Cabelas
BY CODY COLEMER& TAYLOR MILLER
Cabelas
Successful
A company that I have a lot of knowledge in
A good example of how to manage a corporation
The history
Cabelas was started in 1961 by Dick Cabelas, it original was started in his kitchen tying Fly fishing
lures and has evolved like they say, the world’s foremost outfitter
In 1963 Cabelas mailed its first catalog
In 1964 Cabelas opened the first retail store
In 2005 it hit the public stock exchange for the first time in the companies history
http://www.cabelas.com/content.jsp?pageName=CompanyHistory
Cabelas Competitors
Outdoors Company that would include, Bass Pro Shop, Gander Mountain, Scheels, and Dicks
sporting good
Cabelas Mission Statement
As the World's Foremost Outfitter, we passionately serve people who enjoy the outdoor lifestyle
by delivering innovation, quality, and value in our products and services. The future vision for
Cabelas is too expanded with the numbers of retail stores, and continue to focus on being a
direct marketer for other outdoors equipment. Also with the online shopping trend they have
created a Cabelas Visa@ rewards card which keep in touch with customers that are unable to
travel to a retail store
Structure
It is a board of directors, the chairman is James W Cabelas, the brother of founder Dick Cabelas.
It is a Polycentric structure, they promote employees up the ranks of the company
Locations
Cabelas has retail stores in the United States and Canada so not having many stores in different
counties really hurts how global they are, they do allow for international shipping but they do not
have a retail store overseas.
Global Challenges
Cabelas has a few global challenges, they just do not have any store locations overseas. Offer
hunting trips in Europe and Africa but they do not feel the need to expand the company to a
huge global market. They continue to focus on adding store locations in the U.S and Canada.
Employee Skills
Superior Customer Service
Our customers are our reason for being – the center of everything we do. We listen to our customers to provide personalized service that is focused on their
needs. We consistently provide our customers with quality, innovation, and value in our products and services when, where, and how they want them.
Quality Products and Services
Cabala’s is committed to providing high-quality products and services at an exceptional value.
Our focus on high quality guides us in all decisions we make. We build strong relationships with suppliers to guarantee our customers receive the quality they
deserve and expect.
Integrity and Honesty
Integrity and honesty are the soundness of our moral character. We believe in doing what is right even when no one is watching. Integrity and honesty are
fundamental in how we deal with others and operate our business. Cabala’s insists on uncompromised integrity and honesty from everyone in all their duties.
Respect for Individuals
Cabala’s most valuable asset is its employees – all of whom make important contributions to our Company. Cabelas respects the uniqueness of every individual
by honoring differences and placing value on diversity, all while maintaining a spirit of teamwork.
Excellence in Performance
Cabelas strives for efficiency and excellence in performance in every aspect of our business.
We provide a creative atmosphere in which employees are encouraged to be innovative and far thinking, while providing the expertise to meet the needs of our
customers
Work Schedule
Yes, just like any big retail store the employees work in 7 hour shifts and are allowed to switch
shifts with another employee if it is a mutual agreement
Store hours are: Monday-Saturday 8:00 AM- 9:00PM
Sunday 9:00AM-8:00PM
Company Culture
They have the outdoorsy feel and a unique culture, they try to make a culture that makes the
people feel like they are a part of something. The unique culture is what draws people to the
store
Social Responsibility
Cabelas feels like they have a responsibility to pass on the outdoors tradition to future
generations, and to allow those that are unable to get out in the outdoors to make it accessible
to them
Cultural issues
Cabelas are centered on the Midwest and they do not appeal to people on the east coast, they
are not full a sporting goods store. They specialize in outdoors activities like hunting and fishing.
