Elements of Design

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Elements of
Design
Line
A mark drawn with a pointed, moving tool.
Lines have different lengths, widths, textures,
directions, and degrees of curve.
Color
Color is an element of design that is
derived from reflected light.
Color has three properties: hue, value,
and intensity.
Properties of Color:
Hue-the name of a color. The primary hues are red, yellow, and
blue.
Value-refers to the lightness or darkness of an object.
Intensity-refers to the brightness and dullness of a color.
Texture
Texture is the element of design that refers to how things feel,
or look as if they might feel if touched.
Texture can be: hard, soft, rough, smooth, slippery, sticky,
scratchy.
Value
Value is the element of design that refers to lightness or
darkness.
Shape
Shape is a two dimensional area that is
defined in some way. It can be defined
through line, color, or value. Shape has only
height and width.
Form
Form is the element of design that includes objects that have
three dimensions.
Form has height, width, and depth.
Space
Space, or negative space, is the element of design that refers to
the emptiness or area between, around, below, or within
objects.
Shapes are defined by space around and within them.
Your Projects:
Should have all the elements of
design: line, color, properties of
color, texture, value, space, shape
and form, with the addition of
appropriate font types.
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