually around
food and drinks
Selecting A Niche
New Years Eve
Chinese New Year
Valentines Day
Super Bowl Sunday
St. Patrick’s Day
Easter Sunday
Mother’s Day
Father’s Day
4th of July
Halloween
Thanksgiving
Christmas
Live Amazon Example
Researching The Book
Where To Find Recipes
AllRecipes.com
Emeals.com
Emeals Coupon Code
15% Off Your Emeals Order
DINNER15
Other Places To Research
Family Recipes
Other Popular Cookbooks
Free Recipe Websites
http://www.copyright.gov/fls/fl122.html
What We Have Our Writers Do
We take the recipes and have the descriptions
re-written by the writer
We then use Copyscape Pro to ensure that there
is enough of a rewrite to pass their system
Copyscape.com
Hiring A Writer
Odesk.com
Fiverr.com
NeedAnArticle.com
Job Description Example
Let’s Talk About Our Writers
Initially We Hired An Old Writer To Do Our Book
She Flaked & Disappeared On Us For 9 Days
That Forced Us To Change Strategies
From that moment on we now hire two writers
to work on different projects simultaneously to
ensure that if one person quits – all of our time
investment isn’t lost
So we hired a writer for our
Thanksgiving & Christmas books
Our Writers
Here’s Where It Gets Fun
Our Thanksgiving writer did nothing except put
the recipes in a word document for us.
Needless to say, they didn’t pass Copyscape and
when we asked her to make the necessary
changes – she declined
Here Was Our Solution
The Christmas book writer finished the job and
we were happy with her work – so we hired her
to finish the Thanksgiving Project for us.
She ended up having to rewrite the entire thing
and only charged us $75 to do so and we got it
back in 48 hours.
Here Was Our Best Writer
Photos
Photos
This is who we use off of Fiverr
25 Shutterstock Photos For $5
Allicia John - rapidgator12@gmail.com
Free Stock Photo Websites
http://www.morguefile.com/
http://www.sxc.hu/
Paid Membership Sites
http://www.shutterstock.com/
http://depositphotos.com/
http://www.bigstockphoto.com/
To Get Started
https://www.bigstockphoto.com/free-trial/
7 Day Free Trial
Download 35 Images For Free
100% Royalty Free
For Our Photos
We looked and tried to find as many photos as
possible to match the recipes
What we ended up doing was just using photos
for the main categories instead of every recipe
You Can Take Your Own
If you have a smart phone, most cameras take
great high quality photos
You can add, edit, crop, and customize your
photos with a simple app
Best Phone Editing Apps
Android: Snapseed
Iphone: Camera+
Professional programs like Photoshop, Gimp, etc.
Our Covers
Winning Cover Design
Other Cover Sources
99 Designs
Go On Write
Odesk / Elance / Etc
Things I Look For In A Cover
Clean, Not Cluttered Design
Single Image To Focus On
A Strong Title/Call To Action
Formatting Your Book
If You Prefer Software
Magic Bullet Books
http://kritual.com/tim/
Kinstant Formatter
http://www.timreallylikes.com/kinstant
Book Description
I used the book intro as the description because
it talks about why the book was written and
what is inside... and has the URL to sign up on
list.
Ghetto Keyword Research Example
Book Keywords
Allowed 7 Keywords Per Book
thanksgiving recipes
easy thanksgiving recipes
simple thanksgiving recipes
thanksgiving made simple
thanksgiving turkey
thanksgiving cookbook
thanksgiving meal
Book Reviews
Authors Groups
Review Software
Email List (Eventually)
Author Advantage
http://www.timreallylikes.com/AA
Book Reviews
Gifting The Book
When you gift a book you do not get the
Amazon Verified Purchase next to the reviewers
name – but the gift card does count towards
sales and your amazon best seller ranking
What I Recommend
What I recommend instead is to send someone
a gift card for 1 dollar and in the comment
section link them to your book on Amazon
This makes it an Amazon Verified Review &
helps your best seller ranking
Software For Reviews
http://kdoutsourcing.com/reviews/
To Get More Reviews
To Get More Reviews
Post About Your Book On Facebook, Twitter, Etc
Email Friends and Family
Put A Page At The End Of Your Book Asking For A
Review
List Building
Setting Up The Page
I use WordPress for my website
For the lead capture page I use either
OptimizePress or WPLeadRocket
For email service is use GetResponse
List Building
http://effortlessholidaymeals.com/
Get 3 Meal Plans Plus Shopping List When They Sign
Up For The Mailing List
Goal Is To Email Them When Other Recipe Books
Are Ready
You Got A List, Now What?
