COURSE SYLLABUS
GBUS 3613 Principles of Entrepreneurship
Online – Summer 2011
SCHOOL:
DEPARTMENT:
HOURS, CREDIT NUMBER/TITLE:
INSTRUCTOR:
School of Professional Studies
Division of Business (DOB)
GBUS 3613, Principles of Entrepreneurship
3 credit hours
Dr. Kathy Goddard
Office Phone Number: (580) 213-3109
Office Number: Room 223-Enid
Office Hours: Posted
E-Mail: kmgoddard@nwosu.edu
Cell Phone: (580) 402-0107
EMAIL
The professor will use BlackBoard as the main discussion board Q & A area of our class and
NWOSU email as the primary means of personally communicating with students. In addition,
students are responsible for e-mail messages sent to their NWOSU email account; thus,
students are responsible to check their NWOSU email accounts. The professor will only
respond to emails sent from the student’s official NWOSU email account or Blackboard
and that identify the applicable class in the subject line or first sentence of the email.
Further, emails should be professional using proper spelling, grammar, style and format.
TEXTBOOK
Jerome Katz and Richard Green. 2011. Entrepreneurial Small Business, 3 ed. New York:
McGraw-Hill/Irwin. ISBN: (ISBN Includes Textbook, Connect & Business Plan Pro)
COURSE DESCRIPTION AND PREREQUISITES
This course offers a practical, hands-on approach to entrepreneurship and leads students through
the process of writing either a feasibility plan or a business plan. Topics include identifying
business opportunities, concept development to market penetration, financial analysis as well as
coverage of emerging entrepreneurial topics such as e-commerce, international business
opportunities, and the speed of change in the business environment. Pre: FIN 3013 or FIN 3163.
DOB MISSION STATEMENT
The Division of Business provides a quality, student-centered learning environment to prepare
students to be competent, ethical business professionals, entrepreneurs and leaders in the regional
workplace and in the world. The division accomplishes this by offering quality education
delivered by qualified, involved faculty dedicated to improvement processes in order to prepare
our alumni to contribute to the intellectual and economic vitality of regional stakeholders and
beyond.
DOB ETHICS STATEMENT
The Division of Business has adopted a Student Code of Ethics applicable to all students
majoring, minoring or taking courses offered by the Division of Business. The Student Code of
Ethics may be found online at: http://www.nwosu.edu/business-student-code-of-ethics. All
students taking this class are governed by this code of ethics. Likewise, the Division of Business
has adopted a Faculty Code of Ethics. The Faculty Code of Ethics can be found online at:
http://www.nwosu.edu/business-faculty-code-of-ethics. All Division of Business faculty are
governed by this ethical code.
ACBSP COMPENCIES/STANDARDS
The following learning outcomes are addressed in this class:
1. Explain the nature of the entrepreneurial process and the many contexts in which that
process applies
2. Apply ideas and insights from a variety of disciplines and functional areas to the process
involved in creating a new venture
3. Describe the requirements surrounding the creation of a new venture, the kinds of
obstacles encountered, and approaches for overcoming those obstacles
4. Critique new venture ideas and the underlying opportunities that give rise to those
venture ideas
5. Utilize the logic and structure of a well-constructed business plan in preparing a proposal
6. Demonstrate a mastery of a number of analytical tools, methodologies and frameworks
useful in creating a viable business plan
7. Research and discuss a problem regarding an entrepreneurial initiative
8. Analyze factors influencing a opening a new business
9. Comprehend the legal and ethical issues involved with starting a business
ADDITIONAL COURSE REQUIREMENTS
Blackboard will be used for this class. Each student must have an active email account for
communication purposes with the instructor. Each student must have access to a reliable
computer and Internet connection.
EVALUATION AND GRADING
Grades will be assigned based on the following grading schedule:
EVALUATION AND GRADING
4 exams = 400 (100 pts ea.)
17 quizzes = 255 points (15 pts ea.)
