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Background – land, climate, and history
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People – population, language, religion, general attitudes, and personal appearance
Customs and Courtesies – greetings, gestures, visiting, and eating

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Lifestyle – family, dating and marriage, diet, recreation, holidays, and commerce
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Society – government, economy, transportation, communication, education, and health

Women
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Take more time to ask questions to build a rapport with clients
Women tend to process things abstractly
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Feeling, empathy, intuitive
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Harmony, closeness
Relationships, sharing
Cooperation, group
Women talk out loud to others, processing information externally for decision making.
Men
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Men want to get directly down to business
Men process information analytically
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Reason, logic
Power, rank, status
Compete, winning
Team, think
Men view conversation as a means to exchange information and problem solve

1.
All messages must inform
2.
Many messages must persuade
3.
All messages should build relationships of trust

Content Specialist - Formal
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Grammar
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It is
He is
Wording
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Repair
Thank you
Do not end a sentence with a preposition.
Peer to Peer - Informal
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Grammar
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
It’s
He’s
Wording
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Fix
Thanks

Adjust your dress to at least the same level as your audience or one step above.

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Honesty: honorable in principles, intentions, and actions; upright and fair
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Integrity: adherence to moral and ethical principles; soundness of moral character

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Trust: Reliance on the integrity, strength, and ability of a person; confidence
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In business, more trusted people obtain promotions and are chosen for more important projects
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In relationships, trusted people make better friends

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Ethical: pertaining to right and wrong in conduct; pertaining to or dealing with morals or the principles of morality
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Unethical: lacking moral principles; unwilling to adhere to proper rules of conduct