News Release
For immediate release:
November 2, 2015
For more information contact:
Victoria Gallagher, CertainTeed
(610) 893-6002
Victoria.M.Gallagher@saint-gobain.com
www.certainteed.com/pressroom
CertainTeed Corporation and ENERGY STAR® Team up to www.certainteed.com/pressroom
Show Homeowners How
Proper Sealing and Insulation Help Save on Energy Bills
One small trip to your attic could lead to big energy savings
(Malvern, Pa.) – In houses across America, poorly sealed and under-insulated attics are taking
money out of homeowners’ pockets through high utility bills. To help homeowners take control
over high utility bills CertainTeed Corporation, North America’s leading brand of building
products, has teamed up with the U.S. Environmental Protection Agency’s (EPA) ENERGY
STAR program for its Rule Your Attic! campaign.
Now in its second year, Rule Your Attic! is a fun, multi-media, consumer-focused outreach
campaign that utilizes the reach of social media to help homeowners understand the benefits of
properly sealing and insulating their attics and encourage action, either through DIY projects or
by working with a contractor. ENERGY STAR and CertainTeed have come together to provide
homeowners with the tools and resources they need to properly seal and insulate their homes.
“Most homeowners don’t realize how much money they are throwing away over something that
has such a simple solution,” said Doug Anderson, project manager of the ENERGY STAR Seal
and Insulate team. “Sealing up air leaks and adding insulation to recommended levels in the attic
or basement (or crawlspace) can save homeowners up to 10 percent on their annual utility
bills…even more than 10 percent if you live in a Northern climate.”
Homeowners can participate in the campaign by following these easy steps:
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Rule Your Attic! – Page 2 of 4
1.
Take that first step and go into your attic.
2.
Measure the insulation levels in the attic floor.
3.
Take a photo or shoot video of you while you’re measuring.
4.
Post photo or video on ENERGY STAR’s social media platforms, including Facebook,
Twitter and Pinterest. Use the #RuleYourAttic hashtag. You can also email your picture
or video to insulation@energystar.gov.
“According to the Harvard School of Public Health, more than 46 million U.S. homes lack
proper insulation,” said Liz McCarty, marketing communications manager for CertainTeed
Insulation. “This campaign shows just how easy it is to quickly pop up into your attic to see how
your own home measures up.”
As homeowners post photos, the EPA will offer customized advice through their own follow-up
posts in the comments section on Facebook and Pinterest, and also through replies on Twitter.
This feedback will encourage homeowners to make a decision about next steps—whether that’s
adding more insulation themselves, shopping for materials and products, or hiring a contractor.
ENERGY STAR is also providing additional sealing and insulation information and resources,
including “how-to” videos, infographics, and blogs, on its campaign web site and social media
accounts.
When considering insulation products, CertainTeed® InsulSafe® SP Attic Insulation is an
affordable solution that provides exceptional thermal performance and acoustics for a higher
level of complete home comfort. It can be quickly, cleanly and easily installed right over current
attic insulation, and because it’s blown in, it covers every nook and cranny. It will not rot or
decay, won’t settle, and is noncombustible to ensure lasting R-value performance for the life of
the home.
In addition, InsulSafe SP is a safe, sustainable product that contains recycled content. It is
manufactured with no formaldehyde, dyes or harsh chemicals added and is certified by the
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Rule Your Attic! – Page 3 of 4
GREENGUARD® Environmental Institute for very low volatile organic compound (VOC)
emissions.
The Rule Your Attic! campaign will run through November 20. For more information, go to
www.energystar.gov/ruleyourattic. For more information about federal and local government
rebates and incentives, visit certainteed.com/itools.
About ENERGY STAR
ENERGY STAR® is the simple choice for energy efficiency achievements. For more than 20
years, people across America have looked to EPA’s ENERGY STAR program for guidance on
how to save energy, save money, and protect the environment. Behind each blue label is a
product, building, or home that is independently certified to use less energy and cause fewer of
the emissions that contribute to climate change. Today, ENERGY STAR is the most widely
recognized symbol for energy efficiency in the world, helping families and businesses save $360
billion on utility bills, while reducing greenhouse gas emissions by 2.5 billion metric tons since
1992. Join the millions who are already making a difference at energystar.gov.
About CertainTeed
Through the responsible development of innovative and sustainable building products,
CertainTeed, headquartered in Malvern, Pa., has helped shape the building products industry for
more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's
slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed.
Today, CertainTeed® is North America’s leading brand of exterior and interior building
products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies,
and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700
employees and more than 60 manufacturing facilities throughout the United States and Canada.
For seven consecutive years, the company has received top honors from the U.S. Environmental
Rule Your Attic! – Page 4 of 4
News Release
Protection Agency for its contributions in protecting the environment and was most recently the
recipient of the 2015 ENERGY STAR Sustained Excellence Award. The group had total sales of
approximately $3.3 billion in 2014. www.certainteed.com
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