Discussion Boards = 100 points (25 pts per module)
Cover Letter & Résumé = 100 points
Feasibility Study = 50 points
Business Plan = 150 points
Participation = 45 point
990-1100 = A
880-989 = B
770-879 = C
660-769 = D
660 and Below = F
Exams: Four timed Blackboard online exams will be given during the course of the semester.
The exams, worth 100 points each, will consist of true/false, multiple choice, and/or essay
questions. Worth 400 points total
Quizzes: Seventeen online quizzes will be completed and turned in online. The quizzes are
worth 15 points each and will assist you in identifying some of the important points of each
chapter. These quizzes should be completed after you have read the chapter and listened to the
online lectures. Worth 255 points total
Discussion Board: Four Discussion Board modules will be given during the course of the
semester. The modules, worth 25 points each, will consist of questions, discussions of these
questions in each module and a Discussion Board Quiz. Please refer to our Discussion Board
rubric for additional grading details. Worth 100 points total
Cover Letter & Résumé: We all know that first impressions and selling yourself are important.
For business plans, the first impression is made by the cover letter and the purpose of a résumé is
to sell you. These are worth 50 points each. Assignment 8.2 p. 223 & assignment 8.3 p. 229 will
assist in the completion of a professional cover letter & résumé. Worth 100 points total
Feasibility Study: One feasibility study will be assigned during module one. Please read the
information on feasibility studies in chapter 4 on pages 92 - 96. Then, read the sample feasibility
study in the appendix of chapter 4 on pages 103 - 116. The feasibility study includes the
following five sections: I. The Business Idea, II. The Product/Service, III. The Industry and
Market, IV. Financial Projections and V. Future Action Plan.
Pretend you are either a small business owner or a member of the pet retail industry serving as a
member of Pete Élan's advisory board. Now, analyze the feasibility of Pet Élan in each of the
five sections and recommend if Pet Élan is feasible. Why?
Note: Your APA formatted analysis paper assignment needs to include title page, abstract, 2-3
page analysis with in-text documentation and reference pages {at least three professional sources
(example wikis are not professional sources} Worth 50 points
Business Plan: Students will create a business plan using assistance from the book, Blackboard
external links and the book’s website. In addition, assigned discussions and exercises aid in
building the plan throughout the semester. The plan may be for an existing business that does not
have a business plan or for a future business the student wishes to pursue. Please see rubric for
additional information. Worth 150 points
Participation & Attendance: Students are expected to attend the online and ITV portion of this
course on a regular basis. (At least 3 times a week) Students must in a timely manner 1) post to
all discussion board questions and participate in-depth in peer discussions, 2) complete the indepth final project case, and 3) complete all quizzes and exams by their due dates in order to
receive the 45 points for participation.
ADDITIONAL COURSE REQUIREMENTS
Academic Integrity:
Communication:
Late Work:
Make-Up Policy:
Academic integrity is vital. The professor
has a zero tolerance policy regarding
academic dishonesty. Any act of
dishonesty will be penalized severely.
The professor will use NWOSU
BlackBoard announcements, discussion
board and email as the primary means of
communicating with students, Students
are responsible for e-mail messages sent
to their NWOSU email account; thus,
students should regularly check their
NWOSU email accounts.
NO LATE WORK WILL BE ACCEPTED
IN THIS CLASS.
Failure to take or turn in timely quizzes,
Exams, assignments and/or discussion
boards will result in a zero on that item.
NO MAKE-UP WORK WILL BE
ACCEPTED IN THIS CLASS.
Students should plan in advance so work
is completed prior to a scheduled absence.
Likewise, students should complete work
far enough in advance that it is completed
in case of an unexpected event.
SERVICES FOR STUDENTS WITH DISABILITIES
Any student needing academic accommodations for a physical, mental or learning disability should
contact the Coordinator of Services for Students with Disabilities, or faculty member personally,
within the first two weeks of the semester so that appropriate accommodations may be arranged. The
location for ADA assistance is the Fine Arts building room 126 on the Alva Campus. The location
for ADA assistance on the Enid campus is Room 102 and the contact is Lori Coonrod. The location
for ADA assistance on the Woodward campus is the Main Office and the contact is Dr. Deena Fisher.
