Objectives LESSON 5.2 Shifts of the Supply Curve Identify the determinants of supply, and explain how a change in each will affect the supply curve. Contrast a movement along the supply curve with a shift of the supply curve. 1 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Key Terms LESSON 5.2 Shifts of the Supply Curve movement along a supply curve shift of a supply curve 2 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Determinants of Supply Five determinants of market supply (other than the price of the good) Cost of resources used to make the good Price of other goods these resources could make Technology used to make the good Producer expectations Number of sellers in the market 3 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Changes in the Price of Resources Any change in the costs of resources used to make a good will affect the supply of the good. An increase in supply means that producers are more willing and able to supply more goods at each price. An increase in the price of a resource will reduce supply, meaning a leftward shift of the supply curve. 4 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Changes in the Prices of Other Goods A change in the price of another good certain resources could make affects the opportunity cost of making a particular good. 5 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Changes in Technology Discoveries in chemistry, biology, electronics, and many other fields have created new products, improved existing products, and lowered the cost of production. 6 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Changes in Producer Expectations Any change that affects producer expectations about profitability can affect market supply. An expectation of higher prices in the future could either increase or decrease current supply, depending on the good. 7 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Changes in the Number of Sellers in the Market Government regulations may influence market supply. Any government action that affects a market’s profitability, such as a change in business taxes, could shift the supply curve. 8 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN An Increase in the Market Supply for Pizza S $15 S' Price per pizza g 12 h 9 6 3 0 12 16 20 24 28 Millions of pizzas per week 9 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN An Decrease in the Market Supply for Pizza S'' Price per pizza $15 i 12 S g 9 6 3 0 12 16 20 24 28 Millions of pizzas per week 10 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN Movements Along a Supply Curve Versus Shifts of a Supply Curve A change in price, other things constant, causes a movement along a supply curve from one price-quantity combination to another. A change in one of the determinants of supply other than the price causes a shift of a supply curve, changing supply. 11 CONTEMPORARY ECONOMICS: LESSON 5.2 © SOUTH-WESTERN