Company plans
Cabelas appeals to more of a Midwest rural male, they do not have products that would be used
by an individual living in the middle of New York City. Also they are not located in any other
countries besides the United States and Canada. They have their target market and stick with it
other than try to expand into new markets
The Cabelas Innovation
Cabelas are innovative in a few different ways, they are the first store to product their own
brand labeled products and also stock the shelves with their companion acting like as a retail
store. Also they are the first outdoors company to have a website that sells products, they
started the website in 1998. Also they offer guided hunting trips to various locations and design
their own video games series, something which none of their competitors do. They continue to
come out with new designs of their products each year and find new products to design and put
their name on.
SWOT
Strengths- wide range of products, strong loyal customer base, in a wide range of different types of markets for
the outdoors
Weakness- Not many retail locations, not appealing to all individuals, only located in 2 different countries
Opportunities-Continue to grow guiding service, still can expand into new locations, expand into different markets
like sporting goods
Threats- Gander Mountain, Scheels, Bass Pro Shop, all these sell products cheaper but Cabelas tries to beat that
by selling quality or quantity
Technology has helped Cabelas in the past, their online website was a huge success, and they continue to make
new products that have the latest technology, overall technology has done good for them, Economy has an affect
because during the recession people were not going to spend their money at such an expensive store, but they
have bounced back their stock price is 67 dollars a share and rising. Demographics has hurt them in the past
because lack of retail stores. Online shopping has really helped with that situation and they continue to look into
new areas to expand the number of retail stores. Consumers are always interest if they hunt and fish, they always
have the newest stuff and even though they might not buy a product they will look to see what’s available
Threats
Companies: Gander Mountain, Bass Pro shop, Scheels, Dick sporting goods
I feel like during a rescission it is important for managers to put on more sales and lower the
prices of the prices so that they are close to the competitors.
Company goals
Expanding locations would be the first one, and then sales would be second. Set a number
higher each quarter in sales is always a good goal. The one goal cabala’s always has each quarter
is to make sure that they make the customer happy and try to sell the best product possible.
Making sure the customer is happy is always the number one goal for the company. it is what
they built the mission statement and company around
Opportunities
Cabelas has always been innovative as far as finding different products to market. But they need
to keep up with the technology and still be able to provide the best products for customers.
They have some of the best engineers in the business that help design Cabelas products, also
they stay in touch with Professional outdoorsman to see what they want out of the products
they use.
Expanding into new locations, that is always an opportunity for the company
Controlling the organization
Like any organization, the best bet for controlling the organization would be by using the 3 step
controlling process. Measuring actual performance, taking managerial action, comparing actual
performance against standard and setting up goals and objectives.
SAP has helped Cabelas with this by keeping up inventory and by seeing what sales rep has sold
the most product.
If I was managing a Cabelas store I would compare the sales of certain products that have a
group like an ice auger in the fall right before the season start with what we sold last fall and see
how well we did. If we did not do that well this year I would look at the performance at our sale
reps and see if there is a difference. Also if a product is struggling would have a sale on the item
to move more product and see if it would turn a better product. This would be on of the
techniques I would use.
Value Chain management
Cabelas benefits from the value chain strategy by using technology investment
They use this to design and produce the latest products in the industry and by selling the latest
products also
Some recent news about Cabelas
Cabelas are opening up three new store locations
The locations are Short Pump Virginia, Ammon Idaho, Fort Oglethorpe Georgia
Sap
SAP designs software using computers to fit a business’s needs. They help business with pretty
much anything that would make they operate a lot smoother.
Cabelas uses SAP to organize inventory in all of the stores including the online website and in the
warehouses. They can track were the product moves and at what price.
ERP
ERP integrates internal and external managerial information for a company. This technology
makes it easier for business to keep in touch with what is going on inside and outside the
organization.
Cabelas can use this by looking at certain trends of what is selling in stores and planning what to
put on the shelves. Then this software will organize inventory and will keep track of who is
selling the most product on the floor. The retail store can put the best sales reps on the floor in
charge of handling the customers. Then they can use the control process to look at the
performance against other retail stores and see how well they actually did.