The location for ADA assistance at the University Center at Ponca City campus is the Main Office
and the contact is Dr. Brenda Stacy.
ONLINE CLASS ATTENDANCE
Responsibility for attending your online Blackboard class rests upon you the student.
Attendance and participation in Blackboard is expected at least 3 times a week.
Overview of Chapters to be Covered
Module One
Entrepreneurship and Ideas: The Basis of Small Business
Chapter 1. Small Business: Its Opportunities and Rewards
Chapter 2. Small Business Environment: Managing External Relations
Chapter 3. Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Module Two
Small Business Paths & Plans
Chapter 5. Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6. Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7. Small Business Strategies: Imitation with a Twist
Chapter 8. Business Plans: Seeing Audiences and Your Business Clearly
Module Three
Marketing in the Small Business
Chapter 9. Small Business Marketing: Product and Pricing Strategies
Chapter 10. Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11. Small Business Distribution and Location
Chapter 12. Marketing Plans: Saying How You’ll Get Sales
Module Four
Cash, Accounting, and Finance in the Small Business
Chapter 13. Small Business Accounting: Projecting and Evaluating Performance
Chapter 14. Cash: Lifeblood of the Business
Chapter 15. Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16. Assets: Inventory and Operations Management
Chapter 17. Small Business Protection: Risk Management and Insurance
Overview of Discussion Board Comprehensive Chapter Cases
To be added still
Course Schedule
Module One
Entrepreneurship and Ideas: The Basis of
Small Business
June 1 to 15, 2011
Chapter 1. Small Business: Its Opportunities
and Rewards
Chapter 2. Small Business Environment:
Managing External Relations
Chapter 3. Small Business Entrepreneurs:
Characteristics and Competencies
Chapter 4. Small Business Ideas: Creativity,
Opportunity, and Feasibility
June 15, 2011
Feasibility Study- Due by 11:55 tonight
June 11 to 15, 2011
Timed Online Exam I (Complete all module
work before you take this exam)
Module Two
Small Business Paths & Plans
June 16 to 29, 2011
Chapter 5. Small Business Entry: Paths to
Part-Time Entrepreneurship
Chapter 6. Small Business Entry: Paths to
Full-Time Entrepreneurship
Chapter 7. Small Business Strategies:
Imitation with a Twist
Chapter 8. Business Plans: Seeing Audiences
and Your Business Clearly
June 29, 2011
Cover Letter & Résumé - Due by 11:55 tonight
June 29, 2011
Obtain approval of business plan proposal &
Update Business Plan DB Online
June 25 to 29, 2011
Timed Online Exam II (Complete all
module work before you take this exam)
Module Three
Marketing in the Small Business
June 30 to July 6, 2011
Chapter 9. Small Business Marketing: Product
and Pricing Strategies
Chapter 10. Small Business Promotion:
Capturing the Eyes of Your Market
Chapter 11. Small Business Distribution and
Location
Chapter 12. Marketing Plans: Saying How
You’ll Get Sales
July 6, 2011
Work on Business Plan & Update Business
Plan DB Online
July 2 to July 6, 2011
Timed Online Exam III (Complete all
module work before you take this exam)
Module Four
Cash, Accounting, and Finance in the Small
Business
July 7 to July 20, 2011
Chapter 13. Small Business Accounting:
Projecting and Evaluating Performance
Chapter 14. Cash: Lifeblood of the Business
Chapter 15. Small Business Finance: Using
Equity, Debt, and Gifts
Chapter 16. Assets: Inventory and Operations
Management
Chapter 17. Small Business Protection: Risk
Management and Insurance
July 16 to July 20, 2011
Timed Online Exam IV (Complete all
module work before you take this exam)
July 20, 2011
Business Plan - Due by 11:55 tonight