Purpose Statement
The purpose is to make a business plan to reopen the Commons Corner store located in North Park
Secondary School. It will sell food products to North Park students and staff.
Brief History and Current Situation
North Park Secondary School is a diverse school in the Peel Region of Brampton, Ontario. It was founded
in 1978, and has been up and running ever since. The current principal at North Park Secondary School is
Pat Geale. The current vice principals are Donna Moore and Jennifer Kipfer. Notable alumni students
who have graduated from North Park are Cassie Campbell and Shomari Williams. The school also hosted
the International Co-op Program in conjunction with AFS (American Field Services). This program has
selected a number of students to volunteer in South America. North Park currently hosts and has been
hosting the IBT (International Business and Technology Program) for 5 years. North Park currently is
planning to host a “Relay for Life” which raises money for cancer research. North Park currently has an
enrolment of 1374 students. The Commons Corner is located in the lobby of this high school. It is a
popular place for students to spend their time. The Commons Corner Store was opened in ____ and was
later shut down in _____ because of _______.
Mission Statement and Values
The mission of this business is to provide superior quality products to all North Park students and staff
while treating them with respect and equality. The business is dedicated to provide an affordable variety
of foods with a better quality and nutrition value. The company is committed to create a sanitary and
accessible environment for all students and staff in the school.
Description of Store
The name of this business is Vikings Grub. The store is a combination of quality food products and drinks
that will be sold to the staff and students. It is located in the commons corner also known as the lobby
of North Park Secondary School. The products such as hot chocolate, cappuccinos, bagels, ice cream,
soup and salads are going to be sold in the store. A value menu is going to be incorporated in the store.
The value menu will consist of goods less than fifty cents. This will allow students and staff with pocket
change to purchase products as well.
Target Market
The target market for this business is all students and staff in North Park Secondary School. This also
includes all visitors and guest speakers. A bigger target market will allow the business increase the profit
earned. The best suited customers for this business are students and staff who purchase breakfast,
lunch and snacks daily. These individuals are more likely to purchase our products because of their daily
purchases as well as our low prices.
Marketing Research
The current need of the students and staff of North Park Secondary School is to provide and receive a
good education. The current wants are to have more money to enhance our school and have a
nutritious and low priced menu at North Park. According to the surveys conducted, the business has a
73% demand from our target market. Research shows that the target market is willing and able to
purchase goods for less than $5. This informs the business that all products being sold have to be less
than $5 and also allows the business to isolate products that are right for the store. Due to the extensive
research, the following products have been chosen to be sold in this business; soup, salads, bagels,
toast, ice-cream, cappuccinos, hot chocolate, coffee, various candies and hot tea. The surveys have
helped narrow down the specific flavours so that the business will have maximum profit.
Competition
Some of the competition to the business would be the cafeteria store. Through extensive research, the
business also found that there are restaurants such as Little Ceasars, Pizzaville, Hasty Market and Trinity
Commons Shopping Mall. In Trinity Commons Shopping Mall, there are stores such as Tim Hortons,
Subway, Harvey’s and Pizza Pizza. All these stores will provide competition because of the similar foods
that they sell. However the major competition would be the school cafeteria, Little Ceasars and
Pizzaville because they are located closer to the school. One advantage that the business has over the
major competitors is that the business sells different products that might not be available at other
stores. For example, Bagels, Cappuccinos, Hot Chocolate and French Vanilla are not sold at the
competitors’ stores. The competitors sell products such as pizza and fries as their main source of income
but at this business we offer healthier choices with a far more nutritional value. Also, the business sells
products at competitive prices which will give this business a higher chance at making a profit.