Ask Them To Leave A Review
Have Them Join A Facebook Group
Ask Them To Buy Future Books
Promotional Plan
Make The Book 99 cents For 7 to 10 Days PRIOR
to your first official promotion
Ask friends, family, other authors, use the review
software, etc for reviews of your book during that
time
Promotional Plan
Once you have at least 5 reviews (try to get closer
to 10), then switch the price to your full price (or
higher) and make the book free on Amazon using
KDP free days and the Pump The Brakes
Promotional Strategy
Pump The Brakes
Pump the brakes strategy allows us to leverage
free traffic and turn them into paid buyers
http://kdptb.com/pump-the-brakes-strategy/
Promotion
Promotion
http://www.timreallylikes.com/72places
Your Fast Action Plan
Spend the rest of this week watching the replay and
deciding on your first book
Devote the next 30 days to having your first two
books published on Kindle
Build and scale from there
Rapid
Recipe
Fast
Action
Calendar
Once You Find A Winner
Once you having a winning kindle recipe book,
scale up in that niche or category
Kindle Scaling Formula
When entering any niche, initially have two books
created and begin promoting them instantly
If one out of those two books turn a profit within
the first 30 days, have 3 additional books created
within that niche
An Example
Number Of Books
Timeframe For Creation &
Promotion
2 Books (2)
30 Days
3 Additional Books (5)
90 Days
2 Additional Books (7)
90 Days
3 Additional Books (10)
90 Days
2 Additional Books (12)
90 Days
Kindle Scaling Formula Pt. 2
Do a free promotion on a single book each week
using the pump the brakes promotional plan
Scale up to 10 to 12 books and then rotate them
weekly over those 12 weeks
Bundle up books for additional sales and higher
priced sales
Leveraging Your Work
Use and repurpose as many of your books as
possible
Thanksgiving
Book
Thanksgiving
Diet Book
Individual
Recipe Books
(Desserts)
A Couple Cool Kindle Hacks
Raise The Price Of The Book
Before: $2.99
Now: $3.99
We sold more copies of the book at $3.99 than we did
at $2.99. Raise the price even higher during “free
promotional days”
Kindle Hacks Continued
Make A CreateSpace Version Of Your Book
Everyone Has Dozens of Cookbooks In Their Home
Increases The Perceived Value Of The Digital Book
Common Screw Ups
Book Name
Cover
Author
Content
One More Thing …
I Want To Share With You
How You Can Finish Your Next
Recipe Book Within 30 Days
While Outsourcing 99% Of It –
And Having Me Pay You To Do It
During The Last 30 Day Challenge
In Fact …
We put more authors on Amazon within 30
days than ANY other program out there
We also made a bunch of them best selling
authors as well …
It Would Not Be Possible
Without A System
Along With The FAC
But This Isn’t About Me
I’ve Only Talked About This System Once & Were
Some Of My Coaching Clients Results
Easy To Implement
“The Best Program I’ve Ever Bought”
“I Never Dreamed I’d Be A Published
Author”
“A Nice Little Passive Income
Stream”
“You Pushed Us To Make Sure We
Met Our Goals”
“Everyone Else Talks, Tim Shows”
But There Is A Problem
Information Alone Isn’t Enough
(Or You Would Already Be A Billionaire)
Sometimes We Need A Little Help,
Encouragement, Direction … and a
CHALLENGE
Introducing
Here’s How It’s Going To Work
The Rapid Recipe Challenge
Starts: Tuesday, March 4th, 2014
Ends: Tuesday, March 25th, 2014
Here’s What Is Going To Happen
You’ll get instant access to the Rapid Recipe
Training + Fast Action Blueprint For The 30 Day
Challenge
In Addition
I’ll follow up with you weekly to give you advice,
direction, and guidance on what to do every
step of the way
Not To Mention
I’ll host a weekly live workshop & Q&A Call for
you to come and ask for directions and feedback
relating to your kindle book
(They’ll be recorded and you’ll have lifetime access to everything)
The Goal
To get you from idea to published recipe author
within 30 days – and pay you to do it
(more on that in a moment)
Here’s Everything You’re Getting
Rapid Recipe Training & Fast Action Calendar
($47 Value)
Weekly Live Workshop / Mastermind Sessions
($250 Per Hour)
Weekly Emails, Facebook Group, and Direction
($97 Value)
It Keeps Getting Better
Private Facebook Group
(Perfect To Discuss With Your Fellow Authors &
Former 30 Day Challenge Members)
Weekly Fast Action Challenges
(Weekly Prizes)
Our Facebook Group
But Wait, There’s More
I’ll Pay YOU To Finish Your Book
Finish Your Book (From Idea To Publication)
Within The 30 Day Challenge and
I’ll Give You 100% Of Your Money Back
Let’s Be Honest
March is coming no matter what
The only question I have for you is this – do you
want it to be just another month or do you want
it to be a month of celebration and
accomplishment?
100% Risk Free
As long as you can follow the directions and the
steps laid out in front of you (that people just
like you have been successful with) you’ll be a
published author and I’ll pay you to do it!
Fast Action Bonus
For the first 25 people who sign up I’ll include:
- Private Buyers Mastermind Call ($250)
- Pump The Brakes Promotional Strategy ($47)
- 2014 Kindle Blueprint ($27)
- Personal Download & Review Of Your Book ($97)
Fast Action Bonus
For the first 50 people who sign up I’ll include:
- Private Buyers Mastermind
- Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint
- Personal Download & Review Of Your Book
Fast Action Bonus
For the first 75 people who sign up I’ll include:
- Private Buyers Mastermind
- Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint
- Personal Download & Review Of Your Book
Fast Action Bonus
For the first 100 people who sign up I’ll include:
- 30 Minute Skype Consultation
- Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint
- Personal Download & Review Of Your Book
WARNING
Once we hit 100 Challenge Members I’m closing
the doors on this and I’m not planning on
offering it again this year.
I don’t want you to miss out on your chance to
finally become a published author so ….
Here’s My No BS Promise
You’re going to see this offered to my entire
list this weekend for $197.
But, because you guys bought the live
training I’m going to give you a huge
discount.
I even thought about charging you guys $147
for this, but then I decided to make the deal
even better ….
You can get everything listed above, plus
direct and personal access to me for just a
single payment of $97…
Here’s What You Need To Do Now
Go To
http://kdoutsourcing.com/30dc
Get The Lowest Price Possible &
Reserve Your Rapid Recipe
Challenge Spot
Remember
Once we hit 100 Challenge Members I’m closing
the doors on this and I’m not planning on
offering it again this year
Questions??
Go To
http://kdoutsourcing.com/30dc
Get The Lowest Price Possible &
Reserve Your Rapid Recipe
Challenge Spot